旅游和酒店业发展在乌克兰冲突后重建经济战略中的作用

O. Nosyriev, Tetyana Dedilova, I. Tokar
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引用次数: 8

摘要

本文致力于改进武装冲突和冲突后恢复中旅游业和酒店业战略发展的载体,并优化可能的措施,以协调旅游业和酒店业主要参与者的活动,以证明战后进一步恢复的趋势。对武装冲突在旅游和接待领域造成的负面影响进行了系统化分析,确定了现代现实中入境旅游发展的主要障碍,研究了乌克兰在军事和战后现实中的旅游业状况和特点。值得注意的是,乌克兰旅游业的发展受到2014年事件的负面影响,2022年由于全面入侵,对旅游业和酒店业产生了非常负面的影响,这需要乌克兰制定和实施反危机措施。目前,乌克兰国内的旅游流量预计会减少,其原因是由于军事冲突和对国家经济和社会领域的影响,公民的购买力下降。强调的是,世界上有许多国家,在大规模的敌对行动之后,旅游业正在迅速恢复和发展。本文分析了受战争影响的克罗地亚、塞浦路斯、格鲁吉亚、以色列等国战后恢复旅游业的经验,并提出了利用这些国家的经验恢复乌克兰旅游业的建议。值得注意的是,旅游业和酒店业应该是乌克兰战后经济复苏的火车头。强调的事实是,乌克兰的旅游品牌需要从根本上更新,这将基于游客的安全和保护,以及形成一个安全国家的形象。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Tourism and hospitality industry development in the Ukrainian economics strategy of post-conflict reconstruction
The article is devoted to improving the vectors of strategic development of the tourism and hospitality industry in armed conflicts and post-conflict recovery and optimizing possible measures to coordinate the activities of major players in the tourism and hospitality industry to justify trends in further postwar recovery. The negative consequences of the armed conflicts in the sphere of tourism and hospitality are systematized, the main obstacles to the development of inbound tourism in modern realities are identified, the state and features of tourism in Ukraine in military and postwar realities are studied. It is noted that the development of tourism in Ukraine was negatively affected by the events of 2014, which in 2022 due to full-scale invasion had a very negative impact on the tourism business and hospitality industry, which requires the development and implementation of anti-crisis measures by Ukraine. Currently, domestic tourist flows in Ukraine are expected to decrease, and the reason for this is the decline in the purchasing power of citizens due to the military conflict and the impact on the economy and social sphere of the country. Emphasis is placed on the fact that there are many countries in the world when, after large-scale hostilities, the tourism industry was rapidly recovering and developing. The experience of post-war restoration of tourism in the countries affected by the wars: Croatia, Cyprus, Georgia, Israel is analyzed and the use of these countries experience in the restoration of tourism in Ukraine is proposed. It is noted that the tourism industry and the hospitality industry should be the locomotive of the postwar economic recovery of Ukraine. The fact is emphasized that a fundamental renewal of Ukraine’s tourism branding is needed, which will be based on the safety and protection of tourists, as well as the formation of the image of a safe country.
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