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International Journal of Electronic Marketing and Retailing最新文献

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Developing brand relationships through social media communication: a cross-cultural comparison 通过社交媒体传播发展品牌关系:跨文化比较
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.133939
Marsela Thanasi Boçe, Omar Ali, Ayse Begum Ersoy
{"title":"Developing brand relationships through social media communication: a cross-cultural comparison","authors":"Marsela Thanasi Boçe, Omar Ali, Ayse Begum Ersoy","doi":"10.1504/ijemr.2023.133939","DOIUrl":"https://doi.org/10.1504/ijemr.2023.133939","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136054100","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
E-commerce expansion in the Japanese apparel market 日本服装市场的电子商务扩张
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.133949
Xueying Wu, Tao Hua Ouyang, Takeshi Okayama, Takuya Urakami
{"title":"E-commerce expansion in the Japanese apparel market","authors":"Xueying Wu, Tao Hua Ouyang, Takeshi Okayama, Takuya Urakami","doi":"10.1504/ijemr.2023.133949","DOIUrl":"https://doi.org/10.1504/ijemr.2023.133949","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136054141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Gamification for e-retailing: findings and future insights 电子零售的游戏化:调查结果和未来见解
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.10058253
Ignas Zimaitis, Sigita Kirse, Karina Adomaviciute Sakalauske, Vytautas Dikcius
{"title":"Gamification for e-retailing: findings and future insights","authors":"Ignas Zimaitis, Sigita Kirse, Karina Adomaviciute Sakalauske, Vytautas Dikcius","doi":"10.1504/ijemr.2023.10058253","DOIUrl":"https://doi.org/10.1504/ijemr.2023.10058253","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135987918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Personalisation and the purchase intention of consumer in omnichannel retailing: the mediating role of hedonic motivation and brand attachment 全渠道零售中个性化与消费者购买意愿:享乐动机和品牌依恋的中介作用
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.10058254
Sujit Kumar Dubey, Rachit Shrivastava
{"title":"Personalisation and the purchase intention of consumer in omnichannel retailing: the mediating role of hedonic motivation and brand attachment","authors":"Sujit Kumar Dubey, Rachit Shrivastava","doi":"10.1504/ijemr.2023.10058254","DOIUrl":"https://doi.org/10.1504/ijemr.2023.10058254","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135987919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mobile payment system usage behaviour in an emerging economy 新兴经济体的移动支付系统使用行为
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.10058830
Md. Mahedi Hasan, Md Chhali Uddin, S.M. Shariful Haque, Zaki Ferdaous
{"title":"Mobile payment system usage behaviour in an emerging economy","authors":"Md. Mahedi Hasan, Md Chhali Uddin, S.M. Shariful Haque, Zaki Ferdaous","doi":"10.1504/ijemr.2023.10058830","DOIUrl":"https://doi.org/10.1504/ijemr.2023.10058830","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135152976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The association between gender and occupation in a gamified purchasing environment: perspective from Kosovo and Albania 在游戏化的购买环境中，性别与职业之间的联系：来自科索沃和阿尔巴尼亚的视角
International Journal of Electronic Marketing and Retailing Pub Date : 2021-05-17 DOI: 10.1504/IJEMR.2021.116502
Fortesa Haziri, I. Pagria, M. Chovancová
{"title":"The association between gender and occupation in a gamified purchasing environment: perspective from Kosovo and Albania","authors":"Fortesa Haziri, I. Pagria, M. Chovancová","doi":"10.1504/IJEMR.2021.116502","DOIUrl":"https://doi.org/10.1504/IJEMR.2021.116502","url":null,"abstract":"Gamification is considered as a 'magic bullet' to induce dull experiences with fun and enjoyment. However, understanding the gamification attributes for s-commerce users falls short due to limited empirical research. The purpose of this study is to explore the differences between males and females and employed and unemployed buyers who purchase products and services via s-commerce when game elements are considered. A questionnaire containing 61 questions and was distributed via social platforms. To analyse the gathered data, EFA and Mann-Whitney U test have been employed. The study concludes that for Kosovar s-commerce users, employment status is significantly different regarding game mechanics. Regarding gender, out of all game elements, significant differences were found only in aesthetics. On the other hand, no gender and occupation differences have been identified for Albanian s-commerce users. The results of this study are useful for companies which provide products/services focused on gender and employment status.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49160222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets 影响印度大卖场顾客购买意愿的品牌信任因素
International Journal of Electronic Marketing and Retailing Pub Date : 2021-05-17 DOI: 10.1504/IJEMR.2021.10038041
Deependra Singh, N. Bajpai, K. Kulshreshtha
{"title":"Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets","authors":"Deependra Singh, N. Bajpai, K. Kulshreshtha","doi":"10.1504/IJEMR.2021.10038041","DOIUrl":"https://doi.org/10.1504/IJEMR.2021.10038041","url":null,"abstract":"The present research study is directed towards customers who frequently visit a specific hypermarket brand's store as to what factors influence their brand trust. Further, the impact of these extracted brand trust factors is investigated with brand love as a mediator. For this purpose, CFA-SEM approach is applied to the sample size of 787 customers. This study proposes a conceptual framework for testing the relationship among the constructs related to brand trust, brand love, and purchase intention. The empirically validated model recommends the factors leading to brand trust and their impact on purchase intention with the mediation of brand love in hypermarket brand stores. This study shows the pivotal relationships between brand trust factors, brand love, and purchase intention. It helps to understand the influencing components for brand trust and the role of brand love to develop customers' purchase intention for their hypermarket brands in a better way.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48324025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Wooing the Consumer in a Six-Second Commercial! Measuring the Efficacy of Bumper Advertisements on YouTube 用6秒的广告吸引消费者!衡量YouTube上的广告效果
International Journal of Electronic Marketing and Retailing Pub Date : 2020-04-29 DOI: 10.1504/ijemr.2020.10023904
Jay Trivedi, Siddharth Deshmukh, Amit Kishore
{"title":"Wooing the Consumer in a Six-Second Commercial! Measuring the Efficacy of Bumper Advertisements on YouTube","authors":"Jay Trivedi, Siddharth Deshmukh, Amit Kishore","doi":"10.1504/ijemr.2020.10023904","DOIUrl":"https://doi.org/10.1504/ijemr.2020.10023904","url":null,"abstract":"Consumption of video content is rising as internet data becomes more affordable. Online video sharing companies like YouTube are trying to leverage the power of short storytelling by offering non-skippable six-second advertisements (bumper ads) on its platform. This paper identifies the type of bumper ads, which lead to higher message involvement among the consumers, leading to attitude towards the brand and further purchase intentions. The study was conducted using the survey method. Data were collected from 287 respondents. The results established informative bumper ads to be the most involving. Further, the mediating role of involvement and attitude was empirically validated.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48676460","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Building customer loyalty in online shopping: the role of online trust, online satisfaction and electronic word of mouth 在网上购物中建立顾客忠诚:网上信任、网上满意和电子口碑的作用
International Journal of Electronic Marketing and Retailing Pub Date : 2020-04-28 DOI: 10.1504/ijemr.2020.10029027
Husam Yaseen, Ahmad Samed Al Adwan, Alaa Alhorani, Ahmad Samed Al Adwan, Husam Kokash
{"title":"Building customer loyalty in online shopping: the role of online trust, online satisfaction and electronic word of mouth","authors":"Husam Yaseen, Ahmad Samed Al Adwan, Alaa Alhorani, Ahmad Samed Al Adwan, Husam Kokash","doi":"10.1504/ijemr.2020.10029027","DOIUrl":"https://doi.org/10.1504/ijemr.2020.10029027","url":null,"abstract":"Various scholars have empirically investigated customer beliefs regarding satisfaction, loyalty and trust in the context of B2C e-commerce in several countries. However, the number of investigations into such important aspects of e-commerce in developing Arab countries, such as Jordan, is limited. Therefore, the main aim of this study is to explore the main factors that affect the degree to which consumers in Jordan are satisfied with, loyal to and trust B2C e-commerce. This research relies on previous and related literature to formulate a conceptual research model that proposes relationships between online trust, satisfaction and loyalty, and their determinants. To examine the proposed model, a self-administered paper-based survey questionnaire was issued to B2C e-commerce customers in a Jordanian private university. The findings suggest that customer loyalty to B2C e-commerce in Jordan is significantly influenced by online customer satisfaction, electronic word of mouth (eWOM) and online trust.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48278265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 23
Analysis of the effects of ease of use, enjoyment, perceived risk on perceived value and subsequent satisfaction created in the context of C2C online exchanges 分析在C2C在线交换中，易用性、享受性、感知风险对感知价值和随后产生的满意度的影响
International Journal of Electronic Marketing and Retailing Pub Date : 2020-04-28 DOI: 10.1504/ijemr.2020.10029014
M. Khasawneh, Natalie Haddad
{"title":"Analysis of the effects of ease of use, enjoyment, perceived risk on perceived value and subsequent satisfaction created in the context of C2C online exchanges","authors":"M. Khasawneh, Natalie Haddad","doi":"10.1504/ijemr.2020.10029014","DOIUrl":"https://doi.org/10.1504/ijemr.2020.10029014","url":null,"abstract":"The purpose of this paper is to investigate the factors which have a significant impact on consumers' perceived value in the context of consumer-to-consumer (C2C) online exchanges. The authors also examine the impact of consumers' perceived value on consumer satisfaction. The proposed research model is empirically examined using a survey method, consisting of 131 C2C site users. The statistical analysis of the data was presented through the use of SEMPLS regression analysis. The results determined that ease of use and enjoyment has a significant positive impact on perceived value, with the exception of perceived risks which had no impact on perceived value. Also, perceived value has a significant positive impact on satisfaction. The present study is one of the few studies that examine the seven types of perceived risks, four types of perceived value, and the important relationship between perceived value and satisfaction.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44852414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
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