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International Journal of Electronic Marketing and Retailing最新文献

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AI and human interaction in e-commerce platforms: analysing the consequential effects through empirical investigation 电子商务平台中的人工智能与人类互动:通过实证调查分析其后果效应
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.10058758
Sunanjita Mahajan, Vinay Chauhan
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引用次数: 0
Role of online satisfying experience in luxury repurchase intention: a moderated-mediation approach 网络满意体验对奢侈品再购买意愿的影响:一个有调节的中介机制
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.10058759
Sheetal Jain
{"title":"Role of online satisfying experience in luxury repurchase intention: a moderated-mediation approach","authors":"Sheetal Jain","doi":"10.1504/ijemr.2023.10058759","DOIUrl":"https://doi.org/10.1504/ijemr.2023.10058759","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135056884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Identifying and analytical evaluation of indicators of supply market intelligence of perishable products in online retailing 网络零售易腐品供给市场情报指标识别与分析评价
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.10058757
Iman Raeesi Vanani, Zohreh Dehdashti Shahrokh, Mohammad Reza Taghva, Mana Shakerin
{"title":"Identifying and analytical evaluation of indicators of supply market intelligence of perishable products in online retailing","authors":"Iman Raeesi Vanani, Zohreh Dehdashti Shahrokh, Mohammad Reza Taghva, Mana Shakerin","doi":"10.1504/ijemr.2023.10058757","DOIUrl":"https://doi.org/10.1504/ijemr.2023.10058757","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135056879","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Information processing from electronic word of mouth: an integrative framework 电子口碑的信息加工:一个整合的框架
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.133948
Aun Ahmed, N.A. Amritesh
{"title":"Information processing from electronic word of mouth: an integrative framework","authors":"Aun Ahmed, N.A. Amritesh","doi":"10.1504/ijemr.2023.133948","DOIUrl":"https://doi.org/10.1504/ijemr.2023.133948","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136053203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A model of factors influencing customers' intention to use e-wallets during COVID-19 in Vietnam 新冠肺炎疫情期间影响越南消费者使用电子钱包意愿的因素模型
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.133946
Bui Nhat Vuong
{"title":"A model of factors influencing customers' intention to use e-wallets during COVID-19 in Vietnam","authors":"Bui Nhat Vuong","doi":"10.1504/ijemr.2023.133946","DOIUrl":"https://doi.org/10.1504/ijemr.2023.133946","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136054113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of touchpoints on customer engagement: the mediating role of relationship quality and brand attachment 接触点对顾客参与的影响:关系质量和品牌依恋的中介作用
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.129871
Surasak Suthongwan, Chanongkorn Kuntonbutr
{"title":"The impact of touchpoints on customer engagement: the mediating role of relationship quality and brand attachment","authors":"Surasak Suthongwan, Chanongkorn Kuntonbutr","doi":"10.1504/ijemr.2023.129871","DOIUrl":"https://doi.org/10.1504/ijemr.2023.129871","url":null,"abstract":"We examine the impact of traditional and digital touchpoints on customer engagement, with relationship quality and brand attachment as mediators. Data from 603 current automobile users in Thailand were collected using a survey and analysed using structural equation modelling. The fit indexes indicated that the data had an acceptable fit to the model. Only digital touchpoint was found to have a direct effect on customer engagement. Relationship quality was found to mediate the relationship between both traditional and digital touchpoints on customer engagement. Moreover, brand attachment mediated only the relationship between traditional touchpoints and customer engagement. Traditional and digital touchpoints seemed to have a differential effect on customer engagement. These findings provided marketing practitioners with some insight into how to craft a marketing strategy with better results.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135585327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Rise of ASEAN omnichannel consumer intensity: corollary of ostensive omnichannel strength of portable application selection, transactional motivations and marque advocacy 东盟全渠道消费强度的上升:便携式应用程序选择、交易动机和品牌宣传的显性全渠道强度的必然结果
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.10059911
Murali Raman, Rajinder Dass, Baharudin Kadir, Leong Kuok How, Prakash Singh, Selim Ahmed, Peter Vlachos, Mohd. Farid Shamsudin, Thillai Raja Pertheban, Srikumar Chakravarthi, Sanmugam Annamalah, Pradeep Paraman
{"title":"Rise of ASEAN omnichannel consumer intensity: corollary of ostensive omnichannel strength of portable application selection, transactional motivations and marque advocacy","authors":"Murali Raman, Rajinder Dass, Baharudin Kadir, Leong Kuok How, Prakash Singh, Selim Ahmed, Peter Vlachos, Mohd. Farid Shamsudin, Thillai Raja Pertheban, Srikumar Chakravarthi, Sanmugam Annamalah, Pradeep Paraman","doi":"10.1504/ijemr.2023.10059911","DOIUrl":"https://doi.org/10.1504/ijemr.2023.10059911","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135008859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Understanding consumer adoption and actual usage of digital payment instruments: comparison between Generation Y and Generation Z 了解消费者对数字支付工具的采用和实际使用:Y世代和Z世代的比较
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.127272
Irfan Fadhilah, Daniel Tumpal H. Aruan
{"title":"Understanding consumer adoption and actual usage of digital payment instruments: comparison between Generation Y and Generation Z","authors":"Irfan Fadhilah, Daniel Tumpal H. Aruan","doi":"10.1504/ijemr.2023.127272","DOIUrl":"https://doi.org/10.1504/ijemr.2023.127272","url":null,"abstract":"The purpose of this study is to examine the factors that encourage people to use digital payment instruments, specifically from two tech-savvy generations: Generation Y and Generation Z. A total of 320 respondents from both generations were obtained through an online survey. The results revealed that Generation Y showed a lower tolerance to the risks involved in using digital payment and are prone to social environment influence. Meanwhile, Generation Z highly considered the performance quality, together with joy and satisfaction, from using digital payment. The results of this study could be an insight for concerning parties to give a better understanding of Generation Y and Generation Z's behaviours, especially on their stance of adopting technology. Hence, this study could help them devise the best way to approach these generations to market their products for research purposes.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134954964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Exploring the relationship between Maslows needs theory and green purchase behaviour of Indian millennials: a structural equation modelling approach 探索马斯洛需求理论与印度千禧一代绿色购买行为的关系:结构方程建模方法
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.10060079
Amanpreet Kaur Mishra, Rahela Farooqi
{"title":"Exploring the relationship between Maslows needs theory and green purchase behaviour of Indian millennials: a structural equation modelling approach","authors":"Amanpreet Kaur Mishra, Rahela Farooqi","doi":"10.1504/ijemr.2023.10060079","DOIUrl":"https://doi.org/10.1504/ijemr.2023.10060079","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134883558","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Brand equity: a systematic literature review 品牌资产:系统的文献回顾
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.133945
Maryam Alefpour Tarakameh, Sepideh Nasiri, Manouchehr Ansari, Maryam Goudarzi, Nazanin Jafarbekloo
{"title":"Brand equity: a systematic literature review","authors":"Maryam Alefpour Tarakameh, Sepideh Nasiri, Manouchehr Ansari, Maryam Goudarzi, Nazanin Jafarbekloo","doi":"10.1504/ijemr.2023.133945","DOIUrl":"https://doi.org/10.1504/ijemr.2023.133945","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136054134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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