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International Journal of Electronic Marketing and Retailing最新文献

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Identifying key drivers of online impulse buying: evidence from National Capital Region of India 识别在线冲动购买的主要驱动因素:来自印度国家首都地区的证据
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.10060184
Suyash Mishra, Tanya Shaw, Ravinder Kaur
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引用次数: 0
Multi-level marketing and distributor’s retention: the effect of moderating role of distributor’s job satisfaction in an emerging economy 多层次营销与经销商留存:新兴经济体中经销商工作满意度的调节作用
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.10059785
Mohammed Sani Abdullahi, Maryam Mustapha, Kaltume Mohammed Kamselem, Zainab Lawal Gwadabe, Muhammad Shaheer Nuhu, Amina Muhammad Liman
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引用次数: 0
Influencer attractiveness, parasocial relationship formation and follower purchase intention: a serial mediating effect 影响者吸引力、副社会关系形成与追随者购买意愿:一个序列中介效应
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.10059526
Sheena Lovia Boateng
{"title":"Influencer attractiveness, parasocial relationship formation and follower purchase intention: a serial mediating effect","authors":"Sheena Lovia Boateng","doi":"10.1504/ijemr.2023.10059526","DOIUrl":"https://doi.org/10.1504/ijemr.2023.10059526","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135913532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the relationship between store image attributes, satisfaction, behavioural intention, and marital status of grocery consumers: a moderated mediation analysis 探讨商店形象属性、满意度、行为意向与杂货店消费者婚姻状况之间的关系:一个有调节的中介分析
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.10059195
Parveen Kumar, Abhishek Punia, Prerna Tuteja, Farhat Akhtar, Usha Arora, P. Parmod
{"title":"Exploring the relationship between store image attributes, satisfaction, behavioural intention, and marital status of grocery consumers: a moderated mediation analysis","authors":"Parveen Kumar, Abhishek Punia, Prerna Tuteja, Farhat Akhtar, Usha Arora, P. Parmod","doi":"10.1504/ijemr.2023.10059195","DOIUrl":"https://doi.org/10.1504/ijemr.2023.10059195","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135496507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consumer fear of financial crises during pandemic time and its effect on their buying intentions 大流行期间消费者对金融危机的恐惧及其对其购买意愿的影响
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.10059805
Mohammed Abdallrahman, Nidal A. Darwish, Boshra F. Al Janazreh
{"title":"Consumer fear of financial crises during pandemic time and its effect on their buying intentions","authors":"Mohammed Abdallrahman, Nidal A. Darwish, Boshra F. Al Janazreh","doi":"10.1504/ijemr.2023.10059805","DOIUrl":"https://doi.org/10.1504/ijemr.2023.10059805","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136307588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Insights from bibliometric analysis on customer engagement in the banking industry 银行业客户参与的文献计量分析见解
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.10058634
Rohit Bansal, Nishita Pruthi
{"title":"Insights from bibliometric analysis on customer engagement in the banking industry","authors":"Rohit Bansal, Nishita Pruthi","doi":"10.1504/ijemr.2023.10058634","DOIUrl":"https://doi.org/10.1504/ijemr.2023.10058634","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136298676","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A review of determinants of marketing analytics adoption by business enterprises 企业采用营销分析的决定因素综述
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.133947
Nilesh Gokhale, Partha Saha
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引用次数: 0
With or without ads A question for health apps 有或没有广告健康应用的问题
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.10060025
Natália Lemos, Cândida Sofia Machado, Cláudia Cardoso
{"title":"With or without ads A question for health apps","authors":"Natália Lemos, Cândida Sofia Machado, Cláudia Cardoso","doi":"10.1504/ijemr.2023.10060025","DOIUrl":"https://doi.org/10.1504/ijemr.2023.10060025","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135157724","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Twenty-three years of digital branding: systematic literature review 二十三年的数字品牌:系统文献综述
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.10059806
Ayu Krishna Yuliawati, Vanessa Gaffar, Nurdin Hidayah
{"title":"Twenty-three years of digital branding: systematic literature review","authors":"Ayu Krishna Yuliawati, Vanessa Gaffar, Nurdin Hidayah","doi":"10.1504/ijemr.2023.10059806","DOIUrl":"https://doi.org/10.1504/ijemr.2023.10059806","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136307606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Review helpfulness in online settings: an analysis of informational and emotional content 回顾在线设置中的有用性:对信息和情感内容的分析
International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI: 10.1504/ijemr.2023.10059303
Sebnem Burnaz, Betul Durkaya Kurtcan
{"title":"Review helpfulness in online settings: an analysis of informational and emotional content","authors":"Sebnem Burnaz, Betul Durkaya Kurtcan","doi":"10.1504/ijemr.2023.10059303","DOIUrl":"https://doi.org/10.1504/ijemr.2023.10059303","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135650038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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