全渠道零售中个性化与消费者购买意愿:享乐动机和品牌依恋的中介作用

{"title":"全渠道零售中个性化与消费者购买意愿:享乐动机和品牌依恋的中介作用","authors":"Sujit Kumar Dubey, Rachit Shrivastava","doi":"10.1504/ijemr.2023.10058254","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"41 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Personalisation and the purchase intention of consumer in omnichannel retailing: the mediating role of hedonic motivation and brand attachment\",\"authors\":\"Sujit Kumar Dubey, Rachit Shrivastava\",\"doi\":\"10.1504/ijemr.2023.10058254\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":35056,\"journal\":{\"name\":\"International Journal of Electronic Marketing and Retailing\",\"volume\":\"41 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Electronic Marketing and Retailing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1504/ijemr.2023.10058254\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Electronic Marketing and Retailing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/ijemr.2023.10058254","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Business, Management and Accounting","Score":null,"Total":0}