International Journal of Electronic Marketing and Retailing最新文献_第4页

The effect of customer lifestyle patterns on the use of mobile banking applications in Jordan 约旦客户生活方式对手机银行应用程序使用的影响

International Journal of Electronic Marketing and Retailing Pub Date : 2020-04-28 DOI: 10.1504/ijemr.2020.10029013

R. Al-Dmour, Emilia Al Haj Dawood, H. Al-dmour, R. Masa’deh

{"title":"The effect of customer lifestyle patterns on the use of mobile banking applications in Jordan","authors":"R. Al-Dmour, Emilia Al Haj Dawood, H. Al-dmour, R. Masa’deh","doi":"10.1504/ijemr.2020.10029013","DOIUrl":"https://doi.org/10.1504/ijemr.2020.10029013","url":null,"abstract":"In the last few years, a crucial business trend has been derived from the information systems (IS) discipline called 'mobile banking applications'. This trend has focused upon conducting financial banking services with the help of smart mobile devices, and now has attained great importance. This study aimed to highlight the importance of mobile banking applications within the banking sector in Jordan. Data were collected using a self-administrated questionnaire from 300 participants from three banks in Jordan. The results indicated that there were no statistically significant differences between the lifestyle patterns of mobile banking applications of users and non-users. However, the lifestyle patterns of users had some common themes; fashion consciousness, leadership traits, family concern, health consciousness, carefree, community conscious and practicality had significance impact on mobile applications users, but cost consciousness had no significance impact on the rate of usage of mobile banking applications by users. Based on the research findings, a number of recommendations are suggested.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49628867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 28

Identifying key performance indicators for marketing strategies in mobile applications: a systematic literature review 确定移动应用程序营销策略的关键绩效指标:系统的文献综述

International Journal of Electronic Marketing and Retailing Pub Date : 2020-04-28 DOI: 10.1504/ijemr.2020.10029015

Ana Reyes-Menéndez, José Ramón Saura, P. Palos-Sánchez

{"title":"Identifying key performance indicators for marketing strategies in mobile applications: a systematic literature review","authors":"Ana Reyes-Menéndez, José Ramón Saura, P. Palos-Sánchez","doi":"10.1504/ijemr.2020.10029015","DOIUrl":"https://doi.org/10.1504/ijemr.2020.10029015","url":null,"abstract":"In practice marketing can and should play an important role in mobile applications when formulating marketing strategies. The aim of this article is to identify the main KPIs to measure the effect of marketing strategies in mobile applications. To achieve this goal, we carried out a systematic literature review (SLR) on the topic of mobile applications and marketing strategies. The search terms consulted in the databases were KPIs, marketing and mobile applications obtaining a total of n = 1,088 studies. The databases consulted to extract data where Scopus, PubMed, PsyINFO, ScienceDirect and Web of Science. The results obtained in this research were the identification, development and analysis of the main quantitative and qualitative KPIs to measure the effect of marketing strategies in mobile applications. Furthermore, we name the main scientific journals developing further studies on this subject, as well as on the most relevant topics within the industry. The results of the research can be used to enhance mobile APP marketing strategy analysis and thus, enhance their development, both in the scientific and the professional sectors.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43440091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Building Customer Engagement and Brand Loyalty through Online Social Media: An Exploratory Study 通过网络社交媒体建立客户参与度和品牌忠诚度：一项探索性研究

International Journal of Electronic Marketing and Retailing Pub Date : 2020-04-21 DOI: 10.1504/IJEMR.2020.10019818

Sombala Ningthoujam, Reshmi Manna, V. Gautam, Sandeep Chauhan

引用次数: 2

The importance of electronic word-of-mouth on consumer perception of content marketing 电子口碑对消费者内容营销感知的重要性

International Journal of Electronic Marketing and Retailing Pub Date : 2020-04-18 DOI: 10.1504/ijemr.2020.10028608

Benedikt Hirschfelder, Joel Chigada

引用次数: 5

The impact of social media on consumer awareness towards buying copy brand 社交媒体对消费者购买山寨品牌意识的影响

International Journal of Electronic Marketing and Retailing Pub Date : 2020-04-18 DOI: 10.1504/ijemr.2020.10028609

Ahmad Samed Al Adwan

引用次数: 0

Consumer purchase intention towards private label brands of virtual retailers: evidence from a developing nation 消费者对虚拟零售商自有品牌的购买意愿：来自发展中国家的证据

International Journal of Electronic Marketing and Retailing Pub Date : 2020-04-17 DOI: 10.1504/ijemr.2020.10028607

Sumit Kumar, B. Chandra

引用次数: 4

Factors Influencing the Acceptance of Smart Homes in Jordan 约旦智能家居接受度的影响因素

International Journal of Electronic Marketing and Retailing Pub Date : 2020-04-17 DOI: 10.1504/IJEMR.2020.10019873

Ibrahim Mashal, Ahmed Shuhaiber, M. S. Daoud

引用次数: 14

Investigating the impact of atmospherics and online flow cues on visiting intentions: the case of Jordan' virtual tourist centre 调查氛围和在线流量线索对访问意向的影响：以约旦虚拟旅游中心为例

International Journal of Electronic Marketing and Retailing Pub Date : 2020-04-01 DOI: 10.1504/ijemr.2020.10028101

Tamather Shatnawi, Laila Ashour, Dana F. Kakeesh

{"title":"Investigating the impact of atmospherics and online flow cues on visiting intentions: the case of Jordan' virtual tourist centre","authors":"Tamather Shatnawi, Laila Ashour, Dana F. Kakeesh","doi":"10.1504/ijemr.2020.10028101","DOIUrl":"https://doi.org/10.1504/ijemr.2020.10028101","url":null,"abstract":"Using the stimulus-organism-response (S-O-R) framework, this study aims to investigate the impact of atmospherics and online flow cues of Jordan virtual tourist centre on visitors' affective and cognitive states, which are assumed to affect their visiting intentions. This is based on the fact that more tourists are getting information directly via the internet to direct their choices of tourism destinations. In order to test our proposed model, an online survey was launched via different social networking means directed towards a convenience sample of non-Jordanians using a snowball technique. Non- Jordanians respondents who agreed to participate in the survey were asked to browse Jordan virtual tourist centre and to live a virtual experience before answering related questions measuring targeted constructs. Analysis of the results supports the research model and shows that both atmospherics and online flow cues experienced by visitors, impact positively their affective and cognitive states, which in turn impact their visit intentions. Affective and cognitive states were impacted upon by atmospherics more than online flow; however, affective state tends to explain more variations in visiting intentions vis-a-vis virtual centres. Implications and recommendations are discussed to develop robust tourist centres capable of attracting tourists' visiting intentions.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48421009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Attribution modelling in an omni-channel environment – new requirements and specifications from a practical perspective 全渠道环境下的归因建模——从实际角度看新的要求和规范

International Journal of Electronic Marketing and Retailing Pub Date : 2020-04-01 DOI: 10.1504/ijemr.2020.10028103

Ole Nass, J. A. Garrigós, Hermenegildo Gil Gómez, K. Schoeneberg

引用次数: 1

Differences between mobile and non-mobile buyers: comparing attitudinal, motive-related, and media behaviour 手机和非手机买家之间的差异:比较态度、动机相关和媒体行为

International Journal of Electronic Marketing and Retailing Pub Date : 2020-03-31 DOI: 10.1504/ijemr.2020.10028104

Michael Groß

{"title":"Differences between mobile and non-mobile buyers: comparing attitudinal, motive-related, and media behaviour","authors":"Michael Groß","doi":"10.1504/ijemr.2020.10028104","DOIUrl":"https://doi.org/10.1504/ijemr.2020.10028104","url":null,"abstract":"The aim of this study is to investigate the disparities between different types of consumers with respect to their mobile shopping (m-shopping) attitude, shopping motives, and media usage behaviour when practising online shopping. Thus, this study is the first to combine three different consumer viewpoints to provide an enhanced consumer picture. The findings are as follows. First, non-m-buyers' attitude towards m-shopping is crucially formed by function-orientated aspects, and they prefer to engage more in exploring stores than in certain m-buying activities when they use smartphones. In contrast, m-buyers strive for more flexibility in meeting their recreational needs, since they have a hedonically compelled attitude towards m-shopping. Second, both groups regard m-shopping convenience as a basic requirement that must be fulfilled; otherwise, m-shopping is not useful to them at all. Moreover, contrary to non-m-buyers, the empirical outcomes suggest that m-buyers are multi-device shoppers because they engage heavily in online shopping and use portable media to a large degree, meaning that they are not restricted to a local environment.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44242327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3