约旦客户生活方式对手机银行应用程序使用的影响

Q3 Business, Management and Accounting

International Journal of Electronic Marketing and Retailing Pub Date : 2020-04-28 DOI:10.1504/ijemr.2020.10029013

R. Al-Dmour, Emilia Al Haj Dawood, H. Al-dmour, R. Masa’deh

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引用次数: 28

摘要

在过去的几年里，一个重要的商业趋势是从被称为“移动银行应用程序”的信息系统（IS）学科中衍生出来的。这一趋势集中在借助智能移动设备进行金融银行服务上，现在已经变得非常重要。本研究旨在强调移动银行应用程序在约旦银行业的重要性。数据是使用自我管理问卷从约旦三家银行的300名参与者中收集的。结果表明，用户和非用户的手机银行应用程序的生活方式没有统计学上的显著差异。然而，用户的生活方式有一些共同的主题；时尚意识、领导特质、家庭关怀、健康意识、无忧无虑、社区意识和实用性对手机应用程序用户有显著影响，而成本意识对用户使用手机银行应用程序的比率没有显著影响。根据研究结果，提出了一些建议。

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The effect of customer lifestyle patterns on the use of mobile banking applications in Jordan

In the last few years, a crucial business trend has been derived from the information systems (IS) discipline called 'mobile banking applications'. This trend has focused upon conducting financial banking services with the help of smart mobile devices, and now has attained great importance. This study aimed to highlight the importance of mobile banking applications within the banking sector in Jordan. Data were collected using a self-administrated questionnaire from 300 participants from three banks in Jordan. The results indicated that there were no statistically significant differences between the lifestyle patterns of mobile banking applications of users and non-users. However, the lifestyle patterns of users had some common themes; fashion consciousness, leadership traits, family concern, health consciousness, carefree, community conscious and practicality had significance impact on mobile applications users, but cost consciousness had no significance impact on the rate of usage of mobile banking applications by users. Based on the research findings, a number of recommendations are suggested.

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来源期刊

International Journal of Electronic Marketing and Retailing Business, Management and Accounting-Business and International Management

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： The IJEMR is a scholarly and refereed journal that provides an authoritative source of information for scholars, academicians, and professionals in the fields of electronic marketing and retailing. The journal promotes the advancement, understanding, and practice of electronic marketing and retailing. Manuscripts offering theoretical, conceptual, and practical contributions are encouraged.