International Journal of Electronic Marketing and Retailing最新文献_第5页

An exploration of online shopping convenience dimensions and their associations with customer satisfaction 网上购物便利维度及其与顾客满意度的关系探讨

International Journal of Electronic Marketing and Retailing Pub Date : 2020-03-31 DOI: 10.1504/ijemr.2020.10028102

Sergio Palacios, Minjoon Jun

引用次数: 3

Buying Intention, Acceptability and Frequency of Purchase: Analyzing their Determinants using SEM 购买意愿、可接受性和购买频率的影响因素分析

International Journal of Electronic Marketing and Retailing Pub Date : 2019-12-19 DOI: 10.1504/IJEMR.2019.10013678

Davide Di Fatta, Navneet Gera, Nishith Kumar Mishra

{"title":"Buying Intention, Acceptability and Frequency of Purchase: Analyzing their Determinants using SEM","authors":"Davide Di Fatta, Navneet Gera, Nishith Kumar Mishra","doi":"10.1504/IJEMR.2019.10013678","DOIUrl":"https://doi.org/10.1504/IJEMR.2019.10013678","url":null,"abstract":"Considering the growing relevance of Indian retail sector, this research aims to study the consumer buying behaviour towards national brands (NB). More in detail, this research shall explore the determinants of buying intention, acceptability and frequency of purchase developing a model for consumer buying behaviour toward NB. A structured questionnaire was provided to the respondents across Delhi (National Capital Region). At the first stage, exploratory factor analysis (EFA) has been used to test dimensionality of the data with the aim to produce a set of items reflecting the meaning of the relative construct. Then, structural equation modelling (SEM) has been implemented using AMOS in order to test the validity of the overall model and the relationships among the selected variables. Results revealed that consumer buying intention, acceptability and frequency of purchase brands are influenced by promotion, brand awareness and image. It is also interesting to note that loyalty is directly influenced by value for money. This relation provides useful implications: customer loyalty could be developed by managing reasonable price and quality for NB.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46444484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Message strategy of promotional e-mails in India: a content analysis 印度促销电子邮件的信息策略：内容分析

International Journal of Electronic Marketing and Retailing Pub Date : 2019-12-19 DOI: 10.1504/ijemr.2019.104212

Utkarsh, N. Gupta

引用次数: 2

Retail service quality, satisfaction, and trust: the key to shopper loyalty in the context of the Indonesian traditional market 零售服务质量、满意度和信任：印尼传统市场背景下顾客忠诚度的关键

International Journal of Electronic Marketing and Retailing Pub Date : 2019-12-19 DOI: 10.1504/ijemr.2019.10025918

M. Najib, Adila Sosianika

引用次数: 7

Customer Satisfaction, Loyalty and Switching Intent in Retail Service Settings 零售服务环境中的客户满意度、忠诚度和转换意向

International Journal of Electronic Marketing and Retailing Pub Date : 2019-12-19 DOI: 10.1504/IJEMR.2019.10018802

Aakash Kamble, Shubhangi Walvekar

{"title":"Customer Satisfaction, Loyalty and Switching Intent in Retail Service Settings","authors":"Aakash Kamble, Shubhangi Walvekar","doi":"10.1504/IJEMR.2019.10018802","DOIUrl":"https://doi.org/10.1504/IJEMR.2019.10018802","url":null,"abstract":"Customers switching from competitive brand to another company's brand is usually due to the efforts of the company. Similarly inducing the customers to repurchase the company's brands time and again is very important in their marketing activities. With regards to these, studies of customer variety-seeking orientation and their level of involvement in decision making play a vital role in explaining customers' product selection activities? The purpose of the study to examine and analyse the interlinking relationships among customer satisfaction, loyalty and switching intent in online retailing and purchases made using multi-channels. The research also verifies the moderating effect of customer variety-seeking orientation across channels and purchase decision involvement. A total 427 patrons participated in the study that had made purchases in the preceding three months from electronic as well as brick and mortar retailers in electronic and accessories category. The results showed a positive relationship between customer satisfaction and loyalty and also between customer loyalty and switching intent. The effect of moderating variables, variety seeking orientation and purchase decision was not significant.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42457838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Factors influencing the adoption of online shopping in Lebanon: an empirical integration of unified theory of acceptance and use of technology2 and DeLone-McLean model of IS success 黎巴嫩网络购物的影响因素:技术接受与使用统一理论与DeLone-McLean网络购物成功模型的实证整合

International Journal of Electronic Marketing and Retailing Pub Date : 2019-12-19 DOI: 10.1504/ijemr.2019.104213

A. Tarhini, A. Alalwan, R. Algharabat

{"title":"Factors influencing the adoption of online shopping in Lebanon: an empirical integration of unified theory of acceptance and use of technology2 and DeLone-McLean model of IS success","authors":"A. Tarhini, A. Alalwan, R. Algharabat","doi":"10.1504/ijemr.2019.104213","DOIUrl":"https://doi.org/10.1504/ijemr.2019.104213","url":null,"abstract":"This paper aims to investigate the silent factors that may influence or hinder the adoption of online shopping in Lebanon. A conceptual framework was proposed based on the integration of unified theory of acceptance and use of technology2 (UTAUT2) and DeLone-McLean model of IS success. Data were collected from 342 Lebanese online shopping users using a cross-sectional survey. The measurement and structural model were estimated and tested using structural equation modelling (AMOS 22.0). The results revealed that performance expectancy (PE), product guarantee (PG), service quality (SerQ), price value (PV), trust (TR), system quality (SymQ) and information quality (IQ); were found to be significant predictors in influencing users' behavioural intention (BI) to adopt online shopping, and explained 72.7% of its variance, with PE was found the strongest antecedent of BI. However, the relationship between effort expectancy (EE), social influence (SI), hedonic motivation (HM) and BI was insignificant. This is one of the few studies that integrate the unified theory of acceptance and use of technology2 (UTAUT2) and DeLone-McLean model of IS success to study the adoption of online shopping, and the first to be tested in Lebanon. In light of these findings, implications for both theory and practice are discussed.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1504/ijemr.2019.104213","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43079345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 14

Reference group influence on user connections with social networking sites: a study of Facebook 参照组对用户与社交网站连接的影响:一项关于Facebook的研究

International Journal of Electronic Marketing and Retailing Pub Date : 2019-12-19 DOI: 10.1504/ijemr.2019.10025905

Yujie Wei, Feisal Murshed

{"title":"Reference group influence on user connections with social networking sites: a study of Facebook","authors":"Yujie Wei, Feisal Murshed","doi":"10.1504/ijemr.2019.10025905","DOIUrl":"https://doi.org/10.1504/ijemr.2019.10025905","url":null,"abstract":"The increasing prevalence of social networking sites (SNS) and their interactive capability have been the subject to sustained interests for researchers and marketers alike. Yet, few insights exist regarding whether online consumer engagement is prone to social influences from other users. Drawing from literature on reference group influence (e.g., Bearden and Etzel, 1982) and social identity (Tajfel and Turner, 1986), this research investigates self-SNS connection – customers' overall experience with the SNS and provides insights into a user's susceptibility to reference group influence. Specifically, the focus is on three motivational influences: informational, value expressive and utilitarian. Employing data collected through a survey, authors find that informational influence and value expressive influence are positively associated with self-SNS connection, but contrary to conventional wisdom, utilitarian influence is not. Furthermore, males are more susceptible to value expressive influences than females, indicating that reference group influences exhibit some gender effect. The results offer insights into designing more effective dissemination of marketing communications through tapping into consumers' informal communication network.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47378499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth 电子口碑背景下智能手机市场在线推荐机制的影响

International Journal of Electronic Marketing and Retailing Pub Date : 2019-06-10 DOI: 10.1504/IJEMR.2019.10021472

L. Pinochet, E. Lopes, Priscila Graziele Araujo, Ricardo L. P. Bueno

引用次数: 0

Fashion portals and Indian consumers: an exploratory study on online apparel retail marketing 时尚门户网站与印度消费者：在线服装零售营销的探索性研究

International Journal of Electronic Marketing and Retailing Pub Date : 2019-06-09 DOI: 10.1504/IJEMR.2020.10021476

Pradeep Kautish, S. Rai

{"title":"Fashion portals and Indian consumers: an exploratory study on online apparel retail marketing","authors":"Pradeep Kautish, S. Rai","doi":"10.1504/IJEMR.2020.10021476","DOIUrl":"https://doi.org/10.1504/IJEMR.2020.10021476","url":null,"abstract":"The rapid proliferation of fashion consciousness in India, and augmented internet usage facilitated online shopping trend, led to increase acceptance of fashion portals. The present research was focused on the online shopping determinants and adoption of fashion portals among Indian consumers. Plethora of researches indicates that now fashion consumers have online interface, quality services, varied and relevant information to assist them in shopping. The scale constructs relate to product assortment, shopping assistance, shopping efficiency, order fulfilment, order fulfilment reliability, perceived risk and trust. A primary research was conducted on Indian consumers frequently using the fashion portals for purchases. The study determines that the fashion customers are influenced by the service convenience paradigms of fashion portals. Conversely, the consumers stress less importance to perceived risk, and trust attributes of fashion portals. The quality of services convenience offered by fashion portals is improved along with relevant information display, the customers may get attracted to visit the portals, encourage revisiting and using them for online shopping. The present research is an initial attempt to assess the level of satisfaction with using the fashion portals.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"10 1","pages":"309"},"PeriodicalIF":0.0,"publicationDate":"2019-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49362574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 21

Determinants of online journey and its influence on online customer satisfaction associated with online customer loyalty 在线旅程的决定因素及其对与在线客户忠诚度相关的在线客户满意度的影响

International Journal of Electronic Marketing and Retailing Pub Date : 2019-05-21 DOI: 10.1504/IJEMR.2019.10021473

S. Nurlaela, U. Sumarwan, M. Najib

引用次数: 4