Factors influencing the adoption of online shopping in Lebanon: an empirical integration of unified theory of acceptance and use of technology2 and DeLone-McLean model of IS success

Q3 Business, Management and Accounting

International Journal of Electronic Marketing and Retailing Pub Date : 2019-12-19 DOI:10.1504/ijemr.2019.104213

A. Tarhini, A. Alalwan, R. Algharabat

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引用次数: 14

Abstract

This paper aims to investigate the silent factors that may influence or hinder the adoption of online shopping in Lebanon. A conceptual framework was proposed based on the integration of unified theory of acceptance and use of technology2 (UTAUT2) and DeLone-McLean model of IS success. Data were collected from 342 Lebanese online shopping users using a cross-sectional survey. The measurement and structural model were estimated and tested using structural equation modelling (AMOS 22.0). The results revealed that performance expectancy (PE), product guarantee (PG), service quality (SerQ), price value (PV), trust (TR), system quality (SymQ) and information quality (IQ); were found to be significant predictors in influencing users' behavioural intention (BI) to adopt online shopping, and explained 72.7% of its variance, with PE was found the strongest antecedent of BI. However, the relationship between effort expectancy (EE), social influence (SI), hedonic motivation (HM) and BI was insignificant. This is one of the few studies that integrate the unified theory of acceptance and use of technology2 (UTAUT2) and DeLone-McLean model of IS success to study the adoption of online shopping, and the first to be tested in Lebanon. In light of these findings, implications for both theory and practice are discussed.

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黎巴嫩网络购物的影响因素:技术接受与使用统一理论与DeLone-McLean网络购物成功模型的实证整合

本文旨在调查可能影响或阻碍黎巴嫩网上购物的隐性因素。在技术接受与使用统一理论(UTAUT2)与DeLone-McLean模型相结合的基础上，提出了信息系统成功的概念框架。通过横断面调查收集了342名黎巴嫩在线购物用户的数据。采用结构方程模型(AMOS 22.0)对测量结果和结构模型进行估计和检验。结果显示:绩效预期(PE)、产品保证(PG)、服务质量(SerQ)、价格价值(PV)、信任(TR)、系统质量(SymQ)和信息质量(IQ);在影响用户采用网上购物的行为意向(BI)方面被发现是显著的预测因子，并解释了其方差的72.7%，其中PE被发现是最强的BI前因。而努力期望(EE)、社会影响(SI)、享乐动机(HM)与BI之间的关系不显著。这是为数不多的将技术接受和使用统一理论(UTAUT2)和DeLone-McLean成功模型结合起来研究网上购物采用情况的研究之一，也是第一个在黎巴嫩进行测试的研究。根据这些发现，对理论和实践的影响进行了讨论。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Electronic Marketing and Retailing Business, Management and Accounting-Business and International Management

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： The IJEMR is a scholarly and refereed journal that provides an authoritative source of information for scholars, academicians, and professionals in the fields of electronic marketing and retailing. The journal promotes the advancement, understanding, and practice of electronic marketing and retailing. Manuscripts offering theoretical, conceptual, and practical contributions are encouraged.