Personalisation and the purchase intention of consumer in omnichannel retailing: the mediating role of hedonic motivation and brand attachment

Q3 Business, Management and Accounting

International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI:10.1504/ijemr.2023.10058254

Sujit Kumar Dubey, Rachit Shrivastava

引用次数: 0

查看原文本刊更多论文

全渠道零售中个性化与消费者购买意愿:享乐动机和品牌依恋的中介作用

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

International Journal of Electronic Marketing and Retailing Business, Management and Accounting-Business and International Management

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： The IJEMR is a scholarly and refereed journal that provides an authoritative source of information for scholars, academicians, and professionals in the fields of electronic marketing and retailing. The journal promotes the advancement, understanding, and practice of electronic marketing and retailing. Manuscripts offering theoretical, conceptual, and practical contributions are encouraged.