{"title":"A Literature Review of humor advertising in social media: Based on CiteSpace","authors":"Sun Huihui","doi":"10.1109/ICMSSE53595.2021.00049","DOIUrl":"https://doi.org/10.1109/ICMSSE53595.2021.00049","url":null,"abstract":"Humor is the representative of entertainment. Thus, humor advertisements are common in social media marketing. Previous research has found humor advertising with many positive effects, while overlooking the negative effects. The present study analyzes related documents based on CiteSpace 5.7 R5, elaborates the concept and mechanism of humor, and summarizes antecedents and consequences of humor advertising persuasion. Also, this study summarizes and analyzes the number of theories used in the humor advertising literature for the past decade. It is hoped that this study will provide suggestions for the effective dissemination of humorous advertising information on social media and it will provide a scientific basis for the formulation of enterprise marketing strategies.","PeriodicalId":331570,"journal":{"name":"2021 International Conference on Management Science and Software Engineering (ICMSSE)","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130803955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mingle Zhou, Yu Wang, Gang Li, Yimin Liu, Yikai Liang
{"title":"Performance evaluation index system of provincial government information resources integration and sharing based on big data","authors":"Mingle Zhou, Yu Wang, Gang Li, Yimin Liu, Yikai Liang","doi":"10.1109/ICMSSE53595.2021.00078","DOIUrl":"https://doi.org/10.1109/ICMSSE53595.2021.00078","url":null,"abstract":"In recent years, with the rise of a new generation of information technology such as big data and cloud computing, as well as the growing demand for services from citizens, inefficiency, non-sharing and non-linkage in government management have gradually emerged. It is necessary to accelerate the institutional reform of government information construction to meet the development needs of modernization of government management. Sustainable management of government data resources is the primary task of government information governance in the era of big data, and is an important component of information environment governance for smart city construction. Combining relevant policy requirements and also drawing on the performance indicators of relevant government information platforms, this paper constructs an evaluation index system for the integration and sharing of government information systems, which helps clarify the content and scope of open sharing of government information resources and is important for improving the big data governance capability of government departments.","PeriodicalId":331570,"journal":{"name":"2021 International Conference on Management Science and Software Engineering (ICMSSE)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132526252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on Relationship Between Occupational Mental Health and Quality of Life of Teachers by SPSS 24.0: -Taking young teachers in primary and secondary schools in Shaoguan as an example","authors":"Hongxiu Tan, Qizhi Zhang","doi":"10.1109/ICMSSE53595.2021.00021","DOIUrl":"https://doi.org/10.1109/ICMSSE53595.2021.00021","url":null,"abstract":"Purpose: It is to investigate the occupational mental health and quality of life of teachers in Shaoguan primary and secondary schools, analyze the factors that affect the occupational mental health and quality of life of primary and secondary school teachers, and explore the relationship between them. Method:The General Health Questionnaire (GHQ-12) and the Chinese version of the Quality of Life Scale(SF -36) was used as tools to survey 206 young teachers in primary and secondary schools, useing SPSS 24.0 to analysis on the survey data. The results showed that:(1) The occupational mental health of young teachers in Shaoguan primary and secondary schools is at the upper-middle level, and the occupational mental health is significantly affected by the teaching target, education background and position.(2) The overall quality of life of young teachers in Shaoguan primary and secondary schools is above the average level, and the quality of life is significantly affected by the teaching object, education background, and position.(3) The occupational mental health of young teachers in Shaoguan primary and secondary schools is significantly negatively correlated with the quality of life. The occupational mental health of teachers is an effective predictor of the quality of life of teachers.","PeriodicalId":331570,"journal":{"name":"2021 International Conference on Management Science and Software Engineering (ICMSSE)","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129294894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Proceedings 2021 International Conference on Management Science and Software Engineering [Title page]","authors":"","doi":"10.1109/icmsse53595.2021.00002","DOIUrl":"https://doi.org/10.1109/icmsse53595.2021.00002","url":null,"abstract":"","PeriodicalId":331570,"journal":{"name":"2021 International Conference on Management Science and Software Engineering (ICMSSE)","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115313523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Knowledge mapping of Global Value Chain: A visual analysis using VOSviewer and CiteSpace","authors":"Yuhua Li, Wei Zhou","doi":"10.1109/ICMSSE53595.2021.00025","DOIUrl":"https://doi.org/10.1109/ICMSSE53595.2021.00025","url":null,"abstract":"This study offers a systematic review of academic research on Global Value Chain. By using two visualization tools named VOSviewer and CiteSpace, the paper analyzed 583 articles on global value chain research from the Web of Science database. The paper has discerned the most impact publications in the GVC research. In addition, the paper has explored the structures of the cited references to further understand the theoretical basis of the global value chain research. Moreover, by evolution analysis through CiteSpace, the study explored the evolution process of global value chain research and predicted the future development trends. The results conjunctively achieved by VOSviewer and CiteSpace will enhance understanding of global value chain research and enable future developments for both theorists and practitioners.","PeriodicalId":331570,"journal":{"name":"2021 International Conference on Management Science and Software Engineering (ICMSSE)","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114366159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on Compensation Management of High-tech Enterprises Based on Enterprise Strategy in Information Age","authors":"Xingqi Lu","doi":"10.1109/ICMSSE53595.2021.00076","DOIUrl":"https://doi.org/10.1109/ICMSSE53595.2021.00076","url":null,"abstract":"The compensation management of high-tech enterprises in the information age needs strategic thinking. It obeys and serves the enterprise strategy. Its significance is to help enterprises control risks, strive for profits and maximize enterprise benefits in the future development competition. With the wide application of artificial intelligence, big data and other technologies in enterprise human resource management, with the advantages of big data and the use of cloud computing and other processing technologies, we can record and analyze the daily work content, work objectives and task completion of employees, realize the comprehensive evaluation of different employees, and quickly generate the compensation results corresponding to employee performance, it greatly improves the timeliness and accuracy of compensation management. Artificial intelligence uses these data to analyze the correlation between compensation and position grade by establishing mathematical model, so as to set up enterprise compensation grade and compensation standard more reasonably; At the same time, through more scientific data comparison and calculation, we can truly realize the fairness of compensation, turn compensation and reward into data support, and improve the fairness and transparency of enterprise management. This paper analyzes the influence of the factors related to the enterprise strategy in the information age on the compensation management of high-tech enterprises, probes into the main problems existing in the compensation management of high-tech enterprises at the present stage, and puts forward some countermeasures for constructing the compensation management corresponding to the strategy of high-tech enterprises.","PeriodicalId":331570,"journal":{"name":"2021 International Conference on Management Science and Software Engineering (ICMSSE)","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126943609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Impact of electronic word-of-mouth on box office revenue: An empirical study based on web crawler technology","authors":"Yue Peng","doi":"10.1109/ICMSSE53595.2021.00084","DOIUrl":"https://doi.org/10.1109/ICMSSE53595.2021.00084","url":null,"abstract":"Under the booming movie market and the rapid increasing popularity of social media in China, consumers are willing to share shopping information and online reviews on web sites, which would undoubtedly affect the box office revenue. Therefore, electronic word-of-mouth(e WOM) as an effective marketing tool to boost sales has attracted much attention in the recent years and is worth studying. This study picked movie as research object and crawled website data of 400 movies from Douban to study the impacts of eWOM on box office revenue by PYTHON. Through multiple regression analysis, this study surprisedly reveals that box office of low-rated movies is not necessarily low. The empirical analysis results shows that the volume of e WOM can increase the box office revenue, while the valence and rate extremism have negative impacts. The strange phenomenon of “high box office but low eWOM” reveals the unhealthy phenomenon of today's fan economy to some extent; both movie reviews and comments on the website have positive impacts on box office but the latter is even stronger. This study enriches the empirical researches on e WOM and movie marketing, also concludes with some managerial implications and practical suggestions based on the research findings.","PeriodicalId":331570,"journal":{"name":"2021 International Conference on Management Science and Software Engineering (ICMSSE)","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125882770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Method for Establishing Collaborative Mechanism of Governed Innovation Institutions Based on Game Theory","authors":"Mao Lei, Sun Kewu, Wei Qi, Xiao Ke","doi":"10.1109/ICMSSE53595.2021.00066","DOIUrl":"https://doi.org/10.1109/ICMSSE53595.2021.00066","url":null,"abstract":"The dynamic network modeling of traditional complex systems can greatly improve the operating efficiency of traditional industries and Internet companies. It is a current research hotspot. The difficulty of modeling lies in how to effectively coordinate the orderly relationship between individuals, resources, and tasks. This problem lies in state-owned enterprises. It is particularly prominent in innovative institutions. Game theory has outstanding advantages in the measurement and construction of Nash equilibrium composed of complex systems. Therefore, this paper takes the coordination of state-owned enterprise innovation institutions as the fundamental task, and proposes a method of constructing a coordination mechanism based on game theory. Firstly, the state-owned enterprise innovation organization is abstracted into a complex network, and the elements and relationship between the elements in the organization are regarded as the nodes and edges of the network. Then the collaborative dilemma in the network of state-owned enterprise innovation organizations is analyzed, and the game model of individuals and the network as a whole is established. The game model is simulated and the principle of the coordination mechanism to solve the coordination dilemma is qualitatively analyzed. Finally a more effective resource allocation, utilization and integration are formed. Compared with traditional methods, this innovative mechanism establishes a collaborative relationship to make the organization more intelligent, does not rely on prior knowledge, which is universal and rapidly.","PeriodicalId":331570,"journal":{"name":"2021 International Conference on Management Science and Software Engineering (ICMSSE)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126386753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on the relationship among Organizational structure inertia, technology innovation dynamic capacity and corporate internationalization based on a multi-linear regression model","authors":"Y. Xiong, Y. Shu","doi":"10.1109/ICMSSE53595.2021.00026","DOIUrl":"https://doi.org/10.1109/ICMSSE53595.2021.00026","url":null,"abstract":"Based on the basic resource view and dynamic capability theory, this paper takes 417 engineering and technology enterprises in China as the research object, and uses the software STATA15 to analyze the relationship among internationalization performance, organizational inertia and dynamic capability of technological innovation. The results showed that:The organizational structure of inertial technology innovation, technology innovation investment ability and productive capacity of innovation and enterprise internationalization performance is related, but output of technological innovation and technology innovation investment ability of enterprise internationalization role differences, technology innovation output capacity of organization inertia and enterprise internationalization performance inverted u-shaped regulation significantly. The investment capacity of technical innovation personnel completely mediates the relationship between the investment capacity of technological innovation capital and the internationalization of enterprises. The conclusion of this study is helpful to improve the innovation level and efficiency of engineering project management and optimize the organizational structure.","PeriodicalId":331570,"journal":{"name":"2021 International Conference on Management Science and Software Engineering (ICMSSE)","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125136150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on the Contribution Degree of Weapon Equipment System Based on Markov Chain Stable Distribution","authors":"D. Wei, Xiaodong Liu, Junkai Zhang, Xin Wang","doi":"10.1109/ICMSSE53595.2021.00017","DOIUrl":"https://doi.org/10.1109/ICMSSE53595.2021.00017","url":null,"abstract":"System contribution is an index to measure the importance of equipment in the system, and it is also a key basis, First, This article constructs the cooperative interaction matrix of the equipment system by analyzing the equipment's support for the combat information, battlefield situation, and physical resources of other equipment in the system. Then, from the overall perspective, the status and role of equipment in system operations are analyzed, and a Markov chain stable distribution model is constructed as a basis for measuring the contribution of the equipment system. Finally, an example is given to illustrate the application of this method.","PeriodicalId":331570,"journal":{"name":"2021 International Conference on Management Science and Software Engineering (ICMSSE)","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121959394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}