Proceedings of the International Management Conference最新文献

{"title":"THE CUSTOMERS LOYALTY AND ITS IMPLICATIONS ON STRATEGIC MANAGEMENT IN THE PHARMACEUTICAL RETAIL SECTOR","authors":"George Secăreanu, Ana Andreea Secăreanu, Cătălina Florentina Popa","doi":"10.24818/imc/2023/03.08","DOIUrl":"https://doi.org/10.24818/imc/2023/03.08","url":null,"abstract":"All market studies agree that loyalty is an extremely complex phenomenon, dependent on numerous internal and external factors, which, in turn, are influenced by other variables such as age, gender, income level, area of residence, and more. Consumers are faced with the unexpected task of choosing between multiple retailers simultaneously and forming a relatively short-term relationship with them called loyalty. The importance of retailing in the pharmaceutical sector needs to be understood from a managerial perspective, as it shares common characteristics with any commercial activity (demographic data, competitive advantage, service quality, pharmacy or pharmaceutical chain reputation), but also has specific peculiarities related to the pharmaceutical retail area, such as specific regulations regarding drug pricing policies, contracts with Health Insurance Houses, specific legislation regarding online commerce, pharmaceutical product delivery, and returns. All these variables uniquely influence the loyalty process within the pharmaceutical market. This study aims to provide a quantitative analysis based on a questionnaire of the main factors that can impact, to a greater or lesser extent, loyalty to a pharmacy. The questionnaire was completed by 387 people from both urban and rural areas. To efficiently analyze the data, internal consistency of the measurement scale for each variable was initially evaluated checking whether the Cronbach Alpha coefficient is greater or less than 0.7 for each variable, then the independent variables on gender, age, background, and income were analyzed, Subsequently, several tests were used to establish the relationship between loyalty and other variables: Pearson Chi-Square, T-test for independent samples, regression analysis, bivariate analysis, etc. The results showed that to increase pharmacy satisfaction and customers, senior management needs to focus more on improving service quality and diversification and not so much on promoting pricing strategies or pharmacy reputation. At conceptual level, the results of this research can allow building a new management model based on loyalty strategies customized according to the gender or age of customers, but also through a focus on pricing policy and aspects of differentiation, quality of service or reputation of the pharmacy.","PeriodicalId":296892,"journal":{"name":"Proceedings of the International Management Conference","volume":"101 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140985927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALYSIS OF THE IMPACT OF THE PHENOMENON OF DIGITIZATION OF ORGANIZATIONS – A BIBLIOMETRIC APPROACH TO THE SPECIALIZED LITERATURE","authors":"Oana Pricopoaia, Nicoleta Cristache, Dimitrie Stoica, Alexandru-Sebastian Chihaia, Sabin Murariu","doi":"10.24818/imc/2023/02.14","DOIUrl":"https://doi.org/10.24818/imc/2023/02.14","url":null,"abstract":"The process of digitalization is currently at the heart of the business sector because it enables the reshaping of organizations’ activities and processes of organization, operation and innovation. Businesses in various industries acknowledge the transformative power of digital technologies, so research in this area plays a key role. The importance of research in the context of enterprise digitalization is seen in the increased interest in how digital technologies drive strategic decisions, stimulate innovation and ensure long-term success for entrepreneurs. In today's society heavily influenced by digitalization, businesses that prioritize technology and research in this area may be better positioned, benefiting from multiple opportunities. So as digitalization has a direct impact on society, researchers have an extremely important role to play in capturing the essence and effects of this phenomenon. Scholarly articles encourage critical thinking, inspire, and present relevant issues in this changing landscape. This study presents the convergence of the literature, digitalization and the business environment, highlighting the interest of a very large number of researchers who have studied the impact of technological transformations on business.","PeriodicalId":296892,"journal":{"name":"Proceedings of the International Management Conference","volume":"98 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140984296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"COMPANY STRATEGY FOCUSED ON THE RELEVANT STAKEHOLDERS: NECESSITY, CHARACTERISTICS AND ADVANTAGES","authors":"Ovidiu Nicolescu, Ciprian Nicolescu","doi":"10.24818/imc/2023/03.10","DOIUrl":"https://doi.org/10.24818/imc/2023/03.10","url":null,"abstract":"In the paper we present a new type of strategy - company strategy focused on the relevant stakeholders. It is based on the new managerial paradigm “manager - relevant stakeholder” which started to replace classical paradigm “manager -subordinate”. The paper is structured in four parts: the necessity to use this strategy, demonstrated by five arguments; definition and the 16 main characteristics of the company relevant stakeholder’s strategy; specific methodological elements involved by the design and the implementation of the strategy; multiple advantages which make necessary and performant the relevant stakeholders’ strategy in the context of VUCA context and the transition to the knowledge and digitalized based economy.","PeriodicalId":296892,"journal":{"name":"Proceedings of the International Management Conference","volume":"1 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140985420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE DYNAMICS OF THE SME SECTOR AND THE BUSINESS ENVIRONMENT IN ROMANIA IN THE EUROPEAN CONTEXT","authors":"D. Badulescu, D. Herte, A. Badulescu","doi":"10.24818/imc/2023/03.01","DOIUrl":"https://doi.org/10.24818/imc/2023/03.01","url":null,"abstract":"Although economic theory has not fully agreed whether the growth and consolidation of the SME sector causes, or is a result of economic growth, there are consistent arguments that certain characteristics of the business environment can positively influence the entrepreneurial business sector, enhancing its contribution to economic growth, employment and innovation. In the process of economic integration, the European Union (EU) recognizes the importance of SMEs for economic development, and supports this sector through numerous policies, funds and strategies to create a friendly business environment, enabling them to perform at the highest standards. As a member of the EU since 2007, Romania has made significant efforts to adjust its policies and strategies to the single market, to create a better framework for starting and developing new businesses, facilitating companies’ access to financial and human resources, to market opportunities and internationalization. In this paper, by using a series of data from various business surveys and statistics, we attempt to identify a relation between the dynamics of the SME sector and the quality of the business environment (reducing bureaucracy and administrative burden, business freedom etc.). The findings are mixed: despite strong opinions in favour of a positive relationship, there is only a moderate correlation between the quantitative growth of the SME sector, the creation of new firms, and the business environment improvements.","PeriodicalId":296892,"journal":{"name":"Proceedings of the International Management Conference","volume":"83 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140984562","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MANAGING THE SHARING ECONOMY IN TIMES OF CRISIS. THE CASE OF AIRBNB","authors":"Alina Bădulescu, Elena Herte, Afrodita Borma","doi":"10.24818/imc/2023/01.10","DOIUrl":"https://doi.org/10.24818/imc/2023/01.10","url":null,"abstract":"Globalization, the rise of the internet and the online market, as well as the expansion of mobility, have contributed to the exponential growth of tourism, and Europe can claim global supremacy when it comes to international tourism. The rate of growth in the number of tourists has accelerated over the last ten years thanks to the flexibility of travelling modalities, the openness to tourism of many countries and, last but not least, the emergence of collaborative tourism, which is a worthwhile alternative to classic tourism. The coronavirus pandemic (COVID-19), which broke out in February 2020, has had a disastrous impact on the entire tourism industry. Due to this pandemic, domestic and international travel has been disrupted enough to have an immediate and fundamental impact on tourism and all related activities. The pandemic has changed the way people manifest themselves and paved the way for trends such as contactless technology, working from home, high standards of hygiene, domestic travel, and holidays with a small number of people. As a result, the trends already existing in the market before the outbreak of the pandemic, which were reshaping the idea of tourism, have been reinforced even more now. These include digitalization, durable and sustainable consumption, a growing demand for travel booked through platforms and, last but not least, the desire for personalized and original experiences. In this paper we aim to highlight the dimension of the Airbnb, one of the most successful sharing economy platforms, before and after the COVID-19 pandemic, highlighting in what manner the advances of the digital world have interacted with the challenges, restrictions and opportunities of the recent pandemic, economic and political crises.","PeriodicalId":296892,"journal":{"name":"Proceedings of the International Management Conference","volume":"48 19","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140983869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CREATING SHARED VALUE IN A DIGITALIZED BUSINESS MODEL FROM THE SHARING ECONOMY","authors":"Roxana-Maria Barb","doi":"10.24818/imc/2023/01.12","DOIUrl":"https://doi.org/10.24818/imc/2023/01.12","url":null,"abstract":"This paper presents the importance of creating shared value and presenting methods of this concept in a digitalized business model adopted by companies in the sharing economy. Clients and other stakeholders should benefit from the products and services shared with them and companies need to focus on the social outcomes of their activities, not only on obtaining profit and have competitive advantage on the market. Sustainability is one of the main objectives on the UN 2030 Agenda as such, organizations’ efforts are directed into accomplish it. Digitalization has become a priority for most companies on the market in order for them to provide innovative solutions for the consumers and continuously adapt to the new challenges faced in the business environment and to the changing needs of their clients. By using different digital tools in the organizations’ communication with their clients, firms will be informed rapidly of the new advancements, and they will change their strategies in a short time. A great example in this direction is Airbnb, a shared accommodation company which work towards providing shared value for their clients focusing on the sustainability and corporate social responsibility aspects.","PeriodicalId":296892,"journal":{"name":"Proceedings of the International Management Conference","volume":"81 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140983129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EDUCATORS’ TRAINING NEED ON PROJECT MANAGEMENT IN DIGITAL CONTEXT: CASE STUDY ON ROMANIAN SECONDARY EDUCATION SYSTEM","authors":"Georgeta-Madalina Meghisan-Toma, Georgeta Bolojan, M. Nen","doi":"10.24818/imc/2023/05.10","DOIUrl":"https://doi.org/10.24818/imc/2023/05.10","url":null,"abstract":"The main goal of this research article is to underline the importance of educators’ training needs on project management in a digital context. The main areas of focus are: gain an overview on the people with tertiary education attainment; identify the main use of the Internet in education; contribute to the current body of knowledge on project management training in digital context. The digital context changes the way that the projects are managed, representing a trigger for education in order to acquire competences in: project management and writing (17%); educational platforms and digital tools (14%); financial education (13%); counselling and personal development (13%).","PeriodicalId":296892,"journal":{"name":"Proceedings of the International Management Conference","volume":"7 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140982315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FINANCIAL MANAGEMENT REGARDING ENVIRONMENTAL, SOCIAL AND CORPORATE GOVERNANCE","authors":"R. Nitu","doi":"10.24818/imc/2023/01.18","DOIUrl":"https://doi.org/10.24818/imc/2023/01.18","url":null,"abstract":"The new business models are oriented towards a green area, friendly to the environment and based on social responsibility and sustainable corporate governance. The impact of these measures seeks to protect the biological environment in which society lives, therefore the competitive economic environment. To make this possible, a set of rules is needed, which are either represented by legislative packages or by a specific fiscal system, applicable to the areas of interest. As a result, a financial incentive is needed to protect the environment. Taken as a whole, companies on the free market are competing through the lens of profit most of the time. The opportunity cost of ESG impact is this environment. A company's finances are mirrored with the benefits or costs generated by new ways of working. In order for organizations to be encouraged to change the paradigm, it is necessary that the lack of compliance with the legislation leads to a higher opportunity cost and therefore to higher costs. Companies are starting to pay more attention to the financial area on the ESG side. One of the main reasons is fines as a disincentive. On the other hand, as a set of rewards are tax exemptions to steer organizations towards the desired approach. Thus, the production of energy under its own regime or participation in specialized companies through financial contribution exempts the economic agent from certain taxes. Reducing waste by recovering packaging or quantities of plastic bootles exempts companies in the retail sector from fines. In order to be able to operate in this way on the market, it is necessary to change the traditional financial management. If new operating barriers appeared on the market, but applied uniformly, then the costs of operating on the market for economic agents did not become higher. The consequence is that of a greater monetary flow, a stronger financial circuit and the development of new market segments.","PeriodicalId":296892,"journal":{"name":"Proceedings of the International Management Conference","volume":"118 26","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140985627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MANAGING ORGANIZATIONAL CHANGE THROUGH TRAININGS WITHIN ROMANIAN COMPANIES","authors":"C. Chirvase, Elena-Oana Croitoru, A. Zamfir","doi":"10.24818/imc/2023/03.06","DOIUrl":"https://doi.org/10.24818/imc/2023/03.06","url":null,"abstract":"This paper aims to research among Romanian companies on how theories of evolutionary psychology, new discoveries in the field of cognitive sciences together with pre-change or during change training can predict and influence the behaviour of human beings but also the behaviour of organizations when they meet change management projects to lead them to a successful implementation. It is well known that most organizations that opt for change management face various challenges during this very expensive process but also the fact that mechanisms of human brain have developed over thousands of years and the speed with which they have evolved is lower than how fast current technologies are developing to create a competitive business environment across the planet. This paper examines how organizations can be focused through theories of evolutionary psychology to support organizational change, whether training employees before or during organizational change is favorable in reducing resistance to change, and whether effective communication aims to improve employee confidence in perceived justice through neuroscience will lead to the successful implementation of change. A quantitative research approach was carried out by using a descriptive and exploratory questionnaire including 44 questions, collecting data from 212 participants, who activate in companies from Romania that have gone through organizational change projects, distributed to subjects through an online platform. In conclusion, this paper offers a new perspective from which to approach organizational change projects, bringing to the fore various key points.","PeriodicalId":296892,"journal":{"name":"Proceedings of the International Management Conference","volume":"87 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140984609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"APPROACHES TO KNOWLEDGE TRANSFER BETWEEN INNOVATIVE ORGANIZATIONS TO INCREASE COMPETITIVENESS AND SUSTAINABLE DEVELOPMENT","authors":"A. Tîrnovanu, Marian Nastase, J. Sisu, Narcis Răducan","doi":"10.24818/imc/2023/02.11","DOIUrl":"https://doi.org/10.24818/imc/2023/02.11","url":null,"abstract":"Knowledge must be introduced into every aspect of the manufacturing process and management levels in order to increase the competitiveness of SMEs. This study aims to investigate how knowledge transfer affects a firm's ability to remain competitive. Effective resource flow management is essential for businesses to thrive in a cutthroat business climate. Despite the nature of knowledge being transferred, it is critical to the effective operation of SMEs. The fact that it can give organizations a competitive edge over a range of skills and knowledge lends trust to this assertion, as it can improve the innovative performance of new products made by companies involved in these kinds of knowledge-based collaborations. The purpose of this paper is to shed light on knowledge transfer and innovation in SME activities. By lowering the expense of acquiring the knowledge necessary to become competitive, SMEs can encourage the chance and incentive to exchange expertise during integration into clusters. Higher education institutions may be more proactive in helping SMEs manage environmental challenges by giving them relevant information and knowledge hubs to increase the competitiveness and sustainability of businesses. Moreover, policymakers and investors should prioritize supporting and financing R&D as well as social networking initiatives to enhance innovation among SMEs.","PeriodicalId":296892,"journal":{"name":"Proceedings of the International Management Conference","volume":"24 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140984226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}