CREATING SHARED VALUE IN A DIGITALIZED BUSINESS MODEL FROM THE SHARING ECONOMY

Abstract

This paper presents the importance of creating shared value and presenting methods of this concept in a digitalized business model adopted by companies in the sharing economy. Clients and other stakeholders should benefit from the products and services shared with them and companies need to focus on the social outcomes of their activities, not only on obtaining profit and have competitive advantage on the market. Sustainability is one of the main objectives on the UN 2030 Agenda as such, organizations’ efforts are directed into accomplish it. Digitalization has become a priority for most companies on the market in order for them to provide innovative solutions for the consumers and continuously adapt to the new challenges faced in the business environment and to the changing needs of their clients. By using different digital tools in the organizations’ communication with their clients, firms will be informed rapidly of the new advancements, and they will change their strategies in a short time. A great example in this direction is Airbnb, a shared accommodation company which work towards providing shared value for their clients focusing on the sustainability and corporate social responsibility aspects.