COMPANY STRATEGY FOCUSED ON THE RELEVANT STAKEHOLDERS: NECESSITY, CHARACTERISTICS AND ADVANTAGES

In the paper we present a new type of strategy - company strategy focused on the relevant stakeholders. It is based on the new managerial paradigm “manager - relevant stakeholder” which started to replace classical paradigm “manager -subordinate”. The paper is structured in four parts: the necessity to use this strategy, demonstrated by five arguments; definition and the 16 main characteristics of the company relevant stakeholder’s strategy; specific methodological elements involved by the design and the implementation of the strategy; multiple advantages which make necessary and performant the relevant stakeholders’ strategy in the context of VUCA context and the transition to the knowledge and digitalized based economy.