Journal of Business & Retail Management Research最新文献

{"title":"An empirical examination of the factors influencing consumer’s purchase intention toward online shopping","authors":"M. Nasution, Yossie Rossanty, K. H. K. Ariffin, nurliyana izzati binti mohd zaini","doi":"10.24052/JBRMR/V13IS04/ART-02","DOIUrl":"https://doi.org/10.24052/JBRMR/V13IS04/ART-02","url":null,"abstract":"Online shopping is overgrowing around the globe. Consumers unite and combine their purchasing power in order to bargain for a significant volume discount from a seller. On the other hand, it also helps the new seller to enter the competitive markets easily. The objective of this study is to examine the relationships among the factors and to assess how it influences consumers' purchase intention on online shopping. The main problem that online retailer faced nowadays is how to attract the consumer's purchase intention toward online shopping especially among the student because we know that most student does not have fixed income. So it will prevent them from spending more on online shopping. In order to make a business successful, some good strategy needs to be implemented, and the retailer does not only need to acquire the new customers but also need to retain the existing customers. Purchase intention as the possibility of purchasing a special brand in a product category during purchase. There were 200 sets of the questionnaire had been distributed randomly among the PPIPT students. The present study used descriptive statistics, regression, and Pearson correlation. In short, price, ease of use and usefulness can only explain (R Square = 0.973) variation of factors influencing consumers' purchase intention towards online shopping. Durbin-Watson considers the accepted range of 1.486 shows there was no autocorrelation problem with data. The condition index= 77.598, VIF= 1-10, and tolerance fell =0.1-10 within the accepted range. F-value is found to be a significant level (Sig. F = 0.000). The regression model used in this study is adequate, the model is fit. As a conclusion, a lack of confidence and trust in utilizing the Internet as a shopping channel. The ethnic group also dominated by Malay only which could be a source of bias. Corresponding author: Muhammad Dharma Tuah Putra Nasution Email addresses for the corresponding author: dharma_nasution@dosen.pancabudi.ac.id First submission received: 18th July 2018 Revised submission received: 27th November 2018 Accepted: 10th December 2018 Introduction Online shopping is apart of electronic commerce in which consumers can direct to purchase the goods or services from the seller over the internet. Online shopping allows consumers to purchase faster, more alternatives and easy to order products or services with comparative and lowest price (Cuneyt & Gautam, 2004). E-bay is one of the successful online retailing corporations in the world. It is an online shopping website that allows people and business to purchase or sell their products broadly. In overall, online shopping has two specific processes, which are B2B (Business-to-Business) and B2C (Business-toConsumer). In B2B requires the retailer to purchase the products from other business and sell it out in their products and sell it out to the customers. The emergence of the internet has created opportunities for firms to stay competitive by providing ","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123323199","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The local business analysis service for service-oriented government: Seoul Metropolitan Government Case","authors":"June-Suh Cho, kwangjong ahn","doi":"10.24052/jbrmr/v13is04/art-05","DOIUrl":"https://doi.org/10.24052/jbrmr/v13is04/art-05","url":null,"abstract":"The transition into a service-oriented government is the focal point of the Seoul Metropolitan Government (SMG) administrative transformation. This transformation must be conducted according to the specific needs of each local municipality. SMG provides a customized service for individual citizens and support job creation by opening and sharing public information and offering the advanced service to help their local business which is called ‘Golmoksangkwon Analysis Service’. This service is using big data analysis and service-oriented government in SMG. This paper discusses the efforts of SMG to provide information service which is based on big data analysis for local businesses. Information providing units for commercial and sector analysis were constructed from the various viewpoints by establishing a local business area including the existing administrative districts. SMG expects to contribute to improving the competitiveness and selfsufficiency of self-employed people by supporting the policy macro perspective of self-employed people by analyzing the factors affecting the business environment of the local business through big data analysis. Corresponding author: June-Suh Cho Email addresses for the corresponding author: jscho@hufs.ac.kr First submission received: 20th February 2019 Revised submission received: 27th March 2019 Accepted: 20th April 2019 Acknowledgement This study was supported by Hankuk University of Foreign Studies Research Fund of 2019. Introduction E-government has achieved significant improvements through the deployment of many innovative applications. (Gronlund & Horan, 2005; Lee, Tang, & Trimi, 2005) Citizens use government web sites as central points of access to government information and services across different agencies via Internet or Mobile access. Transformation of government processes, transactions, and policy making and implementation that are efficiently carried out through ICTs. Through ICT, new forms of collaboration and inter-organizational public service networks become feasible, making it possible to carry out the public sector’s tasks more efficiently and effectively. As a leading country of e-Government services, Korea’s e-Government is transforming into citizen friendly services. In particular, Seoul Metropolitan Government (SMG) as a leader in Korea, tries to provide customized services for individual citizens and support job creation by opening and sharing public information and offer the advanced service to help their local business. Governments of leading ICT countries have initiated big data application projects to enhance operational efficiency, transparency, citizen’s well-being and engagement in public affairs, economic growth, and national security. (Kim, Trimi, & Chung, 2014) Also, governments expect big data to enhance their ability to serve their citizens and address major national challenges involving the economy, healthcare, job creation, natural disasters, and terrorism. Among them, start","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127646028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Television commercials (TVCs) and its influence on the Buying Decision of the middle-class urban teens of Bangladesh.","authors":"M. Shamsuzzaman, M. Mamun, md. ridhwanul huq","doi":"10.24052/JBRMR/V13IS04/ART-20","DOIUrl":"https://doi.org/10.24052/JBRMR/V13IS04/ART-20","url":null,"abstract":"The size of the teenage population is quite large in developing countries (1.6 billion), compared to the developed countries (240 million). The identical trend is also available in Bangladesh where the teenagers are about 21% of the total population. TV and TVCs have a major influence on the buying decisions of Bangladeshi middle-class teenagers like other developing counties, even with the emergence of digital and social media. As such, the research is focusing on the influence of TVCs in buying decision of the middle-class urban teenagers of Bangladesh. An elaborated multi-step research method including pertinent literature review, expert in-depth interview, focus group discussions and a structured questionnaire survey has been accomplished. Microsoft Excel and SPSS version 21 were used for the analysis of survey data. The study has observed that 95% of urban teens watch TV either regularly or occasionally, where females were more inclined (97%) to watch TV than males (93%). The majority of teens watch TV at night (71%) and in the evening (21%). The teens are found to prefer sports the most (41%) followed by drama serials (29%). The study has revealed that 89% of the respondents watch TVCs regularly or occasionally. The study has also explored that 67% of urban teens are influenced by TVCs to make purchase decisions, while the late teens were more influenced by TVCs (71%) than the early teens (62%). Majority of the respondents are fascinated by models or celebrities (65%) to watch the TVCs. These research findings will assist marketers and business professionals of Bangladesh as well as similar developing countries to target specific teenage segments, types of TVCs, peak hour of airing TVCs and models or celebrity endorsement while prepare cost effective brand communication plan. Corresponding author: Md. Shamsuzzaman Email addresses for the corresponding author: fatherofsaiki@gmail.com First submission received: 15th September 2018 Revised submission received: 27th February 2019 Accepted: 10th March 2019 1.0. The Introduction Watching Television (TV) and TV commercials (TVCs) is very much interrelated considering the commercial perspective as well as the entertainment and cognitive tool for the viewers. Bogdanovic (2013) defined television advertisement or commercial (TVA/TVC) as “any paid form of non-personal communication of ideas or products on the electronic media to end user”. Even with the emergence of digital and social media, TV and TVCs are still the best tools for brand building particularly for teens of developing countries. Having a high level of interest to be familiarized with a new product or service, teenagers tend to improve their lifestyle and standards of living individually and/or family as a whole. Ahmed, B. (2013) stated in his research finding that advertisements especially TVCs are big marketing weapons to attract teen customers and win their minds. As a result, insights into the teenagers’ viewing of TVCs are very much","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"159 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116914221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"An empirical study of e-Service quality and its impact on achieving a value added","authors":"Haitham M. Alzoubi, M. Abdo, Anwar Al-Gasaymeh, Ali A. Alzoubi","doi":"10.24052/JBRMR/V13IS04/ART-12","DOIUrl":"https://doi.org/10.24052/JBRMR/V13IS04/ART-12","url":null,"abstract":"This study addresses the gap of how businesses vary in quality services of its website by investigating the e-Service Quality and its impact on achieving students' value added at private universities in Jordan. A descriptive and quantitative methodology are used. To achieve the study objectives. A Likert scale questionnaire was designed and included (30) statements to collect data from the sample which consists of (480) respondents. Then, a statistical correlations and regression tools used to analyze data. The study showed that e-Service Quality related to achieving a student’s Value Added. Findings have also proved the impact of e-Service quality on achieving students' Monetary value and achieving students' Beneficial value. Multiple regression indicated that “adequacy of information” and “website design” have the highest impact on achieving Value added. We concluded that sophisticated content, user-friendly wellconstructed, and professional university’s web design would improve students’ experience, and add much values to students. Corresponding author: Haitham Alzoubi Email addresses for the corresponding author: haitham_zubi@yahoo.com First submission received: 17th May 2018 Revised submission received: 3rd September 2018 Accepted: 10th December 2018 Introduction Globalization, hyper competition and information technology era push businesses to adopt new styles of management, and able to produce and deliver products and services that add values to customers. Also adopt any new methods to satisfy customers expectations. There is a consensus on how vital a website is important for any business, which is determined by its services. Businesses have to enhance their website and improve the quality of its web-services (e-Service Quality) to grant their customers with more values. Businesses' website foreshadows the strategic tool of the new era of businesses due its great potential for being one of businesses' core competences for all types of industries. Services-based business may rely on website more than manufacturing-based business since website became part of its services like universities. A good university’s website would improve students’ interactions, strengthen institutional reliability and reputation, enhance students’ satisfaction, and result in more saving in money and time. Moreover, universities that consider a good student experience of website influence to contribute to greater institutional goals and lead to obvious financial returns. Service quality is seen as the ability to identify and respond to the declared or undeclared consumer interests. In the service-based, perception is an important aspect of the service experience, and an Journal of Business and Retail Management Research (JBRMR), Vol. 13 Issue 4 July 2019 www.jbrmr.com A Journal of the Academy of Business and Retail Management (ABRM) 139 important part of quality of service. Quality in services is not what the supplier provides but what the customer receives (Khafaj","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"350 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115465214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Speed and Awareness of Network Portability: An Antecedent to Intention to Port among Mobile Phone Users in Southwest Nigeria","authors":"Oladele Patrick Olajide, Afolabi Yakibi Ayodele, Ajayi Omobola Monsurat, Akinruwa Temitope Emmanuel","doi":"10.24052/JBRMR/V13IS04/ART-21","DOIUrl":"https://doi.org/10.24052/JBRMR/V13IS04/ART-21","url":null,"abstract":"The study examined the impact of speed and awareness of portability on intention to port among mobile phone users in southwest Nigeria. The study population comprises of staff and students of public universities in southwest Nigeria, the total population for the study was 313,001 and the sample size of 1522 was arrived at by using the Krecie and Morgan sample size table. The sampling techniques used in the study were both probability and non-probability sampling techniques. The non-probability sample techniques used was the homogenous purposive sampling technique for the selection of two universities (one state university and one federal university) from each state in the Southwest, Nigeria; the probability sample techniques were simple random sampling in order for all the elements of the population to have an equal chance of representation. The study analyzed the data through binary logistic regression. The result of the study indicated that coefficient of speed of porting (β = 0.321, p < 0.05) is positive and significant at 5% level. The results suggested that increase in the rate at which porting can be affected would increase intention to port by about 4%. The coefficient of awareness of porting, which is an indication of level of knowledge of mobile number portability, is also positive and significantly (β = 0.451, p < 0.05) related to consumers intention to port. The study recommends that Government and service providers should take note of the time it will take to port, as it is preferable by subscribers to have less than 48 hours for porting and increase the awareness of portability in order to strengthen the competition and make life better for customers. Corresponding author: Ajayi, Omobola Monsurat Email addresses for the corresponding author: omobola.ajayi@eksu.edu.ng First submission received: 2nd November 2018 Revised submission received: 11th March 2019 Accepted: 9th April 2019 Introduction The importance of mobile phones to the educated and non-educated Nigerians and the business world has made service provision more lucrative, which gave an opportunity for new service providers to come into the market. As important as the service providers are, the most challenging situations they face is how to satisfy their subscribers (Anderson, Fornnell and Mazvanchery 2004). In recent market, the mobile technology has been competitive and service providers are moving aggressively to attract versatile users by offering some attractive promotions and services (Raman, Hague and Ismail, 2010). Following the launch of mobile number portability (MNP) service by the NCC in April 2013, the cumulative total number of ported lines (both incoming and outgoing) as of March. 2016 was 654,188 even in the presence of mobile phones that have space for two SIM cards (NCC, 2016). This development however poses a question on how awareness affects MNP scheme in Nigeria, with over 190 million population and below 700,000 subscribers have ported so far. Partiksin","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117042484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"An empirical study on the antecedents of shopping experience in Bangladeshi malls: A Structural Equation Modeling Approach","authors":"Shamsad Ahmed, P. Dash, Imroz Mahmud, S. Sahel","doi":"10.24052/jbrmr/v13is04/art-03","DOIUrl":"https://doi.org/10.24052/jbrmr/v13is04/art-03","url":null,"abstract":"Growing competition amongst contemporary forms of shopping malls has made mall developers and management consider devising methods that enrich the experience of the customers. In this study, an attempt was made to explore the antecedents to the shopping experience at the mall. For this purpose, a survey instrument was developed for measuring the respondents’ opinion. The constructs developed for this study were tested and validated by means of multidimensional procedure on a sample of 284 mall shoppers in Bangladesh. Structural equation modeling was applied to test the hypotheses developed for this study. Among the three exogenous factors analyzed in this study, two factors namely ambience and amenities have a significant influence in determining customers’ shopping experience, while the third factor, named safety, exerts a statistically insignificant impact. It is reasonable to conclude, based on the evidence gathered from the study that, an enriched shopping experience can be facilitated by mall managers as a relational outcome of managing ambience and amenities. Being the first of its kind, this research work delves into the interrelated dependence among the factors that in turn influence customer experience at the shopping malls in the context of Bangladesh. Corresponding author: Shamsad Ahmed Email addresses for the corresponding author: shamsad@uap-bd.edu First submission received: 11th September 2018 Revised submission received: 17th December 2018 Accepted: 7th January 2019 Introduction The Bangladeshi marketplace, especially in relation to retail, has been going through a significant metamorphosis. A decade back, the discussion was about the expected negative impact of modern formal stores and shopping malls on the unorganized retail stores (Kalhan, 2007; Singh and Dave, 2013). Without considering the economic logic, shopping malls were considered as symbols of all that is wrong with the capitalist system and therefore were branded as an instrument of division within the society (Voyce, 2007). In the present scenario, the narrative has changed, as the competition between malls and unorganized stores has shifted to the competition between malls. An emergence of shopping malls is being observed next to each other, which is leading to cannibalization and encroachment upon each other’s catchment area (Singh and Prashar, 2014).Besides, the reduction in consumer spending vis-à-vis the increasing number of competing distribution channels and changes in customers’ habits are coming as formidable challenges for the shopping centres(Lucia-Palacios, Pérez-López, and Polo-Redondo, 2016).Moreover, the rise of e-commerce which is gradually crafting alternate venues for shopping is posing immediate threats to lure away traditional shoppers. (Tsai,2009). It has been argued that malls can differentiate themselves based on superior shopping experience (Wakefield and Baker, 1998; Csaba and Askergaard, 1999; Singh and Sahay, 2012; Singh and Prashar, 2014). G","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128140370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The impact of corporate rebranding on brand equity and firm performance","authors":"sohini nana, R. Tobias-Mamina, N. Chiliya, Eugine Tafadzwa Maziriri","doi":"10.24052/JBRMR/V13IS04/ART-08","DOIUrl":"https://doi.org/10.24052/JBRMR/V13IS04/ART-08","url":null,"abstract":"Rebranding has become a very important strategic tool for companies wanting to succeed in this evercompetitive business world using the principles of rebranding. Companies may occasionally discover that they may have to re-position the brand because customers change preferences and new competitors enter the market. Moreover, a strong brand enhances positive evaluations of a product’s quality, maintains a high level of product awareness, and provides a consistent image or brand personality. To keep up with fierce competition, companies may seek to transform their business due to changing business directions or adding extra business units. The main purpose of this study was therefore, to investigate the influence of rebranding on brand equity and firm performance. This study was quantitative in nature. Data were collected from 372 respondents using anonymously completed questionnaires. Research scales were operationalised on the basis of previous work. Proper modifications were made in order to fit the research context and purpose. “Rebranding” measure used five-item scales; “Store Layout” used a five item scale measure; “Franchising” used three item measure, “Brand Equity”; “ Perceived Quality “, “Brand Associations and Attributes” and “Firm Performance” all used a five item scale measure while “an customer experience ” used a six item scale measure. All measurement items were measure on a five-point Likert-type scale that was anchored by 1=strongly agree to 5= strongly disagree to express degree of agreement. The seven posited hypotheses were empirically tested. The results supported three hypotheses in a significant way and rejected four hypotheses. Important to note about the study findings is the fact that rebranding has no effect on the firm’s brand equity although brand equity has an influence on the firm’s performance. Notably too, the relationship between customer experience and firm performance is robust. This finding indicates that brand equity can have a strong influence without the influence of rebranding. A major implication for this study is that rebranding is a risky operation that needs to be carefully managed. Corresponding author: Eugine Tafadzwa Maziriri Email addresses for the corresponding author: eugine.maziriri@gmail.com First submission received: 7th October 2018 Revised submission received: 30th January 2019 Accepted: 2nd April 2019 1.0 Introduction In today’s day and time, tremendous emphasis is placed on moving from line branding to corporate branding. The management approach for corporate branding needs to be better appreciated as it differs from line branding (Harris & Chernatony, 2001). The need for rebranding has become an important marketing and strategic tool for corporations wanting to succeed in this ever-competitive business world (Moisescu & Vu, 2011). Re-positioning a brand occurs when customer preference changes arise, and new competitors enter the market. Having a strong brand enhances positive evaluations o","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125715485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effect of organizational role stress on organizational culture: evidence from service-sector","authors":"Pretty Bhalla, Sayeeduzzafar Qazi, Maram Saleh Miralam","doi":"10.24052/jbrmr/v13is04/art-18","DOIUrl":"https://doi.org/10.24052/jbrmr/v13is04/art-18","url":null,"abstract":"Service sector is dominantly the largest sector in India and to maintain the current position of Rank 11 in the World Service Sector, Organizational culture of every Indian organization plays a very critical and crucial role. It determines the Accelerated or retardate growth of the organization. Culture acts as an invisible adhesive that holds values, technology adoption, working parameters intact which are the essence of organization’s existence. The main contributors towards inducing organization role stress are Job and its dimensions, social factors and intra-psychic factors. The roles in organizations most of the time defined by the expectations of role senders, which maximum times stand parallel to individual expectations, capacities and even skill sets. This leads to stress and if these problems are not resolved at right time, pace and by right individual, it starts hindering individual as well as organizational effectiveness. The objective of the study was to examine the impact of Organizational Role Stress on OCTAPACE Culture and recommend proper interventions to stake holders for reducing the organizational role stress and make better OCTAPACE Culture in the service sector. The present study was conducted on 474 employees of organized Retail and Telecom service sectors randomly drawn using questionnaire method. The result obtained indicates that the employees were experiencing moderate level of OCTAPACE culture and component includes Openness and Risk taking, Confrontation, Pro-action, Collaboration and Experimentation. Organizational role stress were also found to be at moderate level but the dominant stressors but in certain factors like Role erosion, Personal Inadequacy, Role expectation conflict and self-role distance were found a bit high. Significant difference was also observed on few demographic variables also. It was further explored and found that there is significant negative correlation exists between OCTAPACE culture and Organizational role stress.","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116764607","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The influence mechanism of free gift promotion on purchase intention of gifts: A moderated mediation model","authors":"Wen-Guo Shen, Junzhi Xiang","doi":"10.24052/JBRMR/V13IS04/ART-22","DOIUrl":"https://doi.org/10.24052/JBRMR/V13IS04/ART-22","url":null,"abstract":"Previous research has examined the effects of free gift promotion on purchase intention of the main products, but its effects on purchase intention of products offered as gifts have been neglected. Based on the theory of transaction utility, this paper proposes a moderated mediation model, aiming to study the impact of free gift promotion on purchase intention of gifts and its internal mechanism. Two experiments are conducted to test the hypothesis. The results are presented as follows: Firstly, free gift promotion reduces purchase intention of gifts. Secondly, transaction utility of gifts has a complete mediating effect on the relationship between free gift promotion and purchase intention of gifts. Thirdly, brand value of main products moderates the negative impacts of free gift promotion on transaction utility of gift. Fourthly, brand value of main products also moderates the indirect impacts of free gift promotion on purchase intention of gifts via the mediating effect of transaction utility. This research not only enriches the literature of free gift promotion, but also provides managerial implications for marketing managers. Corresponding author: Wenguo Shen Email address for the corresponding author: Mnsshwg@mail.sysu.edu.cn First submission received: 25th February 2019 Revised submission received: 17th March 2019 Accepted: 9th April 2019 Acknowledgements The fund project, the National Natural Science Fund of China (#71772186) and the National Natural Science Fund of Guangdong Province of China (#2018A030313862) Introduction Free gift promotion is one of the main strategies for enterprises to lift sales of products. In cases of free gift promotion, the products given to consumers for free are called gifts, while the promoted ones are the main products. In order to improve the effects of free gift promotion, retailers are giving away branded products as gifts in free gift promotions. For example, consumers purchasing mobile phones on JD.com will get Yoobao power banks for free. Many manufacturers, in order to boost the overall sales of their products, are offering certain free products with purchase of other products many manufacturers, such as people who have bought Mi mobile phones will receive free Mi power banks. Previous studies have shown that, the more appealing gifts are to consumers, the more the free gift promotions will contribute to the rising sales of main products (Harlam and Lodish, 2012). However, it is unknown whether purchase intention of these gifts will change, when they are sold as independent products after the promotions. Plenty of studies have analyzed the impacts of free gift promotion on purchase intention of main products, brand switching, and sales in both the short and long run (Chandon, Wansink and Laurent, 2000; Gilbert and Jackaria, 2002). Few of them explored how free gift promotions may influence purchase intention of gifts. As more and more branded products are playing the role of gifts, it is worth to stu","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"204 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133110166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The simple location-based authentication method using multi-layer display in Korea","authors":"kwangjong ahn, June-Suh Cho","doi":"10.24052/JBRMR/V13IS04/ART-24","DOIUrl":"https://doi.org/10.24052/JBRMR/V13IS04/ART-24","url":null,"abstract":"The importance of selecting an environment appropriate authentication method is the most crucial decision in designing secure systems. In particular, authentication such as login process is more considering with security threat. This paper introduces the method of location-based authentication using multi-layer display which is the ability to authenticate pc and mobile users based on location-based information they would carry out anyway. The system generates authentication information on multi-layer display by users’ current location information captured by smartphones, PCs, time, and weather information to authenticate users. We develop a simple model and application for how to perform location-based authentication, which is working on the multi-layer display, describe the benefits of our method. Our preliminary findings support that this is a meaningful approach, whether used to increase usability or increase security and simplicity. Corresponding author: June-Suh Cho Email addresses for the corresponding author: jscho@hufs.ac.kr First submission received: 12th April 2019 Revised submission received: 6th May 2019 Accepted: 20th May 2019 Acknowledgement This study was supported by Hankuk University of Foreign Studies Research Fund of 2019. Introduction All the time, security is a major issue in all area including the private and public sector. In particular, authentication such as login process is more considering with security threat. Past years, authentication and authorization can be accomplished in many ways. The importance of selecting an environment appropriate authentication and authorization methods are the most crucial decision in designing secure systems. Each authentication method has advantages and disadvantages in terms of security, usability, and breadth of support. Password-based authentication methods, however, do not provide strong security and their use is not recommended. It is recommended that you use a certificate-based authentication method for all network access methods that support the use of certificates. Mobile devices, such as Smartphones, are more and more used by Internet users for different services including social network services, online shopping, entertainment, etc. User authentication with ID & Password on such devices is not user-friendly and does not offer secure authentication for users. User authentication can be handled using one or more different authentication methods. Some authentication methods such as plain ID/password authentication are easily implemented but are in general weak and primitive. The fact that plain password authentication it is still by far the most widely used form of authentication, gives credence to the seriousness of the lack of security on the Internet, mobile, and within private networks. Journal of Business and Retail Management Research (JBRMR), Vol. 13 Issue 4 July 2019 www.jbrmr.com A Journal of the Academy of Business and Retail Management (ABRM) 257 Other authentication me","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"118 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124541348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}