The local business analysis service for service-oriented government: Seoul Metropolitan Government Case

The transition into a service-oriented government is the focal point of the Seoul Metropolitan Government (SMG) administrative transformation. This transformation must be conducted according to the specific needs of each local municipality. SMG provides a customized service for individual citizens and support job creation by opening and sharing public information and offering the advanced service to help their local business which is called ‘Golmoksangkwon Analysis Service’. This service is using big data analysis and service-oriented government in SMG. This paper discusses the efforts of SMG to provide information service which is based on big data analysis for local businesses. Information providing units for commercial and sector analysis were constructed from the various viewpoints by establishing a local business area including the existing administrative districts. SMG expects to contribute to improving the competitiveness and selfsufficiency of self-employed people by supporting the policy macro perspective of self-employed people by analyzing the factors affecting the business environment of the local business through big data analysis. Corresponding author: June-Suh Cho Email addresses for the corresponding author: jscho@hufs.ac.kr First submission received: 20th February 2019 Revised submission received: 27th March 2019 Accepted: 20th April 2019 Acknowledgement This study was supported by Hankuk University of Foreign Studies Research Fund of 2019. Introduction E-government has achieved significant improvements through the deployment of many innovative applications. (Gronlund & Horan, 2005; Lee, Tang, & Trimi, 2005) Citizens use government web sites as central points of access to government information and services across different agencies via Internet or Mobile access. Transformation of government processes, transactions, and policy making and implementation that are efficiently carried out through ICTs. Through ICT, new forms of collaboration and inter-organizational public service networks become feasible, making it possible to carry out the public sector’s tasks more efficiently and effectively. As a leading country of e-Government services, Korea’s e-Government is transforming into citizen friendly services. In particular, Seoul Metropolitan Government (SMG) as a leader in Korea, tries to provide customized services for individual citizens and support job creation by opening and sharing public information and offer the advanced service to help their local business. Governments of leading ICT countries have initiated big data application projects to enhance operational efficiency, transparency, citizen’s well-being and engagement in public affairs, economic growth, and national security. (Kim, Trimi, & Chung, 2014) Also, governments expect big data to enhance their ability to serve their citizens and address major national challenges involving the economy, healthcare, job creation, natural disasters, and terrorism. Among them, start-up and job creation are one of the major issues in SMG. SMG introduced a local business analysis service, which is call `GolmokSangkwon Analysis Service`, based on big data analysis as a way to support and expand it. With Journal of Business and Retail Management Research (JBRMR), Vol. 13 Issue 4 July 2019 www.jbrmr.com A Journal of the Academy of Business and Retail Management (ABRM) 52 the development of the fourth industrial revolution, e-government is evolving service-based egovernment using big data analysis. SMG provides a customized service for individual citizens and support job creation by opening and sharing public information and offering the advanced service to help their local business with ‘Golmoksangkwon Analysis Service’. SMG introduced a local business analysis service, which is based on big data as a way to support and expand it. The objective of this service is to provide information service which is based on data analysis for local business. This service is to overcome the difficulties of the operation of the pre-founder and self-employed and to provide practical support for their business. In this paper, we discuss the `Golmoksangkwon Analysis Service`, which is a local business analysis service using big data analysis and service-oriented government with Seoul Metropolitan Government (SMG) case. Innovative service through ICT should contribute to change citizen’s life, local community, and government. The big data analytics on local business community and its benefits are discussed along with the impact on the effective e-government. Theoretical Background Service-oriented Government The emergence of e-commerce and Y2K advanced e-government, as governments began to adopt the changes taking place in the private sector. E-government is defined in various ways. (Relyea & Hogue, 2004; Seifert & Relyea, 2004) Some definitions of e-government are limited as a unit of the government, while others are very broadly defined, with e-governance integrated throughout the government. World Bank defines e-government as “the use by government agencies of information technologies (such as Wide Area Networks, the Internet, and mobile computing) that have the ability to transform relations with citizens, businesses, and other arms of government.” (Jeong & Kim, 2003; Kushchu & Kuscu, 2003; Trimi, & Sheng, 2008) These technologies can serve a variety of different ends: better delivery of government services to citizens, improved interactions with business and industry, citizen empowerment through access to information, or more efficient government management. (Gronlund & Horan, 2005; Reddick, 2005; Tian & Tianfield, 2003) The resulting benefits can be less corruption, increased transparency, greater convenience, revenue growth, and cost reductions.” (Definition of E-government, World Bank) E-government is a transformation of government processes, transactions, and policy making and implementation that are efficiently carried out through information and communication technologies to provide better and efficient services to the citizens while reducing waste and corruption and increasing accountability, transparency, and trust. Furthermore, it is about creating a one-to-one relationship with the government in which citizens are empowered to take part in the democratic process and policy making. E-government is increasingly being implemented in all areas of government administration at both the local, regional and national levels, increasing efficiency and transparency and bringing convenience and safety to citizens’ lives, and consequently improving the quality of life. (Mulgan, 2000; Northrup & Thorson, 2003) While it was initially promoted as a means of improving internal management efficiency in public administration, e-government is increasingly considered an important measure for enhancing citizen access to government services and expediting the delivery of services to citizens. (Morris & Moon, 2005) E-government is used to enhance citizens’ access to government as much as government’s access to citizens using current network technologies. (Heeks. & Bailur, 2007; Irani, Love, & Montazemi, 2006; Premkumar, Ho, & Chakraborty, 2006; Seifter & Chung, 2008) E-government has intrinsic unity of value with service-oriented government, implementing egovernment, strengthening social management and public service is an inevitable requirement for building service-oriented government. The effects of e-government in the service-oriented government building manifested through the interaction between government and citizens, government and enterprises and institutions, and governments themselves. E-government can enhance the concept of government services, promote the transformation of government functions, and improve the efficiency of government operations. Engaging citizens in public governance has not only an intrinsic value in terms of deepening democracy, but it can also be instrumental in enhancing governments’ capacity to deliver quality education services, promote gender equality and empowerment in public administration and society at Journal of Business and Retail Management Research (JBRMR), Vol. 13 Issue 4 July 2019 www.jbrmr.com A Journal of the Academy of Business and Retail Management (ABRM) 53 large, deliver health services which can help reduce child mortality, improve maternal health, as well as eradicate disease, and promote a sustainable environment. Implementing effective service and engaging citizens to take a more active role in development and in decisions that affect their lives poses. The Korean government places citizens at the heart of all public services. It provides individual citizens with public services customized to their characteristics and life cycles. The Korean government also uses new information technology to realize whole new administrative services in the fields of life, disaster management, environment, and security. In terms of the integrated provision of customized services, each government agency selects priority policies and services that are most requested by citizens and provides customized services. The government classifies its services by type of beneficiaries including childbirth, upbringing, the disabled and the elderly, and provides customized services. To enhance one-stop services for businesses, Korean government will establish an integrated system for small-medium size enterprise support (SME) and manage track records of SME support projects of central and local governments in a systematic manner. Local governments will establish the one-stop permit processing system for businesses and simplify approval processes for start-ups and businesses. To improving access to services for the information poor, Korean government will improve the service delivery system and accessibility for vulnerable groups to minimize blind spots in public services. Text-to-speech conversion of civil petitions, improving web accessibility of the dis