Journal of Business & Retail Management Research最新文献

{"title":"Wisdom of Vedanta for management educators of 21st century","authors":"Vidhu Gaur","doi":"10.24052/JBRMR/V13IS02/ART-06","DOIUrl":"https://doi.org/10.24052/JBRMR/V13IS02/ART-06","url":null,"abstract":"There is a growing trend in business organizations to include spirituality in management. Spiritual values and practices are being used as management tools to realize full potential of employees, ethical practices, increasing productivity, better interpersonal relationships, and community services etc. Management educators are coming up with improved ways to embrace spirituality into the courses and the institutions. With inclusion of spirituality in the practices of management, educators need to develop model programs to teach spirituality and the methods to know the success of such programs. The ways of managing pure and applied spirituality without unravelling it from the other essentials of management education is a new challenge before educators. Vedanta emphatically declares the truth that we are paripurna or totally fulfilled, completely satisfied. For some reasons, we do not know it. Ignorance of our fullness causes an imaginary void. Desire arises in the mind to acquire and possess things to fill the void. Vedanta gives knowledge of our fullness. The population of young is highest in the world. They are in hurry in searching for the meaning of life. It is the era of ‘Spiritual Youth’. The spirituality centres on meditation, going deeper into one’s own self and harnessing the soul’s energy. Practices of meditation has to be evolved looking to the younger generation and their specific characteristics. Lot of research work is needed in the direction of practical meditation and yoga looking to the present day need. Management educators can teach students about the spirituality in life and in business too. Students can be motivated to understand deeply the Vedantic methods to experience the pure consciousness, and analyze its applied aspects through the continuing research work. At present, traditional management institutes and universities are lacking such practices.","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131052323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The determinants of goal realization and the significant role of self-efficacy in the Malaysian franchise industry","authors":"N. Mat, N. H. A. Ghani, F. Abdullah, R. Musa","doi":"10.24052/JBRMR/V13IS02/ART-02","DOIUrl":"https://doi.org/10.24052/JBRMR/V13IS02/ART-02","url":null,"abstract":"The franchising industry in Malaysia is worth more than RM27 billion in 2017 and is rising. However, the local franchisees are still lagging behind their international players in their home country. Hence, the objective of this study is to determine the factors that lead to the innovative goal realization of the local food franchisees. This study utilizes quantitative research design by distributing 400 questionnaires consisting of measurement for seven latent variables. The instruments consist of 45 items adapted to suit the local franchise industry using a 7-point Likert scale. A response rate of 42% (169) was obtained and the data were analyzed using structural equation modeling (SEM) in AMOS. The path model demonstrates that nine relationships are significant out of twelve hypotheses examined. It signifies that to achieve goal realization, a franchisee needs to undergo a process. It started from goal desire and ends with goal realization. Self-efficacy and goal desire significantly affect goal intention which subsequently effect implementation desire. Next, implementation desire influence implementation intention and self-efficacy. Subsequently, implementation intention and self-efficacy influence plan enactment. Finally, implementation desire and plan enactment are the two significant factors influencing innovative goal realization. Corresponding author: Nik Kamariah Nik Mat Email addresses for corresponding author: drnikuum@gmail.com First submission received: 11th October 2017 Revised submission received: 14th April 2018 Accepted: 10th May 2018 Introduction Malaysia has projected the franchise industry to make up 9.4% of the country's gross domestic products (GDP) by 2020 from 2.2% in 2010, to be supported by four strategic thrusts identified in the National Franchise Development Blueprint (NFDB), 2012-2016. The franchise industry generated a total revenue of RM25.6 billion in 2015, contributed by more than 400 local franchise companies. Despite the importance of franchising business in transforming Malaysian economy, there is still low goal realization among local franchisees which is evidenced from the less than 10% company value of local franchisees as compared to about 23% company value by international counterparts. Top five Malaysian Franchisors operating in Malaysia as at 31 August 2014 are Marrybrown, Secret Recipe, Old town white coffee, Paparich, and The chicken rice shop. The top five international franchisors are KFC, McDonald’s, Pizza Hut, Dominos and Subway (KPDNKK, 2015). Hence this study intends to examine the factors that could lead to a better goal realization of local franchisees by borrowing from the goal realization theory developed by Dholakia, Bagozzi & Gopinath (2007). Journal of Business and Retail Management Research (JBRMR), Vol. 13 Issue 2 December 2018 www.jbrmr.com A Journal of the Academy of Business and Retail Management (ABRM) 13 Review of Literature Goal realization (GR) is defined as the attainment of goa","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132471711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Customer satisfaction and loyalty drivers in the Zambian mobile telecommunications industry","authors":"Mlenga G. Jere, Alick Mukupa","doi":"10.24052/jbrmr/v13is02/art-11","DOIUrl":"https://doi.org/10.24052/jbrmr/v13is02/art-11","url":null,"abstract":"This paper explores the extent to which customer satisfaction, service quality, customer service, price, corporate image, and network coverage influence customer loyalty in the mobile telecommunications industry in the emerging market country of Zambia. The study is important because emerging market countries including Zambia present a contextual setting in which there has been very high growth in mobile phone penetration within a short period of time. Based on survey data from a convenience sample of 221 mobile subscribers, and using partial least squares analysis, the study found that the antecedents of customer satisfaction (i.e., service quality, customer service, corporate image, price, and network coverage) explained 54% of the variance in customer satisfaction while customer satisfaction itself explained 37.4% of the variance in customer loyalty. Though service quality, customer service, corporate image, and network coverage were positively related to customer satisfaction as expected, there was no evidence to support the hypothesized negative relationship between the price level and customer satisfaction. Corresponding author: Mlenga G. Jere Email addresses for corresponding author: mlenga.jere@gsb.uct.ac.za First submission received: 17th February 2018 Revised submission received: 24th April 2018 Accepted: 22nd May 2018 Introduction In today’s competitive markets, customer loyalty is a major concern for firms. To create loyal customers, firms have to understand the factors that drive customer loyalty, an important and frequently addressed subject in marketing (Heskett and Sasser, 2010). The value of customer loyalty stems from the notion that loyal customers contribute to the value of firms by enabling firms to minimize customer acquisition costs by focusing on customer retention (Boora and Singh, 2011). Research suggests that customer loyalty is a key determinant of long-term brand viability (Krishnamurthi and Raj, 1991). Developing and increasing customer loyalty is therefore crucial for a firm’s growth and performance (Lee and Cunningham, 2001). It is contended that a defensive strategy focused on existing customer retention is more important than an aggressive strategy focused on new customer acquisition (Fornell, 1992; Ahmad and Buttle, 2002). An important driver of customer loyalty is customer satisfaction. Customers make their assessment of customer satisfaction based on a number of value drivers or individual product features relevant to the purchase. In the literature, value drivers that have been used as determinants of customer satisfaction in mobile telecommunications research include service quality, price, corporate image, customer service, and network coverage. These factors were used to measure customer satisfaction in this study. Emerging market countries including those in Africa have experienced very rapid growth in the use of mobile technology. To illustrate, between 2002 and 2014, cell phone ownership amongst adults ","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124922243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Influence of budget participation and leadership style against rebudgeting on work unit of apparatus","authors":"Afrah Junita, Erlina, Erwin Abubakar, I. Muda, Syukriy Abdullah","doi":"10.24052/jbrmr/v13is02/art-25","DOIUrl":"https://doi.org/10.24052/jbrmr/v13is02/art-25","url":null,"abstract":"The purpose of this research is to test influence of Budget Participation and Leadership Style against rebudgeting on the work unit of regional apparatus (SKPD). Data were collected using questionnaires filled out by respondents from SKPD at 18 (eighteen) local government regencies/cities in Aceh, Indonesia for 110 (one hundred) questionnaires out of 150 were distributed. The results showed that Budget Participation and Leadership Style had a positive influence on SKPD rebudgeting. The finding of this research is to find that agency problems in regional budgeting have a bearing on leadership. In addition, the leadership style of the regional head as the regional financial authority is related to the process of budgeting based on the performance-based budget of local government and should be used on the performance indicators in the proposal of every program and activity. Corresponding author: Afrah Junita Email addresses for corresponding author: afrahjunita77@gmail.com First submission received: 14th February 2018 Revised submission received: 9th May 2018 Accepted: 22nd May 2018 Introduction The rebudgeting is an effort by the local government to adjust the financial plan to real conditions in the field and improve the performance of the work unit (agencies). The process of preparing for rebudgeting is in principle no different from the initial budget process, both in terms of substance and politics (Anessi-Pessina, Eugenio, M. Sicilia, & I. Steccolini, 2012; Nurzaimah et al., 2016; Yahya et al., 2017; Nasir et al., 2017; Hasan et al., 2017 & Azlina et al., 2017). The resulting budget document is the most important document in government as it becomes the foundation in the administration of government functions and public services (Rubin, 2006 & Pohan et al., 2018). As a plan, the budget reflects development priorities, public alignments, and the power of decision-makers (budget actors), which will be implemented during one fiscal period (Wildavsky, 1992; Muda et al., 2016; Lubis et al., 2016 & Tarmizi et al., 2016). Issues during the implementation of the budget in the first half of the year and the examination outcome of the results of the previous year's budget execution led to the need for adjustment during the year. This change occurs due to developments that are not in line with assumptions in budget policy, such as the occurrence of exceedances or non-achievement of projected regional revenues, allocation of local spending, sources and the use of predetermined costs (Abdullah & Junita, 2016). If so, the regional head formulates the matters that result in the APBD (local government budget) amendment in a general policy draft of APBD amendment as well as the temporary priorities and ceilings of APBD amendment. Amendment to APBD is also called revised APBD (APBD-P) which is a necessity when Journal of Business and Retail Management Research (JBRMR), Vol. 13 Issue 2 December 2018 www.jbrmr.com A Journal of the Academy of Business and Retail M","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122080750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Antecedents individual entrepreneurial orientation (IEO): problem based learning (PBL)","authors":"J. Surjanti, D. Nugrohoseno, Budiono, Muafi","doi":"10.24052/jbrmr/v13is02/art-12","DOIUrl":"https://doi.org/10.24052/jbrmr/v13is02/art-12","url":null,"abstract":"To build students' IEO, an appropriate learning approach is necessary to obtain the results optimally. This study focused on how PBL effects on students’ IEO and was limited on the theoretical application to the occurring condition, according to constructivist learning. This study aims to determine and analyze Problem Based Learning (PBL) on Economic Theory course in building students’ IEO. The population was 112 UNESA students who took Economic Theory course with 86 students as the participants. The sampling used purposive simple random sampling and Partial Least Square for its statistic technique. The results indicated that PBL on Economic Theory course was proved to significantly effect on students’ IEO, despite considered as week due to several conditions. Corresponding author: Jun Surjanti Email addresses for corresponding author: junsurjantiunesa2018@gmail.com First submission received: 19th January 2018 Revised submission received: 24th April 2018 Accepted: 18th June 2018 Introduction University, as an educational institution has responsibility to build students moral and characters. Ülger, Yiğittir, and Ercan (2014) stated that character building is important for teachers to achieve their educational goals. It is supposed to be applied every knowledge learned. Bogomaz, Litvina, Kozlova, and Atamanova (2015) argued that to build character, a role of sociocultural environment is required. Surjanti et al (2018a) argued that Indonesian teachers should improve their teaching competence especially leading to Continuous Professional Development (CPD) and those should own by lecturers on Economic Theory course in Universities. Before conducting learning process, lecturer should understand students’ interest, as it affects learning outcomes (Surjanti et al, 2018b). Educational institutions need to facilitate students to increase learning outcomes (Surjanti, 2012). Harasym, Tsai, and Munshi (2013) mentioned that the design of curriculum or learning strategies was possible to maximize the Program Based Learning (PBL). As it has appropriate method to improve students moral and character. Gwee (2009) believed that PBL offered thourough approach, additional values, and qualified education to encourage students to learn in 21st century. PBL is able to develop habitual thought, behaviors, and actions, so it contributes to improve profesionalism. Kemp in Learning Academy defined constructivism as a theory influencing teaching approaches in PBL Meaning that PBL is a form of constructivist learning. This study focused on how PBL affects the Individual Entrepreneurial Orientation (IEO) of students during Economic Theory course. Bolton (2012) stated that IEO or individual entrepreneurship orientation is used to measure students’ orientation and other individuals enterpreneurship. Besides, IEO provably contributes as important factor in organizational success through many individual empirical studies and it is a behavior to determine business prospects as well","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128916040","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Determinants of collaboration and innovation towards organization performance within Thailand's automotive parts industry","authors":"winit sueptaetrakun, sorasaktangthong","doi":"10.24052/JBRMR/V13IS02/ART-18","DOIUrl":"https://doi.org/10.24052/JBRMR/V13IS02/ART-18","url":null,"abstract":"","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124694518","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The impact of business process management on Job performance","authors":"B. Aldiabat, Ashraf Bataineh, Husam Abu-Hamour","doi":"10.24052/jbrmr/v13is02/art-19","DOIUrl":"https://doi.org/10.24052/jbrmr/v13is02/art-19","url":null,"abstract":"The present study aims to examine the impact of business process management on employee's job performance at the Social Security Corporation (SCC). The study's sample consists of (390) employees who will be answering the study's questions and hypotheses. In addition, the researcher developed a questionnaire to detect the impact of business process management on job performance. The most important findings and conclusions of the research are: the arithmetic means of employees' estimates at the SCC towards job performance were moderate and the arithmetic mean of employees' estimates at SCC towards business process management were high too. Regression results indicate there were statistically significant effects for BPM on job performance at the SCC, and process improvement influence came first concerning the size of the effect. The study recommends the SCC to adopt strategic objectives, to increase the concern and interest about IT, and provide electronic services. Corresponding author: Bassam Fathi Aldiabat Email address for corresponding author: aldaibat@hotmail.com First submission received: 17th March 2018 Revised submission received: 27th May 2018 Accepted: 14th June 2018 Introduction Business process management (BPM) considers relatively one of the new topics in management field, and it connects with the knowledge about running current processes or operations, redesign it in a way that reduce the wasted effort and increase the efficiency, and implement changes in the processes to improve the organizational performance, where it incorporate and merge between the information technology and the processes management structure for the sake of improvement, where the effective management of processes are essential to maximize the value of organizations. Trkman (2010). Several foreign studies; such as Devika, Sharifah & Seyed (2016) were conducted to address the business reengineering, and its relationship with several organizational variables. The researcher also noticed shortage in the studies that tried to implement this concept on the Arabic organizations, and therefore this study will provide a realistic view for the SCC level of implementation of the business processes management, and its impact on employees' job performance. The study problem in its general form connected to the poor realization of relationship between the BPM and employees' job performance, therefore this study seeks to declare the relationship between the BPM and functional performance. The study problems may show through raising the following questions: • What is the awareness degree about the BPM concepts and its components at the SCC, from the standpoint of employees? • What are the levels of employees' job performance at the SCC? • What is the impact of BPM on the employees' job performance at the SCC? Journal of Business and Retail Management Research (JBRMR), Vol. 13 Issue 2 December 2018 www.jbrmr.com A Journal of the Academy of Business and Retail Management (ABRM) 2","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116351660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Willingness to adopt an e-payment system to increase the effectiveness of the budget disbursement in the public sector in Indonesia","authors":"Y. Restianto, I. Ghozali, A. Purwanto, I. Januarti","doi":"10.24052/jbrmr/v13is02/art-10","DOIUrl":"https://doi.org/10.24052/jbrmr/v13is02/art-10","url":null,"abstract":"The main objective of e-payment system development in government agencies in Indonesia is to overcome problems arising in financial management, such as frequent occurrences of delayed payment, incomplete and inaccurate documents, financial information not being punctual, human error and other technical problems. This research aims to analyze the acceptance of e-payment system in Indonesian government institution using Technology Acceptance Model (TAM) approach. This research also tries to find answers as to whether the adoption of an e-payment system has a positive impact on effectiveness of the government budget disbursement. This research has a valuable contribution to make to the Indonesian government which is considering adoption of an e-payment system in all government institutions. However, the e-payment system adoption needs a transitional process. This condition is in line with a statement made by Compeau and Higgins (1995), who found that a critical stage in the application of an information technology system is the condition in which the presence of a system is received or rejected by the potential user. Data in this research was obtained from a survey administered to users of an e-payment system at one of the universities in Indonesia. The research respondents consist of 261 users of e-payment systems. This research data collected using the online questionnaire of e-payment system users. The data analysis employed the structural equation models. The findings of this study indicate that the perceived usefulness is an important factor which influences e-payment system acceptance; however, perceived ease of use has no influence on individual attitude because the e-payment system implementation in our study was mandatory. So, all employees had an obligation to run the system, although some of them may have experienced difficulties with this new system. Corresponding author: Yanuar E. Restianto Email addresses for corresponding author: yan_restianto@yahoo.com First submission received: 20th February 2018 Revised submission received: 29th April 2018 Accepted: 22nd May 2018 Introduction Information technology always develops in line with developments in human civilization. Development of information technologies covers the development of information technology infrastructure, such as hardware, software, technology data storage, and communication technology (Laudon, 2012). One part of this infrastructure is the B2C (Business to Consumer) application which is currently used in many electronic trading or e-commerce enterprises. An important component in conducting transactions is an electronic payment system (e-payment). E-payment is a system that provides tools for payment services or goods made via the Internet. An organization usually has a partnership with various financial institutions or banks to do e-payment, therefore the transactions can be done in real time and anywhere in accordance with their needs. There are many benefits in using e","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133921923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Determinants of consumers’ preferences for local food: A comparison study from urban and rural areas in Indonesia","authors":"P. Arsil, M. Brindal, K. E. Sularso, A. Mulyani","doi":"10.24052/JBRMR/V13IS02/ART-16","DOIUrl":"https://doi.org/10.24052/JBRMR/V13IS02/ART-16","url":null,"abstract":"Spatial factors (rural and urban) might influence consumer preferences towards local food. This study explores and compares consumer preferences for local food in the urban and rural context. Face to face interviews were conducted in urban and rural locations on Java island, Indonesia. Six hundred respondents were interviewed using a structural questionnaire. Factor analysis was applied to group consumers based on their preferences. Although consumer demographics differ, the results show that factors influencing consumers’ preferences seem to be similar in term of “food quality”, “support for local food”, “availability”, “promotion’, “tradition”, and “packaging “. “Food safety” also influences preferences for local food in urban areas. Though the paths by which the groups arrive at these motivators differ, the factors influencing consumer preference for local food are remarkably homogenous regardless of location. These results provide important implications for developing marketing strategies for local food linking urban and rural areas. Marketing can be enhanced through advertising and increasing consumer awareness and knowledge. This can be accomplished through mass media and formal and informal education, as well as traditional events. This study has its limitation that only one rural and one urban area was surveyed. Thus, these findings cannot be generalised for Indonesia as a whole. This paper’s unique contribution is to explore and compare consumer preference for local food in urban and rural Indonesia. Corresponding author: Poppy Arsil Email addresses for corresponding author: poppy74arsil@gmail.com First submission received: 2nd March 2018 Revised submission received: 10th May 2018 Accepted: 22nd May 2018 Introduction In Indonesia increasing awareness and concern for local food has been a growing market trend. Emerging movements supporting local farmers such as the “toko tani” (farmers’ shops) initiated by the Indonesian Agricultural Department and “lima kilo” (five kilos) −(a social movement to support local farmers by shortening the supply chain from farmers to consumers) are pointers to this movement. Since the 1960’s, local food has been supported by government food diversification policies. This is specifically accomplished through Presidential Regulation (No. 22 of 2009). This regulation promulgates, in order to increase food variety and to provide nutritional sources of carbohydrates other than rice, the diversification of local food resources (Indonesian Agricultural Department, 2010). Residents living in rural and urban locations exhibit differing consumer preferences towards local food. Although urban consumers are reported as having a positive preferences towards local food (Patterson et al., 1999), many previous studies have noted that rural consumers tend to have even higher Journal of Business and Retail Management Research (JBRMR), Vol. 13 Issue 2 December 2018 www.jbrmr.com A Journal of the Academy of Business and Retail M","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123400930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Does social media marketing enhance impulse purchasing among female customers case study of Jordanian female shoppers","authors":"M. Al-zyoud","doi":"10.24052/jbrmr/v13is02/art-13","DOIUrl":"https://doi.org/10.24052/jbrmr/v13is02/art-13","url":null,"abstract":"In a report about social media presented by the Arab Social Media Influencer Summit (2015) it was mentioned that 86% of young individuals between the ages of 25-35 are involved in almost every social media website there is. Jordan registered the highest usage within the Levant are of Facebook and WhatsApp with a high usage and involvement among young citizens. The current research study aims at examining the role that social media marketing played among individuals in Jordan; precisely females and how it increased their impulsive purchasing of items through a social media platform. Through the quantitative approach, and using the questionnaire as a tool, the researcher distributed the tool on total of (400) female individuals forming a convenient sample of the study. The results of the analysis indicated that social media marketing had an influence on impulsive purchasing behavior among shoppers noting to the variable of variety seeking which presented through the social media platforms. The research however recommends a deeper investigation of how the impulsive and instant purchasing behavior was influenced by social media and the social media touched the behavior of the customer into a different scheme. Corresponding author: Mohammad Fahmi Al-Zyoud Email addresses for corresponding author: dr.m.alzyoud@gmail.com First submission received: 14th February 2018 Revised submission received: 16th April 2018 Accepted: 3rd May 2018 Introduction In today’s marketing sphere the communication setting has been transformed by the social media. Social media has turned out to be an effective vehicle for conveying women's' rights issues to the consideration of a more extensive open, arousing activity in the city of urban areas around the globe and urging arrangement producers to venture up responsibilities regarding gender equality. It has been suggested that social media has considerably impacted marketing communication and created ties between consumers and marketers. This evolution has brought many novel opportunities and potentials within the trade and commerce and increased the accessibility of a variety of products and brands. This has impacted how consumers make purchasing decisions. Social networking marketing is one of these eminent and novel marketing innovations that has turned consumers from observers into participants. It has made it possible for consumers and brands to be connected without limitation of location, means of communication and time. It has facilitated two-way communication and changed the consumers’ attitude from submissive contributors into lively manipulators and originators. The online platform offers consumers convenience as well as a large portfolio of opportunities from which consumers can select and have access to full information. It also allows consumers to access online store without restrictions and compare products of vendors internationally. Traditional business is characterized by constrained product availability, const","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128189569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}