Journal of business and entrepreneurial studie最新文献_第5页

Resilience And Coping Of Work Stress In Holders And Contracted Public Employees 在职和合同制公务员工作压力的弹性与应对

Journal of business and entrepreneurial studie Pub Date : 2022-08-23 DOI: 10.37956/jbes.v6i3.306

Carlos Feliciano Vivas Lucas, Karla Maribel Ortiz Chimbo, Richard Manolo Calero Villarreal

{"title":"Resilience And Coping Of Work Stress In Holders And Contracted Public Employees","authors":"Carlos Feliciano Vivas Lucas, Karla Maribel Ortiz Chimbo, Richard Manolo Calero Villarreal","doi":"10.37956/jbes.v6i3.306","DOIUrl":"https://doi.org/10.37956/jbes.v6i3.306","url":null,"abstract":"Los empleados públicos, profesores universitarios están sometidos a múltiples presiones durante su actividad laboral, el manejo de grandes volúmenes de actividades, la sobrecarga y condición de contractual; son factores que trastocan su desempeño laboral. Por ello, reviste significado el propósito de Analizar los factores que generan estrés en empleados públicos universitarios de nombramiento y contratados de la Escuela de Enfermería en la Universidad de Guayaquil caracterizando su incidencia en su desempeño laboral, el cual, se constituyó en el objetivo de esta investigación. Metodológicamente, se enmarca en un enfoque cuantitativo (positivista), con diseño de carácter no experimental, bajo la modalidad investigación de campo, tipo descriptiva, de corte transversal. La población estuvo representada por 526 docentes, con una muestra de 97 docentes de la Carrera de Enfermería en la Facultad de Ciencias Médicas de la Universidad de Guayaquil. La técnica de recolección de datos fue la observación directa y la encuesta y como instrumentos se empleó el cuestionario y el cuaderno de notas. El análisis de los resultados se realizó utilizando estadísticas descriptivas a través de un análisis cuantitativo. Los resultados reflejan que el 78% de la muestra encuestada son docentes contratados, condición que se convierte en un estresor dado que un 39% de la muestra considera que la estabilidad laboral influye en el desempeño como docente. Se concluye que en el personal académico universitario que labora en la Carrera de Enfermería de esta universidad se manifiestan como estresores la inestabilidad laboral, el desconocimiento del régimen de escalafón y del proceso de recategorización, dado que no conocer los mecanismos para participar en estos procesos les genera estrés afectando su desempeño laboral.","PeriodicalId":213922,"journal":{"name":"Journal of business and entrepreneurial studie","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115110549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Design proposal for a tourism product for the Caimito community, Muisne Canton, Esmeraldas Province 为埃斯梅拉达斯省Muisne Canton Caimito社区的旅游产品设计方案

Journal of business and entrepreneurial studie Pub Date : 2022-08-23 DOI: 10.37956/jbes.v6i3.305

Karla Lucía Ramírez, Mariela Ercilia Pinos, Stalin Martín Murillo, María Victoria Estupiñan

{"title":"Design proposal for a tourism product for the Caimito community, Muisne Canton, Esmeraldas Province","authors":"Karla Lucía Ramírez, Mariela Ercilia Pinos, Stalin Martín Murillo, María Victoria Estupiñan","doi":"10.37956/jbes.v6i3.305","DOIUrl":"https://doi.org/10.37956/jbes.v6i3.305","url":null,"abstract":"This research undertaken in the Caimito Community, located in the Muisne canton of the Esmeraldas Province, for which a tourism product proposal has been designed, one that will provide economic, social, and environmental benefits for the community. The first chapter of this project defines the methodology. For the second chapter, the diagnosis of the tourism system of the Caimito community was performed through the implementation of three important cards, such as: tourism characterization of communities; characterization of the demand and survey of tourist attractions, both of which allowed us to know the baseline of the community. In chapter three, a market investigation was carried out, which made it possible to obtain data through a survey directed to 384 people, most of whom were residents of the city of Quito, the natural market of the province of Esmeraldas, as a result of which we learned about the target market, its tastes, and preferences. \u0000For the fourth and final chapter, we proceeded to elaborate a SWOT analysis and then strategies that allowed to design the tourism product proposal, based on highlighting the ecotourism, gastronomy, and ancestral culture of the Caimito community.","PeriodicalId":213922,"journal":{"name":"Journal of business and entrepreneurial studie","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129727384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ICT Marketing As A Strategy Of Microenterprises For The Reactivation Of The Commerce Sector Of The City Of Guayaquil Post-pandemic 信息和通信技术营销作为微型企业在大流行病后振兴瓜亚基尔市商业部门的战略

Journal of business and entrepreneurial studie Pub Date : 2022-08-06 DOI: 10.37956/jbes.v0i0.303

Karla Maribel Ortiz Chimbo, Sofía Georgina Lovato Torres, Roberto Andrés García Viteri, Shirley Yadira Huerta Cruz

{"title":"ICT Marketing As A Strategy Of Microenterprises For The Reactivation Of The Commerce Sector Of The City Of Guayaquil Post-pandemic","authors":"Karla Maribel Ortiz Chimbo, Sofía Georgina Lovato Torres, Roberto Andrés García Viteri, Shirley Yadira Huerta Cruz","doi":"10.37956/jbes.v0i0.303","DOIUrl":"https://doi.org/10.37956/jbes.v0i0.303","url":null,"abstract":"In this research work, it will focus on the study of commercial sectors with technological deficiency, as well as the use of ICT MARKETING for the correct operation and management of material and economic resources of their businesses. The correct use of ICTs and their impact on attracting old and new customers will be taken into account, since technological tools effectively help to reactivate businesses affected by the COVID-19 pandemic. Within the main phases of TIC MARKETING such as communicating to the consumer, evaluating competitive advantages, increasing contacts, adapting sales strategies, they have contributed to a number of businesses in their growth, expanding beyond their borders, already that thanks to these technological tools it is easier to obtain clients, which in the past was very difficult and almost impossible for small businesses to be known beyond their commercial circumference, considering that the fundamental aspects of these tools are creative and innovative, since beyond revolutionizing the way in which commerce is done, it helps us to grow and manage the business in an agile and efficient manner. Taking into account the great benefits that are obtained through the correct use and implementation of ICT MARKETING.","PeriodicalId":213922,"journal":{"name":"Journal of business and entrepreneurial studie","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123014266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Post-Covid behavior of entrepreneurship in Ecuador 厄瓜多尔后疫情时期的创业行为

Journal of business and entrepreneurial studie Pub Date : 2022-07-18 DOI: 10.37956/jbes.v6i2.302

John Arias Villamar, Franklyn Alume Cusme

引用次数: 0

The poster, from the classroom to society 海报，从教室走向社会

Journal of business and entrepreneurial studie Pub Date : 2022-07-18 DOI: 10.37956/jbes.v6i3.301

John Arias Villamar, Franklyn Alume Cusme, Mónica Acosta-Torres

引用次数: 0

Proposal of tourist contents for the design of a mobile application in the city of Guayaquil 在瓜亚基尔市的移动应用程序的设计旅游内容的建议

Journal of business and entrepreneurial studie Pub Date : 2022-07-14 DOI: 10.37956/jbes.v6i3.308

Katia Fernanda Cevallos Pincay, María Mercedes Zeballos Gando

{"title":"Proposal of tourist contents for the design of a mobile application in the city of Guayaquil","authors":"Katia Fernanda Cevallos Pincay, María Mercedes Zeballos Gando","doi":"10.37956/jbes.v6i3.308","DOIUrl":"https://doi.org/10.37956/jbes.v6i3.308","url":null,"abstract":"Tourism is a social phenomenon that consists of the voluntary and temporary displacement of individuals or groups of people, mainly for recreation, rest, culture or health, who move from their usual place of residence to another place where they do not engage in any lucrative or remunerated activity, generating multiple interrelations of social, economic and cultural importance. Thanks to the tourism campaigns that have been promoted by the national government, Ecuador is known as a biodiverse country, with a variety of natural and cultural tourist attractions that attract the attention of visitors, being located on the equator, has favored us to have several regions, which are: Littoral or Coast, Andes or Highlands, Amazon and Galapagos. The city of Guayaquil, considered the economic capital of the country, is located in the Littoral Region, it is the main port of the country; it offers a variety of activities and tourist sites to enjoy the place, among which we can find recreation and leisure sites such as the Simon Bolivar Malecon; it has hosted various fairs, congresses and national and international events, such as the International Orchid Congress, International Book Fair, among others.","PeriodicalId":213922,"journal":{"name":"Journal of business and entrepreneurial studie","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126736297","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Propuesta de servicio de glamping para potenciar el turismo en el sector de Pedernales 建议提供豪华野营服务，以促进Pedernales地区的旅游业

Journal of business and entrepreneurial studie Pub Date : 2022-01-14 DOI: 10.37956/jbes.v6i3.311

Brenda Jostin López Vallejo, A. L. López

引用次数: 0

Emprendimientos Business Week TES 2021 y su contribución a la motivación Empresarial 创业商业周刊TES 2021及其对商业动机的贡献

Journal of business and entrepreneurial studie Pub Date : 2022-01-14 DOI: 10.37956/jbes.v6i3.309

David Stalin Hidalgo

引用次数: 0

Diagnóstico situacional del merchandising aplicado al Mercado Municipal de Bahía de Caráquez con enfoque económico, social y sanitario 以经济、社会和卫生为重点，对bahia de caraquez市政市场的销售情况进行诊断

Journal of business and entrepreneurial studie Pub Date : 2021-12-05 DOI: 10.37956/jbes.v0i0.256

Ana Cecilia Vélez Falcones, Mayra Yasmina Espinoza Arauz, Jenny Carolina Herrera Bartolomé, Michell Alexandra Palma Pinto

{"title":"Diagnóstico situacional del merchandising aplicado al Mercado Municipal de Bahía de Caráquez con enfoque económico, social y sanitario","authors":"Ana Cecilia Vélez Falcones, Mayra Yasmina Espinoza Arauz, Jenny Carolina Herrera Bartolomé, Michell Alexandra Palma Pinto","doi":"10.37956/jbes.v0i0.256","DOIUrl":"https://doi.org/10.37956/jbes.v0i0.256","url":null,"abstract":" \u0000El estudio efectuado en el Mercado Municipal de Bahía de Caráquez – Manabí se enfoca en conocer las técnicas de merchandising, al plantearse diagnosticar la situación actual del merchandising de los productos y la percepción de los clientes del Mercado. Por lo cual, se desarrolló una investigación cuali-cuantitativa que busca describir los datos estadísticos y analizar la información recabada. Al investigar a 393 clientes se conoció que la percepción respecto al diseño y presentación de los productos es negativa por factores como el orden y salubridad; en paralelo, los vendedores revelaron una aplicación empírica de las formas de diseminar y conservar los productos, así como su preocupación por la baja rentabilidad del negocio. En la presentación de los bienes no se emplea ninguna técnica de exhibición de los productos para rentabilizar el espacio físico, además las disposiciones de los bienes no ayudan a la compra de otros para elevar el nivel de rotación y la demanda. En definitiva, los estímulos físicos y mentales que, en su mayoría, no requieren inversión monetaria y con alto impacto visual, no están siendo aplicados para guiar la conducta hacia la compra, en detrimento de su calidad e imagen con consecuencias económicas, social y de salubridad.","PeriodicalId":213922,"journal":{"name":"Journal of business and entrepreneurial studie","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121744202","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Diagnóstico situacional cultural de empresa turística en tiempos de sindemia Covid-19. 新冠肺炎疫情期间旅游公司的文化情境诊断。

Journal of business and entrepreneurial studie Pub Date : 2021-12-05 DOI: 10.37956/jbes.v0i0.255

Ricardo Alfredo López López, Ruiz Mejillón Joselyn Yadira, Taipe Farías Evelyn Alexandra, Barbara Mercedes Minalla Esmeraldas

{"title":"Diagnóstico situacional cultural de empresa turística en tiempos de sindemia Covid-19.","authors":"Ricardo Alfredo López López, Ruiz Mejillón Joselyn Yadira, Taipe Farías Evelyn Alexandra, Barbara Mercedes Minalla Esmeraldas","doi":"10.37956/jbes.v0i0.255","DOIUrl":"https://doi.org/10.37956/jbes.v0i0.255","url":null,"abstract":"La presente investigación trata sobre el impacto que género la pandemia del COVID-19 en el hotel Canoa Beach tanto a nivel de productividad como administrativo, a causa de ello se proponen reformas a nivel organizativo en la cual el hotel operara con un diseño organizativo funcional (organigrama), por otro lado debido a las restricciones impuestas por el Ministerio de Salud para evitar aglomeramiento de personas y la propagación del Covid-19, el establecimiento sigue un régimen de bioseguridad para precautelar la salud de los trabajadores y los visitantes. El método utilizado para recaudar información fue una investigación mixta en la cual se calificó tanto cualitativa como cuantitativamente, los materiales utilizados fueron entrevistas, encuestas y fichas de observación. Lo que dio como resultado que el hotel cuenta con una buena aceptación por parte de sus clientes además que posee un buen régimen de limpieza y desinfección. En vista que la investigación realizada se concluye que a pesar de que el establecimiento no ha parado en sus actividades, este cuenta con un ingreso bajo de clientes puesto que al cierre de los aeropuertos y la cancelación de reservas que ha sufrido, por ello planeó cambiar su estructura de funcionamiento, además de utilizar las redes sociales para llegar potenciales clientes que se interesen por sus servicios.","PeriodicalId":213922,"journal":{"name":"Journal of business and entrepreneurial studie","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129307798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0