Journal of business and entrepreneurial studie最新文献

Design of strategies to position the tourist attractions of the parish of Cacha, canton Riobamba 制定战略，定位里奥班巴州卡查教区的旅游景点

Journal of business and entrepreneurial studie Pub Date : 2024-07-09 DOI: 10.37956/jbes.v8i3.374

Angelita Genoveva Tapia Bonifaz, Liseth Marianela Sánchez Colcha, María Guadalupe Escobar Murillo, Ana Julia Vinueza Salinas

{"title":"Design of strategies to position the tourist attractions of the parish of Cacha, canton Riobamba","authors":"Angelita Genoveva Tapia Bonifaz, Liseth Marianela Sánchez Colcha, María Guadalupe Escobar Murillo, Ana Julia Vinueza Salinas","doi":"10.37956/jbes.v8i3.374","DOIUrl":"https://doi.org/10.37956/jbes.v8i3.374","url":null,"abstract":"The Cacha parish, located in Riobamba, Ecuador, has great tourism potential that has not yet been exploited. The objective of this study is to design positioning strategies for its tourist attractions through the implementation of effective branding. A mixed qualitative and quantitative approach was used for the research. A survey of 383 inhabitants of Riobamba was conducted to analyze tourism knowledge and preferences. Data were collected through documentary and field methods, including surveys, interviews and observation. The findings revealed that 67.1% of the respondents were unaware of Cacha's tourist attractions and 76% had not seen related publicity. However, 93% expressed willingness to visit. The conclusion is that the lack of knowledge and effective promotion are the main obstacles to tourism development in Cacha. For which strategies are proposed such as: creation of brand identity, development of promotional materials, implementation of advertising campaigns in local and digital media to increase the visibility of Cacha as a tourist destination, participation in tourism fairs and events. The implementation of these branding strategies will contribute to effectively position Cacha as an attractive tourist destination, increasing the number of visitors and generating economic benefits for the local community.","PeriodicalId":213922,"journal":{"name":"Journal of business and entrepreneurial studie","volume":"115 24","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141665964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Development of tourism and tourism services in the canton of Nobol 发展诺博尔州的旅游业和旅游服务业

Journal of business and entrepreneurial studie Pub Date : 2024-07-09 DOI: 10.37956/jbes.v8i3.373

Ana Luisa López Brunett, Génesis Asunción

引用次数: 0

The role of renewable energies in the transition to a sustainable energy model: Challenges and opportunities 可再生能源在向可持续能源模式过渡中的作用：挑战与机遇

Journal of business and entrepreneurial studie Pub Date : 2024-07-09 DOI: 10.37956/jbes.v8i3.372

Dayana Mishell Alvarez Constante, Carlos Rolando Rosero Erazo

引用次数: 0

Tik Tok as a political communication tool in Jorge Yunda's campaign for mayor of Quito in Ecuador 2023 将 Tik Tok 作为豪尔赫-云达竞选 2023 年厄瓜多尔基多市长的政治传播工具

Journal of business and entrepreneurial studie Pub Date : 2024-07-09 DOI: 10.37956/jbes.v8i3.375

Alexander Dario Lascano Cevallos, Silvia Valeria Tualombo Rochina, David Antonio Vargas Moreno

{"title":"Tik Tok as a political communication tool in Jorge Yunda's campaign for mayor of Quito in Ecuador 2023","authors":"Alexander Dario Lascano Cevallos, Silvia Valeria Tualombo Rochina, David Antonio Vargas Moreno","doi":"10.37956/jbes.v8i3.375","DOIUrl":"https://doi.org/10.37956/jbes.v8i3.375","url":null,"abstract":"The correct use to disseminate government plans in the social network Tik Tok generates an impact of influence that we will address in this research that focused on Ecuadorian politics specifically in the city of Quito, in which we analyzed the use of TikTok as a political communication tool in the campaign of Jorge Yunda for mayor during the campaign of January and February 2023. A qualitative methodology was applied, in which observation and interview techniques were developed, and a quantitative one, applying a survey to a non-probabilistic sample of young people between 18 and 29 years old in the city of Quito. The results highlight that Yunda's account focuses on political content, mixed with humor and history that crucially underlines the use of this social network as a political tool to build effective links between candidate and citizens, taking advantage of its ability to create shocking and easily consumed content, as well as the affinity that the politician has with the audiences, taking advantage of the duration of the videos that is crucial in the era of fast information and the short attention span of users.","PeriodicalId":213922,"journal":{"name":"Journal of business and entrepreneurial studie","volume":"59 25","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141663197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Practical manual for the implementation of service and process improvement methodologies, quality models and tools 实施服务和流程改进方法、质量模型和工具的实用手册

Journal of business and entrepreneurial studie Pub Date : 2024-07-09 DOI: 10.37956/jbes.v8i3.370

Daniel Humberto Mosquera Molina, Anisleydi Téllez Pérez

{"title":"Practical manual for the implementation of service and process improvement methodologies, quality models and tools","authors":"Daniel Humberto Mosquera Molina, Anisleydi Téllez Pérez","doi":"10.37956/jbes.v8i3.370","DOIUrl":"https://doi.org/10.37956/jbes.v8i3.370","url":null,"abstract":"This study seeks to identify the common factors in the methodologies, practices and management models, as well as in the quality tools used by leading national companies through a systematic review in which the city of Guayaquil was taken as a sample reference, investigating the achievement of procedures in institutions that have adopted this simplification model. It responds to a result of the research project carried out by students and teachers of the TES: Practical manual for the implementation of methodologies for the improvement of services and processes, models and quality tools. The authors used instruments such as interviews, SWOT analysis, Ishikawa diagrams, among others, to collect qualitative and quantitative data. The technique used was documentary review, using record cards as an instrument. The results obtained allow us to conclude that the authors' analysis highlights the need to apply specific strategies to improve organizational efficiency. They also seek to reflect the impact that quality management has had on the country's competitiveness. In addition, the importance of adopting proactive approaches to address the challenges identified in other studies is emphasized.","PeriodicalId":213922,"journal":{"name":"Journal of business and entrepreneurial studie","volume":"121 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141665532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Management strengthening strategies for transport cooperatives: a case study in Riobamba 加强运输合作社管理的战略：里奥班巴案例研究

Journal of business and entrepreneurial studie Pub Date : 2024-07-09 DOI: 10.37956/jbes.v8i3.371

Luz Miriam Avila Pesántez, Andrea Carolina Chicaiza Cartagena

{"title":"Management strengthening strategies for transport cooperatives: a case study in Riobamba","authors":"Luz Miriam Avila Pesántez, Andrea Carolina Chicaiza Cartagena","doi":"10.37956/jbes.v8i3.371","DOIUrl":"https://doi.org/10.37956/jbes.v8i3.371","url":null,"abstract":"Transport cooperatives face administrative challenges that affect their efficiency and competitiveness. This study focuses on the Interprovincial Transport Cooperative \"Transvencedores\" of Riobamba, Ecuador, with the objective of designing an administrative strengthening plan to improve its management and service. The research, with a qualitative and descriptive approach, used surveys and interviews with 25 staff members and 384 users, applying tools such as the SWOT matrix and the internal (EFI) and external factor evaluation (EFE) matrices to identify strengths, weaknesses, opportunities and threats. The results revealed significant administrative problems, such as the lack of process automation, poor internal communication and the absence of a clear organizational philosophy. It was concluded that the cooperative requires ongoing staff training strategies, implementation of new technologies to control activities, and improved internal communication. These measures are essential to improve operational efficiency and customer satisfaction, positioning the cooperative as a leader in interprovincial transportation in Riobamba.","PeriodicalId":213922,"journal":{"name":"Journal of business and entrepreneurial studie","volume":"58 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141664792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Commercial techniques to improve customer service 改善客户服务的商业技巧

Journal of business and entrepreneurial studie Pub Date : 2024-07-09 DOI: 10.37956/jbes.v8i3.369

María José Menéndez Ledesma, Magaly de Jesús Romo Álvarez

引用次数: 0

Diagnosis of the current state of the gastronomic offer in the coastal profile of the province of Santa Elena, Ecuador 厄瓜多尔圣埃伦娜省沿海地区美食现状分析

Journal of business and entrepreneurial studie Pub Date : 2024-04-18 DOI: 10.37956/jbes.v8i2.363

Norma Susana Sigcho Veloz

引用次数: 0

Theoretical foundations on Customer Experience (customer experience, NPS, CSAT, CES, Service Balcony, Journey Map) 客户体验理论基础（客户体验、NPS、CSAT、CES、服务阳台、旅程地图）

Journal of business and entrepreneurial studie Pub Date : 2024-04-18 DOI: 10.37956/jbes.v8i2.364

Carlos Ermel Bourne Gastezzi, Martha María Fernández Rodríguez, Andrés Castillo

{"title":"Theoretical foundations on Customer Experience (customer experience, NPS, CSAT, CES, Service Balcony, Journey Map)","authors":"Carlos Ermel Bourne Gastezzi, Martha María Fernández Rodríguez, Andrés Castillo","doi":"10.37956/jbes.v8i2.364","DOIUrl":"https://doi.org/10.37956/jbes.v8i2.364","url":null,"abstract":"A result of the Balcony of Services research project was presented to optimize Customer Experience at the Tecnológico Universitario Espíritu Santo (TES). It responded to the problem of failure to identify opportunities or weaknesses that students face in the educational and administrative services offered by TES, which can affect their educational experience, and was instrumental in understanding and improving student satisfaction. To this end, the specific objectives that were desired to be achieved with the measurement system were defined, among which the following stand out: general customer satisfaction, identifying areas of improvement in the service or evaluating the impact of the improvement initiatives that are implemented. Based on them, the metrics that will help measure the customer experience are determined. Some common metrics include Net Promoter Score (NPS), customer satisfaction (CSAT), customer loyalty, and customer retention. These metrics respond to the industry and specific objectives and will be supported theoretically in this article. The research is theoretical based on theoretical methods such as: analysis and synthesis, induction and deduction from the abstract to the concrete.","PeriodicalId":213922,"journal":{"name":"Journal of business and entrepreneurial studie","volume":" 45","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140688367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

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Merchandising strategies and their influence on shopper marketing in the modern channel in the north of the city of Guayaquil 瓜亚基尔市北部现代渠道的商品销售策略及其对购物者营销的影响

Journal of business and entrepreneurial studie Pub Date : 2024-04-18 DOI: 10.37956/jbes.v8i2.366

Alex Rendón Alín, Diana Yánez Guerrero, David Toscano Alin

引用次数: 0