Marcelo Javier Bastidas Jiménez, Iskra Casandra Calle Carrión
{"title":"The Burnout in Health Professionals in Guayaquil","authors":"Marcelo Javier Bastidas Jiménez, Iskra Casandra Calle Carrión","doi":"10.37956/jbes.v8i2.365","DOIUrl":"https://doi.org/10.37956/jbes.v8i2.365","url":null,"abstract":"This article addresses the phenomenon of burnout in the healthcare sector in the city of Guayaquil, Ecuador, exploring the complex interactions between work challenges and the socio-economic environment. From the local context to specific manifestations and underlying causes, this analysis seeks to provide an understanding of a critical problem affecting healthcare professionals, demanding innovative strategies for prevention and mitigation. The methodology employed is quantitative in nature, utilizing an instrument based primarily on the Maslach Burnout Inventory, comprising three dimensions: emotional exhaustion, depersonalization, and personal accomplishment. Three groups were defined for analysis: no burnout, mild/moderate burnout, and severe burnout. 33.65% of healthcare professionals do not exhibit high values in burnout dimensions, while 13.94% exhibit severe burnout. Statistically significant relationships are found between the presence of the syndrome and most demographic variables. It is concluded that there is an impact on the quality of life of healthcare professionals, which affects patient care in both public and private institutions. Implementation of intervention programs is recommended to mitigate the effects of burnout on the physical and mental well-being of healthcare professionals.","PeriodicalId":213922,"journal":{"name":"Journal of business and entrepreneurial studie","volume":" 28","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140687563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Fernando Eduardo Viteri Luque, Bertha Mercedes Orbe Baldeón, Walter Javier Caicedo Leones, María Teresa Mite Albán, Ana Lupe Viteri Orbe
{"title":"Social networks, a digital marketing tool focused on attracting customers in Ecuador","authors":"Fernando Eduardo Viteri Luque, Bertha Mercedes Orbe Baldeón, Walter Javier Caicedo Leones, María Teresa Mite Albán, Ana Lupe Viteri Orbe","doi":"10.37956/jbes.v8i2.368","DOIUrl":"https://doi.org/10.37956/jbes.v8i2.368","url":null,"abstract":"Due to technological progress and the evolution of the digital media approach, it is imperative that companies take full advantage of the digital tools available today. The main objective of this article is to expose social networks as the most efficient digital media for customer acquisition among end users in the food market; this time taking as reference the northern sector of the city of Guayaquil; through which information can be provided to the target audience about companies and microenterprises, and in turn information about the consumer profile can be obtained. This research adopts an empirical and quantitative approach, using the survey technique. The target population comprises 76,540 residents of the Sauces sector in the city of Guayaquil, men and women between 18 and 55 years of age with purchasing power. The results obtained will allow us to diagnose and evaluate which are the social networks most used by this target audience, as well as to identify new trends in the field of digital marketing.","PeriodicalId":213922,"journal":{"name":"Journal of business and entrepreneurial studie","volume":" 42","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140688248","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Daniel Humberto Mosquera Molina, David Hidalgo Delgado
{"title":"Influencing factors in consumer preferences in Guayaquil: brand, experience, price and quality","authors":"Daniel Humberto Mosquera Molina, David Hidalgo Delgado","doi":"10.37956/jbes.v8i2.367","DOIUrl":"https://doi.org/10.37956/jbes.v8i2.367","url":null,"abstract":"This article is part of the Research Program “Business innovation in global competitive scenarios” and the results contribute to the project titled “Practical manual for the implementation of service and process improvement methodologies, quality models and tools.” It responds to the need to analyze, based on consumer theory, the most determining factors that define the purchase intention of customers in the city of Guayaquil and peripheral areas, such as: the experience of use or consumption of the product, custom or tradition, quality, and price. In addition, the degree of understanding that consumers have about quality seals such as ISO 9001:2018, the NTE INEN certification, as well as the MUCHO MER ECUADOR quality endorsement was considered. The research is descriptive, cross-sectional, assisted by a survey. The results are shown as the preferences given by consumers in the city of Guayaquil and peripheral areas, to the main parameters or criteria that agree with the existing theories of consumer behavior, referenced in this study.","PeriodicalId":213922,"journal":{"name":"Journal of business and entrepreneurial studie","volume":" 27","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140687518","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Grace Elizabeth Barragan Loayza, Oscar Fabian Moncayo Carreño, Irma Gardenia Ortega Tapia
{"title":"Strategic Optimization 2022: Impact of Organizational Management on the Operational Performance of the Returns Department, Exporters of Goods, Zone 5 of the SRI","authors":"Grace Elizabeth Barragan Loayza, Oscar Fabian Moncayo Carreño, Irma Gardenia Ortega Tapia","doi":"10.37956/jbes.v8i1.360","DOIUrl":"https://doi.org/10.37956/jbes.v8i1.360","url":null,"abstract":"The basic objective of this study is to focus on VAT refunds for merchandise exporters and improve documentation processes in the refunds department. This aspect will not only promote the competitiveness of domestic products in the international market, but also strengthen the efficiency of Tax Zone 5 in 2022. The objective of the study is to analyze the impact of organizational management on the operational performance of the returns department. A comprehensive diagnosis of compliance with the VAT refund procedure is carried out, evaluating compliance with the established deadlines and verifying the applicability of the procedure. Additionally, the effectiveness and efficiency of the sector will be evaluated and the impact on the operations of the merchandise exporting sector will be determined. The research will be carried out at the aforementioned address of the Internal Revenue Declarations Office in Babahoyo, Los Ríos. The study population includes all servers of the returns department of Zone 5. Field and descriptive research approaches use inductive, deductive and analytical techniques. Tools include observation guides and questionnaires, supported by graphs and tables for data analysis. In addition, a timeline and budget have been established to effectively carry out the research.","PeriodicalId":213922,"journal":{"name":"Journal of business and entrepreneurial studie","volume":" 23","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139787848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dayse Lissette Salazar Reyes, Maria Fernanda Alejandro Lindao
{"title":"Financing and profitability of commercial enterprises in La Libertad, 2022","authors":"Dayse Lissette Salazar Reyes, Maria Fernanda Alejandro Lindao","doi":"10.37956/jbes.v8i1.359","DOIUrl":"https://doi.org/10.37956/jbes.v8i1.359","url":null,"abstract":"Financing is very important for the operation of commercial enterprises, its proper management through loans allows resources to be invested for the expansion of business; therefore, the resources obtained from different sources of financing must be managed properly with the intention to ensure a profitability of considered levels. The purpose of this article is to determine how financing affects the profitability of commercial enterprises in the canton of La Libertad, through the analysis of each of the indicators of the variables of study, therefore a descriptive research was used through the desegregation of variables, and situational analysis of the object of study, applying the techniques of interviews and direct observation, in addition correlational research was used to determine the critical factors associated with financing and profitability, through surveys of the companies that were part of the study. The results obtained show that the accounting that the companies are doing is empirical and not very technical, which has caused them to grow slowly compared to medium-sized companies of the same type, which through adequate financial management has favored their sustainable growth and decision making. \u0000 ","PeriodicalId":213922,"journal":{"name":"Journal of business and entrepreneurial studie","volume":"393 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139848085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Grace Elizabeth Barragan Loayza, Oscar Fabian Moncayo Carreño, Irma Gardenia Ortega Tapia
{"title":"Strategic Optimization 2022: Impact of Organizational Management on the Operational Performance of the Returns Department, Exporters of Goods, Zone 5 of the SRI","authors":"Grace Elizabeth Barragan Loayza, Oscar Fabian Moncayo Carreño, Irma Gardenia Ortega Tapia","doi":"10.37956/jbes.v8i1.360","DOIUrl":"https://doi.org/10.37956/jbes.v8i1.360","url":null,"abstract":"The basic objective of this study is to focus on VAT refunds for merchandise exporters and improve documentation processes in the refunds department. This aspect will not only promote the competitiveness of domestic products in the international market, but also strengthen the efficiency of Tax Zone 5 in 2022. The objective of the study is to analyze the impact of organizational management on the operational performance of the returns department. A comprehensive diagnosis of compliance with the VAT refund procedure is carried out, evaluating compliance with the established deadlines and verifying the applicability of the procedure. Additionally, the effectiveness and efficiency of the sector will be evaluated and the impact on the operations of the merchandise exporting sector will be determined. The research will be carried out at the aforementioned address of the Internal Revenue Declarations Office in Babahoyo, Los Ríos. The study population includes all servers of the returns department of Zone 5. Field and descriptive research approaches use inductive, deductive and analytical techniques. Tools include observation guides and questionnaires, supported by graphs and tables for data analysis. In addition, a timeline and budget have been established to effectively carry out the research.","PeriodicalId":213922,"journal":{"name":"Journal of business and entrepreneurial studie","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139847743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Laura Marcela Egas-Posligua, Nohemi Monserrate Palacios-Cedeño
{"title":"Contribution of the real estate sector in the city of esmeraldas: a sustainable and sustainable vision","authors":"Laura Marcela Egas-Posligua, Nohemi Monserrate Palacios-Cedeño","doi":"10.37956/jbes.v8i1.362","DOIUrl":"https://doi.org/10.37956/jbes.v8i1.362","url":null,"abstract":"The study analyzes the factors that contribute to the sustainable and sustainable development of the real estate sector in the city of Esmeraldas, in terms of employment generation, investment promotion, sustainable urban development and tax revenue generation. Therefore, the research focused onto analyze the contribution of the real estate sector in the city of Esmeraldas towards a sustainable and sustainable vision . The study was based on the type of documentary research, which allowed to deepen the most relevant findings on the contribution of the real estate sector to boost the local economy. Among its derivations, it is highlighted that the real estate sector in Esmeraldas is channeled in the construction of properties oriented towards the sale and rental of real estate, experiencing significant changes in the period 2015-2021, with a gradual increase in the execution of construction projects supported by public and private investment, allowing the local economic reactivation and contributing to sustainable development, valuing and promoting the competences of the local economy.","PeriodicalId":213922,"journal":{"name":"Journal of business and entrepreneurial studie","volume":"232 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139848715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yolanda Rosana Anastacio Espinoza, Oscar Fabian Moncayo Carreño, Emilio Alberto Yong Chang
{"title":"Strategic Impact: Ross Store Commercial and Sales Strategies in Quevedo 2023","authors":"Yolanda Rosana Anastacio Espinoza, Oscar Fabian Moncayo Carreño, Emilio Alberto Yong Chang","doi":"10.37956/jbes.v8i1.361","DOIUrl":"https://doi.org/10.37956/jbes.v8i1.361","url":null,"abstract":"The research set out to analyze the commercial strategies and their influence on Ross Store's sales in Quevedo during the year 2023. To achieve this objective, detailed procedures were carried out, including the collection of data on the commercial strategies implemented by the company, such as promotions, advertising, and inventory management. Interviews were conducted with key personnel and relevant financial data was collected. The analysis focused on the correlation between the strategies employed and sales performance, assessing their impact on profitability and market share. The results revealed significant insights into the most effective tactics, identifying areas for improvement and providing strategic recommendations to optimize Ross Store's business performance in the future. This study not only provides an in-depth understanding of the specific business dynamics of Ross Store in Quevedo, but also provides valuable insights for the retail sector in general, highlighting successful business practices that could be replicated in other similar companies. \u0000 ","PeriodicalId":213922,"journal":{"name":"Journal of business and entrepreneurial studie","volume":"157 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139848921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Diego Vinicio Orellana Bueno, Pablo Javier Pérez Jara
{"title":"Marketing applications in the public sector. A systematic review","authors":"Diego Vinicio Orellana Bueno, Pablo Javier Pérez Jara","doi":"10.37956/jbes.v8i1.358","DOIUrl":"https://doi.org/10.37956/jbes.v8i1.358","url":null,"abstract":"Marketing in the public sector has a crucial role to play in building trust, enabling efficient communication between the public and the governing body and enhancing socio-economic progress. The objective of the research is to conduct a systematic review of the existing literature on the practical applications of marketing in the public sector. The methodology was descriptive and qualitative conducted through a systematic review. The results allow distinguishing the main contributions and practical applications made by studies on marketing in the public sector. It can be concluded that examining the pragmatic implications of marketing in the sector is of considerable importance because of its ability to revolutionize the delivery of government services. By understanding the demands and trends of the population, public sector entities can strategically design and modify their systems to address these needs more efficiently and improve the allocation of limited resources.","PeriodicalId":213922,"journal":{"name":"Journal of business and entrepreneurial studie","volume":" 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139788841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yolanda Rosana Anastacio Espinoza, Oscar Fabian Moncayo Carreño, Emilio Alberto Yong Chang
{"title":"Strategic Impact: Ross Store Commercial and Sales Strategies in Quevedo 2023","authors":"Yolanda Rosana Anastacio Espinoza, Oscar Fabian Moncayo Carreño, Emilio Alberto Yong Chang","doi":"10.37956/jbes.v8i1.361","DOIUrl":"https://doi.org/10.37956/jbes.v8i1.361","url":null,"abstract":"The research set out to analyze the commercial strategies and their influence on Ross Store's sales in Quevedo during the year 2023. To achieve this objective, detailed procedures were carried out, including the collection of data on the commercial strategies implemented by the company, such as promotions, advertising, and inventory management. Interviews were conducted with key personnel and relevant financial data was collected. The analysis focused on the correlation between the strategies employed and sales performance, assessing their impact on profitability and market share. The results revealed significant insights into the most effective tactics, identifying areas for improvement and providing strategic recommendations to optimize Ross Store's business performance in the future. This study not only provides an in-depth understanding of the specific business dynamics of Ross Store in Quevedo, but also provides valuable insights for the retail sector in general, highlighting successful business practices that could be replicated in other similar companies. \u0000 ","PeriodicalId":213922,"journal":{"name":"Journal of business and entrepreneurial studie","volume":" 78","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139789176","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}