Strategic Impact: Ross Store Commercial and Sales Strategies in Quevedo 2023

Abstract

The research set out to analyze the commercial strategies and their influence on Ross Store's sales in Quevedo during the year 2023. To achieve this objective, detailed procedures were carried out, including the collection of data on the commercial strategies implemented by the company, such as promotions, advertising, and inventory management. Interviews were conducted with key personnel and relevant financial data was collected. The analysis focused on the correlation between the strategies employed and sales performance, assessing their impact on profitability and market share. The results revealed significant insights into the most effective tactics, identifying areas for improvement and providing strategic recommendations to optimize Ross Store's business performance in the future. This study not only provides an in-depth understanding of the specific business dynamics of Ross Store in Quevedo, but also provides valuable insights for the retail sector in general, highlighting successful business practices that could be replicated in other similar companies.