Post-Covid behavior of entrepreneurship in Ecuador

Abstract

Currently, both macro and micro enterprises have adapted to theneeds that the Covid-19 generated in society, however thecorporate culture is not based on earning money, but rather onrestoring the trust that was mitigated in the user. Also, the healthemergency, motivated to reactivate undertakings that benefit theconsumer, from barter of provisions, to production adaptationsalthough limited but functional for daily consumption. Ecuadorianmicro-enterprises are an example of adapting to the emergingreality, and of adopting alternatives to stay in the market, from theperspective of consumer confidence.