Jurnal Mahasiswa Entrepreneurship (JME)最新文献

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PENGARUH DISIPLIN KERJA DAN PROSEDUR KERJA DALAM MEMPENGARUHI KINERJA PERANGKAT DESA MELALUI PRODUKTIVITAS KERJA SEBAGAI VARIABEL INTERVENING (Studi Kasus di Kantor Desa Mojosari, Desa Kertosari, Desa Awar-awar, Desa Parante, Kecamatan Asembagus Kabupate 以工作效率为干预变量的工作纪律和工作程序对村干部工作绩效的影响(阿森巴古斯地区莫乔萨里村办公室、凯尔托萨里村、阿瓦瓦村、帕兰特村的案例研究)
Jurnal Mahasiswa Entrepreneurship (JME) Pub Date : 2023-10-18 DOI: 10.36841/jme.v2i10.3639
Hamzah Malik Malaysia, E. Ediyanto, Lusiana Tulhusnah
{"title":"PENGARUH DISIPLIN KERJA DAN PROSEDUR KERJA DALAM MEMPENGARUHI KINERJA PERANGKAT DESA MELALUI PRODUKTIVITAS KERJA SEBAGAI VARIABEL INTERVENING (Studi Kasus di Kantor Desa Mojosari, Desa Kertosari, Desa Awar-awar, Desa Parante, Kecamatan Asembagus Kabupate","authors":"Hamzah Malik Malaysia, E. Ediyanto, Lusiana Tulhusnah","doi":"10.36841/jme.v2i10.3639","DOIUrl":"https://doi.org/10.36841/jme.v2i10.3639","url":null,"abstract":"The research objective was to determine the effect of work discipline and work procedures in influencing employee performance through work productivity as an intervening variable (a case study in the Mojosari Village Office, Kertosari Village, Awar-awar Village, Paraante Village, Asembagus District, Situbo Regency. The sampling technique used in this study is a saturated sample with a sample size of 60 employees.Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that work discipline has a positive and significant effect on work productivity, work procedures have a positive and significant effect on work productivity Work discipline has a positive and significant effect on employee performance, work procedures have a negative but significant effect on performance employees, work productivity has a positive and significant effect on employee performance, work discipline has a positive and significant effect on employee performance through work productivity, work procedures have a positive and significant effect on employee performance through work productivity","PeriodicalId":185887,"journal":{"name":"Jurnal Mahasiswa Entrepreneurship (JME)","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139317553","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH LINGKUNGAN KERJA DAN KOMPETENSI KERJA TERHADAP KEPUASAN KERJA KARYAWAN PADA PG PRADJEKAN BONDOWOSO DENGAN PRESTASI KERJA SEBAGAI VARIABEL INTERVENING 以工作绩效为干预变量,工作环境和工作能力对 PG Pradjekan Bondowoso 公司员工工作满意度的影响
Jurnal Mahasiswa Entrepreneurship (JME) Pub Date : 2023-10-18 DOI: 10.36841/jme.v2i10.3640
Riskon Efendi, Edy Kusnadi Hamdun, Riska Ayu Pramesthi
{"title":"PENGARUH LINGKUNGAN KERJA DAN KOMPETENSI KERJA TERHADAP KEPUASAN KERJA KARYAWAN PADA PG PRADJEKAN BONDOWOSO DENGAN PRESTASI KERJA SEBAGAI VARIABEL INTERVENING","authors":"Riskon Efendi, Edy Kusnadi Hamdun, Riska Ayu Pramesthi","doi":"10.36841/jme.v2i10.3640","DOIUrl":"https://doi.org/10.36841/jme.v2i10.3640","url":null,"abstract":"The results of direct influence hypothesis testing using the Smart PLS 3.0 application, work environment has a significant positive effect on job performance (H1 accepted), work competence has a positive but insignificant effect on job performance (H2 rejected), work environment has a positive but insignificant effect on job satisfaction (H3 rejected), work competence has a positive but insignificant effect on job satisfaction (H4 rejected), work achievement has a significant positive effect on job satisfaction (H5 accepted), work environment has a positive but insignificant effect on job satisfaction through work achievement (H6 rejected) and work competence has a positive but insignificant effect on job satisfaction through work achievement (H7 rejected).","PeriodicalId":185887,"journal":{"name":"Jurnal Mahasiswa Entrepreneurship (JME)","volume":"309 1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139317566","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH MOTIVASI DAN KOMPENSASI TERHADAP LOYALITAS KARYAWAN PDAM SITUBONDO DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING 以工作满意度为干预变量,激励和报酬对员工忠诚度的影响 Pdam Situbondo
Jurnal Mahasiswa Entrepreneurship (JME) Pub Date : 2023-10-18 DOI: 10.36841/jme.v2i10.3637
Lisa Riyanti, E. Ediyanto, Lusiana Tulhusnah
{"title":"PENGARUH MOTIVASI DAN KOMPENSASI TERHADAP LOYALITAS KARYAWAN PDAM SITUBONDO DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING","authors":"Lisa Riyanti, E. Ediyanto, Lusiana Tulhusnah","doi":"10.36841/jme.v2i10.3637","DOIUrl":"https://doi.org/10.36841/jme.v2i10.3637","url":null,"abstract":"PDAM Tirta Baluran Situbondo is a company dedicated to providing clean water access to the Situbondo community. The village's water needs are met through the efforts of PDAM Tirta Baluran Situbondo, which ensures the availability of clean water. Given the essential role water plays in sustaining human life, its significance is undeniable. Historical records from the water tower in Situbondo's city square indicate that water development initiatives were initiated by the Dutch East Indies government in 1936, specifically in the Situbondo Regency. Following Indonesia's Independence, the management of water development was transferred to the government in Panarukan. The research methodology includes data analysis and hypothesis testing using the Structural Equation Model - Partial Least Square (PLS-SEM). The outcomes of hypothesis testing through the application of Smart PLS 3.0 reveal that motivation significantly and positively affects job satisfaction. Compensation also has a significant positive influence on job satisfaction. Moreover, motivation considerably contributes to loyalty, while compensation shows a noteworthy negative impact on loyalty. Additionally, job satisfaction plays a significant role in fostering loyalty. Furthermore, the positive impact of motivation on loyalty, mediated by job satisfaction, is noteworthy. Similarly, compensation's positive effect on loyalty, mediated by job satisfaction, is notable.","PeriodicalId":185887,"journal":{"name":"Jurnal Mahasiswa Entrepreneurship (JME)","volume":"64 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139317128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS KEBERAGAMAN PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA KEDAI BABE DI SITUBONDO 以客户满意度为干预变量,分析产品多样性和服务质量对西图邦多贝贝商店客户忠诚度的影响
Jurnal Mahasiswa Entrepreneurship (JME) Pub Date : 2023-10-10 DOI: 10.36841/jme.v2i9.3624
Rizal Ainul Yaqin, L. Sari, Yudha Praja
{"title":"ANALISIS KEBERAGAMAN PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA KEDAI BABE DI SITUBONDO","authors":"Rizal Ainul Yaqin, L. Sari, Yudha Praja","doi":"10.36841/jme.v2i9.3624","DOIUrl":"https://doi.org/10.36841/jme.v2i9.3624","url":null,"abstract":"Marketing management can be defined as the analysis of planning, implementing and controlling programs designed to create, build and maintain profitable exchanges with target markets to achieve organizational goals. The research objective is to analyze and test the effect of product diversity and service quality on customer loyalty through customer satisfaction. The population in this study were consumers of Kedai Babe. The sampling technique was determined by the sample random sampling method. This study's data analysis and hypothesis testing used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application show that product diversity has a negative but insignificant effect on customer satisfaction, service quality has a significant positive effect on customer satisfaction, product diversity has a significant positive effect on customer loyalty, service quality has a significant positive effect on customer loyalty, customer satisfaction has a positive but insignificant effect on customer loyalty, product diversity has a significant negative effect does not affect customer loyalty through customer satisfaction, service quality has a positive but insignificant effect on consumer loyalty through customer satisfaction.","PeriodicalId":185887,"journal":{"name":"Jurnal Mahasiswa Entrepreneurship (JME)","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139321115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI ULANG KONSUMEN SMARTPHONE SAMSUNG PADA TOKO PONSEL CEMPAKA CELL DI KABUPATEN SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING 以顾客满意度为干预变量,分析价格和产品质量对西图邦多地区 Cempaka 手机店三星智能手机消费者再购买意愿的影响
Jurnal Mahasiswa Entrepreneurship (JME) Pub Date : 2023-10-10 DOI: 10.36841/jme.v2i9.3620
D. Pratiwi, Siti Soeliha, Triska Dewi Pramitasari
{"title":"ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI ULANG KONSUMEN SMARTPHONE SAMSUNG PADA TOKO PONSEL CEMPAKA CELL DI KABUPATEN SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING","authors":"D. Pratiwi, Siti Soeliha, Triska Dewi Pramitasari","doi":"10.36841/jme.v2i9.3620","DOIUrl":"https://doi.org/10.36841/jme.v2i9.3620","url":null,"abstract":"The aim of the study was to determine the Analysis of the Effect of Price and Product Quality on Consumer Repurchase Interests of Samsung Smartphones at Cempaka Cell Cell Phone Shops in Situbondo Regency with Consumer Satisfaction as an Intervening Variable. The sampling technique used in this study was simple random sampling of 97 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that price has a positive and significant effect on consumer satisfaction, product quality has a positive and significant effect on consumer satisfaction, price has a positive and significant effect on repurchase intention, product quality has a negative and significant effect on interest repurchase, consumer satisfaction has a positive and significant effect on repurchase intention, price has a positive and significant effect on repurchase intention through consumer satisfaction, product quality has a positive and significant effect on repurchase intention through consumer satisfaction","PeriodicalId":185887,"journal":{"name":"Jurnal Mahasiswa Entrepreneurship (JME)","volume":"74 2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139320965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP MINAT BELI DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA DEALER HONDA JAYA TERANG 2 SITUBONDO 以顾客满意度为干预变量,服务质量和品牌形象对本田 Jaya terang 2 situbondo 经销商购买兴趣的影响
Jurnal Mahasiswa Entrepreneurship (JME) Pub Date : 2023-10-10 DOI: 10.36841/jme.v2i9.3622
Hoyyirotul Umma, Edy Kusnadi Hamdun, Muhammad Iqbal Anshory
{"title":"PENGARUH KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP MINAT BELI DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA DEALER HONDA JAYA TERANG 2 SITUBONDO","authors":"Hoyyirotul Umma, Edy Kusnadi Hamdun, Muhammad Iqbal Anshory","doi":"10.36841/jme.v2i9.3622","DOIUrl":"https://doi.org/10.36841/jme.v2i9.3622","url":null,"abstract":"The aim of the study was to determine the effect of service quality and brand image on purchase intention and customer satisfaction as an intervening variable at Honda Jaya Terang 2 Situbondo dealers. The sampling technique used in this study was simple random sampling of 98 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square. The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that service quality has a positive and significant effect on consumer satisfaction, brand image has a positive and significant effect on consumer satisfaction, service quality has a positive and significant effect on purchase intention, brand image has a negative but not significant effect on purchase intention, consumer satisfaction has a positive and significant effect on purchase intention, service quality has a positive but not significant effect on purchase intention through consumer satisfaction, brand image has a positive and significant effect on purchase intention through consumer satisfaction.","PeriodicalId":185887,"journal":{"name":"Jurnal Mahasiswa Entrepreneurship (JME)","volume":"104 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139321141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH PELATIHAN DAN BUDAYA ORGANISASI TERHADAP KINERJA DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INETRVENING PADA APARATUR SIPIL NEGARA DI UPT PUSKESMAS BESUKI 以工作满意度为内在变量的培训和组织文化对国家文职机构 UPT PUSKESMAS BESUKI 工作绩效的影响
Jurnal Mahasiswa Entrepreneurship (JME) Pub Date : 2023-10-10 DOI: 10.36841/jme.v2i9.3625
Siti Nurwasilah, M. Arief, Hendra Syahputra
{"title":"PENGARUH PELATIHAN DAN BUDAYA ORGANISASI TERHADAP KINERJA DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INETRVENING PADA APARATUR SIPIL NEGARA DI UPT PUSKESMAS BESUKI","authors":"Siti Nurwasilah, M. Arief, Hendra Syahputra","doi":"10.36841/jme.v2i9.3625","DOIUrl":"https://doi.org/10.36841/jme.v2i9.3625","url":null,"abstract":"The research objective was to determine the effect of training and organizational culture on performance with job satisfaction as an intervening variable for state civil servants at UPT Puskesmas Besuki. The sampling technique used in this study is a saturated sample. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that training has a positive and significant effect on job satisfaction, organizational culture has a positive and significant effect on job satisfaction, training has a positive and significant effect on ASN performance, organizational culture has a negative and insignificant effect on performance ASN, job satisfaction has a positive and significant effect on ASN performance, training has a positive and significant effect on ASN performance through job satisfaction, organizational culture has a positive and significant effect on ASN performance through job satisfaction","PeriodicalId":185887,"journal":{"name":"Jurnal Mahasiswa Entrepreneurship (JME)","volume":"52 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139321017","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH WORD OF MOUTH DAN KUALITAS PRODUK TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA IKAN KERING UD. PUTRA PUTRI DI SITUBONDO 以顾客满意度为干预变量,研究口碑和产品质量对鱼干再次购买意向的影响西图邦多的普特拉-普特里
Jurnal Mahasiswa Entrepreneurship (JME) Pub Date : 2023-10-10 DOI: 10.36841/jme.v2i9.3619
Putri Dwi Agustin, Edy Kusnadi Hamdun, Hendra Syahputra
{"title":"PENGARUH WORD OF MOUTH DAN KUALITAS PRODUK TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA IKAN KERING UD. PUTRA PUTRI DI SITUBONDO","authors":"Putri Dwi Agustin, Edy Kusnadi Hamdun, Hendra Syahputra","doi":"10.36841/jme.v2i9.3619","DOIUrl":"https://doi.org/10.36841/jme.v2i9.3619","url":null,"abstract":"The aim of the study was to determine the effect of Word of Mouth and Product Quality on Repurchase Interest through Consumer Satisfaction as an Intervening Variable in Dried Fish UD. Sons and Daughters in Situbondo. The sampling technique used in this study was simple random sampling of 92 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that word of mouth has a positive and significant effect on consumer satisfaction, product quality has a positive and significant effect on consumer satisfaction, word of mouth has a negative but significant effect on repurchase intention, product quality has a positive effect and significant to repurchase intention, consumer satisfaction has a positive and significant effect on repurchase intention, word of mouth has a positive and significant effect on repurchase intention through consumer satisfaction, product quality has a positive and significant effect on repurchase intention through consumer satisfaction","PeriodicalId":185887,"journal":{"name":"Jurnal Mahasiswa Entrepreneurship (JME)","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139321054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH PROMOSI WISATA, KUALITAS PELAYANAN DAN FASILITAS WISATA TERHADAP MINAT KUNJUNG ULANG MELALUI KEPUASAN PENGUNJUNG SEBAGAIVARIABEL INTERVENING PADA WISATAWANKAMPUNG BLEKOK KABUPATEN SITUBONDO 通过游客满意度作为西图邦多地区布莱科克村旅游业的干预变量,研究旅游宣传、服务质量和旅游设施对游客重游兴趣的影响。
Jurnal Mahasiswa Entrepreneurship (JME) Pub Date : 2023-10-10 DOI: 10.36841/jme.v2i9.3623
Sherly Ayu Fitriya Putri, Dwi Perwitasari Wiryaningtyas, Muhammad Iqbal Anshory
{"title":"PENGARUH PROMOSI WISATA, KUALITAS PELAYANAN DAN FASILITAS WISATA TERHADAP MINAT KUNJUNG ULANG MELALUI KEPUASAN PENGUNJUNG SEBAGAIVARIABEL INTERVENING PADA WISATAWANKAMPUNG BLEKOK KABUPATEN SITUBONDO","authors":"Sherly Ayu Fitriya Putri, Dwi Perwitasari Wiryaningtyas, Muhammad Iqbal Anshory","doi":"10.36841/jme.v2i9.3623","DOIUrl":"https://doi.org/10.36841/jme.v2i9.3623","url":null,"abstract":"The purpose of this study was to analyze and test the influence of tourism promotion, service quality and tourist facilities on repeat visit intentions through visitor satisfaction as an intervening variable in tourists from Blekok Village, Situbondo Regency. The population in this study is visitors or tourists from Kampung Blekok. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM).    The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that tourism promotion has a significant effect on visitor satisfaction. Service quality has a significant effect on visitor satisfaction. Tourism facilities have a significant effect on visitor satisfaction. Tourism promotion has a significant effect on intention to revisit. Service quality has no significant effect on intention to revisit. Tourist facilities have no significant effect on intention to revisit. Visitor satisfaction has a significant effect on intention to revisit. Tourism promotion has a significant effect on intention to revisit through satisfaction. Service quality has a significant effect on intention to revisit through visitor satisfaction. Tourism facilities have a significant effect on intention to revisit through visitor satisfaction.","PeriodicalId":185887,"journal":{"name":"Jurnal Mahasiswa Entrepreneurship (JME)","volume":"25 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139321085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH CITRA MEREK DAN KEPERCAYAAN TERHADAP MINAT BELI ULANG KOPI KAPAL API PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ABDURACHMAN SALEH SITUBONDO DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING 以顾客满意度为干预变量,研究品牌形象和信任度对阿布杜拉赫曼-萨利-西图邦多大学经济与商业学院学生再次购买卡帕尔-阿皮咖啡意愿的影响。
Jurnal Mahasiswa Entrepreneurship (JME) Pub Date : 2023-10-10 DOI: 10.36841/jme.v2i9.3621
F. Feri, Karnadi Karnadi, Yudha Praja
{"title":"PENGARUH CITRA MEREK DAN KEPERCAYAAN TERHADAP MINAT BELI ULANG KOPI KAPAL API PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ABDURACHMAN SALEH SITUBONDO DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING","authors":"F. Feri, Karnadi Karnadi, Yudha Praja","doi":"10.36841/jme.v2i9.3621","DOIUrl":"https://doi.org/10.36841/jme.v2i9.3621","url":null,"abstract":"The Influence of Brand Image and Trust in Repurchasing Interest of Kapal Api Coffee in Students of the Faculty of Economics and Business, Abdurachman Saleh University Situbondo With Customer Satisfaction as an Intervening Variable. Students of the Faculty of Economics and Business, Abdrachman Saleh Situbondo University, are the students with the largest quantity at Abdrachman Saleh Situbondo University. Students of the Faculty of Economics and Business, University of Abdrachman Saleh Situbondo are divided into three study programs. Marketing, HRM and finance Until now, the students of the Faculty of Economics and Business, Abdrachman Saleh University, Situbondo, have continued to grow. with Customer Satisfaction as an Intervening Variable. This research is an explanatory research. The population in this study were students of the Faculty of Economics and Business, University of Abdrachman Saleh Situbondo. The sampling technique was determined by quata sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM).               The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that brand image has a significant effect on customer satisfaction, trust has a significant effect on customer satisfaction, brand image has a negative but not significant effect on repurchase intention Trust has a significant effect on repurchase intention, customer satisfaction has a significant effect on repurchase intention. The results of the indirect effect hypothesis test show that the brand image variable has a significant effect on repurchase intention through customer satisfaction, trust has a significant effect on repurchase intention through customer satisfaction.","PeriodicalId":185887,"journal":{"name":"Jurnal Mahasiswa Entrepreneurship (JME)","volume":"48 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139321113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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