Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia最新文献

{"title":"Celebrity Endorsement, Brand Equity, and Consumer Purchasing Decisions","authors":"A. Almaida, I. Nurqamar, R. Setiawan, Yulianingsi Yulianingsi","doi":"10.4108/eai.8-10-2018.2288663","DOIUrl":"https://doi.org/10.4108/eai.8-10-2018.2288663","url":null,"abstract":"This study aims to examine the role of celebrity endorsement and brand equity in purchasing decision. The data used in this research was obtained from questionnaires. The research model was tested quantitatively through a field survey of 150 Hasanuddin university students using multiple linear regression analysis with SPSS (Statistical Product and Service Solutions). The results of this study indicate that celebrity endorsement and brand equity have positive and significant effect on the purchasing decisions. Brand Equity is the most influential variable to the purchasing decision. Given the importance of consumer purchasing decisions for business sustainability and often contributing strategically, this research has implications for theoretical and practical development.","PeriodicalId":165604,"journal":{"name":"Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia","volume":"317 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133051574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Theinfluence Of Entry Order With Market Share Moderated By Technology Change Case In Manufacture Industries At Indonesia","authors":"Satria Tirtayasa","doi":"10.4108/eai.8-10-2018.2288675","DOIUrl":"https://doi.org/10.4108/eai.8-10-2018.2288675","url":null,"abstract":"The changes in business environment cancreate an opportunity for the firms to become the pioneer or follower in achieving market share. Previous studies about entry order (pioneer and follower) and market share were done either in fully developed or developed economic settings. None has taken place in an emerging or developing economic, particularly Indonesia. Indonesian manufacture industries were important economic sectorin the nation development. Thus, this study intends to examine the relationship between entry order and market share. Furthermore, this study also investigate the moderating of technology change. Data were collected through mail survey and personal interviews addressed to 110 CEOs. The research hypotheses were tested by using Hierarchical Regression Analysis (HRA). The study generates three major findings. Firstly, the research proves that pioneer and early follower are significant differences withmarket share and than pioneer company performs better than early follower. Secondly, this research found that there is a positive relationship between entry orderwith market share.Thirdly, the research found that technology change positive and significant influence the relationshif of entry order and market share.","PeriodicalId":165604,"journal":{"name":"Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116786728","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Organizational Culture Adaptability and SMEs Business Performance through Business Innovation","authors":"Badawi Badawi, H. Thamrin, P. Susilo","doi":"10.4108/eai.8-10-2018.2288717","DOIUrl":"https://doi.org/10.4108/eai.8-10-2018.2288717","url":null,"abstract":"The aim of the study is to analyze the dimensions of cultural adaptability which consist of creating change, customer focus, and organizational learning and business innovation towards the performance of Culinary SMEs in West Java. The design of this research is causality research. The sampling technique in this study uses random sampling with a sample of 123 regional culinary SMEs in Kuningan Regency, Cirebon City, Majalengka, Indramayu and Cirebon Regency in West Java. Data collection methods used are sample research design surveys. The analysis technique is path analysis using the AMOS program of version 22. The results of this study indicate that two dimensions of cultural adaptability which consist of creating change and customer focus affect innovation and improve business performance both directly and indirectly. But the dimensions of organizational learning does not affect innovation and business performance either directly or indirectly. The results of this study also found that innovation mediates the effect of creating change and customer focus on performance. This study found that in order to create innovation and improve business performance requires change and focus on customers.","PeriodicalId":165604,"journal":{"name":"Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129147567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Personality on Employee Innovative Work Behavior: The Case of Convection of Clothing Firms In Indonesia","authors":"Z. Siregar, S. Suryana, E. Ahman, S. H. Senen","doi":"10.4108/eai.8-10-2018.2288731","DOIUrl":"https://doi.org/10.4108/eai.8-10-2018.2288731","url":null,"abstract":"This research aims to know the impact of personality on innovative work behavior of employee in convection firms perspective in Indonesia. The population were employees of the convection of clothing firms in Bandung Indonesia, the case of small and medium enterprises. About 260 questionnaires have been distributed, a total of 249 employees completed the survey questionnaires and returned the questionnaire. The data was analyzed by using Structural Equation Modeling. The results of the study show that personality positively and significantly influences on employee innovative work behavior of convection of clothing firms in Indonesia. The dimension of conscientiousness and agreeableness had the most influence in shaping the variable of personality, while the innovative work behavior of employees most shaped by the idea champion and idea implementation dimensions. If the firms want to recruit new employees, the big five personality traits become important factors that must be considered by the owners of the","PeriodicalId":165604,"journal":{"name":"Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129958430","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Antecedent Factors of Competitive Advantage and its Impact on Performance","authors":"I. Andriyanto, Jaenal Arifin, A. Ayuningtyas","doi":"10.4108/eai.8-10-2018.2288714","DOIUrl":"https://doi.org/10.4108/eai.8-10-2018.2288714","url":null,"abstract":"The endurance of small and medium enterprises (SMEs) contributed in each the traditional and modern sectors that successively that affect national development. However, they still encountered a growing challenge, expressly since the Indonesian government signed an agreement with Association of Southeast Asian Nations Economic Community (AEC). The agreement forced small and medium-sized enterprises to form their development and creative thinking amidst serious challenge. The point of this examination was to get a clarification of elements influencing the aggressiveness of SMEs and the impact competitive advantage on business performance. The respondents SME's in Kudus City diagrammatic by the embroidery business owners that since three years before they need fully fledged the decreasing in profit. They expressed their response to research variables like competitiveness, orientation, adaptability, internal resources, and performance. The utilization of structural equation modeling (SEM) was required to inspect the connection among components and the direct/indirect effect from exogenous elements to endogenous elements with the assistance of AMOS programming. The outcomes demonstrated that the capability to evolve to business conditions and internal resource affected their business position. Finally, the pioneering introduction of an entrepreneur, SMEs competitive advantage and internal assets (budgetary, physics, human being and nature) affect the business performance exactly.","PeriodicalId":165604,"journal":{"name":"Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia","volume":"111 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131995283","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Risk Management Model And Acces To Business Financing","authors":"M. Nohong, M. Sobarsyah, Wardhani Hakim, A. Munir","doi":"10.4108/eai.8-10-2018.2288719","DOIUrl":"https://doi.org/10.4108/eai.8-10-2018.2288719","url":null,"abstract":"The aims of this study are to find out the effect of Government policy, Marketing, Production, risk management and macro environment variables on Access to business financing. The sample in this study is broiler breeders who have never obtained credit from formal financial institutions as many as 60 people which thirty farmers in Sidenreng Rappang Regency and thirty farmers in Pinrang Regency. Data then analyzed with Multiple Regression Analysis. The results show that Government policy, Marketing, Production, risk management, and macro environment have a positive and significant effect on Access to Business Financing.","PeriodicalId":165604,"journal":{"name":"Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130321722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Understanding Of Sharia Principles On Consumption Expenditures In Disruptive Era","authors":"Asep Yusup Hanapia, Ade Komaludin, F. Nasution, Iis Surgawati","doi":"10.4108/eai.8-10-2018.2288660","DOIUrl":"https://doi.org/10.4108/eai.8-10-2018.2288660","url":null,"abstract":"In Sharia economy, consumption activity is basically framed by certain Sharia principles. As the result of global economic dynamic whereas technology, innovation and creativity are all emerged in creating new paradigm in economic life, Sharia principles become more essential in firming and protecting consumption activities of a Muslim accordingly. In the challenge of this currently disruptive era, Sharia principles confirming and filtering the consumption choices made by a Muslim. In doing consumption activity, some of the Sharia principles covers justice, cleanliness and hygiene, simplicity, charity and morality. This study aims to examine consumption principles in Sharia economics. Moreover, by doing several statistical tests, this study attempts to discuss and measure the magnitude of the implementation of Sharia principles in consumption expenditures implemented by Muslim in Tasikmalaya City, West Java, Indonesia. This study used cluster sampling technique in deciding the sample size. A field survey with 117 sample from a population was used as the research method of this study. This current study takes Sharia principles as independent variable meanwhile consumption expenditure on food items, consumption expenditure on non-food items and total consumption expenditures as the dependent variables Y1, Y2, Y3 respectively. The hypotheses stated that Sharia principles affect consumption expenditures, therefore some relevant tests are essential in proving the hypotheses through scientific research systematically. The result admitted that Sharia principles are implemented by Muslim people in Tasikmalaya City. The implementation of Sharia principles has a positive and significant effect on consumption expenditures on food items of Muslim in Tasikmalaya City. The result implies great opportunities for producers in providing food products that complied with Sharia principles for Muslim consumers. Keyword: Sharia principles, consumption expenditures, disruptive era.","PeriodicalId":165604,"journal":{"name":"Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129636501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Application of Porter’s Five Forces to Improve Competitiveness: Case of Featured SMEs in Medan","authors":"Prihatin Lumbanraja, R. Dalimunthe, B. K. Hasibuan","doi":"10.4108/eai.8-10-2018.2288733","DOIUrl":"https://doi.org/10.4108/eai.8-10-2018.2288733","url":null,"abstract":"The role of micro, small and medium enterprises is always important to support the country’s economic growth. As the market emerge and become larger, the competition within these enterprises has also risen to a new stage. One of the key to formulate strategies to improve the enterprises’ competitiveness is through industrial analysis based on Porter’s Five Force Model. This study aimed to map the application of porter’s five forces within SMEs in Medan. A number of 300 SMEs were participated in this research. This paper conclude that most part of five forces analysis were conducted unawarely which resulted almost no strategies generated from the analysis. There should be a party that play role to help SMEs formulating their strategies based on five forces model and improve their competitiveness as whole.","PeriodicalId":165604,"journal":{"name":"Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123369614","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploratory Studies, The Implementation Of Financial Technology In Micro, Small And Medium Enterprises (Msmes)","authors":"Murviana Koto, S PrawidyaR., Baladhil Komala","doi":"10.4108/eai.8-10-2018.2288659","DOIUrl":"https://doi.org/10.4108/eai.8-10-2018.2288659","url":null,"abstract":"The development of information and communication technology has led to rapid changes in the social, economic and cultural fields. This research was conducted as an introduction to find out public perceptions in using technology-based financial products and services. This research was an exploratory study to find out how perceptions of economic actors, especially Micro, Small and Medium Enterprises (MSMEs) in obtaining loans and using technology-based payment transactions. The data source of this study was primary data, and the population in this study was MSMEs actors in Medan whose exact number was unknown. Accidental sampling was used to sampling technique, and from the distribution of data, 126 samples of MSMEs actors in Medan were obtained. The findings of this study illustrated that there were at least three main reasons for the lack of knowledge and willingness of MSMEs actors in Medan to use Fintech services. Firstly, people were still more secure, comfortable and confident to use credit services and financial transactions through banking services compared to Fintech. Secondly, there was still a lack of socialization given to the public regarding the existence of Fintech in Indonesia. Thirdly, the utilization of technological developments by Medanese people, especially MSMEs actors was still less optimal.","PeriodicalId":165604,"journal":{"name":"Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121628800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Brand Strategy Analysis: Surviving and Competing in The Disruptive Era","authors":"I. Andriyanto, Karebet Gunawan, Suhadi Suhadi","doi":"10.4108/eai.8-10-2018.2288665","DOIUrl":"https://doi.org/10.4108/eai.8-10-2018.2288665","url":null,"abstract":"The umrah travel industry is continuously growing while negative news of the industry still exists. Travel organizers should act professional service while complying with government rules. Consequently, many brands came offering interesting promises to serve pilgrims. This research aimed to reveal the brand awareness brand management model and its development among umrah travel organizers. Key informant interviews with associated secondary data mining were important sources of data gathering. Furthermore SWOT analysis used in data processing to uncover related information for strengths weaknesses opportunities threats and rivalry position among organizers. The results suggested five ways to build brand awareness: social media optimization partnering with public figures whose great influence posters forming a community of umrah alumni and applying a famous brand name. Travel organizers could take advantage of using a prominent brand and cede their entire policies of the parent organization. They might empower the parent brand operational experience to support marketing activities. Moreover, the organizers supervised their own brand mastering overall decision making. Those are three actions in the framework of brand management. Equally for the evolution of a brand strategy among travel organizers each can choose whether aggressive cautious defensive or competitive strategy.","PeriodicalId":165604,"journal":{"name":"Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia","volume":"114 11","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131914123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}