Theinfluence Of Entry Order With Market Share Moderated By Technology Change Case In Manufacture Industries At Indonesia

Abstract

The changes in business environment cancreate an opportunity for the firms to become the pioneer or follower in achieving market share. Previous studies about entry order (pioneer and follower) and market share were done either in fully developed or developed economic settings. None has taken place in an emerging or developing economic, particularly Indonesia. Indonesian manufacture industries were important economic sectorin the nation development. Thus, this study intends to examine the relationship between entry order and market share. Furthermore, this study also investigate the moderating of technology change. Data were collected through mail survey and personal interviews addressed to 110 CEOs. The research hypotheses were tested by using Hierarchical Regression Analysis (HRA). The study generates three major findings. Firstly, the research proves that pioneer and early follower are significant differences withmarket share and than pioneer company performs better than early follower. Secondly, this research found that there is a positive relationship between entry orderwith market share.Thirdly, the research found that technology change positive and significant influence the relationshif of entry order and market share.