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Journal of Food Products Marketing最新文献

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Determining How Chinese Consumers that Purchase Western Food Products Prioritize Food Safety Cues: A Conjoint Study on Adult Milk Powder 确定中国消费者购买西方食品时如何优先考虑食品安全提示:对成人奶粉的联合研究
IF 2.9
Journal of Food Products Marketing Pub Date : 2020-06-12 DOI: 10.1080/10454446.2020.1782796
M. Mirosa, Yang Liu, P. Bremer
{"title":"Determining How Chinese Consumers that Purchase Western Food Products Prioritize Food Safety Cues: A Conjoint Study on Adult Milk Powder","authors":"M. Mirosa, Yang Liu, P. Bremer","doi":"10.1080/10454446.2020.1782796","DOIUrl":"https://doi.org/10.1080/10454446.2020.1782796","url":null,"abstract":"ABSTRACT This study investigated how Chinese consumers prioritize cues when assessing the safety of imported milk powder. A choice-based conjoint survey was completed by 307 participants in Beijing, Shanghai, Tianjin, and Nanjing, using the internet-based software 1000minds. Important cues for consumers were “government certification logo shown on the product label/Website”; “ingredients and materials, free from preservatives and additives”; “having traceability techniques such as QR code included” and “realistic photos.” Distinct consumer segments reflecting differing trade-offs between safety cues were not detected suggesting that a single food safety communication strategy for this market may be sufficient. These findings add to extant literature by highlighting what cues give consumers the most confidence a product is safe and they provide a raft of actionable insights for government and the food industry in terms of designing and implementing effective risk or market communication strategies for Chinese consumers.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2020-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10454446.2020.1782796","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46357758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 9
Perceived Risk Reduction Strategies for Organic Food Customers 有机食品消费者感知风险降低策略
IF 2.9
Journal of Food Products Marketing Pub Date : 2020-06-12 DOI: 10.1080/10454446.2020.1774953
S. Pandey, A. Gupta, Dheeraj Sharma
{"title":"Perceived Risk Reduction Strategies for Organic Food Customers","authors":"S. Pandey, A. Gupta, Dheeraj Sharma","doi":"10.1080/10454446.2020.1774953","DOIUrl":"https://doi.org/10.1080/10454446.2020.1774953","url":null,"abstract":"ABSTRACT The present study attempts to compare and contrast the organic food choice-making process among high and low-income customers based on food quality, service quality and price fairness. Data were collected through structured questionnaires and analyzed using structural equation modeling. The results indicate apparent differences in decision-making strategies of high and low-income customers. Price fairness played an essential role in reducing risk and enhancing trust among low-income customers. Therefore, perceived risk reduction strategies are more suited for low-income consumers. For high-income consumers, trust was crucial. Also, product and service quality was equally vital for both segments. Managers selling organic food to high-income customers should focus on the retailing mix elements to build trust in the retailer. However, for low-income customers, managers should justify the price premium as fair. Also, managers may try to reduce financial risk by mechanisms such as money-back guarantees or liberal return policies for low-income customers.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2020-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10454446.2020.1774953","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43758362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
Sensory Attributes of Malt Drinks and Consumer Purchase Decisions 麦芽饮料的感官属性与消费者购买决策
IF 2.9
Journal of Food Products Marketing Pub Date : 2020-05-27 DOI: 10.1080/10454446.2020.1767748
J. C. Anetoh, Justitia O. Nnabuko, V. O. Okolo, V. Anetoh
{"title":"Sensory Attributes of Malt Drinks and Consumer Purchase Decisions","authors":"J. C. Anetoh, Justitia O. Nnabuko, V. O. Okolo, V. Anetoh","doi":"10.1080/10454446.2020.1767748","DOIUrl":"https://doi.org/10.1080/10454446.2020.1767748","url":null,"abstract":"ABSTRACT This paper examined the influence of visual, gustatory, tactile, and olfactory attributes of malt brands on consumer purchase in Nigeria. The study adopted a quantitative research design. Structural Equation Modeling technique was employed to test the hypothesized relationships at 5% level of significance. The findings revealed that visual, gustatory, tactile, and olfactory attributes of malt brands had significant influences on consumer purchase intentions. The findings also show a significant association between consumers’ purchase intentions and actual purchase decisions. The results obtained are for exploratory purposes which have many implications for food and beverage companies.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2020-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10454446.2020.1767748","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45967000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
The Genuine Handmade: How the Production Method Influences Consumers’ Behavioral Intentions through Naturalness and Authenticity 真正的手工：生产方法如何通过自然和真实影响消费者的行为意图
IF 2.9
Journal of Food Products Marketing Pub Date : 2020-05-03 DOI: 10.1080/10454446.2020.1765936
Francielle Frizzo, Helison Bertoli Alves Dias, Nayara Pereira Duarte, Denise Gabriela Rodrigues, P. H. M. Prado
{"title":"The Genuine Handmade: How the Production Method Influences Consumers’ Behavioral Intentions through Naturalness and Authenticity","authors":"Francielle Frizzo, Helison Bertoli Alves Dias, Nayara Pereira Duarte, Denise Gabriela Rodrigues, P. H. M. Prado","doi":"10.1080/10454446.2020.1765936","DOIUrl":"https://doi.org/10.1080/10454446.2020.1765936","url":null,"abstract":"ABSTRACT The present research suggests a new perspective to investigate the downstream effect of the production method on consumer responses. The authors propose that the higher behavioral intentions (e.g., likelihood to purchase and willingness to pay a premium price) assigned to handmade products can be attributed to the perceived naturalness and authenticity associated with the production method. The findings of three experimental studies confirm these predictions. They show that due to perceptions of naturalness, consumers view handmade products as more authentic and valuable than identical products made by machines or automated processes. This research has relevant implications for theories about production method and authenticity and its related psychological mechanisms in the consumption context as well as marketing practice.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2020-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10454446.2020.1765936","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48986364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 9
Determinants of the Intention to Consume Edible Insects in Brazil 巴西食用昆虫意向的决定因素
IF 2.9
Journal of Food Products Marketing Pub Date : 2020-05-03 DOI: 10.1080/10454446.2020.1766626
T. Lucchese-Cheung, L. K. Aguiar, R. da Silva, Matheus Wemerson Gomes Pereira
{"title":"Determinants of the Intention to Consume Edible Insects in Brazil","authors":"T. Lucchese-Cheung, L. K. Aguiar, R. da Silva, Matheus Wemerson Gomes Pereira","doi":"10.1080/10454446.2020.1766626","DOIUrl":"https://doi.org/10.1080/10454446.2020.1766626","url":null,"abstract":"ABSTRACT Entomophagy has grown in interest as an alternative source of protein that could complement future demand for meat products. As a novel food, there are still many barriers to the adoption in western countries. Based on three models, the Theory of Planned Behavior, Expectancy Value and SPARTA, a new model is proposed. It considers key factors that could most influence consumers about their intentions, rejection and determinant behaviors regarding the extent insects such as crickets and cricket protein could replace animal protein in Brazil. Data from a sample of 404 respondents was analyzed using Structural Equation Modeling. The results reveal the positive influence of the perceived Behavioral Control and the negative influence of Subjective Norm as the main determinants of the intention to consume insects. The theoretical contribution of the research was the construction of a comprehensive and replicable converged behavioral model for application in the food innovation sector.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2020-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10454446.2020.1766626","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45152869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 15
Food Waste in Event Catering: A Case Study in Higher Education 活动餐饮中的食物浪费：以高等教育为例
IF 2.9
Journal of Food Products Marketing Pub Date : 2020-05-03 DOI: 10.1080/10454446.2020.1765935
D. S. Monteiro, Charlotte Brockbank, G. Heron
{"title":"Food Waste in Event Catering: A Case Study in Higher Education","authors":"D. S. Monteiro, Charlotte Brockbank, G. Heron","doi":"10.1080/10454446.2020.1765935","DOIUrl":"https://doi.org/10.1080/10454446.2020.1765935","url":null,"abstract":"ABSTRACT The higher education sector provides catering services for a significant number of internal and external meetings, conferences, and other events. Recent studies suggest that event catering is a significant generator of food waste. This research has two main aims: (a) to understand how leftover food in catered meetings or events is generated; and (b) describe how environmental factors and the person ordering catering service influence it. Combining physical waste measures with a survey to event organizers this work quantifies food waste generated events at a University in the Northeast of England. We find there are significant differences in the average waste across venues and key food categories. Regarding the impact of the person ordering food, the results suggest that experienced event organizers significantly waste, on average, around eleven percent less food.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2020-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10454446.2020.1765935","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41825314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Influence of Consumer’s Long-term Orientation and Safety Consciousness on Intention to Repurchase Certified Functional Foods 消费者的长期定位和安全意识对认证功能食品回购意向的影响
IF 2.9
Journal of Food Products Marketing Pub Date : 2020-04-27 DOI: 10.1080/10454446.2020.1757554
Edward Shih-Tse Wang, Yun-Hsuan Chu
{"title":"Influence of Consumer’s Long-term Orientation and Safety Consciousness on Intention to Repurchase Certified Functional Foods","authors":"Edward Shih-Tse Wang, Yun-Hsuan Chu","doi":"10.1080/10454446.2020.1757554","DOIUrl":"https://doi.org/10.1080/10454446.2020.1757554","url":null,"abstract":"ABSTRACT The functional food industry has been growing because consumers increasingly recognize the nutritional benefits of functional foods. This study investigated the effect of personal psychological characteristics (i.e., long-term orientation [LTO], safety consciousness, and health consciousness) on consumer attitudes and intention to repurchase certified functional foods. We collected 398 valid questionnaires from Taiwanese consumers of certified functional foods. Data were analyzed using structural equation modeling. Results revealed that LTO and safety consciousness positively affect health consciousness, which consequently affects consumers’ attitude toward and repurchase of certified functional foods. In addition, LTO resulted in a more positive attitude toward certified functional foods. These findings aid functional food marketers in their formulation of marketing communication and marketing strategies.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2020-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10454446.2020.1757554","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43201458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 9
Explaining the Market Acceptance of Artificial Sweeteners in a Developing Country: Evidence from Female Young Adults in Zimbabwe 解释人工甜味剂在发展中国家的市场接受度:来自津巴布韦年轻女性的证据
IF 2.9
Journal of Food Products Marketing Pub Date : 2020-03-23 DOI: 10.1080/10454446.2020.1755404
T. Ndofirepi, Nomagugu Mamsa, P. Rambe
{"title":"Explaining the Market Acceptance of Artificial Sweeteners in a Developing Country: Evidence from Female Young Adults in Zimbabwe","authors":"T. Ndofirepi, Nomagugu Mamsa, P. Rambe","doi":"10.1080/10454446.2020.1755404","DOIUrl":"https://doi.org/10.1080/10454446.2020.1755404","url":null,"abstract":"ABSTRACT This paper examines whether a proposed set of factors explains consumers’ acceptance of artificial food sweeteners in a selected developing country. A quantitative cross-sectional survey was conducted on 938 female respondents aged between 18 and 24 who resided in the three largest cities in Zimbabwe (i.e., Harare, Bulawayo, and Gweru). Data collected in 2019 and 2020 were analyzed using partial least squares structural equation modeling. The ‘health consciousness’ and ‘preference for natural products’ variables had a significant negative predictive influence on the ‘acceptance of artificial sweeteners’ variable. However, ‘trust in regulators’ had a positive effect on the same outcome variable. Moreover, the ‘negative attitude toward sugars’ variable significantly moderated the relationship between ‘preference for natural products’ and ‘acceptance of artificial sweeteners.’ These findings have fundamental practical implications related to the marketing of food innovations in Zimbabwe where deceptive marketing strategies continue to threaten consumers’ welfare and affect their receptiveness to new products.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2020-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10454446.2020.1755404","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43312137","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Examining Attitudes Toward Food Quality Labels: Evidence from Czechia 考察人们对食品质量标签的态度：来自捷克的证据
IF 2.9
Journal of Food Products Marketing Pub Date : 2020-03-23 DOI: 10.1080/10454446.2020.1745347
Sadílek Tomáš
{"title":"Examining Attitudes Toward Food Quality Labels: Evidence from Czechia","authors":"Sadílek Tomáš","doi":"10.1080/10454446.2020.1745347","DOIUrl":"https://doi.org/10.1080/10454446.2020.1745347","url":null,"abstract":"ABSTRACT The article presents findings of research on consumer behavior in the market of foodstuffs assigned quality labels in the Czech Republic. The sample of the research was 444 respondents interviewed in 2016 in front of retail stores. The aim of the article is to identify important factors that influence customers’ decision-making process when purchasing food products, as well as how the order of factors influences consumers’ decisions when they are buying foodstuffs, and learn respondents’ opinions about food products marked with quality labels, including a presentation of specific examples of Czech food quality labels. Based on the research, the most important factors for the customer are the price, origin, and quality of the product. A food quality label was in the seventh position.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2020-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10454446.2020.1745347","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45342919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
A Mixed-method Examination of Reported Benefits of Online Grocery Shopping in the United States and Germany: Is Health a Factor? 一项对美国和德国在线购物报告益处的混合方法研究:健康是一个因素吗?
IF 2.9
Journal of Food Products Marketing Pub Date : 2020-03-23 DOI: 10.1080/10454446.2020.1754313
Jonathan L. Blitstein, F. Frentz, S. J. Jilcott Pitts
{"title":"A Mixed-method Examination of Reported Benefits of Online Grocery Shopping in the United States and Germany: Is Health a Factor?","authors":"Jonathan L. Blitstein, F. Frentz, S. J. Jilcott Pitts","doi":"10.1080/10454446.2020.1754313","DOIUrl":"https://doi.org/10.1080/10454446.2020.1754313","url":null,"abstract":"ABSTRACT The growth in online grocery shopping has prompted research into why consumers are shifting food acquisition practices. Most research has relied on either confirmatory approaches (i.e., multiple choice surveys) that limit consumer input or ethnographic approaches that provide more in-depth understanding of consumer experience but are limited to a handful of participants. The present study fills a gap in the existing literature by using open-ended responses from many participants to derive and quantify consumer motivations and benefits of online grocery shopping. Data about online grocery shopping was collected in the United States and Germany from participants who were 18 years of age or older and the primary household food shopper. A qualitatively driven, mixed-methods approach using a bottom-up, content analysis methodology with emergent coding resulted in over 1,000 open-ended responses provided by almost 400 individuals. Data synthesis yielded 51 separate benefits that clustered into eight motivation categories. Findings demonstrate that consumers are grocery shopping online for an array of reasons, ranging from economizing to expressing aspects of their social identity. The benefits that were most often mentioned are functional, utilitarian needs such as saving of money and time, or the increased availability and accessibility of products.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2020-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10454446.2020.1754313","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47529398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 16
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