Journal of Food Products Marketing最新文献_第9页

Do Consumers Evaluate New and Existing Fruit Varieties in the Same Way? Modeling the Role of Search and Experience Intrinsic Attributes 消费者对新水果和现有水果品种的评价是一样的吗?搜索和体验内在属性的角色建模

IF 2.9

Journal of Food Products Marketing Pub Date : 2020-09-24 DOI: 10.1080/10454446.2020.1821419

R. Uribe, R. Infante, C. Kusch, L. Contador, Igor Pacheco, K. Mesa

{"title":"Do Consumers Evaluate New and Existing Fruit Varieties in the Same Way? Modeling the Role of Search and Experience Intrinsic Attributes","authors":"R. Uribe, R. Infante, C. Kusch, L. Contador, Igor Pacheco, K. Mesa","doi":"10.1080/10454446.2020.1821419","DOIUrl":"https://doi.org/10.1080/10454446.2020.1821419","url":null,"abstract":"ABSTRACT Studies have demonstrated the significance of intrinsic sensory attributes on consumer responses to fruits. This paper evaluates the effects on consumers of intrinsic characteristics on new and existing fruit varieties. Fruit consumers were exposed to and tasted a new or an old variety of fruit and rated its intrinsic search and experience attributes, as well as their satisfaction and purchase intention. Results indicated, firstly, that search and experience intrinsic attributes significantly predicted satisfaction and purchase intention. Secondly, the examination of differences between existing and new varieties showed not only a general similarity but also some differences: search attributes played a more relevant role in the purchase intention among existing varieties, and experience qualities were more important for new varieties in terms of satisfaction. It was observed that new varieties were preferred over existing ones. Results are discussed in terms of their implications for consumer behavior study and for managers.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2020-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10454446.2020.1821419","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44088792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

An Examination of Gym Supplement Choice: Using the Modified Theory of Planned Behaviour 用修正的计划行为理论考察健身器材的选择

IF 2.9

Journal of Food Products Marketing Pub Date : 2020-09-01 DOI: 10.1080/10454446.2020.1817827

Komal Nagar

{"title":"An Examination of Gym Supplement Choice: Using the Modified Theory of Planned Behaviour","authors":"Komal Nagar","doi":"10.1080/10454446.2020.1817827","DOIUrl":"https://doi.org/10.1080/10454446.2020.1817827","url":null,"abstract":"ABSTRACT The study builds on the theory of planned behaviour and empirically tests a model that incorporates the effects of health consciousness, social influence, and risk-benefit perception in predicting consumers’ attitude and intention to purchase gym supplements. While past studies have contributed considerably in understanding why individuals consume various dietary supplements, the present study brings to light the motives behind the consumption of fitness supplements, specifically gym supplements. Structural equation modelling is used to test the research model with a sample of 310 respondents in India. Major findings of the present study indicate benefits associated with gym supplement consumption as the most significant predicator of attitude, suggesting that marketers can develop effective marketing strategies emphasizing health benefits to increase consumers’ intentions to buy gym supplements. While health consciousness appears to be the least important motive, social influence is found to positively influence both attitude and intention to purchase gym supplements. Further, a significant and large effect of attitude on behavioural intentions was also observed. The study provides an actionable model for marketers as well as policymakers who seek to develop marketing strategies and encourage supplement consumption.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10454446.2020.1817827","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41954096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Do Foods Products Labeled “Home-made” Contain Fewer Additives? A Brazilian Survey 贴着“自制”标签的食品是否含有更少的添加剂?一项巴西调查

IF 2.9

Journal of Food Products Marketing Pub Date : 2020-08-18 DOI: 10.1080/10454446.2020.1811185

Liege Regina Akemi Kanematsu, Jéssica Müller, Tailane Scapin, Rafaela Karen Fabri, Claudia Flemming Colussi, G. L. Bernardo, A. C. Fernandes, Rossana Pacheco da Costa Proença, P. L. Uggioni

{"title":"Do Foods Products Labeled “Home-made” Contain Fewer Additives? A Brazilian Survey","authors":"Liege Regina Akemi Kanematsu, Jéssica Müller, Tailane Scapin, Rafaela Karen Fabri, Claudia Flemming Colussi, G. L. Bernardo, A. C. Fernandes, Rossana Pacheco da Costa Proença, P. L. Uggioni","doi":"10.1080/10454446.2020.1811185","DOIUrl":"https://doi.org/10.1080/10454446.2020.1811185","url":null,"abstract":"ABSTRACT The objective of this study was to investigate the presence and classes of food additives in packaged foods labeled ‘home-made’. Food identification information was collected by photographing food labels (n = 5,620); the ingredients lists were subsequently transcribed for analysis. The ingredients list (foods labeled ‘home-made’ and similar foods) were compared regarding the presence and classes of additives (function) using the chi-square test and regarding the median number of additives using the Mann–Whitney test. For all tests, p < .05 was used as the significance level. We evaluated 65 products labeled ‘home-made’ and 172 comparable conventional products. Seventy-nine percent (n = 188) of all products (n = 237) contained additives. There was no significant difference between the percentage of foods with the ‘home-made’ claim (81%) and those without (78%) regarding the presence of additives (p = .605). No significant difference was observed in the median number of additives (p = .61) and in the number of classes of additives (p = .79) between foods with and without the claim. It can contribute globally to the reflection and the creation of public policies for the elaboration of criteria for the use or prohibition of the use of “home-made” claims on labels.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2020-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10454446.2020.1811185","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43949999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

Consumer Attitudes Toward Food and Nutritional Labeling: Implications for Policymakers and Practitioners on a National Level 消费者对食品和营养标签的态度：对国家层面决策者和从业者的影响

IF 2.9

Journal of Food Products Marketing Pub Date : 2020-08-04 DOI: 10.1080/10454446.2020.1802381

Sandra Gomes, M. Nogueira, Mafalda Ferreira, M. J. Gregório, P. Graça, J. Jewell, J. Breda

{"title":"Consumer Attitudes Toward Food and Nutritional Labeling: Implications for Policymakers and Practitioners on a National Level","authors":"Sandra Gomes, M. Nogueira, Mafalda Ferreira, M. J. Gregório, P. Graça, J. Jewell, J. Breda","doi":"10.1080/10454446.2020.1802381","DOIUrl":"https://doi.org/10.1080/10454446.2020.1802381","url":null,"abstract":"ABSTRACT This paper investigates how consumers use and understand nutrition information on food labels in their daily lives. Primary data were collected from a survey (1127 Portuguese consumers) and four focus groups exploring dissimilarities among consumer segments: a) nutrition-concerned adults; b) adults non-concerned with nutritional issues; c) young consumers, aged 15–18; d) less educated and older consumers. A mixed-methods approach was crucial to further understand consumers’ preferences for labels and to identify obstacles to their use. Data evidence that consumers prefer symbolic, coloured, and simple, FOP schemes and that ‘traffic light’ schemes are better understood and result in faster decision-making at points of sale. By collecting data on how different consumer segments search, understand, like, and use food labels, this paper provides rich guidelines to agri-food practitioners’ future actions, particularly retailers. It also reveals serious interpretation obstacles faced by consumers, which needs to be revisited by policy-makers on nutritional labelling and inform decisions on a national scheme. Lastly, it further strengthens existing models by setting that some influencing dimensions are related to the idiosyncratic nature of the subject (consumer) and others are related to the object itself (label format), neither of which has been explored in the literature.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2020-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10454446.2020.1802381","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49389782","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

The Structure of Preferences of Olive Oil Importers: The Country of Origin Effect 橄榄油进口商的偏好结构：原产国效应

IF 2.9

Journal of Food Products Marketing Pub Date : 2020-08-03 DOI: 10.1080/10454446.2020.1802380

Antonio Chamorro‐Mera, Beatriz Román-Suero, M. M. García-Galán

引用次数: 7

The Role of Sponsorship and Public Relations in Brand Equity Creation: An Exploratory of Vietnamese Consumers Perception of Soft Drinks 赞助和公共关系在品牌资产创造中的作用——越南消费者对软饮料认知的探索

IF 2.9

Journal of Food Products Marketing Pub Date : 2020-07-16 DOI: 10.1080/10454446.2020.1790459

Leslie Lang, Lê Tấn Bửu, N. V. Hien

引用次数: 1

Switching Intention from Traditional to Online Groceries Using the Moderating Effect of Gender in Indonesia 基于性别调节效应的印尼传统杂货转向网络杂货的意向

IF 2.9

Journal of Food Products Marketing Pub Date : 2020-07-14 DOI: 10.1080/10454446.2020.1792023

P. W. Handayani, Rismanti Amalia Nurahmawati, A. Pinem, F. Azzahro

引用次数: 21

Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness 营销加工有机食品:促销信息框架(恶习Vs.美德广告)对健康认知的影响

IF 2.9

Journal of Food Products Marketing Pub Date : 2020-07-14 DOI: 10.1080/10454446.2020.1792022

George Anghelcev, S. Mcgroarty, Sela Sar, Jas L. Moultrie, Yongkai Huang

{"title":"Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness","authors":"George Anghelcev, S. Mcgroarty, Sela Sar, Jas L. Moultrie, Yongkai Huang","doi":"10.1080/10454446.2020.1792022","DOIUrl":"https://doi.org/10.1080/10454446.2020.1792022","url":null,"abstract":"ABSTRACT The study shows that the perceived healthfulness of processed organic foods, compared to their conventional counterparts, can be altered by slight variations in how promotional messages are framed. A sample of US organic shoppers (N = 375) was exposed to advertisements promoting processed organic (and processed conventional) foods by highlighting either virtue or vice aspects of the products. An interaction between the type of processed food (organic, non-organic) and the type of promotional message (vice, virtue) was observed. Processed organic foods were perceived as more healthful than non-organic equivalents only when advertisements emphasized vice-related aspects of the product. Following exposure to virtue-framed advertisements, organic and non-organic products were seen as equally healthful. The result was replicated conceptually using different vice and virtue products, rather than framing the same product as virtue and vice. The paper concludes by presenting theoretical, practical, and methodological implications of the design and reported findings.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2020-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10454446.2020.1792022","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43366058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 10

Culture and Healthy Lifestyle: Factors Influencing the Decision to Buy Quinoa in the City of Latacunga in Cotopaxi Province, Ecuador 文化与健康生活方式：影响厄瓜多尔科托帕西省拉塔昆加市购买藜麦的因素

IF 2.9

Journal of Food Products Marketing Pub Date : 2020-07-14 DOI: 10.1080/10454446.2020.1793252

Patricia Hernández Medina, Rafael Hernández Maqueda, P. Gavilanes, Karina P. Marin Quevedo

引用次数: 4

You’re Not A Teetotaler, are You? A Framework of Nonalcoholic Wine Consumption Motives and Outcomes 你不是一个禁酒主义者，是吗?非酒精类葡萄酒消费动机和结果的框架

IF 2.9

Journal of Food Products Marketing Pub Date : 2020-06-12 DOI: 10.1080/10454446.2020.1783416

Clark D. Johnson, Yunmei Kuang, Nicolas Jankuhn

引用次数: 2