Journal of Food Products Marketing最新文献_第8页

Food Photo Posting on Social Media while Dining: An evidence using Embedded Correlational Mixed Methods Approach 用餐时在社交媒体上发布食物照片：使用嵌入式相关混合方法的证据

IF 2.9

Journal of Food Products Marketing Pub Date : 2021-01-02 DOI: 10.1080/10454446.2021.1881861

M. Javed, F. Malik, T. Awan, R. Khan

{"title":"Food Photo Posting on Social Media while Dining: An evidence using Embedded Correlational Mixed Methods Approach","authors":"M. Javed, F. Malik, T. Awan, R. Khan","doi":"10.1080/10454446.2021.1881861","DOIUrl":"https://doi.org/10.1080/10454446.2021.1881861","url":null,"abstract":"ABSTRACT This study examines behaviors leading to the intention to post food photos on social media. The embedded correlational mixed methods approach was used through two studies. The quantitative study was accomplished by surveying 540 respondents through a survey. The qualitative study encompassed two contrived environmental experiments, and themes were identified for narrative analysis. This mixed-method approach helped align findings and ensure generalizability. It was found that behavioral intentions to post food photos on social media are dependent on subjective norms, perceived behavioral control, self-expression, market mavenism, supportive interaction, and utilitarian attitudes. A full mediation between dining experiences and behavioral intentions to post food photos through self-expression was instituted. Theoretically, this study contributes to the literature regarding the theory of planned behavior and added value in the construct of market mavens through enriching dining experience findings. The findings help brand managers promote food brands, which can then result in positive reviews.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"27 1","pages":"10 - 26"},"PeriodicalIF":2.9,"publicationDate":"2021-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10454446.2021.1881861","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42577626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 9

Determinants of Household Choice of Dairy and Plant-based Milk Alternatives: Evidence from a Field Survey 家庭选择乳制品和植物性牛奶替代品的决定因素:来自实地调查的证据

IF 2.9

Journal of Food Products Marketing Pub Date : 2020-11-21 DOI: 10.1080/10454446.2020.1857318

A. Boaitey, K. Minegishi

{"title":"Determinants of Household Choice of Dairy and Plant-based Milk Alternatives: Evidence from a Field Survey","authors":"A. Boaitey, K. Minegishi","doi":"10.1080/10454446.2020.1857318","DOIUrl":"https://doi.org/10.1080/10454446.2020.1857318","url":null,"abstract":"ABSTRACT The growing popularity of plant-based milk alternatives suggests a shift in consumer preferences for dairy and nondairy products. Drivers of these shifts include rising concerns for environmental sustainability and farm animal welfare (FAW). Using data from a field survey, this study examines how primary purchasing motivations regarding health, nutrition, environment, and FAW worldviews (a focus on perceptions of calf housing) influence consumer choice of dairy milk, plant-based milk alternatives, and soda. We also explore parent–child consumption patterns within a given household. Our results show that as compared to the baseline of price sensitive consumers, respondents who were primarily concerned about health, FAW, and the environment were more likely to purchase and consume plant-based milk alternatives more frequently. We find consistencies in the consumption patterns between youth and parents within households; however, the substitution effects of FAW worldviews on these consumption patterns differed. The implications of these findings for the fluid milk industry are discussed.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"26 1","pages":"639 - 653"},"PeriodicalIF":2.9,"publicationDate":"2020-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10454446.2020.1857318","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45677363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 12

Sustainable Beer: Testing the Effects of Water Conservation Messages and Brewery Type on Consumer Perceptions 可持续啤酒：检验节水信息和啤酒厂类型对消费者认知的影响

IF 2.9

Journal of Food Products Marketing Pub Date : 2020-11-21 DOI: 10.1080/10454446.2020.1854915

Nicole M. Lee, Coy Callison, Trent Seltzer

引用次数: 5

The International Marketing Strategy of Luxury Food SMEs: The Case of Truffle 奢侈食品中小企业的国际营销策略:以松露为例

IF 2.9

Journal of Food Products Marketing Pub Date : 2020-11-21 DOI: 10.1080/10454446.2020.1854916

M. Milanesi, Marina Gigliotti, A. Runfola

引用次数: 7

The Moderating Role of Individualism/Collectivism and Materialism: An Application of the Theory of Planned Behavior (TPB) in Halal Food Purchasing 个人主义/集体主义与物质主义的调节作用:计划行为理论在清真食品购买中的应用

IF 2.9

Journal of Food Products Marketing Pub Date : 2020-11-11 DOI: 10.1080/10454446.2020.1846148

Afzaal Ali, Mehkar Sherwani, Adnan Ali, Zeeshan Ali, Shahid Sherwani

{"title":"The Moderating Role of Individualism/Collectivism and Materialism: An Application of the Theory of Planned Behavior (TPB) in Halal Food Purchasing","authors":"Afzaal Ali, Mehkar Sherwani, Adnan Ali, Zeeshan Ali, Shahid Sherwani","doi":"10.1080/10454446.2020.1846148","DOIUrl":"https://doi.org/10.1080/10454446.2020.1846148","url":null,"abstract":"ABSTRACT The purpose of this paper is to investigate the determinants of halal meat consumption within Chinese and German Muslims population using the Theory of Planned Behavior as a conceptual framework. The role of the cultural dimension of individualism/collectivism and materialism is explored. A quantitative research methodology using an online questionnaire survey was used. Data were collected from 650 consumers mainly originating from Turkey and currently living in China and Germany. A positive personal attitude toward the consumption of halal meat, motivation to comply with others, the perceived control over consuming halal meat, and the availability of halal meat predicts the intention to eat halal meat among Muslims’ consumers. This article extends the rare literature analyzing Chinese and German consumers’ inclination to buy halal food. It also extends the understanding of the role of individualism/collectivism and materialism as moderators of antecedents of consumers’ purchasing intentions for halal meat.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"26 1","pages":"581 - 599"},"PeriodicalIF":2.9,"publicationDate":"2020-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10454446.2020.1846148","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44724221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 22

Sweetening the Deal: The Ingredients that Drive Consumer Adoption of Online Grocery Shopping 甜蜜的交易:推动消费者采用在线杂货购物的因素

IF 2.9

Journal of Food Products Marketing Pub Date : 2020-10-12 DOI: 10.1080/10454446.2020.1829523

Darius‐Aurel Frank, A. O. Peschel

引用次数: 32

The Right Tortilla for the Right Occasion: Variation in Consumers’ Willingness to Pay for Blue Maize Tortillas Based on Utilization 合适时机的玉米卷：消费者购买蓝玉米卷的意愿随使用情况的变化

IF 2.9

Journal of Food Products Marketing Pub Date : 2020-10-12 DOI: 10.1080/10454446.2020.1832637

T. Blare, J. Donovan, M. García-Medina

引用次数: 6

The Value of Front-of-Package and Point-of-Purchase Summaries in the Cold Cereal Industry 包装正面和购买点摘要在冷谷物行业中的价值

IF 2.9

Journal of Food Products Marketing Pub Date : 2020-10-12 DOI: 10.1080/10454446.2020.1830910

A. Ivanova, Jill Kurp (Maher), Austin Hampe

引用次数: 2

Do Consumers Evaluate New and Existing Fruit Varieties in the Same Way? Modeling the Role of Search and Experience Intrinsic Attributes 消费者对新水果和现有水果品种的评价是一样的吗?搜索和体验内在属性的角色建模

IF 2.9

Journal of Food Products Marketing Pub Date : 2020-09-24 DOI: 10.1080/10454446.2020.1821419

R. Uribe, R. Infante, C. Kusch, L. Contador, Igor Pacheco, K. Mesa

{"title":"Do Consumers Evaluate New and Existing Fruit Varieties in the Same Way? Modeling the Role of Search and Experience Intrinsic Attributes","authors":"R. Uribe, R. Infante, C. Kusch, L. Contador, Igor Pacheco, K. Mesa","doi":"10.1080/10454446.2020.1821419","DOIUrl":"https://doi.org/10.1080/10454446.2020.1821419","url":null,"abstract":"ABSTRACT Studies have demonstrated the significance of intrinsic sensory attributes on consumer responses to fruits. This paper evaluates the effects on consumers of intrinsic characteristics on new and existing fruit varieties. Fruit consumers were exposed to and tasted a new or an old variety of fruit and rated its intrinsic search and experience attributes, as well as their satisfaction and purchase intention. Results indicated, firstly, that search and experience intrinsic attributes significantly predicted satisfaction and purchase intention. Secondly, the examination of differences between existing and new varieties showed not only a general similarity but also some differences: search attributes played a more relevant role in the purchase intention among existing varieties, and experience qualities were more important for new varieties in terms of satisfaction. It was observed that new varieties were preferred over existing ones. Results are discussed in terms of their implications for consumer behavior study and for managers.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"26 1","pages":"521 - 534"},"PeriodicalIF":2.9,"publicationDate":"2020-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10454446.2020.1821419","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44088792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

An Examination of Gym Supplement Choice: Using the Modified Theory of Planned Behaviour 用修正的计划行为理论考察健身器材的选择

IF 2.9

Journal of Food Products Marketing Pub Date : 2020-09-01 DOI: 10.1080/10454446.2020.1817827

Komal Nagar

{"title":"An Examination of Gym Supplement Choice: Using the Modified Theory of Planned Behaviour","authors":"Komal Nagar","doi":"10.1080/10454446.2020.1817827","DOIUrl":"https://doi.org/10.1080/10454446.2020.1817827","url":null,"abstract":"ABSTRACT The study builds on the theory of planned behaviour and empirically tests a model that incorporates the effects of health consciousness, social influence, and risk-benefit perception in predicting consumers’ attitude and intention to purchase gym supplements. While past studies have contributed considerably in understanding why individuals consume various dietary supplements, the present study brings to light the motives behind the consumption of fitness supplements, specifically gym supplements. Structural equation modelling is used to test the research model with a sample of 310 respondents in India. Major findings of the present study indicate benefits associated with gym supplement consumption as the most significant predicator of attitude, suggesting that marketers can develop effective marketing strategies emphasizing health benefits to increase consumers’ intentions to buy gym supplements. While health consciousness appears to be the least important motive, social influence is found to positively influence both attitude and intention to purchase gym supplements. Further, a significant and large effect of attitude on behavioural intentions was also observed. The study provides an actionable model for marketers as well as policymakers who seek to develop marketing strategies and encourage supplement consumption.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"26 1","pages":"499 - 520"},"PeriodicalIF":2.9,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10454446.2020.1817827","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41954096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5