考察人们对食品质量标签的态度：来自捷克的证据

IF 3.6 Q2 BUSINESS

Journal of Food Products Marketing Pub Date : 2020-03-23 DOI:10.1080/10454446.2020.1745347

Sadílek Tomáš

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引用次数: 7

摘要

本文介绍了对捷克共和国食品质量标签市场消费者行为的研究结果。该研究的样本是2016年在零售店前接受采访的444名受访者。本文的目的是确定影响顾客购买食品决策过程的重要因素，以及因素的顺序如何影响消费者购买食品的决策，并了解受访者对标有质量标签的食品的看法，包括介绍捷克食品质量标签的具体实例。根据研究，对客户来说，最重要的因素是产品的价格、产地和质量。食品质量标签排在第七位。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Examining Attitudes Toward Food Quality Labels: Evidence from Czechia

ABSTRACT The article presents findings of research on consumer behavior in the market of foodstuffs assigned quality labels in the Czech Republic. The sample of the research was 444 respondents interviewed in 2016 in front of retail stores. The aim of the article is to identify important factors that influence customers’ decision-making process when purchasing food products, as well as how the order of factors influences consumers’ decisions when they are buying foodstuffs, and learn respondents’ opinions about food products marked with quality labels, including a presentation of specific examples of Czech food quality labels. Based on the research, the most important factors for the customer are the price, origin, and quality of the product. A food quality label was in the seventh position.

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来源期刊

Journal of Food Products Marketing BUSINESS-

CiteScore

5.70

自引率

6.90%

发文量

期刊介绍： From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.