麦芽饮料的感官属性与消费者购买决策

IF 3.6 Q2 BUSINESS

Journal of Food Products Marketing Pub Date : 2020-05-27 DOI:10.1080/10454446.2020.1767748

J. C. Anetoh, Justitia O. Nnabuko, V. O. Okolo, V. Anetoh

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引用次数: 7

摘要

摘要本文研究了麦芽品牌的视觉、味觉、触觉和嗅觉属性对尼日利亚消费者购买的影响。本研究采用了定量研究设计。采用结构方程建模技术以5%的显著性水平测试假设的关系。研究结果表明，麦芽品牌的视觉、味觉、触觉和嗅觉属性对消费者的购买意愿有显著影响。研究结果还表明，消费者的购买意愿与实际购买决策之间存在显著关联。所获得的结果用于探索目的，对食品和饮料公司有许多启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Sensory Attributes of Malt Drinks and Consumer Purchase Decisions

ABSTRACT This paper examined the influence of visual, gustatory, tactile, and olfactory attributes of malt brands on consumer purchase in Nigeria. The study adopted a quantitative research design. Structural Equation Modeling technique was employed to test the hypothesized relationships at 5% level of significance. The findings revealed that visual, gustatory, tactile, and olfactory attributes of malt brands had significant influences on consumer purchase intentions. The findings also show a significant association between consumers’ purchase intentions and actual purchase decisions. The results obtained are for exploratory purposes which have many implications for food and beverage companies.

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来源期刊

Journal of Food Products Marketing BUSINESS-

CiteScore

5.70

自引率

6.90%

发文量

期刊介绍： From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.