Determinants of the Intention to Consume Edible Insects in Brazil

IF 3.6 Q2 BUSINESS

Journal of Food Products Marketing Pub Date : 2020-05-03 DOI:10.1080/10454446.2020.1766626

T. Lucchese-Cheung, L. K. Aguiar, R. da Silva, Matheus Wemerson Gomes Pereira

引用次数: 15

Abstract

ABSTRACT Entomophagy has grown in interest as an alternative source of protein that could complement future demand for meat products. As a novel food, there are still many barriers to the adoption in western countries. Based on three models, the Theory of Planned Behavior, Expectancy Value and SPARTA, a new model is proposed. It considers key factors that could most influence consumers about their intentions, rejection and determinant behaviors regarding the extent insects such as crickets and cricket protein could replace animal protein in Brazil. Data from a sample of 404 respondents was analyzed using Structural Equation Modeling. The results reveal the positive influence of the perceived Behavioral Control and the negative influence of Subjective Norm as the main determinants of the intention to consume insects. The theoretical contribution of the research was the construction of a comprehensive and replicable converged behavioral model for application in the food innovation sector.

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巴西食用昆虫意向的决定因素

摘要：昆虫吞噬作为一种替代蛋白质来源，可以补充未来对肉制品的需求，人们对此越来越感兴趣。作为一种新型食品，在西方国家的采用仍然存在许多障碍。基于计划行为理论、期望值和SPARTA三个模型，提出了一个新的模型。它考虑了最能影响消费者意图、拒绝和决定行为的关键因素，如蟋蟀和蟋蟀蛋白等昆虫在巴西可以取代动物蛋白的程度。使用结构方程建模对404名受访者的数据进行了分析。结果表明，感知行为控制的积极影响和主观规范的消极影响是决定昆虫消费意向的主要因素。该研究的理论贡献是构建了一个全面、可复制的融合行为模型，用于食品创新领域。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Food Products Marketing BUSINESS-

CiteScore

5.70

自引率

6.90%

发文量

期刊介绍： From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.