JCDAPub Date : 2021-01-20DOI: 10.32535/JCDA.V4I1.1002
Triana Lidona Aprilani, Yuliarmi Yuliarmi, A. Marhaeni
{"title":"The Role of The Government in Development of Community-Based Tourism on Economic Growth Inclusivity","authors":"Triana Lidona Aprilani, Yuliarmi Yuliarmi, A. Marhaeni","doi":"10.32535/JCDA.V4I1.1002","DOIUrl":"https://doi.org/10.32535/JCDA.V4I1.1002","url":null,"abstract":"Tourism sectors have great potentials in increasing regional income. The program from the government to increase the number of tourisms is to prioritize tourism development, one of which is tourism on Lombok Island. The purpose of this study is to evaluate the government role in the development of community-based tourism in Lombok, especially the Mandalika Special Economic Zone in Central Lombok Regency. The analysis technique used in this study is to use convinience sampling techniques that are rarely used in previous tourism research in Lombok. The study contended that government role in the development of community-based tourism includes planning, development of main facilities, tourism expenditure policies, making and enforcing regulations. It also underlined that the driving factors in economic growth required participation of local communities. The inhibiting factors of local communities are educational background, employment, and gender.","PeriodicalId":152194,"journal":{"name":"JCDA","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131023150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
JCDAPub Date : 2021-01-20DOI: 10.32535/JCDA.V4I1.1000
Padmalini Singh, S. Divya, Liman Shan, D. Kee, Lee Zhen Wei, Hong Chin Yee, Mao Xinyu, Nuruldiana Binti Jamry, Oh Zi Jian, Nor Ramadhani Binti Arsathali, Nurul Erni Athirah Binti Kamaruzzaman
{"title":"A Study on Successful Brand Promotion Strategy of Coway","authors":"Padmalini Singh, S. Divya, Liman Shan, D. Kee, Lee Zhen Wei, Hong Chin Yee, Mao Xinyu, Nuruldiana Binti Jamry, Oh Zi Jian, Nor Ramadhani Binti Arsathali, Nurul Erni Athirah Binti Kamaruzzaman","doi":"10.32535/JCDA.V4I1.1000","DOIUrl":"https://doi.org/10.32535/JCDA.V4I1.1000","url":null,"abstract":"The innovation of industrial technology is growing rapidly every day. One of them is The Coway company which produce air purifier and water purifier, whose main vision is to preserve an environment. This company has branches in India and Malaysia. For our research study, we have considered consumer products such as air purifier and water purifiers with marketing communication channel which will affect public’s buying behavior on Conway products. There are various marketing promotion channels to be used by companies and however, the best way to reach the customers are always challenging. This study involves primary data through a survey and involves to identify the best promotion channels that the public in India and Malaysia would vote for. This study helps Coway to promote their products through best strategy so that they can increase the market share through consumers feedback in terms of promotion strategies.","PeriodicalId":152194,"journal":{"name":"JCDA","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124222644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
JCDAPub Date : 2021-01-20DOI: 10.32535/JCDA.V4I1.997
Rudresh Pandey, K. S. Rao, Rupali Chaurasiya, Nishant Upadhayay, S. Hongekar, Ajay Massand, Sofea Zafiera binti Mohd Daud, D. Kee, Nurin Jasmin Binti Mohamed Nazir, Nurathirah Binti Mohamed Harun, A Parvina, P Sangelee Thevan
{"title":"Users’ Perception on Their Experience with FamPay","authors":"Rudresh Pandey, K. S. Rao, Rupali Chaurasiya, Nishant Upadhayay, S. Hongekar, Ajay Massand, Sofea Zafiera binti Mohd Daud, D. Kee, Nurin Jasmin Binti Mohamed Nazir, Nurathirah Binti Mohamed Harun, A Parvina, P Sangelee Thevan","doi":"10.32535/JCDA.V4I1.997","DOIUrl":"https://doi.org/10.32535/JCDA.V4I1.997","url":null,"abstract":"The objective of this paper is to determine customer satisfaction with FamPay. Since marketing strategies are positively associated with customer satisfaction, organizations need to design customer-value driven marketing strategies to satisfy customer’s needs. Thus, several organizations, such as FamPay, have moved away from mass marketing and toward target marketing. The study used a quantitative method with questionnaires to collect data from respondents. The findings indicated that marketing strategies have impact on the customer satisfaction.","PeriodicalId":152194,"journal":{"name":"JCDA","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132823866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
JCDAPub Date : 2021-01-20DOI: 10.32535/JCDA.V4I1.996
Rudresh Pandey, Ajay Massand, V. Mulya, Liem Gai Sin, Vadlamudi Prudhvi Naresh, Faizah Binti Zamara, D. Kee, Siti Khadijah Binti Zamri, Nur Ain Syamira Binti Azmi, Noor Najihah Binti Mohd Hamdan, Aditi Aditi
{"title":"The Impacts of Covid-19 on Unilever","authors":"Rudresh Pandey, Ajay Massand, V. Mulya, Liem Gai Sin, Vadlamudi Prudhvi Naresh, Faizah Binti Zamara, D. Kee, Siti Khadijah Binti Zamri, Nur Ain Syamira Binti Azmi, Noor Najihah Binti Mohd Hamdan, Aditi Aditi","doi":"10.32535/JCDA.V4I1.996","DOIUrl":"https://doi.org/10.32535/JCDA.V4I1.996","url":null,"abstract":"Unilever is a global consumer goods company which provides daily products such as soap and snacks. It is one of the oldest multinational companies distributing its products to more than 190 countries. During Covid-19 pandemic, the demand for products and services has greatly decreased, and Unilever has shown a great reaction towards the situation. The purpose of this study is to explore how Covid-19 affected Unilever and how Unilever improved the company welfare. The data collected from news, websites and other reviews. This study found that Unilever instant food products decreased as consumers focus on purchasing household products.","PeriodicalId":152194,"journal":{"name":"JCDA","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133173595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
JCDAPub Date : 2021-01-20DOI: 10.32535/JCDA.V4I1.998
D. Kee, Maryam Al-anesi, S. Chandran, Haritra Elanggovan, Buventhran Nagendran, Sharvin Mariappan
{"title":"COVID-19 as a Double-edged Sword: The Perfect Opportunity for GrabFood to Optimize Its Performance","authors":"D. Kee, Maryam Al-anesi, S. Chandran, Haritra Elanggovan, Buventhran Nagendran, Sharvin Mariappan","doi":"10.32535/JCDA.V4I1.998","DOIUrl":"https://doi.org/10.32535/JCDA.V4I1.998","url":null,"abstract":"This research underscores the critical role COVID-19 plays in potentially sharpening the resilience of GrabFood company to its greatest degree. As a temporary double-edged sword, it could optimize the performance and customer satisfaction of GrabFood in the long run. Our findings revolve around anecdotal evidence of issues that, if altered, could help its loyal customers and gain new ones in such a sensitive era. To address the challenges that restrict GrabFood from transforming into a more flexible online platform, an online survey was carried out with both GrabFood customers and employees. The study's findings indicated that GrabFood is gaining its popularity during the outbreak of the COVID-19 crisis. The post-pandemic arising obstacles will be further stressed, and solutions will be suggested based on secondary data collected from observations of other high-performance level companies like Foodpanda.","PeriodicalId":152194,"journal":{"name":"JCDA","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115216868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
JCDAPub Date : 2021-01-20DOI: 10.32535/JCDA.V4I1.995
D. D, R. Sinha, Ooi Ler Wei, D. Kee, Oh Jia Leei, P. Shuang, Teoh Jia En, Velia Nofira Permatasari, Liem Gai Sin, Eugene Boadu, Junaid Saifi
{"title":"Effective/Differentiating Marketing Strategies of McDonald’s in Malaysia And Indonesia","authors":"D. D, R. Sinha, Ooi Ler Wei, D. Kee, Oh Jia Leei, P. Shuang, Teoh Jia En, Velia Nofira Permatasari, Liem Gai Sin, Eugene Boadu, Junaid Saifi","doi":"10.32535/JCDA.V4I1.995","DOIUrl":"https://doi.org/10.32535/JCDA.V4I1.995","url":null,"abstract":"McDonald's has become one of the world's most known fast-food companies. The success of McDonald's in growing business makes some individuals genuinely curious as to how McDonald's developed their marketing process and strategy as marketing strategies perform crucial roles for businesses to grow eventually. This case study aims to determine the effective marketing strategies of McDonald in Malaysia compared to with those in other countries such as Indonesia and provide recommendations to deal with the situation McDonald's is faced with. This research, using comparative analysis and focusing on 4P marketing mix components, focuses on the analysis of products, prices, places, and promotions.","PeriodicalId":152194,"journal":{"name":"JCDA","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123237299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
JCDAPub Date : 2021-01-20DOI: 10.32535/JCDA.V4I1.994
Zi Jian Oh, Gai Sin Liem, Safina binti Ismail, Siti Aina Antasya binti Mohd Indera, Nur Muslihah binti Abdul Hakim, Ivan Febrianto, Suzanna Sia, Jonathan Tan, Wei Tan, H. Ting, D. Kee
{"title":"Factors of the Development and Decline in New Industrial Era: A Case Study of 7-Eleven","authors":"Zi Jian Oh, Gai Sin Liem, Safina binti Ismail, Siti Aina Antasya binti Mohd Indera, Nur Muslihah binti Abdul Hakim, Ivan Febrianto, Suzanna Sia, Jonathan Tan, Wei Tan, H. Ting, D. Kee","doi":"10.32535/JCDA.V4I1.994","DOIUrl":"https://doi.org/10.32535/JCDA.V4I1.994","url":null,"abstract":"The purpose of this study is to investigate factors of the development and decline of 7-Eleven in the new industrial era. This study examined the relations between marketing mix strategy (4Ps) and customer satisfaction significantly predicting the development and decline of 7-Eleven. A total of 108 respondents, 56 Malaysian and 52 Indonesian, were involved to collect the data by questionnaires. The regression results provided sufficient evidence that factors of 7-Eleven development are positively related to its marketing mix strategy and customer satisfaction or vice versa. This finding provides profound understanding about the relationship between the development and decline factors in new industrial era, its marketing mix strategy and customer satisfaction.","PeriodicalId":152194,"journal":{"name":"JCDA","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125799301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
JCDAPub Date : 2021-01-20DOI: 10.32535/JCDA.V4I1.1001
Kok Ban Teoh, M. Córdova, Tin Phang Ooi, Maryam Tayyiba, Uma Warrier, Siti Fatini Binti Azahar, Pei Fen Khow, Ming Hao Loo, D. Kee, Chee Woh Liew, Chuan Heng Low, Wei Xuan Chin
{"title":"Factors Affecting the Revenue of MTE Mechanical Private Limited Company","authors":"Kok Ban Teoh, M. Córdova, Tin Phang Ooi, Maryam Tayyiba, Uma Warrier, Siti Fatini Binti Azahar, Pei Fen Khow, Ming Hao Loo, D. Kee, Chee Woh Liew, Chuan Heng Low, Wei Xuan Chin","doi":"10.32535/JCDA.V4I1.1001","DOIUrl":"https://doi.org/10.32535/JCDA.V4I1.1001","url":null,"abstract":"MTE Mechanical Private Limited Company is a manufacturing company located at Batu Maung, Malaysia producing fabricated metal products. During 2020, the company’s revenue has significantly decreased compared to the previous year. Therefore, the purpose of this research is to identify the factors which affect the revenue of the company. Online interviews were used to collect information from the company’s owner and three of their customers. The present study found that the delivery service and product’s quality of the company are the major issues having effects upon the company’s revenue. Moreover, the findings of the present study would benefit the company.","PeriodicalId":152194,"journal":{"name":"JCDA","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128077203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
JCDAPub Date : 2021-01-20DOI: 10.32535/JCDA.V4I1.999
Rudresh Pandey, Liem Gai Sin, S. Agnihotri, Utkarsh Chaudhary, Natasha Tiffany, Ahmad Usamah, D. Kee, Hafiz Zikri, Muhammad Hafizudin, Mohamad Zulfaqar
{"title":"Changes and Development in Marketing and Strategies - Study on ASUS Computer Inc.","authors":"Rudresh Pandey, Liem Gai Sin, S. Agnihotri, Utkarsh Chaudhary, Natasha Tiffany, Ahmad Usamah, D. Kee, Hafiz Zikri, Muhammad Hafizudin, Mohamad Zulfaqar","doi":"10.32535/JCDA.V4I1.999","DOIUrl":"https://doi.org/10.32535/JCDA.V4I1.999","url":null,"abstract":"Computers have highly evolved and a lot of companies, such ASUS, have consistently improving and innovating computers and other products. ASUS stands as the world’s 6th largest PC Vendor in 2020, mission of which is to deliver innovative and spectacular IT solutions. This research investigates how ASUS developed into a tech giant and what techniques and strategies they used to capture such great market share. The research will also contain certain additional ideas that Asus can work upon to be the no. 1 Tech giant in the world and the USP (Unique Selling Proposition) of Asus product line of and the advantages and disadvantages over competitors. Furthermore, comparison of Asus’s major rivals will give a better understanding of their decisions taken in the last 10 years.","PeriodicalId":152194,"journal":{"name":"JCDA","volume":"95 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127156965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
JCDAPub Date : 2020-09-21DOI: 10.32535/JCDA.V3I3.733
R. Wijerathna, U. Dissanayake, S. Navaratne, D. Gunawardena
{"title":"Evaluation of a Mobile SMS based Twitter Information Service for Rural communities: A Case study of Ipologama Vidatha Resource Center, Sri Lanka","authors":"R. Wijerathna, U. Dissanayake, S. Navaratne, D. Gunawardena","doi":"10.32535/JCDA.V3I3.733","DOIUrl":"https://doi.org/10.32535/JCDA.V3I3.733","url":null,"abstract":"Mobile phones have been effectively used to fulfill the information needs of rural communities in different contexts. This study was aimed to assess the effectiveness of a mobile-based twitter information dissemination service implemented by the Vidatha Resource Center, Ipologama, Sri Lanka applying the Technology Acceptance Model. Fifty-six respondents who have been using the service were selected for the study. Data were collected through an interview schedule. According to the results, the service was useful, easy to use and cost-effective depicting the potential use of such systems to fulfill the information needs of the rural communities.","PeriodicalId":152194,"journal":{"name":"JCDA","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131904209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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