Users’ Perception on Their Experience with FamPay

JCDA Pub Date : 2021-01-20 DOI:10.32535/JCDA.V4I1.997
Rudresh Pandey, K. S. Rao, Rupali Chaurasiya, Nishant Upadhayay, S. Hongekar, Ajay Massand, Sofea Zafiera binti Mohd Daud, D. Kee, Nurin Jasmin Binti Mohamed Nazir, Nurathirah Binti Mohamed Harun, A Parvina, P Sangelee Thevan
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引用次数: 3

Abstract

The objective of this paper is to determine customer satisfaction with FamPay. Since marketing strategies are positively associated with customer satisfaction, organizations need to design customer-value driven marketing strategies to satisfy customer’s needs. Thus, several organizations, such as FamPay, have moved away from mass marketing and toward target marketing. The study used a quantitative method with questionnaires to collect data from respondents. The findings indicated that marketing strategies have impact on the customer satisfaction.
用户对《FamPay》体验的看法
本文的目的是确定客户对FamPay的满意度。由于营销策略与顾客满意度呈正相关,组织需要设计顾客价值驱动的营销策略来满足顾客的需求。因此,一些组织,如FamPay,已经从大众营销转向目标营销。本研究采用问卷调查的定量方法收集调查对象的数据。研究结果表明,营销策略对顾客满意度有影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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