COVID-19 as a Double-edged Sword: The Perfect Opportunity for GrabFood to Optimize Its Performance

JCDA Pub Date : 2021-01-20 DOI:10.32535/JCDA.V4I1.998
D. Kee, Maryam Al-anesi, S. Chandran, Haritra Elanggovan, Buventhran Nagendran, Sharvin Mariappan
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引用次数: 13

Abstract

This research underscores the critical role COVID-19 plays in potentially sharpening the resilience of GrabFood company to its greatest degree. As a temporary double-edged sword, it could optimize the performance and customer satisfaction of GrabFood in the long run. Our findings revolve around anecdotal evidence of issues that, if altered, could help its loyal customers and gain new ones in such a sensitive era. To address the challenges that restrict GrabFood from transforming into a more flexible online platform, an online survey was carried out with both GrabFood customers and employees. The study's findings indicated that GrabFood is gaining its popularity during the outbreak of the COVID-19 crisis. The post-pandemic arising obstacles will be further stressed, and solutions will be suggested based on secondary data collected from observations of other high-performance level companies like Foodpanda.
COVID-19是一把双刃剑:GrabFood优化其性能的绝佳机会
这项研究强调了COVID-19在最大程度上提高GrabFood公司的应变能力方面发挥的关键作用。作为一把暂时的双刃剑,从长远来看,它可以优化GrabFood的业绩和客户满意度。我们的发现围绕着一些轶事证据展开,这些证据表明,在这样一个敏感的时代,如果改变这些问题,可能会帮助它的忠实客户,并获得新的客户。为了解决限制GrabFood向更灵活的在线平台转型的挑战,我们对GrabFood的客户和员工进行了在线调查。研究结果表明,在新冠疫情爆发期间,GrabFood越来越受欢迎。将进一步强调大流行后出现的障碍,并根据其他高绩效公司(如Foodpanda)的观察收集的二手数据提出解决方案。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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