JCDAPub Date : 2020-01-20DOI: 10.32535/JCDA.V3I1.706
Muhammad Azriuddin, D. Kee, Muhammad Hafizzudin, Muhamad Fitri, M. Zakwan, Dalal AlSanousi, Aman Kelpia, Olivia Kurniawan
{"title":"Becoming an International Brand: A Case Study of Starbucks","authors":"Muhammad Azriuddin, D. Kee, Muhammad Hafizzudin, Muhamad Fitri, M. Zakwan, Dalal AlSanousi, Aman Kelpia, Olivia Kurniawan","doi":"10.32535/JCDA.V3I1.706","DOIUrl":"https://doi.org/10.32535/JCDA.V3I1.706","url":null,"abstract":"This paper aims to investigate how Starbucks becomes the best coffee shop worldwide and how the organization overcomes its challenges and succeed to become an international brand. Starbucks is a popular coffee restaurant from the beginning but has just become a famous brand worldwide. Starbucks has over 20,000 stores in 62 countries around the world. In 1971 Starbucks opened its first store in Seattle’s Pike Place Market. Howard Schultz joins Starbucks as a director of Retail Operations and Marketing. Starbucks focuses on its mission “Inspire and nurture the human spirit-one person, one cup, and one neighbourhood at a time. Starbucks provides a variety of drinks from hot to cold, and foods. The most famous beverage is Frappuccino® Blended Beverages. Starbucks makes a beverage menu depending on the customer's request to meet their satisfaction. Starbucks emphasizes on high-quality service from the store environment to the work environment. Starbucks promotes its products through mass media such as advertising at the television, social media, billboards, and coupon card. The paper concludes with some recommendation.","PeriodicalId":152194,"journal":{"name":"JCDA","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130376772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
JCDAPub Date : 2020-01-20DOI: 10.32535/jcda.v3i1.702
S. Crasto, D. Kee, C. W. Xin, Hoon Xian Juin, Lau Kiew Man, Divya Pandey
{"title":"Product innovation by Adidas Group through Sustainability","authors":"S. Crasto, D. Kee, C. W. Xin, Hoon Xian Juin, Lau Kiew Man, Divya Pandey","doi":"10.32535/jcda.v3i1.702","DOIUrl":"https://doi.org/10.32535/jcda.v3i1.702","url":null,"abstract":"Innovation is at the core of all products at Adidas. The Adidas group has toiled through the years to be the sole giant to manufacture and supply world-class sports products in their clothing, footwear, and accessories. The ongoing global climate change concerns and an intention to support the initiatives by various groups to protect the environment, the Adidas group shifted towards sustainability. The decision of re-considering materials while being manufactured was key to determine the innovation in their products through sustainability. The objective of the study is to understand the product innovation by Adidas by adopting sustainability and how this approach has affected the customer’s perception and brand image.","PeriodicalId":152194,"journal":{"name":"JCDA","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116218233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
JCDAPub Date : 2020-01-20DOI: 10.32535/jcda.v3i1.709
Muhammad Asman, D. Kee, Gonge Feng Yun, Huang Ze Xun, Tulika Thakur, Dheeraj Mehta
{"title":"Business Idea For KFC Malaysia: A Study of Potential Business Idea For KFC Holdings (Malaysia) Berhad","authors":"Muhammad Asman, D. Kee, Gonge Feng Yun, Huang Ze Xun, Tulika Thakur, Dheeraj Mehta","doi":"10.32535/jcda.v3i1.709","DOIUrl":"https://doi.org/10.32535/jcda.v3i1.709","url":null,"abstract":"KFC Malaysia is a food chain restaurants based in Malaysia which currently have over 700 restaurants around the peninsular and Sabah/Sarawak. This research is about new idea for KFC Malaysia to apply to their business. The target markets are wildly consist of social and economic. There are three main ideas to be implemented by KFC Malaysia in this research which is : 1- Self-service Counter, 2- Vegetarian-based dish, 3- Restaurants for the Homeless to Work. Financially, it will take a huge financial funding for these ideas to be implemented and be considered a success.","PeriodicalId":152194,"journal":{"name":"JCDA","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130701356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
JCDAPub Date : 2020-01-20DOI: 10.32535/jcda.v3i1.707
M. Lee, D. Kee, K. Y. Chan, Chee Sien Liow, Khai Yao Chin, Lamia Adel Alkandri
{"title":"Improving Customer Service: A Case Study of Genting Malaysia","authors":"M. Lee, D. Kee, K. Y. Chan, Chee Sien Liow, Khai Yao Chin, Lamia Adel Alkandri","doi":"10.32535/jcda.v3i1.707","DOIUrl":"https://doi.org/10.32535/jcda.v3i1.707","url":null,"abstract":"Employees are the core asset of an organization. Dedicated employees are the cornerstone of an organization to achieve organization success. Hence, organizations are concerned with their employee performance as they believe that employee performance will bring a significant impact on organizational performance. Genting Malaysia Berhad (Genting Malaysia) is one of the most popular tourism and entertainment company in Malaysia. Genting Malaysia started its operation in 1980. Genting Malaysia emphasizes on their employee performance as well as their customer service. The paper presents customer service is one of the top priorities of Genting Malaysia and how they have improved customer service over the years. The paper also concludes with some recommendation","PeriodicalId":152194,"journal":{"name":"JCDA","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127504464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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