阿迪达斯集团通过可持续发展进行产品创新

JCDA Pub Date : 2020-01-20 DOI:10.32535/jcda.v3i1.702
S. Crasto, D. Kee, C. W. Xin, Hoon Xian Juin, Lau Kiew Man, Divya Pandey
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引用次数: 5

摘要

创新是阿迪达斯所有产品的核心。阿迪达斯集团多年来一直努力成为唯一一家生产和供应世界级运动产品的巨头,包括服装、鞋类和配饰。考虑到持续的全球气候变化问题,以及支持各种团体保护环境的倡议,阿迪达斯集团转向了可持续发展。在制造过程中重新考虑材料的决定是通过可持续性来确定产品创新的关键。该研究的目的是了解阿迪达斯通过采用可持续发展的产品创新,以及这种方法如何影响客户的感知和品牌形象。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Product innovation by Adidas Group through Sustainability
Innovation is at the core of all products at Adidas. The Adidas group has toiled through the years to be the sole giant to manufacture and supply world-class sports products in their clothing, footwear, and accessories. The ongoing global climate change concerns and an intention to support the initiatives by various groups to protect the environment, the Adidas group shifted towards sustainability. The decision of re-considering materials while being manufactured was key to determine the innovation in their products through sustainability. The objective of the study is to understand the product innovation by Adidas by adopting sustainability and how this approach has affected the customer’s perception and brand image.
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