Effective/Differentiating Marketing Strategies of McDonald’s in Malaysia And Indonesia

JCDA Pub Date : 2021-01-20 DOI:10.32535/JCDA.V4I1.995
D. D, R. Sinha, Ooi Ler Wei, D. Kee, Oh Jia Leei, P. Shuang, Teoh Jia En, Velia Nofira Permatasari, Liem Gai Sin, Eugene Boadu, Junaid Saifi
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引用次数: 0

Abstract

McDonald's has become one of the world's most known fast-food companies. The success of McDonald's in growing business makes some individuals genuinely curious as to how McDonald's developed their marketing process and strategy as marketing strategies perform crucial roles for businesses to grow eventually. This case study aims to determine the effective marketing strategies of McDonald in Malaysia compared to with those in other countries such as Indonesia and provide recommendations to deal with the situation McDonald's is faced with. This research, using comparative analysis and focusing on 4P marketing mix components, focuses on the analysis of products, prices, places, and promotions.
麦当劳在马来西亚和印度尼西亚的有效/差异化营销策略
麦当劳已经成为世界上最知名的快餐公司之一。麦当劳在业务增长方面的成功使一些人真正好奇麦当劳是如何发展他们的营销过程和策略的,因为营销策略对企业的最终增长起着至关重要的作用。本案例研究的目的是确定麦当劳在马来西亚的有效营销策略,与其他国家,如印度尼西亚相比,并提供建议,以应对麦当劳所面临的情况。本研究采用比较分析方法,关注4P营销组合要素,重点分析产品、价格、地点和促销。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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