Rudresh Pandey, K. S. Rao, Rupali Chaurasiya, Nishant Upadhayay, S. Hongekar, Ajay Massand, Sofea Zafiera binti Mohd Daud, D. Kee, Nurin Jasmin Binti Mohamed Nazir, Nurathirah Binti Mohamed Harun, A Parvina, P Sangelee Thevan
{"title":"用户对《FamPay》体验的看法","authors":"Rudresh Pandey, K. S. Rao, Rupali Chaurasiya, Nishant Upadhayay, S. Hongekar, Ajay Massand, Sofea Zafiera binti Mohd Daud, D. Kee, Nurin Jasmin Binti Mohamed Nazir, Nurathirah Binti Mohamed Harun, A Parvina, P Sangelee Thevan","doi":"10.32535/JCDA.V4I1.997","DOIUrl":null,"url":null,"abstract":"The objective of this paper is to determine customer satisfaction with FamPay. Since marketing strategies are positively associated with customer satisfaction, organizations need to design customer-value driven marketing strategies to satisfy customer’s needs. Thus, several organizations, such as FamPay, have moved away from mass marketing and toward target marketing. The study used a quantitative method with questionnaires to collect data from respondents. The findings indicated that marketing strategies have impact on the customer satisfaction.","PeriodicalId":152194,"journal":{"name":"JCDA","volume":"36 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Users’ Perception on Their Experience with FamPay\",\"authors\":\"Rudresh Pandey, K. S. Rao, Rupali Chaurasiya, Nishant Upadhayay, S. Hongekar, Ajay Massand, Sofea Zafiera binti Mohd Daud, D. Kee, Nurin Jasmin Binti Mohamed Nazir, Nurathirah Binti Mohamed Harun, A Parvina, P Sangelee Thevan\",\"doi\":\"10.32535/JCDA.V4I1.997\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The objective of this paper is to determine customer satisfaction with FamPay. Since marketing strategies are positively associated with customer satisfaction, organizations need to design customer-value driven marketing strategies to satisfy customer’s needs. Thus, several organizations, such as FamPay, have moved away from mass marketing and toward target marketing. The study used a quantitative method with questionnaires to collect data from respondents. The findings indicated that marketing strategies have impact on the customer satisfaction.\",\"PeriodicalId\":152194,\"journal\":{\"name\":\"JCDA\",\"volume\":\"36 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-01-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"JCDA\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.32535/JCDA.V4I1.997\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"JCDA","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.32535/JCDA.V4I1.997","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The objective of this paper is to determine customer satisfaction with FamPay. Since marketing strategies are positively associated with customer satisfaction, organizations need to design customer-value driven marketing strategies to satisfy customer’s needs. Thus, several organizations, such as FamPay, have moved away from mass marketing and toward target marketing. The study used a quantitative method with questionnaires to collect data from respondents. The findings indicated that marketing strategies have impact on the customer satisfaction.
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