新工业时代发展与衰落的因素——以7- 11为例

JCDA Pub Date : 2021-01-20 DOI:10.32535/JCDA.V4I1.994
Zi Jian Oh, Gai Sin Liem, Safina binti Ismail, Siti Aina Antasya binti Mohd Indera, Nur Muslihah binti Abdul Hakim, Ivan Febrianto, Suzanna Sia, Jonathan Tan, Wei Tan, H. Ting, D. Kee
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引用次数: 0

摘要

本研究的目的是探讨新工业时代7- 11发展与衰落的因素。本研究考察了营销组合策略(4Ps)与顾客满意度之间的关系,对7- 11的发展和衰落具有显著的预测作用。共有108名受访者(56名马来西亚人和52名印度尼西亚人)通过问卷调查收集数据。回归结果充分证明7- 11发展的因素与其营销组合策略和顾客满意度呈正相关,反之亦然。这一发现对新工业时代的兴衰因素、营销组合策略与顾客满意度之间的关系提供了深刻的认识。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Factors of the Development and Decline in New Industrial Era: A Case Study of 7-Eleven
The purpose of this study is to investigate factors of the development and decline of 7-Eleven in the new industrial era. This study examined the relations between marketing mix strategy (4Ps) and customer satisfaction significantly predicting the development and decline of 7-Eleven. A total of 108 respondents, 56 Malaysian and 52 Indonesian, were involved to collect the data by questionnaires. The regression results provided sufficient evidence that factors of 7-Eleven development are positively related to its marketing mix strategy and customer satisfaction or vice versa. This finding provides profound understanding about the relationship between the development and decline factors in new industrial era, its marketing mix strategy and customer satisfaction.
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