Carleigh Yeomans , Paul Bowell , Adam Karg , Ryan Jopp
{"title":"Authentic assessment and digital literacy in sport marketing","authors":"Carleigh Yeomans , Paul Bowell , Adam Karg , Ryan Jopp","doi":"10.1016/j.jhlste.2025.100549","DOIUrl":"10.1016/j.jhlste.2025.100549","url":null,"abstract":"<div><div>Focusing on a single sport marketing unit, this research examines how authentic assessment with a digital deliverable influenced students' confidence, application and communication of sport marketing theories in real-world contexts. Data were collected through a mixed methods case study approach. Students responded to a short quantitative survey and qualitatively reflected on their impressions, concerns and learning outcomes. Findings revealed statistically significant improvements in students' digital literacy, particularly in their use of digital content creation tools, with self-reported confidence levels increasing markedly. Despite initial technological trepidations, students reported that hands-on teaching and learning interventions, such as the creation of digital storyboards, facilitated their learning and success with the assessment. Furthermore, students reported the relevance of the skills in preparing them for future careers. The study contributes to literature on authentic assessment within the broader sport marketing discipline; highlighting the challenges and opportunities associated with integrating digital tools into educational practice.</div></div>","PeriodicalId":51666,"journal":{"name":"Journal of Hospitality Leisure Sport & Tourism Education","volume":"36 ","pages":"Article 100549"},"PeriodicalIF":4.8,"publicationDate":"2025-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143637522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Integration of emerging technologies in tourism and hospitality curriculum: An international perspective","authors":"Miraç Yücel Başer , Metin Kozak , Tuba Büyükbeşe","doi":"10.1016/j.jhlste.2025.100546","DOIUrl":"10.1016/j.jhlste.2025.100546","url":null,"abstract":"<div><div>This paper investigates the status of emerging technologies, how they can be integrated into the curriculum, the skills students can acquire through these technologies, and the employment opportunities they create in the tourism and hospitality industry. In the study, a content analysis was conducted on the curriculum of 65 undergraduate tourism and hospitality management programs, followed by an analysis of data from 28 academics to explore the role of emerging technologies in the curriculum. We have observed six core topics. Technology courses had the lowest proportion. We further observe four categories of skills that emerging technologies may provide students, highlighting their potential to shape future career opportunities. Building on these findings, the current study contributes to the literature by linking these skill sets — digital and technological, theoretical, operational, and managerial — to emerging job roles such as virtual reality tour designers, competent tourism developers, and AI-driven marketing specialists. Furthermore, the study identifies the domains where emerging technologies have the most relevance and outlines which purpose they may be included in the tourism and hospitality curriculum as a course. Thus, it forwards previous studies emphasizing the importance of emerging technologies. The study also suggests the implications for the literature, practice, and public policies.</div></div>","PeriodicalId":51666,"journal":{"name":"Journal of Hospitality Leisure Sport & Tourism Education","volume":"36 ","pages":"Article 100546"},"PeriodicalIF":4.8,"publicationDate":"2025-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143619389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mahshad Akhoundoghli , Heather Davis , Anke Foeller-Carroll , Gaurav Panse , Jack Babb , Karla Boluk , Stefanie Benjamin , Brendan Paddison
{"title":"Fostering a culture of care for tourism graduate students in the academy","authors":"Mahshad Akhoundoghli , Heather Davis , Anke Foeller-Carroll , Gaurav Panse , Jack Babb , Karla Boluk , Stefanie Benjamin , Brendan Paddison","doi":"10.1016/j.jhlste.2025.100539","DOIUrl":"10.1016/j.jhlste.2025.100539","url":null,"abstract":"<div><div>This study reflects the imperative to cultivate space for care specifically for our graduate community against the backdrop of polycrisis. Drawing on a feminist ethic of care as our theoretical framework, we examine how universities may cultivate a caring space for graduate students. Guided by an arts-based methodology, we draw attention to the complexity of graduate students’ lives beyond academia and illustrate how art-based methodology may act as an apparatus for reflexive tourism engagement. Drawing on Creative Analytic Practice we offer a series of vignettes crafted by our graduate students leading up to and following a two-day symposium co-hosted by the Tourism Education Futures Initiative (TEFI) and Tourism RESET. Our findings reveal the effectiveness of practicing an ethic of care to challenge neo-liberal values and agendas in the academy by focusing on attentiveness (listening and including graduate students) and responsiveness (including engaging and co-designing responses) with our tourism graduate students. We conclude by exploring how we may recenter care by creating spaces for our students to share their engagement in a care-based symposium. We encourage challenging traditional ways of doing research and training scholars in the academy. There is an urgent need for a step-change in the academy that centers care by attending to the care gaps in our scholarly community.</div></div>","PeriodicalId":51666,"journal":{"name":"Journal of Hospitality Leisure Sport & Tourism Education","volume":"36 ","pages":"Article 100539"},"PeriodicalIF":4.8,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143527430","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"It's more than just internships, placements, and guest lecturers: Partnership pedagogy in practice","authors":"Jessica Richards , Daniela Spanjaard","doi":"10.1016/j.jhlste.2025.100545","DOIUrl":"10.1016/j.jhlste.2025.100545","url":null,"abstract":"<div><div>Partnership pedagogy is a teaching and learning approach that brings academics, students, and external industry partners together to collaborate on meaningful projects, bridging the gap between academic theory and real-world practice. It involves a genuine and purposeful relationship with an industry partner or partners that extends beyond internships and placements. This paper examines implementing and evaluating this pedagogical approach within an undergraduate business school context. While our focus remains within a sport management program of study, we suggest that this approach and its outcomes be adapted and applied to other disciplines. In this paper, we examine the benefits of meaningful engagement with industry before highlighting four different approaches to course content creation. Our paper is grounded in experiential learning theory to explore the outcomes and impact of partnership pedagogy on the student experience. Analysis of data from student-led focus groups, interviews with industry staff, and qualitative feedback from final-year sport management students revealed that, despite their experiences being embedded in industry, students did not always recognise them as industry engagement. Consequently, we argue that while investing in innovative methods such as partnership pedagogy holds the potential to enhance student success, it must explicitly link academic learning with the accompanying development of professional skills. This will ensure that students reflect on this symbiotic relationship's tangible and discernible benefits.</div></div>","PeriodicalId":51666,"journal":{"name":"Journal of Hospitality Leisure Sport & Tourism Education","volume":"36 ","pages":"Article 100545"},"PeriodicalIF":4.8,"publicationDate":"2025-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143488649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jaime R. DeLuca , Molly Hayes Sauder , Jacob J. Bustad , Alisha Steere Malcarne
{"title":"Small change, big impact: The influence of reframing in a sport and globalization course on students’ perspectives regarding diversity and equity in society","authors":"Jaime R. DeLuca , Molly Hayes Sauder , Jacob J. Bustad , Alisha Steere Malcarne","doi":"10.1016/j.jhlste.2025.100542","DOIUrl":"10.1016/j.jhlste.2025.100542","url":null,"abstract":"<div><div>This study examines the importance of pedagogical approaches related to developing students' global competencies as a part of sport management education. Specifically, this research details how minor modifications to course assignments and content on the topic of sport and labor migration revealed major changes in students’ perspectives. Qualitative and quantitative data was collected across two semesters using a pre-post-test design to assess student learning. Analysis and results demonstrated the importance of framing course content for the student audience and the value in querying students to ensure their interpretation of the content is occurring in the way it was intended.</div></div>","PeriodicalId":51666,"journal":{"name":"Journal of Hospitality Leisure Sport & Tourism Education","volume":"36 ","pages":"Article 100542"},"PeriodicalIF":4.8,"publicationDate":"2025-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143478543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Feminism and sports business management higher education","authors":"Hanya Pielichaty","doi":"10.1016/j.jhlste.2025.100544","DOIUrl":"10.1016/j.jhlste.2025.100544","url":null,"abstract":"","PeriodicalId":51666,"journal":{"name":"Journal of Hospitality Leisure Sport & Tourism Education","volume":"36 ","pages":"Article 100544"},"PeriodicalIF":4.8,"publicationDate":"2025-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143474460","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Enhancing student experience and career knowledge through alumni engagement: Case study of a sport and exercise science course","authors":"Katherine Elizabeth Burgess, Patrick Maughan","doi":"10.1016/j.jhlste.2025.100543","DOIUrl":"10.1016/j.jhlste.2025.100543","url":null,"abstract":"<div><div>The aims of this project were to utilise alumni to enhance Sport and Exercise Science students' knowledge of possible career pathways and enhance student engagement through relatable real-life applications. The project began by contacting all Alumni from the BSc (Hons) Applied Sport and Exercise Science degree at Robert Gordon University since its commencement in 2012 (n = 329). Thirty-one percent of graduates responded to this initial contact and the information gained from this and associated follow up led to the creation and implementation of four key outputs. These outputs were 1) a careers journey's document, 2) work placement opportunities, 3) guest lecturing, and 4) careers testimonial videos. The implementation of these outputs was evaluated via online questionnaires.</div><div>When asked to evaluate the careers journey's document 90% of students found it useful, and 92% agreed it encouraged them to think about their future career. Six of the eight students who completed a work placement created by the project reported it was beneficial to work with a graduate and all the placement supervisors who responded reported that being a graduate from the course helped them as a placement supervisor. Ninety nine percent of students fed back positively that they found live guest lectures from alumni interesting, and 89% reported that they would like to hear from more graduates in the future. When evaluating the use of video snippets from graduates rather than live guest lectures there were no significant differences in the evaluation responses (P > 0.05). Ninety six percent of students found the careers testimonial videos interesting, and 71% were encouraged to act regarding their own career/personal development.</div><div>In conclusion, the use of alumni enhanced student's knowledge of career options and pathways post-graduation, it encouraged students to think about and take action regarding their future careers. Students engaged with content from alumni finding it interesting and requesting more in the future. Input from graduates should be embedded into courses where possible.</div></div>","PeriodicalId":51666,"journal":{"name":"Journal of Hospitality Leisure Sport & Tourism Education","volume":"36 ","pages":"Article 100543"},"PeriodicalIF":4.8,"publicationDate":"2025-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143453538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The impact of using virtual reality applications on academic success and retention in tour guding education","authors":"Turan Okul , Güntekin Şimşek","doi":"10.1016/j.jhlste.2025.100540","DOIUrl":"10.1016/j.jhlste.2025.100540","url":null,"abstract":"<div><div>The use of virtual reality (VR) technology is increasing in various fields (e.g., gaming, tourism, training, marketing). This paper examines the use of VR in education, specifically in tour guiding education, to reveal this technology can help students academic success and their information retention. In this paper, mixed method and quasi-experimental design was implemented. The VR application allowed students to increase their exam points and retention learning. The students and instructors found the VR application beneficial to better learning. Overall, this research shows that the use of VR can be strongly beneficial to tour guiding educators in helping students enhance their exam success and retention learning.</div></div>","PeriodicalId":51666,"journal":{"name":"Journal of Hospitality Leisure Sport & Tourism Education","volume":"36 ","pages":"Article 100540"},"PeriodicalIF":4.8,"publicationDate":"2025-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143402850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Living qualitatively: Getting lost, to be found, only to be lost again","authors":"Kai-Sean Lee","doi":"10.1016/j.jhlste.2025.100541","DOIUrl":"10.1016/j.jhlste.2025.100541","url":null,"abstract":"<div><div>This paper critiques the sterile, formulaic, and positivist tendencies in hospitality and tourism qualitative research, exposing several dangerous misconceptions including the false gold standard of data saturation, the mistreatment of subjectivity as a flaw, and the notion that qualitative research can be adequately taught in a single course alone. The author concludes with the idea of <em>living qualitatively</em>, a mode of inquiry that prizes becoming, resists sterile simplification, and centers epistemic humility—a process of getting lost, to be found, only to be lost again.</div></div>","PeriodicalId":51666,"journal":{"name":"Journal of Hospitality Leisure Sport & Tourism Education","volume":"36 ","pages":"Article 100541"},"PeriodicalIF":4.8,"publicationDate":"2025-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143377830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Facebook-mediated blended learning model is associated with enhanced knowledge retention in sports science undergraduates","authors":"Omar Trabelsi , Ahmed Ghorbel , Amir Romdhani , Mohamed Yaakoubi , Mustapha Bouchiba , Mohamed Abdelkader Souissi , Adnene Gharbi","doi":"10.1016/j.jhlste.2025.100538","DOIUrl":"10.1016/j.jhlste.2025.100538","url":null,"abstract":"<div><div>Blended learning is increasingly adopted in higher education, particularly following the demonstrated value during the COVID-19 crisis. We tested an innovative blende learning model in sports science education, termed the “Add-on” model. This latter uses Facebook to share educational media (“Did You Know?” DYK images) with sports science undergraduates asynchronously after classroom-based lessons. In a randomized controlled trial (RCT) design with stratified randomization, an experimental group (EG = 40) was exposed to the “Add-on” model for 23 weeks, while a control group (CG = 40) followed the regular teaching approach. Both the EG and CG took a custom-designed 50-question written test focused on DYK image content before (pretest) and after (posttest) the intervention, with a retention assessment. Significant improvements in test scores were observed in both groups at posttest (<em>p</em> < 0.001), with the EG exhibiting a significantly greater improvement (<em>p</em> < 0.001). At retention test, reductions in scores were less pronounced in the EG compared to the CG at <em>p</em> < 0.001, indicating a superior retention effect in the EG. Simple regression analysis demonstrated a positive correlation between DYK image viewing and score improvement, with each viewed image potentially contributing to approximately 2.83% enhancement in test scores from pre- to posttest. The findings highlight the effectiveness of the “Add-on” model in sports science education and open the door for further exploration and application in other academic disciplines. Universities can collaborate with subject teachers to create and share these cost-effective materials on social media platforms such as Facebook, enhancing knowledge retention in higher education.</div></div>","PeriodicalId":51666,"journal":{"name":"Journal of Hospitality Leisure Sport & Tourism Education","volume":"36 ","pages":"Article 100538"},"PeriodicalIF":4.8,"publicationDate":"2025-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143350429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}