Computers in Human Behavior最新文献

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The buffering of autonomic fear responses is moderated by the characteristics of a virtual character 虚拟角色的特征对自律神经恐惧反应的缓冲作用具有调节作用
IF 9 1区 心理学
Computers in Human Behavior Pub Date : 2025-04-05 DOI: 10.1016/j.chb.2025.108657
Martin Weiß , Philipp Krop , Lukas Treml , Elias Neuser , Mario Botsch , Martin J. Herrmann , Marc Erich Latoschik , Grit Hein
{"title":"The buffering of autonomic fear responses is moderated by the characteristics of a virtual character","authors":"Martin Weiß ,&nbsp;Philipp Krop ,&nbsp;Lukas Treml ,&nbsp;Elias Neuser ,&nbsp;Mario Botsch ,&nbsp;Martin J. Herrmann ,&nbsp;Marc Erich Latoschik ,&nbsp;Grit Hein","doi":"10.1016/j.chb.2025.108657","DOIUrl":"10.1016/j.chb.2025.108657","url":null,"abstract":"<div><div>The presence of a conspecific can mitigate autonomic responses to aversive stimuli, an effect known as social buffering. Nowadays, social interactions are often virtual, yet virtual social buffering effects remain poorly understood. This work presents five studies that systematically test the conditions required for virtual social buffering. We assessed participants’ emotion ratings and skin conductance responses when they were presented with neutral or fear-inducing sounds alone or in the presence of a virtual character with a varying extent of human-like features (virtual female or male person, wooden puppet, point cloud). The characters were presented using the same social framing, i.e., had the same social meaning. Our results show a significant reduction in SCR responses to fear-inducing sounds in the presence of a virtual character, but only if it is embodied as a woman or a wooden puppet. Clarifying the role of the social frame, a control study showed no social buffering effects if the wooden puppet was presented without the social frame. Our results show that the characteristics of a virtual character significantly moderate the social buffering of fear responses. Our findings shed light on the nature of virtual social buffering effects and are relevant for developing virtual applications for clinical and societal interventions.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"168 ","pages":"Article 108657"},"PeriodicalIF":9.0,"publicationDate":"2025-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143815044","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Diamonds are a TikTokers’ best friend: Unwrapping the motivations behind UK gifting on TikTok Live 钻石是TikTok用户最好的朋友:揭开英国人在TikTok Live上送礼物的动机
IF 9 1区 心理学
Computers in Human Behavior Pub Date : 2025-04-05 DOI: 10.1016/j.chb.2025.108664
Lily-Amy Archer , Victoria Broadbridge , Shynar Dyussembayeva
{"title":"Diamonds are a TikTokers’ best friend: Unwrapping the motivations behind UK gifting on TikTok Live","authors":"Lily-Amy Archer ,&nbsp;Victoria Broadbridge ,&nbsp;Shynar Dyussembayeva","doi":"10.1016/j.chb.2025.108664","DOIUrl":"10.1016/j.chb.2025.108664","url":null,"abstract":"<div><div>This study investigates the motivations behind gifting behaviors during TikTok livestreams in the UK. Using a mixed-methods approach, this paper identifies the factors driving gifting on TikTok livestreams through twelve semi-structured interviews and online experiments designed with a 2 × 2 between-subjects framework. The results indicate that acknowledgement from the streamer is a significant positive predictor of viewers' willingness to gift (WTG). Further analysis reveals that the variable ‘gifting elasticity’ is also a significant predictor of WTG, implying that viewers who have pre-purchased coins are more likely to gift. These findings enhance our understanding of the motivations behind gifting in social media livestreams and highlight effective strategies that streamers can use to increase gifting. Additionally, they identify areas for improvement for platform designers. Existing literature in this field predominantly focuses on Asian consumers and social media networks. Therefore, this study is novel as it examines these motivations within the UK context, specifically targeting TikTok as the social media platform.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"168 ","pages":"Article 108664"},"PeriodicalIF":9.0,"publicationDate":"2025-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143820649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ChatGPT-enhanced mobile instant messaging in online learning: Effects on student outcomes and perceptions 在线学习中chatgpt增强的移动即时通讯:对学生成绩和认知的影响
IF 9 1区 心理学
Computers in Human Behavior Pub Date : 2025-04-05 DOI: 10.1016/j.chb.2025.108659
Yueh-Min Huang , Pei-Hua Chen , Hsin-Yu Lee , Frode Eika Sandnes , Ting-Ting Wu
{"title":"ChatGPT-enhanced mobile instant messaging in online learning: Effects on student outcomes and perceptions","authors":"Yueh-Min Huang ,&nbsp;Pei-Hua Chen ,&nbsp;Hsin-Yu Lee ,&nbsp;Frode Eika Sandnes ,&nbsp;Ting-Ting Wu","doi":"10.1016/j.chb.2025.108659","DOIUrl":"10.1016/j.chb.2025.108659","url":null,"abstract":"<div><div>Mobile Instant Messaging is prevalent in online learning discussions but has inherent limitations in fostering higher-order thinking skills and managing information overload. This study investigates the pedagogical integration of ChatGPT within Mobile Instant Messaging platforms to enhance online learning, addressing a gap in artificial intelligence-enhanced educational technologies. In a 16-week randomized controlled trial with 63 graduate students enrolled in an Advanced Digital Learning course, this study examined the efficacy of a ChatGPT-enhanced Mobile Instant Messaging (ChatMIM) on student engagement and higher-order thinking skills development. Participants were randomly assigned to a treatment group (<em>n</em> = 33) using ChatMIM or a control group (<em>n</em> = 30) using traditional Mobile Instant Messaging. A mixed-methods research design incorporated pre- and post-intervention assessments using validated instruments for engagement and higher-order thinking skills, systematic content analysis of discussion logs, and semi-structured interviews grounded in the Technology Acceptance Model. Results showed considerable improvements in the experimental group across behavioral, cognitive, and emotional engagement dimensions. Enhancements were also observed in higher-order thinking skills domains, particularly in critical thinking, problem-solving, and creativity. Qualitative findings indicated favorable perceptions of ChatMIM, with participants reporting enhanced learning performance and strong intentions for future use. This study provides empirical evidence supporting the effectiveness of artificial intelligence-enhanced messaging systems in online learning, specifically in fostering student engagement and higher-order cognitive development. The findings advance understanding of artificial intelligence integration in educational technology through psychological theories of cognitive load and feedback.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"168 ","pages":"Article 108659"},"PeriodicalIF":9.0,"publicationDate":"2025-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143807326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Reconnecting with nature to disconnect from screens: The relationship between nature exposure and problematic short-form video use among adolescents and its underlying mechanisms 与自然重新连接,脱离屏幕:青少年接触自然与有问题的短视频使用之间的关系及其潜在机制
IF 9 1区 心理学
Computers in Human Behavior Pub Date : 2025-04-04 DOI: 10.1016/j.chb.2025.108661
Wenwu Dai , Hongxia Wang , Zhihui Yang , Yuanyuan Gao , Xiuchao Wei
{"title":"Reconnecting with nature to disconnect from screens: The relationship between nature exposure and problematic short-form video use among adolescents and its underlying mechanisms","authors":"Wenwu Dai ,&nbsp;Hongxia Wang ,&nbsp;Zhihui Yang ,&nbsp;Yuanyuan Gao ,&nbsp;Xiuchao Wei","doi":"10.1016/j.chb.2025.108661","DOIUrl":"10.1016/j.chb.2025.108661","url":null,"abstract":"<div><div>The prevention of adolescent problematic short-form video use (PSVU) has increasingly garnered attention. In recent years, researchers have focused on the potential benefits of nature exposure in alleviating problematic substance or behavioral use, given its ability to reduce stress. However, most studies focus on substance addiction, with limited research on digital detox. Additionally, the heterogeneity of different types of nature exposure has been overlooked. Moreover, the longitudinal and within-person impacts of nature exposure on PSVU remain unexplored. To address these gaps, this study used cross-sectional, longitudinal, and weekly-diary designs to explore the relationship between nature exposure and PSVU, along with the mediating roles of positive emotion and interpersonal connection. Specifically, Study 1a (<em>N</em> = 290) used a cross-sectional design, and multiverse-style analysis revealed that, except for the incidental nature exposure, the remaining three types of nature exposure (intentional outdoor, intentional indoor, and indirect) could significantly and negatively predict subjective PSVU. Study 1b (<em>N</em> = 282) employed a longitudinal design, and cross-lagged analysis found that increased intentional outdoor, indoor, and indirect nature exposure at T1 led to decreased PSVU at T2. Study 2 (<em>N</em> = 180) used a seven-week diary study and multilevel mediation analysis to examine whether the relationship between nature exposure and adolescent PSVU was mediated by positive emotion and interpersonal connection. At the within-person level, the results revealed that intentional outdoor nature exposure positively related to interpersonal connection in the same week and one week later, resulting in a reduction in PSVU the next week. The theoretical and practical implications, as well as future directions, were discussed.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"168 ","pages":"Article 108661"},"PeriodicalIF":9.0,"publicationDate":"2025-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143807328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Temporal dynamics in the content of wishes after the expression of suicidal ideation on Twitter: Focusing on changes in retweet content 自杀意念在Twitter上表达后愿望内容的时间动态:关注转发内容的变化
IF 9 1区 心理学
Computers in Human Behavior Pub Date : 2025-04-04 DOI: 10.1016/j.chb.2025.108663
Mayu Mogi , Kei Fuji
{"title":"Temporal dynamics in the content of wishes after the expression of suicidal ideation on Twitter: Focusing on changes in retweet content","authors":"Mayu Mogi ,&nbsp;Kei Fuji","doi":"10.1016/j.chb.2025.108663","DOIUrl":"10.1016/j.chb.2025.108663","url":null,"abstract":"<div><div>Suicide prevention is an urgent issue, and examining the wishes of suicidal individuals is helpful for finding effective suicide prevention strategies. As shown in previous studies, Twitter can be used as a tool to express suicidal ideation, and the content of retweets (RTs), reflects users' interests or empathy. This study explored the wishes of suicidal individuals and the temporal dynamics of their wishes by focusing on how RTs change over time after individuals express suicidal ideation. Twitter data from Japan were collected via the Twitter API. Specifically, tweets containing “#shinitai (I want to die)”, RTs posted within the first hour of these tweets (targets), and RTs posted by users who did not tweet expressions of suicidal ideation (controls) were collected for four weeks. Approximately 60 % of the target RTs were negative, and negative emotional words occurred more frequently than did the control RTs (<em>p</em>s &lt; .001). However, the correspondence analysis and co-occurrence network analysis revealed that frequent words changed over time, with fluctuations between words indicating the wish to die and words reflecting the wish for resolution. The results suggest that although users who tweeted expressions of suicidal ideation were primarily interested in the negative sentiments in others’ tweets, they oscillated between the wish to die and the wish to live. The potential contribution of focusing on RTs for a detailed understanding of temporal dynamics in the wishes of suicidal individuals is discussed.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"168 ","pages":"Article 108663"},"PeriodicalIF":9.0,"publicationDate":"2025-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143807327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Craving and attentional bias in gaming: Comparing esports, casual, and high-risk gamers using eye-tracking 游戏中的渴望和注意力偏差:比较使用眼球追踪的电子竞技、休闲和高风险玩家
IF 9 1区 心理学
Computers in Human Behavior Pub Date : 2025-04-04 DOI: 10.1016/j.chb.2025.108662
Shan-Mei Chang , Dai-Yi Wang , Zheng-Hong Guan
{"title":"Craving and attentional bias in gaming: Comparing esports, casual, and high-risk gamers using eye-tracking","authors":"Shan-Mei Chang ,&nbsp;Dai-Yi Wang ,&nbsp;Zheng-Hong Guan","doi":"10.1016/j.chb.2025.108662","DOIUrl":"10.1016/j.chb.2025.108662","url":null,"abstract":"<div><div>Attentional biases, as measured through eye movements, have been observed in both gaming disorders and substance addictions. However, few studies compare these biases among esports gamers (ESG), high-risk gamers (HRG), and other frequent gamers, despite ESG and HRG both groups dedicating significant time to gaming. This study included 47 male participants aged 15 to 19. Participants were categorized as ESG, casual gamers (CG), or HRG based on their MOBA experience, esports training, and Internet Gaming Disorder (IGD) scores. Each participant completed a dot-probe task with 56 stimulus conditions based on gaming cues, while eye-tracking technology recorded eye movements. The results indicated that HRG spent more total viewing time on stimulus images than ESG and CG. Additionally, HRG had longer first fixation durations and fewer saccade counts than the other two groups. Furthermore, HRG reported higher impulsivity and lower attentional focusing, suggesting a distinct psychological profile. Although ESG did not exhibit the same attentional biases as HRG, their self-reported gaming time was similar. This may be due to gaming being a career commitment for ESG, while for HRG, it serves as an escape from life pressures. Notably, eye-movement measures can identify high-risk tendencies early and uncover differences missed by self-report scales, including saccade count and attentional shifting. Caution is needed when diagnosing gaming disorder solely based on gaming time and self-reports. Future research could use attentional bias tasks as complementary diagnostic tools and further explore higher depression levels in HRG and ESG compared to CG.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"168 ","pages":"Article 108662"},"PeriodicalIF":9.0,"publicationDate":"2025-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143791918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital technology use and well-being in young children: A systematic review and meta-analysis 数字技术的使用与幼儿的幸福感:一项系统回顾和荟萃分析
IF 9 1区 心理学
Computers in Human Behavior Pub Date : 2025-04-01 DOI: 10.1016/j.chb.2025.108660
Jacquelyn Harverson , Louise Paatsch , Jeromy Anglim , Sharon Horwood
{"title":"Digital technology use and well-being in young children: A systematic review and meta-analysis","authors":"Jacquelyn Harverson ,&nbsp;Louise Paatsch ,&nbsp;Jeromy Anglim ,&nbsp;Sharon Horwood","doi":"10.1016/j.chb.2025.108660","DOIUrl":"10.1016/j.chb.2025.108660","url":null,"abstract":"<div><div>As digital technology becomes increasingly integral to young children's lives, understanding its impact on psychosocial well-being is essential for guiding evidence-based recommendations for parents and policymakers. The current study provides a systematic review of the literature and meta-analysis of the relationship between digital technology use and psychosocial well-being in young children aged 4–6 years. A systematic search of eight databases was undertaken for studies published between January 2011 and February 2024. Studies reporting any quantitative measure of children's digital technology use (e.g., screentime, content, context, or specific device use - tablets, smartphones, computers, TV, gaming) and an indicator of psychosocial well-being (affect, behavioral difficulties, social functioning, and parent-child relationship quality) were included. After screening 3,554 records, 51 studies were included in the review (<em>n</em> = 83,862). The meta-analysis showed negative correlations between children's digital technology use and their overall psychosocial well-being (<em>r</em> = −.12, 95 % CI [-.24, −.00]), social functioning (<em>r</em> = −.06, 95 % CI [-.10, −.02]), behavioral functioning (<em>r</em> = −.10, 95 % CI [-.13, −.07]), and parent-child relationship quality (<em>r</em> = −.13, 95 % CI [-.20, −.06]). Of the few studies that measured technology use in ways other than duration (e.g., content, context), findings were mixed. While the negative relationship between amount of digital technology use and psychosocial well-being provides some support for recommendations to limit young children's digital technology use, a range of causal mechanisms should be considered. To understand whether these relationships vary dependent upon contextual factors of children's digital technology use, further research is required.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"168 ","pages":"Article 108660"},"PeriodicalIF":9.0,"publicationDate":"2025-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143799962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
“Positive” or “Threatened”? The impact of the features in generative artificial intelligence on continued behavior 是 "积极 "还是 "威胁"?生成式人工智能的特征对持续行为的影响
IF 9 1区 心理学
Computers in Human Behavior Pub Date : 2025-03-29 DOI: 10.1016/j.chb.2025.108654
Li Zhao , Yun Xu , Sheng-kai Zhou
{"title":"“Positive” or “Threatened”? The impact of the features in generative artificial intelligence on continued behavior","authors":"Li Zhao ,&nbsp;Yun Xu ,&nbsp;Sheng-kai Zhou","doi":"10.1016/j.chb.2025.108654","DOIUrl":"10.1016/j.chb.2025.108654","url":null,"abstract":"<div><div>Artificial intelligence technologies have empowered marketers with advanced tools and insights, fostering unparalleled efficiency and personalization decision-making. To provide marketers with targeted and actionable guidance, this study investigated the behavioral mechanisms underlying the adoption of artificial intelligence-generated content (AIGC) technology. Specifically, it examined the influence of AIGC features (accuracy, competence, anthropomorphism, and interactivity) and the distinct psychological mechanisms of awe on users' behavioral intentions. A mixed-methods approach was employed, combining quantitative data (N = 860) with qualitative research (user reviews). The analysis revealed that the awe experience significantly influences AIGC users' preferences to continue using the technology. Positive awe had a significant positive effect, while threatened awe had a comparatively weaker negative effect. The four features (accuracy, competence, anthropomorphism, and interactivity) of AIGC contribute significantly to its users' continued usage intention. Notably, positive awe induced by competence, anthropomorphism, and interactivity significantly outweighed threatened awe, with the exception of accuracy. The findings reveal that the unique features of AIGC not only evoke users’ perceived awe but also strengthen their intentions to continue using the technology.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"168 ","pages":"Article 108654"},"PeriodicalIF":9.0,"publicationDate":"2025-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143783821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
(Fake) news-finds-me: Interactive social and mobile media uses and incidental news reliance as antecedents of fake news-sharing (假)新闻找我:互动社交和移动媒体的使用以及偶然的新闻依赖是假新闻分享的先决条件
IF 9 1区 心理学
Computers in Human Behavior Pub Date : 2025-03-29 DOI: 10.1016/j.chb.2025.108658
Ian Hawkins , Scott W. Campbell
{"title":"(Fake) news-finds-me: Interactive social and mobile media uses and incidental news reliance as antecedents of fake news-sharing","authors":"Ian Hawkins ,&nbsp;Scott W. Campbell","doi":"10.1016/j.chb.2025.108658","DOIUrl":"10.1016/j.chb.2025.108658","url":null,"abstract":"<div><div>Fake news is a well-recognized problem across most social media platforms and is especially pronounced in far-right networks. This study helps explain fake news-sharing among the far-right with a longitudinal survey of individuals who identify strongly with “Alt-Right” views in the U.S. We assembled theoretical insights on fake news-sharing and social media use for news to hypothesize that reliance on incidental news, in the form of the “news-finds-me” perception, directly increases fake news-sharing, which was supported. We further tested hypotheses about the main and interactive effects of theoretically-informed social and mobile media uses on the news-finds-me perception (directly) and fake news-sharing (indirectly), for a more nuanced understanding of the antecedents. Little is known about how uses of individual social media platforms and different uses of mobile phones are related and interact to shape users’ experiences with incidental news and subsequent sharing behaviors. Our findings demonstrate why it is important to consider how uses of social and mobile media function both independently and interactively to shape how people encounter news. For example, the interaction between Facebook use and mobile phone use for news increased the NFM perception directly and fake news-sharing indirectly, while Facebook use interacted with mobile phone use for political information to yield negative direct and indirect effects. While this integrated approach to studying social and mobile media represents a contribution for scholarship on the NFM perception, we recognize the distinctive characteristics of our sample and also interpret the findings through that lens.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"168 ","pages":"Article 108658"},"PeriodicalIF":9.0,"publicationDate":"2025-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143783908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Towards a conceptual framework for understanding the experiential and perceptual effects of augmented reality advertising 为理解增强现实广告的体验和感知效应建立一个概念框架
IF 9 1区 心理学
Computers in Human Behavior Pub Date : 2025-03-28 DOI: 10.1016/j.chb.2025.108656
Shiyun Tian , Yanyun Wang
{"title":"Towards a conceptual framework for understanding the experiential and perceptual effects of augmented reality advertising","authors":"Shiyun Tian ,&nbsp;Yanyun Wang","doi":"10.1016/j.chb.2025.108656","DOIUrl":"10.1016/j.chb.2025.108656","url":null,"abstract":"<div><div>Grounded in the theory of interactive media effects, this study conceptualizes consumer reactions to augmented reality (AR) advertising through the development of the AR Advertising Effects Framework. It theorizes that AR advertising, driven by its core and common affordances, impacts consumers via a dual-pathway mechanism of action and cue routes. The article further explores how these pathways affect consumer engagement and perception, while accounting for the moderating role of advertising creative strategy elements including advertising content, advertising consuming context, advertising targeting, and product attributes. The article concludes with a discussion on future research directions in AR advertising.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"168 ","pages":"Article 108656"},"PeriodicalIF":9.0,"publicationDate":"2025-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143739252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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