Computers in Human Behavior最新文献

Gosh! It is truly happening to me: Embodying adverse health outcomes through immersive virtual reality to promote perceived risk and healthy behaviors 天啊!这真的发生在我身上：通过沉浸式虚拟现实体现不良健康后果，以促进感知风险和健康行为

IF 9 1区心理学

Computers in Human Behavior Pub Date : 2025-07-08 DOI: 10.1016/j.chb.2025.108749

Dai-Yun Wu , Jih-Hsuan Tammy Lin

{"title":"Gosh! It is truly happening to me: Embodying adverse health outcomes through immersive virtual reality to promote perceived risk and healthy behaviors","authors":"Dai-Yun Wu , Jih-Hsuan Tammy Lin","doi":"10.1016/j.chb.2025.108749","DOIUrl":"10.1016/j.chb.2025.108749","url":null,"abstract":"<div><div>This study investigated the unique affordances of virtual reality technology, distinguishing it from other media formats in facilitating the subjective embodiment of physical sensations and health risk perceptions. Employing a between-subjects experimental design (<em>N</em> = 94), this study compared the impacts of embodying macular degeneration symptoms through virtual reality with those of a personal computer simulation. This investigation aimed to assess how VR-enabled embodied experiences affect risk perception and promote healthy behaviors. The results demonstrated that VR embodiment significantly enhanced perceived susceptibility to macular degeneration, as mediated by the illusion of virtual body ownership. This heightened risk perception led to immediate improvements in participants’ intentions to engage in healthy behaviors and was observed to significantly influence actual health-related behaviors two weeks post-exposure. This study reveals potential underlying mechanisms through which VR embodiment effects manifest, thereby offering new insights into how VR can be harnessed as a potent tool in health communication.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"172 ","pages":"Article 108749"},"PeriodicalIF":9.0,"publicationDate":"2025-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144606157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Time versus timing in social cognition: How concurrent viewer cues and plot-aligned Danmaku affect narrative outcomes on online video platforms 社会认知中的时间与时机：同步的观众线索和情节一致的团戏如何影响在线视频平台上的叙事结果

IF 9 1区心理学

Computers in Human Behavior Pub Date : 2025-07-05 DOI: 10.1016/j.chb.2025.108748

Xinzhi Zhang , Hye Kyung Kim , Shuhua Zhou

{"title":"Time versus timing in social cognition: How concurrent viewer cues and plot-aligned Danmaku affect narrative outcomes on online video platforms","authors":"Xinzhi Zhang , Hye Kyung Kim , Shuhua Zhou","doi":"10.1016/j.chb.2025.108748","DOIUrl":"10.1016/j.chb.2025.108748","url":null,"abstract":"<div><div>This study explores how temporality affects online video consumption and narrative engagement on online video platforms, focusing on two dimensions—time (concurrent viewer cues, which display the number of viewers who have watched or are currently watching a video) and timing (<em>Danmaku</em>, on-screen scrolling comments appearing randomly or at crucial plot points). Within the context of online video-sharing social media, we highlight how these temporal features function as socio-psychological cues that shape human behavior in online settings. Drawing on social presence and narrative engagement theories, we conducted two online experiments (N study 1 = 661; N study 2 = 342), manipulating concurrent viewer cues (simultaneous vs. past viewing) and <em>Danmaku</em> timing (plot-aligned vs. random) in narrative videos. Results indicate that displaying past (versus simultaneous) viewer cues and randomly timed (versus plot-aligned) <em>Danmaku</em> comments boost perceived social presence, subsequently fostering viewer engagement. Our findings demonstrate how specific social cues on online video platforms would impact social cognition, narrative involvement, and digital information processing, providing insight into the psychological effects of computer-mediated communication. Our study contributes to theorizing the role of temporality in online video narratives and its impact on viewers’ information-processing mechanisms in digital storytelling.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"172 ","pages":"Article 108748"},"PeriodicalIF":9.0,"publicationDate":"2025-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144623617","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How dormant ties are reactivated through social media during major life events 在重大生活事件中，休眠的关系是如何通过社交媒体重新激活的

IF 9 1区心理学

Computers in Human Behavior Pub Date : 2025-07-04 DOI: 10.1016/j.chb.2025.108746

Yizhang Zhao , Wei Bai , Tianyu Qiao , Weidong Wang

{"title":"How dormant ties are reactivated through social media during major life events","authors":"Yizhang Zhao , Wei Bai , Tianyu Qiao , Weidong Wang","doi":"10.1016/j.chb.2025.108746","DOIUrl":"10.1016/j.chb.2025.108746","url":null,"abstract":"<div><div>Dormant ties comprise a significant portion of our social networks, carrying latent yet inactive social capital. In the era of social media, reactivating dormant ties becomes more convenient during major life events, offering crucial informational and emotional support in times of uncertainty or emergencies. However, little is known about who is more likely to reactivate dormant ties, which types of networks facilitate such reactivation, and how these ties evolve after trigger events in the digital age. Based on the social media records of a nationally representative sample of a Generation Z cohort in China spanning three whole years, which comprises approximately 2.1 million online posts and interactions, we show large-scale evidence on the reactivation of dormant ties during major life events. Our findings indicate that during life transitions or events such as the COVID-19 pandemic, dormant ties are more likely to be reactivated around central nodes in the network, further enhancing their centrality. However, this polarisation trend is mitigated in networks with higher density, where the reactivation of dormant ties is more evenly distributed. In addition, following trigger events, interactions with reactivated contacts tend to decline but remain active for at least six months on social media. Overall, this study deepens our understanding of how social media facilitates the mobilisation of latent social capital in navigating major life events.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"172 ","pages":"Article 108746"},"PeriodicalIF":9.0,"publicationDate":"2025-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144611923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

“It's not that serious”: Individual and situational factors that influence perceptions of online versus in-person sexual coercion “没那么严重”：个人和情境因素会影响人们对网络和面对面性胁迫的看法

IF 9 1区心理学

Computers in Human Behavior Pub Date : 2025-07-01 DOI: 10.1016/j.chb.2025.108745

Jessie Swanek , Vasileia Karasavva , Lauren Brunet , Roshni Sohail , Adelle Forth

{"title":"“It's not that serious”: Individual and situational factors that influence perceptions of online versus in-person sexual coercion","authors":"Jessie Swanek , Vasileia Karasavva , Lauren Brunet , Roshni Sohail , Adelle Forth","doi":"10.1016/j.chb.2025.108745","DOIUrl":"10.1016/j.chb.2025.108745","url":null,"abstract":"<div><div>The impact of technology-facilitated sexual violence (TFSV) is often minimized, especially when it is compared to in-person sexual violence. This study explored the effect of situational and individual factors on perceptions of a form of TFSV, sexting coercion, online and in-person. Undergraduates (<em>N</em> = 1467, 72 % women) were randomly assigned to one of six conditions and read vignettes that manipulated the relationship (strangers, casually dating, committed relationship) and coercive tactics (threat, hint) used to pressure someone to sext. Overall, participants rated both online and in-person sexting coercion as unacceptable, suggesting most can recognize the inherent lack of consent and potential harm associated with such behaviours. Albeit with small to medium effect sizes, paired samples <em>t</em>-tests found that sexting pressure was viewed as less coercive when it occurred online compared to in-person. A regression showed that gender (women) and tactic (threat) were significant predictors of viewing in-person pressure to sext as more coercive. In contrast, higher Factor 1 psychopathic traits and participants in the hinting tactic condition viewed online pressure to sext as more acceptable, while men were more likely to rate online sexting pressure as acceptable and to perceive that the target had given consent. Education initiatives should consider these factors to counteract the downplaying of online sexual coercion and technology-facilitated sexual violence.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"172 ","pages":"Article 108745"},"PeriodicalIF":9.0,"publicationDate":"2025-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144595511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

More than pixels: Why relationships, not just content, keep users in virtual worlds 不仅仅是像素：为什么关系，而不仅仅是内容，让用户留在虚拟世界

IF 9 1区心理学

Computers in Human Behavior Pub Date : 2025-07-01 DOI: 10.1016/j.chb.2025.108747

Maria Kalyvaki

{"title":"More than pixels: Why relationships, not just content, keep users in virtual worlds","authors":"Maria Kalyvaki","doi":"10.1016/j.chb.2025.108747","DOIUrl":"10.1016/j.chb.2025.108747","url":null,"abstract":"<div><div>Immersive virtual worlds like Second Life enable the formation of deep interpersonal relationships that can rival or exceed those formed offline. This study investigates how social bonds in Second Life (SL) enhance platform retention and engagement, using a mixed-methods approach with qualitative and survey data. Drawing on Social Presence Theory, Parasocial Interaction, and Media Richness Theory, we analyze video narratives and user survey responses to understand why users keep returning to SL. The qualitative findings – structured into thematic categories with supporting quotes – reveal that SL relationships are perceived as authentic, emotionally rich, and supported by a strong sense of presence. Users describe genuine love, friendship, and community support in-world, often blurring the line between virtual and real. Quantitative results from an online survey (N = 188) show that users who form close relationships in SL report high ongoing engagement; 95 % of survey respondents said they “probably” or “definitely” will continue using SL, frequently citing their in-world relationships as a primary reason. Together, the mixed findings suggest that relationships – even more than content – are a key driver of long-term user retention in virtual worlds. We discuss implications for virtual community design and theory, highlighting how social presence, parasocial dynamics, and media richness in SL jointly foster deep bonds and loyalty, offering practical implications for virtual platform designers and broader insights into online social life.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"172 ","pages":"Article 108747"},"PeriodicalIF":9.0,"publicationDate":"2025-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144606158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring approachability in social virtual reality: Scaffolding social translucence 探索社会虚拟现实中的可接近性：脚手架式社会半透明

IF 9 1区心理学

Computers in Human Behavior Pub Date : 2025-06-24 DOI: 10.1016/j.chb.2025.108739

Katharina Burger

引用次数: 0

How do users contribute to YouTube channels’ revenue? An empirical analysis of Korean beauty channels 用户如何为YouTube频道贡献收入？韩国美容频道的实证分析

IF 9 1区心理学

Computers in Human Behavior Pub Date : 2025-06-24 DOI: 10.1016/j.chb.2025.108741

Sewon Eom , Jaeyoung Park , Eugene Choi , Jinho Park , Seongcheol Kim

{"title":"How do users contribute to YouTube channels’ revenue? An empirical analysis of Korean beauty channels","authors":"Sewon Eom , Jaeyoung Park , Eugene Choi , Jinho Park , Seongcheol Kim","doi":"10.1016/j.chb.2025.108741","DOIUrl":"10.1016/j.chb.2025.108741","url":null,"abstract":"<div><div>The platform economy has transformed digital media, making platforms like YouTube central spaces for participation and economic exchange. Unlike conventional media models that focus solely on audience size, YouTube's monetization system relies on user engagement metrics that shape algorithmic visibility, directly impacting revenue generation through advertising and commerce. In this context, users are active agents and co-creators of value, influencing YouTube's success through their interactions. This study explores user agency in beauty-focused YouTube revenue through a four-stage framework: cognitive, affective, conative, and active agency. This study analyzed panel data from 50 beauty channels using fixed-effects regression and examined how engagement metrics—new viewer watch time, returning viewer watch time, subscriber watch time, and likes—affect monthly revenue. The analysis employs fixed-effects regression models to capture both the static and dynamic effects of user engagement. Results show that watch time significantly predicts revenue, with returning viewer watch time (affective agency) as the most significant factor. New viewer (cognitive agency) and subscriber (conative agency) watch time contribute positively but less so, while likes (active agency) showed no statistically significant effect. The findings emphasize fostering affective agency by engaging returning viewers while balancing all engagement stages. These insights offer actionable strategies for creators and platforms to optimize revenue in the competitive digital content landscape.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"172 ","pages":"Article 108741"},"PeriodicalIF":9.0,"publicationDate":"2025-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144501854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Does non-humanlike avatar more attractive? The impacts of avatar types on metaverse satisfaction and participation 非人类的化身更有吸引力吗？虚拟化身类型对虚拟世界满意度和参与度的影响

IF 9 1区心理学

Computers in Human Behavior Pub Date : 2025-06-24 DOI: 10.1016/j.chb.2025.108740

Kang Lin, Shuiqing Yang, Daoyou Wu, Yu Guo

{"title":"Does non-humanlike avatar more attractive? The impacts of avatar types on metaverse satisfaction and participation","authors":"Kang Lin, Shuiqing Yang, Daoyou Wu, Yu Guo","doi":"10.1016/j.chb.2025.108740","DOIUrl":"10.1016/j.chb.2025.108740","url":null,"abstract":"<div><div>The emerging Metaverse allows users to select different types of avatars for social interactions. The mechanism of how the avatar types including humanlike and non-humanlike avatars may influence user behaviour with in metaverse is still unknown. Based on the Proteus effect framework, this research examines the underlying mechanisms through which avatar types influences metaverse satisfaction and participation within the metaverse. A research model was developed and empirical tested using a mixed-methods approach. The results revealed that avatar types have a positive impact on user identification, which subsequently enhances both metaverse satisfaction and participation. No significant relationship was found between avatar types and social psychological distance. However, social psychological distance was found to significantly influence both metaverse satisfaction and participation. Furthermore, user identification and social psychological distance jointly mediate the impacts of avatar types on metaverse outcomes. Notably, the mediation effect was stronger in work-related settings. The current research offers both practical and theoretical implications.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"172 ","pages":"Article 108740"},"PeriodicalIF":9.0,"publicationDate":"2025-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144523500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Explaining the use of AI chatbots as context alignment: Motivations behind the use of AI chatbots across contexts and culture 将AI聊天机器人的使用解释为上下文对齐：跨上下文和文化使用AI聊天机器人背后的动机

IF 9 1区心理学

Computers in Human Behavior Pub Date : 2025-06-24 DOI: 10.1016/j.chb.2025.108738

Sebastian Scherr , Bolin Cao , Li Crystal Jiang , Tetsuro Kobayashi

{"title":"Explaining the use of AI chatbots as context alignment: Motivations behind the use of AI chatbots across contexts and culture","authors":"Sebastian Scherr , Bolin Cao , Li Crystal Jiang , Tetsuro Kobayashi","doi":"10.1016/j.chb.2025.108738","DOIUrl":"10.1016/j.chb.2025.108738","url":null,"abstract":"<div><div>Drawing from the affordances concept in communication and the advertising research principle of context alignment, this study develops a typology of affordances associated with AI chatbot use across diverse contexts and cultures. We argue that the congruence between perceived affordances and the context of use significantly shapes users’ expectations and engagement with AI chatbots. As a first step, we developed a comprehensive set of AI chatbot affordances. Subsequently, we investigated the predictive value of these affordances for chatbot use across five different contexts, including at home, at work, in public spaces, during commuting, and at school. In a total sample of <em>N</em> = 5096 AI chatbot users from mainland China, Germany, Hong Kong, Japan, and the United States, parallel analysis identified seven general (<em>private social presence</em>, <em>accessibility</em>, <em>persistence</em>, <em>anonymity</em>, <em>bandwidth</em>, <em>editability</em>, and <em>conversation control</em>) and five specific affordances (<em>writing assistance</em>, <em>emotional assistance</em>, <em>coding assistance</em>, <em>personal assistance, translation assistance</em>) for the use of AI chatbots. These affordances consistently predicted context-specific AI chatbot use across cultural boundaries.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"172 ","pages":"Article 108738"},"PeriodicalIF":9.0,"publicationDate":"2025-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144657092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Does algorithmic recommendation complement or substitute advertising and influencers? Consumer attitudes toward recommendation information and the formation of purchase intentions 算法推荐是补充还是替代广告和网红？消费者对推荐信息的态度与购买意向的形成

IF 9 1区心理学

Computers in Human Behavior Pub Date : 2025-06-23 DOI: 10.1016/j.chb.2025.108735

Tetsuya Aoki , Ayako Matsui

{"title":"Does algorithmic recommendation complement or substitute advertising and influencers? Consumer attitudes toward recommendation information and the formation of purchase intentions","authors":"Tetsuya Aoki , Ayako Matsui","doi":"10.1016/j.chb.2025.108735","DOIUrl":"10.1016/j.chb.2025.108735","url":null,"abstract":"<div><div>This study analyzes how consumers’ attitudes toward messages and their purchase intentions for recommended products vary depending on the source of the message—companies, influencers, or algorithms. With increasing consumer awareness of stealth marketing and the growing prevalence of algorithm-driven content that utilizes personal consumer data on platforms, examining whether the influence of different sources has shifted is theoretically and practically important. The study employed a 3 × 2 × 2 factorial design with 1600 participants who were exposed to social media posts that varied in terms of information source, product type, and brand awareness.</div></div><div><h3>Results</h3><div>showed that company-generated messages were perceived as more trustworthy than those from influencers. Moreover, the purchase intention for products recommended by companies was greater than that for products recommended by influencers. Although algorithm-generated messages were not significantly more trusted than those from influencers, they still increased purchase intentions for recommended products. Hence, regardless of the perceived trustworthiness of algorithmic messages, the fact that recommendations came from an algorithm led to an increase in purchase intention.</div><div>These findings imply that algorithms are not necessarily perceived as expert sources providing valuable information to complement human experts, but their presence alone is highly valued by consumers. Hence, they show potential to replace influencers.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"172 ","pages":"Article 108735"},"PeriodicalIF":9.0,"publicationDate":"2025-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144510671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0