Tourism ManagementPub Date : 2025-03-18DOI: 10.1016/j.tourman.2025.105168
Hyunsang Son , Young Eun Park
{"title":"Understanding travel influencers’ video on instagram: A transfer learning approach","authors":"Hyunsang Son , Young Eun Park","doi":"10.1016/j.tourman.2025.105168","DOIUrl":"10.1016/j.tourman.2025.105168","url":null,"abstract":"<div><div>This study employs a transfer learning technique for video analytics, collecting and analyzing all Instagram video postings (n = 3981) from the top 40 influencer lists and proposing a novel approach for automated video analytics. A structural approach was performed to estimate the effects of 15 video-related features on consumer engagement. We find that video length, speech sentiment, smiling, saturation, and contrast of brightness are negatively associated with consumer engagement, whereas emotions (surprise, happiness, neutral, anger, sadness, fear), product size, and brightness are positively associated with user engagement.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105168"},"PeriodicalIF":10.9,"publicationDate":"2025-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143643268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-03-17DOI: 10.1016/j.tourman.2025.105181
Yong Qin , Chaoguang Luo , Eric W.T. Ngai
{"title":"Deconstructing customer satisfaction recipes: A dynamic configurational framework leveraging the power of online reviews in tourism contexts","authors":"Yong Qin , Chaoguang Luo , Eric W.T. Ngai","doi":"10.1016/j.tourman.2025.105181","DOIUrl":"10.1016/j.tourman.2025.105181","url":null,"abstract":"<div><div>The complex relationship between product or service attribute performance and customer satisfaction in online review environments has been widely discussed. However, attribute configuration for enhancing customer satisfaction under holistic thinking, particularly considering temporal interactions among attributes, remains underexplored. To address this gap, this study develops a dynamic configurational framework based on complexity and three-factor theories to deconstruct attribute recipes and their temporal evolution for improving customer satisfaction in tourism contexts. By extracting key service attributes and affects directly from tourist reviews, it identifies patterns that consistently achieve high satisfaction over time. This is the first study to integrate online review mining with panel fuzzy-set qualitative comparative analysis from a customer experience perspective. Findings reveal the existence of multiple equivalent causal pathways, with distinct satisfaction pathways for different tourist segments. Practically, normative causal recipes assist policymakers in optimizing tourism resource allocation and providing strategic insights to dynamically respond to tourist demands.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105181"},"PeriodicalIF":10.9,"publicationDate":"2025-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143641037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-03-15DOI: 10.1016/j.tourman.2025.105187
Huihui Zhang , Zheng Xiang , Florian J. Zach
{"title":"Generative AI vs. humans in online hotel review management: A Task-Technology Fit perspective","authors":"Huihui Zhang , Zheng Xiang , Florian J. Zach","doi":"10.1016/j.tourman.2025.105187","DOIUrl":"10.1016/j.tourman.2025.105187","url":null,"abstract":"<div><div>Despite Generative AI's ability to produce human-like content, its effectiveness as references for human responses, particularly in online review management, remains unclear. To address this question, this study explores if human responses resembling AI patterns are associated with enhanced customer perceptions. To provide deeper insights, we examined how this relationship shifts under varying technological and task conditions, guided by the Task-Technology Fit theory. In the empirical analysis, we automated responses to 32,129 online reviews using GPT, calculated the similarity between existing managerial responses and AI-generated content, and tested the relationship between human-AI similarity and the perceived helpfulness of review-response pairs. The findings reveal benefits of resembling AI with high model temperatures, particularly for positive reviews, while identifying negative outcomes under lower temperatures. This study enriches our understanding of an emerging technology that could have a huge impact on the industry and provides insights for practitioners to refine AI adoption strategies.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105187"},"PeriodicalIF":10.9,"publicationDate":"2025-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143628213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-03-13DOI: 10.1016/j.tourman.2025.105183
Andy Lee , Chung Hun Lee , Dong Bae Lee
{"title":"Exploring the cultural influence on tourists’ color perceptions: A study of tourist photography","authors":"Andy Lee , Chung Hun Lee , Dong Bae Lee","doi":"10.1016/j.tourman.2025.105183","DOIUrl":"10.1016/j.tourman.2025.105183","url":null,"abstract":"<div><div>The Stimulus-Organism-Response (S-O-R) model suggests the possibility of preferred color schemes attracting tourists to a destination, while the Ecological Valence Theory posits variations in such preferred colors and interpretations across cultures. This study investigates these positions by analyzing colors in tourist photographs of Gyeongbokgung Palace from six countries, operationalizing cultural differences among countries using Hofstede's cultural dimensions. Employing a quantitative approach to prioritize color appearances and a manifest content analysis to uncover perceptions linked to colors, this study found significant disparities in color-related perceptions, even among culturally similar nations. Despite a common color set emerging across different cultures, darker tones are associated with cultures characterized by high power distance, collectivism, masculinity, and uncertainty avoidance. These findings provide valuable insights for destination marketers and cultural tourism researchers by linking Hofstede's dimensions to color preferences, enhancing the connection between cultural traits and the S-O-R model.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105183"},"PeriodicalIF":10.9,"publicationDate":"2025-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143610961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-03-12DOI: 10.1016/j.tourman.2025.105186
Haoying Zhong , Yongguang Zou , Fei Hao , Yu Fang , Wailing Ng
{"title":"Shaping safety: Effective signage for tourist attractions","authors":"Haoying Zhong , Yongguang Zou , Fei Hao , Yu Fang , Wailing Ng","doi":"10.1016/j.tourman.2025.105186","DOIUrl":"10.1016/j.tourman.2025.105186","url":null,"abstract":"<div><div>This study explores the matching effect between safety sign shapes (circular vs. angular) and safety persuasive appeals (warm vs. competent) on tourists' safety behavior. Three scenario-based and two field-based experiments were conducted to collect data on tourists' responses to different combinations of sign shapes and appeals. Findings indicate that matching circular signs with warm appeals and angular signs with competent appeals enhances tourists' risk aversion and safety behavior. The results contribute to the extension of the social information processing theory in explaining the matching effect of visual and textual cues on safety behavior, adding to the literature on safety signage design. Managerial implications suggest that destination managers can improve tourists’ safety behavior by aligning safety sign shapes with appropriate persuasive appeals, thereby enhancing destination safety.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105186"},"PeriodicalIF":10.9,"publicationDate":"2025-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143601037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-03-12DOI: 10.1016/j.tourman.2025.105184
Ada Lo , Zuwen Huang , Dimitrios Buhalis , Nicholas Thomas , Justin Matthew Pang
{"title":"Mapping the landscape of employer value propositions in Asian hotels through online job postings analysis","authors":"Ada Lo , Zuwen Huang , Dimitrios Buhalis , Nicholas Thomas , Justin Matthew Pang","doi":"10.1016/j.tourman.2025.105184","DOIUrl":"10.1016/j.tourman.2025.105184","url":null,"abstract":"<div><div>This study explores how Asian hotels leverage job postings, an often-overlooked branding channel, to communicate Employer Value Propositions (EVPs) as an employer branding tactic. Analyzing 4603 job postings from <em>Indeed</em>, a prominent job search website, the research categorizes EVPs into Economic, Functional, and Psychological types (E−, F-, P-EVPs) and reveals their frequency of communication across five key Asian cities. The findings indicate that approximately three-quarters of job postings convey at least one type of EVP, with F-EVPs and P-EVPs being more prevalent than E-EVPs. Chain hotels demonstrate a higher frequency of EVP communication compared to independent hotels, with no discernible differences between non-managerial and managerial positions. These findings offer valuable resources for hotels to assess their EVP strategies through benchmarking and identifying areas for improvement. It also pioneers the application of signaling theory to job advertisements, contributing to the theoretical fields of employer branding, talent management, and recruitment research.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105184"},"PeriodicalIF":10.9,"publicationDate":"2025-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143601038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-03-12DOI: 10.1016/j.tourman.2025.105178
Fumei Guo , Mimi Li , Guyang Lin , Dongjie Zhang
{"title":"Virtual reality tourism as a therapeutic tool: Assessing the well-being benefits of repeated restorative environment exposures for individuals with GAD","authors":"Fumei Guo , Mimi Li , Guyang Lin , Dongjie Zhang","doi":"10.1016/j.tourman.2025.105178","DOIUrl":"10.1016/j.tourman.2025.105178","url":null,"abstract":"<div><div>Generalized anxiety disorder (GAD) is prevalent worldwide. Virtual reality (VR) tourism is a promising public health intervention: studies have demonstrated benefits from short-term exposure to virtual restorative environments. Nevertheless, empirical evidence is needed to substantiate the cognitive advantages of VR tourism interventions for people with GAD. This study employed mixed methods to investigate the effects of repeated VR exposure to natural and urban environments in this group. Quantitative data, including psychological, physiological, and cognitive measures, were collected through pre- and post-test experiments. Qualitative data were obtained through participant interviews to capture subjective experiences. Findings confirmed that both VR natural and urban destinations can provide restorative experiences. However, negative emotion reduction and executive attention improvements corresponded to repeated exposure to nature rather than to urban destinations. These results indicate that VR nature-based tourism can be useful for the GAD population.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105178"},"PeriodicalIF":10.9,"publicationDate":"2025-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143610962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-03-10DOI: 10.1016/j.tourman.2025.105166
Dan Huang , Kevin Kam Fung So , Jiahui Huang , Songshan (Sam) Huang
{"title":"Exploringthe attractiveness of digital human influencers in destination marketing: The Allure of two-path meaning transfer","authors":"Dan Huang , Kevin Kam Fung So , Jiahui Huang , Songshan (Sam) Huang","doi":"10.1016/j.tourman.2025.105166","DOIUrl":"10.1016/j.tourman.2025.105166","url":null,"abstract":"<div><div>Digital humans are new players in destination marketing; however, little is known about their marketing effectiveness. This research investigates digital human influencers' attractiveness and their roles in destination marketing. Drawing upon meaning transfer theory and dual process theory, we developed a two-path meaning transfer model integrating both affective and cognitive pathways. A mixed-methods design, including qualitative interviews and four quantitative studies, was applied to identify and validate the attractiveness dimensions and test their effects. We identified six dimensions of digital human influencer attractiveness (<em>expressiveness</em>, <em>physical attractiveness</em>, <em>anthropomorphism</em>, <em>interactivity</em>, <em>trendiness</em>, and <em>cultural attractiveness</em>), which shape marketing effectiveness through the two pathways’ sequential mediation. Additionally, the cognitive route of meaning transfer was moderated by the influencer–destination congruence. This research contributes to the literature by integrating distinct paths to elucidate the mechanisms of digital human influencer endorsement. Our findings also provide insightful managerial implications for better utilizing digital human influencers in tourism marketing.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105166"},"PeriodicalIF":10.9,"publicationDate":"2025-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143591588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-03-10DOI: 10.1016/j.tourman.2025.105180
Huimin Song , Jinliu Chen , Pengcheng Li
{"title":"Decoding the cultural heritage tourism landscape and visitor crowding behavior from the multidimensional embodied perspective: Insights from Chinese classical gardens","authors":"Huimin Song , Jinliu Chen , Pengcheng Li","doi":"10.1016/j.tourman.2025.105180","DOIUrl":"10.1016/j.tourman.2025.105180","url":null,"abstract":"<div><div>This study integrates mobile sensing technologies into a \"space-perception-behavior\" framework, grounded in multidimensional embodied cognition, to evaluate the spatial quality of cultural heritage tourism in classical Suzhou gardens, China. \"Space\" level, machine learning technology is employed for the image semantic segmentation of panoramic images to measure spatial elements. \"Perception\" level, text semantic segmentation analysis of various perceptions of the physical environment using social media data is conducted with SnowNLP. \"Behavior\" level, spatial density analysis of visitors' onsite crowd aggregation characteristics is conducted with panoramic images and online check-in data. The results reveal that the sky view index and window-to-wall ratios, along with physical microclimatic environmental factors such as temperature and humidity, significantly influence the visitors’ crowding behavior. This research contributes to developing a synergistic system to evaluate embodied cognition and spatial quality, clarifies their mutual influencing mechanisms, and provides theoretical and practical guidance for sustainable heritage tourism development.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105180"},"PeriodicalIF":10.9,"publicationDate":"2025-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143579993","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-03-04DOI: 10.1016/j.tourman.2025.105169
Manuel Alector Ribeiro , Issahaku Adam , Albert Nsom Kimbu , Frederick Dayour , Ogechi Adeola , Tembi M. Tichaawa
{"title":"Resilience in uncertainty: The impact of coping strategies on tourism entrepreneurs’ subjective well-being in sub-Saharan Africa","authors":"Manuel Alector Ribeiro , Issahaku Adam , Albert Nsom Kimbu , Frederick Dayour , Ogechi Adeola , Tembi M. Tichaawa","doi":"10.1016/j.tourman.2025.105169","DOIUrl":"10.1016/j.tourman.2025.105169","url":null,"abstract":"<div><div>This study examines how tourism entrepreneurs of Micro, Small, and Medium enterprises in sub-Saharan Africa (SAA) coped with environmental uncertainties during COVID-19 and the impact on their resilience and subjective well-being (SWB). Using a mixed-methods approach, we combined quantitative survey data from 844 participants and 23 in-depth qualitative interviews in Ghana and Nigeria. Findings reveal that environmental uncertainty triggers problem-focused coping, which significantly enhances resilience and SWB. Conversely, emotion-focused coping shows no significant relationship with uncertainty, indicating a unique response pattern in these contexts. Entrepreneurial team efficacy plays a crucial moderating role in the relationship between coping strategies, resilience, and SWB. While COVID-19 served as the primary context, the findings offer a broader perspective on how entrepreneurs navigate diverse environmental uncertainties in volatile, resource-scarce environments. These findings contribute to a contextualised understanding of entrepreneurial behaviour in <span>SSA</span> and provide practical implications for enhancing entrepreneur support systems in turbulent times.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105169"},"PeriodicalIF":10.9,"publicationDate":"2025-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143535288","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}