Tourism ManagementPub Date : 2025-06-19DOI: 10.1016/j.tourman.2025.105245
Xiaoxi Yu, Mingming Cheng
{"title":"Multimodality in tourism and hospitality: A critical and narrative review","authors":"Xiaoxi Yu, Mingming Cheng","doi":"10.1016/j.tourman.2025.105245","DOIUrl":"10.1016/j.tourman.2025.105245","url":null,"abstract":"<div><div>Although multimodal data offers valuable insights for tourism and hospitality research and practice, it also poses significant theoretical and methodological challenges. Through a narrative and critical literature review, this research develops the multimodal data analytics methodological framework as a novel guiding principle to theoretically engage with multimodal data. The research identifies a number of critical issues to consider when approaching multimodal data, particularly multimodal fusion and analytical validity. It also highlights how multimodal data can be used to test, extend and develop theories in tourism, providing a roadmap for future research in pushing the boundaries of multimodal data in tourism and hospitality.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"111 ","pages":"Article 105245"},"PeriodicalIF":10.9,"publicationDate":"2025-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144312855","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-06-18DOI: 10.1016/j.tourman.2025.105223
Shigui Ma , Ran Gu , Sai Liang , Yang Yang
{"title":"Agent or merchant? Unpacking hotel-OTA selling formats with differential games","authors":"Shigui Ma , Ran Gu , Sai Liang , Yang Yang","doi":"10.1016/j.tourman.2025.105223","DOIUrl":"10.1016/j.tourman.2025.105223","url":null,"abstract":"<div><div>This study examines the interplay of power structures and selling formats in hotel-OTA partnerships using a differential game approach. We analyze optimal decision-making across four distinct scenarios, each defined by different combinations of selling formats and power dynamics. Our models derive equilibrium solutions, highlighting the effects on pricing, quality management effort, digital technology investment, consumer demand, room quality, and overall profitability. Numerical analysis validates these insights, offering practical managerial implications. Results show that hotels favor agency selling formats when consumers are price-sensitive, while OTAs prefer merchant formats. A stronger power position leads to higher profitability, while rising consumer expectations for room quality drives hotels to invest more in quality improvements. These insights offer actionable guidance for enhancing strategic decision-making and optimizing profits in a competitive market.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"111 ","pages":"Article 105223"},"PeriodicalIF":10.9,"publicationDate":"2025-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144306763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-06-18DOI: 10.1016/j.tourman.2025.105246
Jinwei Wang , Zhihua Zhou , Jianrong Ren , Lei Liu , Alastair M. Morrison
{"title":"From failure to forgiveness: Robots’ proactive role in the tourism industry","authors":"Jinwei Wang , Zhihua Zhou , Jianrong Ren , Lei Liu , Alastair M. Morrison","doi":"10.1016/j.tourman.2025.105246","DOIUrl":"10.1016/j.tourman.2025.105246","url":null,"abstract":"<div><div>In the era of artificial intelligence (AI), robots are extensively employed in modern service industries to optimize customer experience, yet service failures remain inevitable. Drawing on social exchange theory, this paper developed a model to examine the impact of robot service recovery methods on tourist forgiveness and systematically validated its hypotheses across four studies. The results showed that proactive recovery by robots elicited higher levels of forgiveness than reactive recovery, mediated sequentially by perceived effort and perceived sincerity. Sense of power moderates the relationship between service recovery methods and forgiveness. The paper contributes to the literature on robot service recovery by identifying proactive recovery as an effective strategy and offers practical recommendations for robot manufacturers to improve human–robot interaction design and for tourism managers to optimize service recovery strategies.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"111 ","pages":"Article 105246"},"PeriodicalIF":10.9,"publicationDate":"2025-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144312856","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Survival of the fittest: Standardization by professional short-term rental hosts under severe uncertainty","authors":"Huihui Zhang , Simone Bianco , Florian J. Zach , Zheng Xiang","doi":"10.1016/j.tourman.2025.105249","DOIUrl":"10.1016/j.tourman.2025.105249","url":null,"abstract":"<div><div>Severe uncertainty, such as the COVID-19 pandemic, forces organizations to adapt quickly to survive in the marketplace. This study examines how professional short-term rental hosts enhance unit resilience under market disruptions through standardization, and how this effect is moderated by business size. A survival analysis is conducted using 155,132 observations of Airbnb units operated by professional hosts in Hong Kong between April 2018 and March 2023. Results reveal positive effects of standardization, and the benefits are more pronounced for larger businesses. The findings further identify that the positive effects of standardization become stronger and less reliant on business size during COVID. In contrast, under market growth, the alignment between standardization and business size is more important, where functional standardization benefits larger businesses but may harm smaller ones. This research enriches tourism literature by emphasizing the strategic lens of professionalization. The findings also provide insights for practitioners, platform managers, and policymakers.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"111 ","pages":"Article 105249"},"PeriodicalIF":10.9,"publicationDate":"2025-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144297333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-06-16DOI: 10.1016/j.tourman.2025.105244
Badawy S.Y. Sayed , Abdallah M. Elshaer , Ahmed Mohamed Elbaz
{"title":"Strategizing CSR for sustainable competitiveness: Exploring the interactive roles of environmental dynamism and dynamic capabilities in Egypt's hotel industry","authors":"Badawy S.Y. Sayed , Abdallah M. Elshaer , Ahmed Mohamed Elbaz","doi":"10.1016/j.tourman.2025.105244","DOIUrl":"10.1016/j.tourman.2025.105244","url":null,"abstract":"<div><div>This study investigates how strategic corporate social responsibility (CSR) contributes to sustainable competitiveness, extending the CSR literature beyond the traditional focus on financial performance. Building on stakeholder, resource-based, and dynamic capability theories, we develop and test a model that examines the mechanisms (i.e., strategic resources and corporate social innovation) and conditions (i.e., environmental dynamism and dynamic capabilities) through which strategic CSR drives sustainable competitiveness. Using a longitudinal dataset collected from 340 hotel managers, our findings reveal that strategic CSR enhances sustainable competitiveness via strategic resources and corporate social innovation. Interestingly, while environmental dynamism weakens the strategic resource-sustainable competitiveness link, it strengthens the effect of social innovation on sustainable competitiveness. Further, in conditions of high environmental dynamism, strong dynamic capabilities amplify the impact of strategic resources on sustainable competitiveness. These insights deepen the theoretical understanding of CSR and offer actionable guidance for organizations aiming to leverage strategic CSR for sustainable competitiveness.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"111 ","pages":"Article 105244"},"PeriodicalIF":10.9,"publicationDate":"2025-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144291186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-06-16DOI: 10.1016/j.tourman.2025.105240
Yelim (Erin) Kim, Juan Luis Nicolau
{"title":"Deploying popular culture for international expansion: Effect of operational strategies on hotel firms’ performance","authors":"Yelim (Erin) Kim, Juan Luis Nicolau","doi":"10.1016/j.tourman.2025.105240","DOIUrl":"10.1016/j.tourman.2025.105240","url":null,"abstract":"<div><div>The global hospitality industry is increasingly linked with popular culture, yet its financial impact on hotel firms remains underexplored. This study examines how culturally symbolic events influence the market value of foreign hotel companies operating in the origin country of such culture. Drawing on associative memory theory, congruence theory, strategic flexibility theory, and dynamic capabilities theory, we analyze the effect of major South Korean cultural events on the market value of U.S. hotel companies operating in the South Korea. We find that popular culture events significantly boost hotel market value. Furthermore, franchised hotels outperform managed ones, suggesting that operational flexibility enhances responsiveness to cultural trends. These findings offer the first empirical evidence linking popular culture to foreign hotel firm performance and highlight the strategic importance of adaptable organizational models. The study contributes a novel cross-disciplinary framework and provides managerial insights for optimizing international expansion in culturally dynamic markets.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"111 ","pages":"Article 105240"},"PeriodicalIF":10.9,"publicationDate":"2025-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144291187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-06-14DOI: 10.1016/j.tourman.2025.105247
Chunyu Jiang, Kun Zhang, Yuan Zhi, Yujie Zeng
{"title":"Feel the thrill: Exploring how sensory experiences drive positive emotions on themed tours","authors":"Chunyu Jiang, Kun Zhang, Yuan Zhi, Yujie Zeng","doi":"10.1016/j.tourman.2025.105247","DOIUrl":"10.1016/j.tourman.2025.105247","url":null,"abstract":"<div><div>To quantify the influence of sensory experiences on tourists’ positive emotions across three types of themed tours in London, this study analyzed 182,659 reviews of sightseeing, experiential, and cultural tours. Using an enhanced sensory lexicon and emotion measurement tools, the impact was examined from three perspectives: “Overall Effects,” “Themed Tour Differences,” and “Sensory Element Ranking.” The findings reveal that (1) visual, auditory, and gustatory elements enhance tourists' positive emotions, each contributing with nearly equal importance; (2) each type of tour demonstrates distinct sensory characteristics, specifically “Sightseeing Tours - Visual Dominance,” “Experiential Tours - Auditory Dominance,” and “Cultural Tours - Gustatory Dominance”; (3) these distinctions are further underscored by differences in the rankings of six specific sensory elements. These findings enhance the understanding of specific sensory modalities' roles in shaping emotional responses within themed tourism contexts and offer practical guidance for designing multisensory experiences that align with tourists' emotional expectations.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"111 ","pages":"Article 105247"},"PeriodicalIF":10.9,"publicationDate":"2025-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144279488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-06-13DOI: 10.1016/j.tourman.2025.105234
Jeong Hyun Kim , Jungkeun Kim , Seongseop (Sam) Kim , Brian King
{"title":"Trade-offs when traveling to slow city or mega city destinations: Competitive mechanisms and perceptual dynamics","authors":"Jeong Hyun Kim , Jungkeun Kim , Seongseop (Sam) Kim , Brian King","doi":"10.1016/j.tourman.2025.105234","DOIUrl":"10.1016/j.tourman.2025.105234","url":null,"abstract":"<div><div>This research investigates the perceptual mechanisms behind the destination preferences of travelers and the competitive dynamics between slow and mega cities respectively. Drawing on accessibility-diagnosticity theory and on the so-called “top dog effect”, the study examines how decisions to visit types of city destinations are shaped by exposure and comparison. Four studies were undertaken to explore preference asymmetries, competitive mechanisms, and the moderating role of individual traits. It was found that the way slow cities are perceived is significantly influenced by comparison with mega cities and with advertising strategies, which reveal both opportunities and vulnerabilities for target marketing and segmentation. The results provide helpful inputs for destination marketers when embarking on promotion and marketing strategies and product development.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"111 ","pages":"Article 105234"},"PeriodicalIF":10.9,"publicationDate":"2025-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144272022","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-06-12DOI: 10.1016/j.tourman.2025.105236
Xiaoying Jiao, Jason Li Chen, Gang Li, Tongxiang Liu
{"title":"From tourism demand to destination competitiveness: A spatial spillover perspective","authors":"Xiaoying Jiao, Jason Li Chen, Gang Li, Tongxiang Liu","doi":"10.1016/j.tourman.2025.105236","DOIUrl":"10.1016/j.tourman.2025.105236","url":null,"abstract":"<div><div>In light of the spatial interdependence between neighbouring destinations in terms of their international tourism demand and the importance of spillovers to destination competitiveness, this study aims to introduce a novel conceptualisation of relative destination competitiveness that moves beyond the traditional isolated approach by explicitly considering the dynamic interplay between competing and complementary destinations and the unique characteristics of each source market. The conceptualisation is operationalised through an advanced spatiotemporal econometric framework with a broader definition of spillovers extracted from each demand system to gauge destination competitiveness relative to both source markets and other destinations in the system. Global and local estimations are performed to extract the destination-level net spillover effects of tourism demand and price, serving as indicators of relative competitiveness. This framework is applied to empirically assess the competitiveness of Asian destinations across various source markets, offering valuable insights into both destination competitiveness and tourism demand.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"111 ","pages":"Article 105236"},"PeriodicalIF":10.9,"publicationDate":"2025-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144272021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-06-12DOI: 10.1016/j.tourman.2025.105239
Jun Wen , Danni Zheng , Fangli Hu , Ian Phau , Metin Kozak , Haifeng Hou , Wei Wang
{"title":"Calling for cross-disciplinary research on tourists with mental disorders: A neglected population requiring more scholarly attention","authors":"Jun Wen , Danni Zheng , Fangli Hu , Ian Phau , Metin Kozak , Haifeng Hou , Wei Wang","doi":"10.1016/j.tourman.2025.105239","DOIUrl":"10.1016/j.tourman.2025.105239","url":null,"abstract":"","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"111 ","pages":"Article 105239"},"PeriodicalIF":10.9,"publicationDate":"2025-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144261599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}