{"title":"Cross-border tourism in North America: A hybrid deep learning framework with macroeconomic indicators","authors":"Debojyoti Seth, Atul Sheel, Irem Onder, Muzaffer Uysal","doi":"10.1016/j.tourman.2025.105320","DOIUrl":"https://doi.org/10.1016/j.tourman.2025.105320","url":null,"abstract":"This study proposes a hybrid predictive framework designed to forecast border tourism flows among the United States, Canada, and Mexico. Combining Fuzzy Markov Chains, Hidden Markov Models, and attention-based deep learning architectures (RNNs, GRUs, and CNNs), the model captures the complex and dynamic interplay between exchange rate volatility and broader macroeconomic conditions over forty years. Results show that tourist behavior is shaped by both current economic indicators and long-term economic memory, with attention mechanisms offering interpretable insights into spending and arrival trends. The SUOS model outperforms traditional forecasting approaches, demonstrating superior accuracy and scalability. Its interpretability also enables stakeholders to understand which economic factors drive tourism demand, supporting practical applications such as seasonal planning, marketing timing, and policy formulation. By bridging macroeconomic modeling with advanced AI, this research offers a robust and adaptive tool for anticipating tourism shifts in an increasingly uncertain global economy.","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"651 1","pages":"105320"},"PeriodicalIF":12.7,"publicationDate":"2025-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145242018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-10-03DOI: 10.1016/j.tourman.2025.105314
Apostolos Ampountolas, Yunmei (Mabel) Bai
{"title":"Optimizing hotel demand forecasting through ensemble models: A Modern Portfolio Theory approach","authors":"Apostolos Ampountolas, Yunmei (Mabel) Bai","doi":"10.1016/j.tourman.2025.105314","DOIUrl":"10.1016/j.tourman.2025.105314","url":null,"abstract":"<div><div>This study introduces Modern Portfolio Theory (MPT) as a unified framework for combining tourism-demand forecasts. By leveraging the complementarity of time-series models, machine-learning regressions, and deep-learning sequence models, we recast ensemble design as a mean–variance optimization problem. Each forecasting model is treated as an asset with an expected return (mean forecast accuracy) and risk (error variance and covariance). Using daily hotel data from a major U.S. East Coast city (2015–2019), we demonstrate that MPT-weighted ensembles outperform both individual models and traditional variance–covariance (VACO) blends, achieving MAPE values below 5.1% and reducing AvgRelMAE by up to 81.4% relative to a naïve benchmark. These findings advance tourism and hospitality forecasting by introducing a transferable efficiency frontier toolkit, enabling managers to explicitly balance forecast accuracy and volatility while making more informed pricing, staffing, and inventory decisions in volatile market environments.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105314"},"PeriodicalIF":12.4,"publicationDate":"2025-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145220458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-10-01DOI: 10.1016/j.tourman.2025.105317
Marcela Fang , Van Thi Nguyen , Thanh Le Minh , Judy Louie , Loi Ngoc Pham , Christopher Hewson
{"title":"Leadership networks: Shaping AI innovations through responsible practices in Vietnamese tourism and hospitality firms","authors":"Marcela Fang , Van Thi Nguyen , Thanh Le Minh , Judy Louie , Loi Ngoc Pham , Christopher Hewson","doi":"10.1016/j.tourman.2025.105317","DOIUrl":"10.1016/j.tourman.2025.105317","url":null,"abstract":"<div><div>Artificial intelligence (AI) holds significant promise for elevating customer experiences and environmental, social and governance performance in the tourism and hospitality (TH) industry. However, its adoption and use raise ethical concerns and risks, necessitating an effective leadership approach to guide responsible AI-driven innovations and mitigate consequences, such as diminished stakeholder trust. This study examines responsible AI diffusion in TH firms in a developing country through Network Leadership and Actor Network Theory (ANT). It also explores how leadership can be applied to influence the AI-driven approach to improve environmental, social, and governance performance. Understanding the fundamental ANT-based network leadership dynamics within Vietnamese firms can be leveraged to explore and exploit innovations under a suitable and responsible AI governance framework. The study presents theoretical and practical implications for leadership and management in the era of leading with AI.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105317"},"PeriodicalIF":12.4,"publicationDate":"2025-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145220456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-09-30DOI: 10.1016/j.tourman.2025.105319
Shuyi Wang , Xinyan Zhang , George Q. Huang
{"title":"A game-theoretic approach to green tourism development strategies: Government interventions and sustainable practices across diverse markets","authors":"Shuyi Wang , Xinyan Zhang , George Q. Huang","doi":"10.1016/j.tourman.2025.105319","DOIUrl":"10.1016/j.tourman.2025.105319","url":null,"abstract":"<div><div>Governments worldwide have formulated interventions to facilitate the transition to green tourism, but the most effective approaches remain unclear. Existing research has focused primarily on tourism business strategies in response to government interventions, with limited attention to government goals and social welfare. Through the lens of stakeholder theory and triple bottom-line theory, this study establishes a private-public-people partnership (P4) model to examine the effectiveness of green measures and develop optimal subsidy programs. These programs are intended to function in an economy where the tourism industry is sustainably managed, with environmental, economic and social objectives. Unlike traditional models using a two-layer structure, a three-layer game-theoretical approach is employed to better capture the complexities of real-world dynamics. Our analysis reveals that the structure of the optimal subsidy program relies on (a) the market types (mass versus niche); and (b) the presence of well-implemented measures for higher-level green tourism. Key findings include: (1) well-budgeted subsidy programs can achieve the three goals; (2) governments should prioritize tourist subsidy in niche markets, while tourism business subsidy is necessary for the mass market; and (3) tourism businesses benefit from higher-level green measures, which contribute to greener tourism experience, higher price stability, and a better environment.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105319"},"PeriodicalIF":12.4,"publicationDate":"2025-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145220457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-09-27DOI: 10.1016/j.tourman.2025.105313
Jian-Wu Bi, Xin Wen, Tian-Yu Han , Hong Xu
{"title":"From profile pictures to booking choices: Understanding the role of intelligence cues in hosts’ photos","authors":"Jian-Wu Bi, Xin Wen, Tian-Yu Han , Hong Xu","doi":"10.1016/j.tourman.2025.105313","DOIUrl":"10.1016/j.tourman.2025.105313","url":null,"abstract":"<div><div>This study explores the relationship between the perceived intelligence in hosts' profile photos and consumers’ booking intentions in peer-to-peer accommodation platforms. Specifically, we first developed a deep learning model to assess the intelligence signals projected through hosts’ profile photos. Using this model, we quantified these signals across Airbnb listings in seven major U.S. cities. We then employed econometric models to analyze how these intelligence signals influence consumer booking intentions. The findings reveal that: (1) a U-shaped relationship exists between intelligence signals and booking intentions; (2) psychological safety needs moderate the left side of the U-shaped relationship; (3) self-discrepancy moderates the right side; and (4) factors such as age, emotional expression, image quality, facial hair, eye direction, and facial orientation significantly influence consumers’ perceptions of intelligence signals. This study contributes to the literature on visual marketing in peer-to-peer accommodations and offers practical suggestions for optimizing profile photo design.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105313"},"PeriodicalIF":12.4,"publicationDate":"2025-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145158329","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-09-26DOI: 10.1016/j.tourman.2025.105312
Lu (Monroe) Meng , Shuo Pang , Mengying Zhang , Yan Liu , Xavier Font
{"title":"The impact of visual perspective in advertising on tourist misbehavior","authors":"Lu (Monroe) Meng , Shuo Pang , Mengying Zhang , Yan Liu , Xavier Font","doi":"10.1016/j.tourman.2025.105312","DOIUrl":"10.1016/j.tourman.2025.105312","url":null,"abstract":"<div><div>The challenge of addressing tourist misbehavior has garnered significant attention from both the industry and academia. This research integrates visual perspective literature with normative moral theory to identify persuasive forms of advertisements, with a view to discourage tourist misbehavior. We have conducted four experiments, which consistently demonstrate that deontological reasoning can explain why a third-person (versus first-person) perspective in advertising leads to more actions (in field experiments), and stronger intentions to reduce tourist misbehavior. In addition, we find that egoistic appeals (versus altruistic appeals) weaken the effectiveness of the third-person perspective in reducing tourists’ intention to misbehave. These findings provide valuable insights for tourism site administrators, marketing professionals, and destination management organizations by highlighting the strategic use of morally persuasive advertisements to discourage tourist misbehavior.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105312"},"PeriodicalIF":12.4,"publicationDate":"2025-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145158328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-09-26DOI: 10.1016/j.tourman.2025.105316
Xianyang Hu , Jie Chen , Songshan (Sam) Huang
{"title":"Dynamic knowledge practices in tourism village development: An activity theory perspective","authors":"Xianyang Hu , Jie Chen , Songshan (Sam) Huang","doi":"10.1016/j.tourman.2025.105316","DOIUrl":"10.1016/j.tourman.2025.105316","url":null,"abstract":"<div><div>This study investigates why tourism village development models often fail to replicate success despite cultural and geographic similarities. Using activity theory and knowledge management concepts, we analyze two adjacent Chinese villages to trace explicit knowledge flow and examine disrupted tacit and indigenous knowledge practices. Findings show that while surface-level knowledge transfer occurs, contradictions within activity system elements, especially the marginalization of indigenous knowledge and community capacity, hinder effective knowledge application. Knowledge flow is inherently nonlinear and deeply context-dependent. We develop a comparative activity system model that highlights how success hinges less on knowledge transfer and more on the integration of indigenous knowledge into local tourism development. This model underscores the importance of stable, embedded knowledge structures for sustainable outcomes. The study challenges oversimplified assumptions about replicability in tourism development and offers insights for culturally sensitive, context-specific strategies in knowledge practices in tourism development.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105316"},"PeriodicalIF":12.4,"publicationDate":"2025-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145158327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-09-26DOI: 10.1016/j.tourman.2025.105310
Xingyang Lv , Kewei Shi , Dazhi Qin , Jingjing Luo , Tian Lan
{"title":"Can authentic handwriting enhance customer extra-role behavior? A three-condition comparison framework","authors":"Xingyang Lv , Kewei Shi , Dazhi Qin , Jingjing Luo , Tian Lan","doi":"10.1016/j.tourman.2025.105310","DOIUrl":"10.1016/j.tourman.2025.105310","url":null,"abstract":"<div><div>In P2P accommodation, service providers frequently use messages to communicate with customers or request assistance. This study develops a two-stage mediation model that reflects the dual attributes of handwriting. This study uses a mixed-method approach and multi-source data. By comparing three message types, it shows that authentic handwriting outperforms printed and printed-handwritten typefaces in eliciting customer extra-role behavior. The study also uncovers the distinct mechanisms of handwriting’s dual attributes and the psychological process through which they work jointly. Moreover, the effect of handwriting is amplified when the message is written in a vivid (vs. serious) style and remains significant in other off-site service scenarios. However, this effect disappears when others, either fellow customers or service staff, are present. Overall, this research introduces a novel and effective strategy for encouraging customer extra-role behaviors, thereby helping service providers reduce their operational burden.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105310"},"PeriodicalIF":12.4,"publicationDate":"2025-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145158330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How practitioners can leverage GenAI to bridge the research-practice gap","authors":"Wassili Lasarov , Melanie Trabandt , Stefan Hoffmann , Giampaolo Viglia","doi":"10.1016/j.tourman.2025.105309","DOIUrl":"10.1016/j.tourman.2025.105309","url":null,"abstract":"<div><div>Despite the practical relevance of many tourism research studies, organizations and policymakers often struggle to integrate them due to time constraints, language barriers, limited resources, and interaction challenges. Generative artificial intelligence (GenAI) offers new capabilities to overcome these barriers. We propose a GenAI-enabled knowledge translation process with three stages: (i) research curation to identify and translate relevant literature; (ii) content creation to produce materials; and (iii) market research using synthetic guests to pre-test their effectiveness. We examine the capabilities, limitations, and ethical implications of GenAI at each stage, drawing on a systematic review of GenAI and tourism literature. To equip managers with the knowledge and tools needed to harness research-based insights effectively, we offer a toolkit comprising a handbook, a promptbook, and tailored GPT models. The toolkit enables tourism and hospitality practitioners to apply research findings in their decision-making and content strategies without direct stakeholder interaction.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105309"},"PeriodicalIF":12.4,"publicationDate":"2025-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145118573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2025-09-22DOI: 10.1016/j.tourman.2025.105311
Shi Qiao , Tang Yao , Shangwen Wu , Ye Chen
{"title":"Two sides to every coin: The mixed impacts of intelligent technology disruption and employees’ implicit belief on taking charge","authors":"Shi Qiao , Tang Yao , Shangwen Wu , Ye Chen","doi":"10.1016/j.tourman.2025.105311","DOIUrl":"10.1016/j.tourman.2025.105311","url":null,"abstract":"<div><div>Intelligent technology disruption in tourism and hospitality has ignited discussions regarding its effects on employees' work-related behaviors. However, limited research has investigated whether this disruption influences tourism and hospitality employees' taking charge. Drawing on conservation of resources theory and implicit theory, we contend that intelligent technology disruption exerts mixed effects on employees' taking charge, and these effects are contingent on their different implicit beliefs. Specifically, for entity believers, their heightened perception of technology-driven job replacement insecurity stifles their taking charge. Conversely, for incremental believers, their enhanced level of technology-driven job transformation insecurity stimulates their taking charge. Our dual-path model was validated through five studies involving 1262 participants from hotels, travel agencies, and airlines. The findings offer theoretical implications, as well as practical insights for tourism and hospitality organizations seeking to manage employees’ taking charge effectively, thereby promoting bottom-up organizational change in an era steeped in rapid advancements in intelligent technologies.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105311"},"PeriodicalIF":12.4,"publicationDate":"2025-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145118574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}