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Generative artificial intelligence in tourism management: An integrative review and roadmap for future research
IF 10.9 1区 管理学
Tourism Management Pub Date : 2025-03-29 DOI: 10.1016/j.tourman.2025.105179
Hengyun Li , Jingbo Xi , Cathy H.C. Hsu , Bruce X.B. Yu , Xiang (Kevin) Zheng
{"title":"Generative artificial intelligence in tourism management: An integrative review and roadmap for future research","authors":"Hengyun Li ,&nbsp;Jingbo Xi ,&nbsp;Cathy H.C. Hsu ,&nbsp;Bruce X.B. Yu ,&nbsp;Xiang (Kevin) Zheng","doi":"10.1016/j.tourman.2025.105179","DOIUrl":"10.1016/j.tourman.2025.105179","url":null,"abstract":"<div><div>Rapid technical advances have spurred the potential of generative artificial intelligence (GenAI) in various business settings. However, the tourism industry is in the early stages of understanding and applying GenAI, and comprehensive knowledge is needed. This paper presents a systematic review of the empirical literature, published between 2022 and 2024, related to GenAI in the business and tourism fields. Findings draw a detailed picture of the state of GenAI research. In total, 170 published articles are reviewed based on topics, theories, and methods. Three main topic clusters are identified: 1) antecedents of using GenAI; 2) impacts and applications of GenAI; and 3) technicalities of GenAI. Theoretically, most studies have borrowed foundations from other fields without substantial development. Methodologically, existing research—particularly in tourism—has tended to feature quantitative techniques. This research also compares business and tourism literature based on an antecedents, process and outcomes framework, outlining potential research gaps and opportunities. In addition to synthesizing the current research landscape, this paper presents a multidimensional framework (i.e., theories, contexts, characteristics, and methods – TCCM) that suggests multiple future research questions to inform GenAI studies in tourism.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105179"},"PeriodicalIF":10.9,"publicationDate":"2025-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143734941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Does travel sharing type promote creativity? The serial mediation effect of self-concept clarity and self-efficacy
IF 10.9 1区 管理学
Tourism Management Pub Date : 2025-03-28 DOI: 10.1016/j.tourman.2025.105194
Lujun Su , Xiushan Wang , Songshan Huang (Sam)
{"title":"Does travel sharing type promote creativity? The serial mediation effect of self-concept clarity and self-efficacy","authors":"Lujun Su ,&nbsp;Xiushan Wang ,&nbsp;Songshan Huang (Sam)","doi":"10.1016/j.tourman.2025.105194","DOIUrl":"10.1016/j.tourman.2025.105194","url":null,"abstract":"<div><div>Creativity has emerged as a significant outcome in tourism benefits literature. However, existing research has yet to explore the impact of travel sharing, an increasingly popular and ubiquitous aspect of tourism, on individual creativity. Drawing on constructive-developmental theory, this study examines how different types of travel sharing (desirability vs. feasibility) influence individual creativity in everyday life. Five studies revealed that desirability sharing, compared to sharing focused on feasibility, is more effective in stimulating individual creativity. Additionally, the research suggests that clarity of self-concept and self-efficacy act as sequential mediators in this relationship while sharing motivation plays a moderating role. Bridging the world of tourism and everyday life, our study contributes to the literature on travel sharing and creativity, providing valuable insights for both tourists and marketers on leveraging the strategies of travel sharing to promote creativity.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105194"},"PeriodicalIF":10.9,"publicationDate":"2025-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143725924","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Can you travel too much? The emotional numbness effect of travel frequency
IF 10.9 1区 管理学
Tourism Management Pub Date : 2025-03-27 DOI: 10.1016/j.tourman.2025.105190
Lujun Su , Liqin Gong , Yinghua Huang
{"title":"Can you travel too much? The emotional numbness effect of travel frequency","authors":"Lujun Su ,&nbsp;Liqin Gong ,&nbsp;Yinghua Huang","doi":"10.1016/j.tourman.2025.105190","DOIUrl":"10.1016/j.tourman.2025.105190","url":null,"abstract":"<div><div>Based on hedonic adaptation theory, this research explores how travel frequency impacts emotional numbness. Across one pilot study and five studies using secondary data and experimental data, we find travel frequency has an inverted U-shaped effect on emotional intensity. That is tourists’ emotional intensity at first rises and then falls as travel frequency increases. It introduces tourist expertise as a measurable resource and demonstrates that it plays a mediating role in this effect. Furthermore, mystery can moderate these effects. Specifically, high mystery can alleviate emotional numbness caused by excessive travel frequency. These new findings offer valuable insights for tourism professionals aiming to create effective service strategies that improve tourist emotions.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105190"},"PeriodicalIF":10.9,"publicationDate":"2025-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143704744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Does mortality salience produce positive effects on hotel employee behaviors? A temporal distance perspective
IF 10.9 1区 管理学
Tourism Management Pub Date : 2025-03-27 DOI: 10.1016/j.tourman.2025.105193
Jiangchi Zhang , Chaowu Xie , Wanting Li , Songshan (Sam) Huang
{"title":"Does mortality salience produce positive effects on hotel employee behaviors? A temporal distance perspective","authors":"Jiangchi Zhang ,&nbsp;Chaowu Xie ,&nbsp;Wanting Li ,&nbsp;Songshan (Sam) Huang","doi":"10.1016/j.tourman.2025.105193","DOIUrl":"10.1016/j.tourman.2025.105193","url":null,"abstract":"<div><div>Drawing on generativity theory and terror management theory, this study investigates how mortality salience influences proactive service behavior and helping behavior through anxiety and reflection as two death awareness dimensions. Additionally, it examines the moderating role of temporal distance. Three experiments, employing different mortality salience manipulations across various contexts (e.g., fire and pandemic), were conducted. The findings reveal that: (1) mortality salience positively influences proactive service behavior and helping behavior among hotel employees; (2) mortality salience suppresses these behaviors through death anxiety but enhances them through death reflection; and (3) the direct and indirect effects of mortality salience on proactive service and helping behaviors are moderated by temporal distance. This research provides practical insights for hotels on managing internal and external mortality threats, fostering positive employee behavioral responses.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105193"},"PeriodicalIF":10.9,"publicationDate":"2025-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143704745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Crafting creativity and its impact on the trajectory of career withdrawal intentions of hospitality employees: A latent growth modeling approach
IF 10.9 1区 管理学
Tourism Management Pub Date : 2025-03-27 DOI: 10.1016/j.tourman.2025.105189
Dan Zhu , Pola Q. Wang , Seontaik Kim , In-Jo Park , Peter B. Kim
{"title":"Crafting creativity and its impact on the trajectory of career withdrawal intentions of hospitality employees: A latent growth modeling approach","authors":"Dan Zhu ,&nbsp;Pola Q. Wang ,&nbsp;Seontaik Kim ,&nbsp;In-Jo Park ,&nbsp;Peter B. Kim","doi":"10.1016/j.tourman.2025.105189","DOIUrl":"10.1016/j.tourman.2025.105189","url":null,"abstract":"<div><div>This study examines the role of supervisor support in fostering employees' incremental and radical creativity, with employee ambition as a moderating factor. Drawing on conservation of resources theory, it further investigates how these forms of creativity influence changes in the career withdrawal intentions of hospitality employees over time. Utilizing three-wave longitudinal data from a dyadic sample of 204 hospitality workers and their supervisors, results indicate that supervisor support significantly enhances both incremental and radical creativity, with ambition amplifying this effect. Based on three-level latent growth modeling, the findings also reveal that incremental creativity reduces initial withdrawal intentions and slows their progression over time, while radical creativity initially decreases withdrawal intentions but lacks sustained impact. These findings highlight the crucial role of supervisor support and employee ambition in fostering creativity and positively influencing employees’ career engagement over time.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105189"},"PeriodicalIF":10.9,"publicationDate":"2025-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143704746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How hotel eco-labels can be powerful nudges: An evaluability perspective
IF 10.9 1区 管理学
Tourism Management Pub Date : 2025-03-26 DOI: 10.1016/j.tourman.2025.105191
Xinyue Ni , Hui Li , Dan Wang
{"title":"How hotel eco-labels can be powerful nudges: An evaluability perspective","authors":"Xinyue Ni ,&nbsp;Hui Li ,&nbsp;Dan Wang","doi":"10.1016/j.tourman.2025.105191","DOIUrl":"10.1016/j.tourman.2025.105191","url":null,"abstract":"<div><div>Eco-labeling has emerged as a popular method for nudging tourists toward sustainable choices. Drawing on the distinctions between categorical and incremental hotel eco-labels, this study explores the nudging dynamics of hotel eco-labels on tourists' perceptual and behavioral preferences through the lens of evaluability. By operationalizing eco-accessibility and eco-diagnosticity as novel differentiators, possible label nudging mechanisms are identified: emotional (accessibility–emotionality), logical (accessibility–diagnosticity), and self-justifiable (direct diagnosticity) channels. The findings imply that incremental labels generally outperform categorical labels in enhancing tourists’ sensitivity to hotel environmental value by improving their understanding of the sustainable performance distribution across the entire market. However, their diagnostic advantage becomes a liability when choice frames display highly differentiated hotel features, exposing context-dependent limitations. With the threefold evaluability, this study underscores the synergistic benefits of a highly diagnostic labeling system and a homogenous evaluation environment for effective hotel label nudging.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105191"},"PeriodicalIF":10.9,"publicationDate":"2025-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143704743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital nomadism as a form of travel: A phenomenological study of going on a workation
IF 10.9 1区 管理学
Tourism Management Pub Date : 2025-03-23 DOI: 10.1016/j.tourman.2025.105185
Ekaterina Koll , Xingyu Wang , Michael S. Lin
{"title":"Digital nomadism as a form of travel: A phenomenological study of going on a workation","authors":"Ekaterina Koll ,&nbsp;Xingyu Wang ,&nbsp;Michael S. Lin","doi":"10.1016/j.tourman.2025.105185","DOIUrl":"10.1016/j.tourman.2025.105185","url":null,"abstract":"<div><div>The increased mobility of employed knowledge workers allows them to temporarily engage in leisure travel while working remotely, thereby experiencing the digital nomad lifestyle. This phenomenon is gaining traction due to the rising popularity and acceptance of hybrid work. This study revisits the relationship between digital nomadism and tourism, extending it to encompass a new form of travel in addition to lifestyle mobility. To enhance our understanding and describe the essence of this new travel form—going on a workation—we employ longitudinal analysis from a transcendental phenomenology perspective. Four key dimensions of going on a workation are identified and discussed in relation to travel research and stress theories.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105185"},"PeriodicalIF":10.9,"publicationDate":"2025-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143675601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
AI-infused video marketing: Exploring the influence of AI-generated tourism videos on tourist decision-making
IF 10.9 1区 管理学
Tourism Management Pub Date : 2025-03-20 DOI: 10.1016/j.tourman.2025.105182
Ilsoo Todd Seo , Hongbo Liu , Hengyun Li , Jin-Soo Lee
{"title":"AI-infused video marketing: Exploring the influence of AI-generated tourism videos on tourist decision-making","authors":"Ilsoo Todd Seo ,&nbsp;Hongbo Liu ,&nbsp;Hengyun Li ,&nbsp;Jin-Soo Lee","doi":"10.1016/j.tourman.2025.105182","DOIUrl":"10.1016/j.tourman.2025.105182","url":null,"abstract":"<div><div>As Generative Artificial Intelligence (AI) becomes increasingly integrated into daily experiences, AI-generated content (AIGC) is gaining prominence in marketing. Despite the significant potential of AI-generated videos to transform the tourism industry, there has been limited exploration of their impact in both practical and academic contexts. This paper addresses this gap by applying topic modeling and thematic analysis to social media comments and survey responses. This study proposes a conceptual framework for AI-generated tourism destination videos, identifying 17 themes. The findings highlight key differences compared to human-generated tourism videos, particularly in terms of authenticity and trustworthiness. This paper also contributes to the literature on tourism videos by presenting a pioneering study of AIGC. Furthermore, this research offers practical insights for tourism marketers seeking to effectively integrate AIGC into their marketing strategies.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105182"},"PeriodicalIF":10.9,"publicationDate":"2025-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143675602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Role-shaping of rural tourism entrepreneurs and an interpretative framework: A knowledge transfer perspective
IF 10.9 1区 管理学
Tourism Management Pub Date : 2025-03-18 DOI: 10.1016/j.tourman.2025.105188
Xiaolong Ma, Weifeng Su, Songyuan Kang
{"title":"Role-shaping of rural tourism entrepreneurs and an interpretative framework: A knowledge transfer perspective","authors":"Xiaolong Ma,&nbsp;Weifeng Su,&nbsp;Songyuan Kang","doi":"10.1016/j.tourman.2025.105188","DOIUrl":"10.1016/j.tourman.2025.105188","url":null,"abstract":"<div><div>Examining rural tourism entrepreneurs can provide key insights into the infusion of human capital in the rapid processes of local upgrading and transformation. Utilizing non-participatory observation and 67 in-depth interviews, this study situates the role-shaping process of rural tourism entrepreneurs within a rural village in Fujian Province, China, into the theoretical framework of knowledge transfer. The findings show that the role-shaping of these individuals follows a three-stage model, evolving from “gambler” to “moderatist” to “conformist” as the tourism environment matures. We conclude that the role-shaping and transformation process of rural tourism entrepreneurs depends on knowledge transfer and overflow, guided by the internal mechanism of “environmental conditions–knowledge transfer–role-shaping.” The study provides stage-by-stage management guidance for attracting capital from rural tourism entrepreneurs while helping them to mitigate the associated investment risks.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105188"},"PeriodicalIF":10.9,"publicationDate":"2025-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143641680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Understanding travel influencers’ video on instagram: A transfer learning approach
IF 10.9 1区 管理学
Tourism Management Pub Date : 2025-03-18 DOI: 10.1016/j.tourman.2025.105168
Hyunsang Son , Young Eun Park
{"title":"Understanding travel influencers’ video on instagram: A transfer learning approach","authors":"Hyunsang Son ,&nbsp;Young Eun Park","doi":"10.1016/j.tourman.2025.105168","DOIUrl":"10.1016/j.tourman.2025.105168","url":null,"abstract":"<div><div>This study employs a transfer learning technique for video analytics, collecting and analyzing all Instagram video postings (n = 3981) from the top 40 influencer lists and proposing a novel approach for automated video analytics. A structural approach was performed to estimate the effects of 15 video-related features on consumer engagement. We find that video length, speech sentiment, smiling, saturation, and contrast of brightness are negatively associated with consumer engagement, whereas emotions (surprise, happiness, neutral, anger, sadness, fear), product size, and brightness are positively associated with user engagement.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105168"},"PeriodicalIF":10.9,"publicationDate":"2025-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143643268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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