Tourism ManagementPub Date : 2026-04-01Epub Date: 2025-11-06DOI: 10.1016/j.tourman.2025.105339
Jorge V. Pérez-Rodríguez , Rafael Suárez-Vega , Juan M. Hernández
{"title":"A spatial stochastic frontier model at the P2P listing level","authors":"Jorge V. Pérez-Rodríguez , Rafael Suárez-Vega , Juan M. Hernández","doi":"10.1016/j.tourman.2025.105339","DOIUrl":"10.1016/j.tourman.2025.105339","url":null,"abstract":"<div><div>This paper presents a novel approach to account for spatial effects in the estimation of the efficiency of peer-to-peer (P2P) accommodation units. Specifically, in a stochastic frontier approach, it analyses the correlation effects (spatial dependence of inputs and outputs) on the frontier itself, the noise term (e.g., unobserved but spatially correlated variables) and the inefficiency term (e.g., agglomeration or competition effects). To do so, a spatial efficiency model recently developed in the econometric literature is used. From this model, direct and indirect marginal effects on inefficiency for each listing can be calculated for the inputs and environmental factors. Geographical patterns of the spatial effects of the inputs and determinants among listings can thus be detected, providing researchers and practitioners with granular geographical information on the spatial heterogeneity of efficiency in the sample. The model was applied to the P2P lodging market in the Canary Islands, Spain.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105339"},"PeriodicalIF":12.4,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145447267","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"LLM-based innovation dynamics analyzer: A novel approach to competitive innovation dynamics in tourism","authors":"Simone Bianco , Huihui Zhang , Jaehee Gim , Srikanth Beldona","doi":"10.1016/j.tourman.2025.105325","DOIUrl":"10.1016/j.tourman.2025.105325","url":null,"abstract":"<div><div>Tourism and general management scholarship lack scalable tools for tracking how firms vie across successive innovation waves; manual or keyword coding cannot process today's news volume. We introduce the Large Language Model-Based Innovation Dynamics Analyzer (LIDA), a four-step methodological pipeline that (1) detects innovation stories with few-shot GPT-4 prompts, (2) groups them via BERTopic, (3) links them into time-bounded action–reaction chains through HDBSCAN, and (4) gauges market impact using cumulative abnormal returns. Applied to 20,000 news gathered from Restaurant SmartBrief (2011–2024), LIDA delivers the first large-sample map of competitive innovation in tourism. Results show process innovations consistently lift market-value; business-model experiments trigger short-term discounts; and product launches are value-neutral unless demand builds quickly. Absolute pioneers earn no premiums, whereas wave leaders and brief “deliberate followers” gain fleeting rewards. These patterns show that advantage depends on innovation type and timing, not historical primacy. Methodologically, LIDA converts vast unstructured corpora into analyzable competitive-action networks.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105325"},"PeriodicalIF":12.4,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145315064","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2026-04-01Epub Date: 2025-11-08DOI: 10.1016/j.tourman.2025.105330
Yaxuan Ran , Xiuxiu Li , Zhiqiang Li
{"title":"Divergent paths to success: How the video visual perspective drives audience engagement and visit intention in tourism influencer marketing","authors":"Yaxuan Ran , Xiuxiu Li , Zhiqiang Li","doi":"10.1016/j.tourman.2025.105330","DOIUrl":"10.1016/j.tourman.2025.105330","url":null,"abstract":"<div><div>Influencer videos are a vital tool in tourism marketing, yet they face a strategic paradox: audience engagement (likes and comments) and visit intention—two critical outcomes—often diverge. This research examines how the video visual perspective influences this divergence, contrasting two types: the observer perspective, where the influencer appears in front of the camera, offering a third-person view, and the protagonist perspective, where the influencer films behind the camera, providing a first-person experience. Through a computational analysis of 6810 travel videos (using video-based 3D features and natural language processing), we show that the observer perspective increases audience engagement, whereas the protagonist perspective boosts visit intention. Controlled experiments uncover the underlying mechanisms: parasocial interaction drives the effect of observer perspective on audience engagement, while self-reference explains the effect of protagonist perspective on visit intention. These findings advance scholarly understanding of tourism influencer marketing and visual perspective, offering practical insights for optimizing campaign outcomes.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105330"},"PeriodicalIF":12.4,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145472915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2026-04-01Epub Date: 2025-10-30DOI: 10.1016/j.tourman.2025.105335
Mingming Hu , Qingfeng Duan , Nan Chen , Bing Pan
{"title":"A virtual reality-based experiment on tourists’ choice of evacuation route","authors":"Mingming Hu , Qingfeng Duan , Nan Chen , Bing Pan","doi":"10.1016/j.tourman.2025.105335","DOIUrl":"10.1016/j.tourman.2025.105335","url":null,"abstract":"<div><div>With continuously increasing tourism volume, overcrowded tourist attractions pose a great challenge for tourists during emergency evacuations. This study investigates the factors that influence tourists' choice of evacuation routes in emergency scenarios characterized by high uncertainty, particularly on the role of crowd density. By employing discrete choice experiments through virtual reality, we analyzed the effects of crowd density and its interaction with various route characteristics through a binomial logistic regression model. Our results demonstrate that crowd density nonlinearly impacts tourists' evacuation route choices. Additionally, factors such as emergency evacuation signage and route familiarity moderate the relationship between crowd density and evacuation route choice. These findings provide critical insights into tourists' decision-making processes during emergency evacuations, thereby contributing to the formulation of more effective emergency management strategies.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105335"},"PeriodicalIF":12.4,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145404597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2026-04-01Epub Date: 2025-09-05DOI: 10.1016/j.tourman.2025.105288
Yuting Tao , Derong Lin , Honggen Xiao , Ying Hou
{"title":"The asymmetric matching effect between destination gender and influencer gender: The role of virtual and real influencer endorsements","authors":"Yuting Tao , Derong Lin , Honggen Xiao , Ying Hou","doi":"10.1016/j.tourman.2025.105288","DOIUrl":"10.1016/j.tourman.2025.105288","url":null,"abstract":"<div><div>When destinations are anthropomorphized, they often exhibit distinct gendered characteristics. However, whether a mismatch between a destination's gender traits and its endorser's gender disrupts tourists' cognitive expectations remains to be further explored. Particularly, with the rise of virtual influencers in tourism marketing, whether their gender plays a similar role in destination endorsements as human influencers remains uncertain. Based on nine empirical studies (N = 3000) with samples collected from China and the United States, this study reveals an asymmetrical gender stereotype effect: for feminine destinations, a female influencer enhances the destination image, while for masculine destinations, the influencer's gender has no significant effect. This asymmetrical matching effect remains unchanged regardless of the endorser is human or virtual. Perceived congruency serves as the explanatory mechanism, with traditional gender beliefs acting as a moderator. This study extends the theoretical framework of gendered brand marketing and offers practical insights for destination managers in influencer marketing.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105288"},"PeriodicalIF":12.4,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144997122","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2026-04-01Epub Date: 2025-09-26DOI: 10.1016/j.tourman.2025.105310
Xingyang Lv , Kewei Shi , Dazhi Qin , Jingjing Luo , Tian Lan
{"title":"Can authentic handwriting enhance customer extra-role behavior? A three-condition comparison framework","authors":"Xingyang Lv , Kewei Shi , Dazhi Qin , Jingjing Luo , Tian Lan","doi":"10.1016/j.tourman.2025.105310","DOIUrl":"10.1016/j.tourman.2025.105310","url":null,"abstract":"<div><div>In P2P accommodation, service providers frequently use messages to communicate with customers or request assistance. This study develops a two-stage mediation model that reflects the dual attributes of handwriting. This study uses a mixed-method approach and multi-source data. By comparing three message types, it shows that authentic handwriting outperforms printed and printed-handwritten typefaces in eliciting customer extra-role behavior. The study also uncovers the distinct mechanisms of handwriting’s dual attributes and the psychological process through which they work jointly. Moreover, the effect of handwriting is amplified when the message is written in a vivid (vs. serious) style and remains significant in other off-site service scenarios. However, this effect disappears when others, either fellow customers or service staff, are present. Overall, this research introduces a novel and effective strategy for encouraging customer extra-role behaviors, thereby helping service providers reduce their operational burden.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105310"},"PeriodicalIF":12.4,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145158330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2026-04-01Epub Date: 2025-10-23DOI: 10.1016/j.tourman.2025.105332
Philipp Wassler , Giulia Rigo , Andrea Pozzi , Rossella Baratta
{"title":"Beyond the gaze: “I-Thou” relationships in sightseeing bus tourism","authors":"Philipp Wassler , Giulia Rigo , Andrea Pozzi , Rossella Baratta","doi":"10.1016/j.tourman.2025.105332","DOIUrl":"10.1016/j.tourman.2025.105332","url":null,"abstract":"<div><div>This study, grounded in Martin Buber’s dialogical philosophy, investigates the potential for authentic “I-Thou” relationships in tourism. For this purpose, we take the case of sightseeing bus tours, which are often perceived as inherently disconnected experiences. Utilizing a mixed-method approach, including interviews with local stakeholders and an open-ended questionnaire for residents, the findings reveal that even seemingly inauthentic tourist experiences, like bus tours, can facilitate meaningful connections. Through a Buberian lens, the research suggests that mutuality, openness, connectedness, and authenticity form “I-Thou” relationships in tourism. The study offers theoretical contributions for future research in terms of a more positive outlook on tourist experiences and discusses practical implications of the findings.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105332"},"PeriodicalIF":12.4,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145361785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2026-04-01Epub Date: 2025-10-03DOI: 10.1016/j.tourman.2025.105314
Apostolos Ampountolas, Yunmei (Mabel) Bai
{"title":"Optimizing hotel demand forecasting through ensemble models: A Modern Portfolio Theory approach","authors":"Apostolos Ampountolas, Yunmei (Mabel) Bai","doi":"10.1016/j.tourman.2025.105314","DOIUrl":"10.1016/j.tourman.2025.105314","url":null,"abstract":"<div><div>This study introduces Modern Portfolio Theory (MPT) as a unified framework for combining tourism-demand forecasts. By leveraging the complementarity of time-series models, machine-learning regressions, and deep-learning sequence models, we recast ensemble design as a mean–variance optimization problem. Each forecasting model is treated as an asset with an expected return (mean forecast accuracy) and risk (error variance and covariance). Using daily hotel data from a major U.S. East Coast city (2015–2019), we demonstrate that MPT-weighted ensembles outperform both individual models and traditional variance–covariance (VACO) blends, achieving MAPE values below 5.1% and reducing AvgRelMAE by up to 81.4% relative to a naïve benchmark. These findings advance tourism and hospitality forecasting by introducing a transferable efficiency frontier toolkit, enabling managers to explicitly balance forecast accuracy and volatility while making more informed pricing, staffing, and inventory decisions in volatile market environments.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105314"},"PeriodicalIF":12.4,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145220458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2026-04-01Epub Date: 2025-10-01DOI: 10.1016/j.tourman.2025.105317
Marcela Fang , Van Thi Nguyen , Thanh Le Minh , Judy Louie , Loi Ngoc Pham , Christopher Hewson
{"title":"Leadership networks: Shaping AI innovations through responsible practices in Vietnamese tourism and hospitality firms","authors":"Marcela Fang , Van Thi Nguyen , Thanh Le Minh , Judy Louie , Loi Ngoc Pham , Christopher Hewson","doi":"10.1016/j.tourman.2025.105317","DOIUrl":"10.1016/j.tourman.2025.105317","url":null,"abstract":"<div><div>Artificial intelligence (AI) holds significant promise for elevating customer experiences and environmental, social and governance performance in the tourism and hospitality (TH) industry. However, its adoption and use raise ethical concerns and risks, necessitating an effective leadership approach to guide responsible AI-driven innovations and mitigate consequences, such as diminished stakeholder trust. This study examines responsible AI diffusion in TH firms in a developing country through Network Leadership and Actor Network Theory (ANT). It also explores how leadership can be applied to influence the AI-driven approach to improve environmental, social, and governance performance. Understanding the fundamental ANT-based network leadership dynamics within Vietnamese firms can be leveraged to explore and exploit innovations under a suitable and responsible AI governance framework. The study presents theoretical and practical implications for leadership and management in the era of leading with AI.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105317"},"PeriodicalIF":12.4,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145220456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism ManagementPub Date : 2026-04-01Epub Date: 2025-10-28DOI: 10.1016/j.tourman.2025.105329
Barnabé Walheer , Nicolas Peypoch , Linjia Zhang
{"title":"Measuring performance variability: A Meta-Heterogeneity Index approach in tourism research","authors":"Barnabé Walheer , Nicolas Peypoch , Linjia Zhang","doi":"10.1016/j.tourman.2025.105329","DOIUrl":"10.1016/j.tourman.2025.105329","url":null,"abstract":"<div><div>In this study, we present the Meta-Heterogeneity Index (MHI), which we designed to uncover within-group performance disparities across destinations, firms, or regions—disparities that more conventional approaches often overlook. Using panel data on star-rated hotels in China, we demonstrate the usefulness of the MHI, showing how it separates efficiency change from technical change and identifies whether shortfalls stem from operations or technology. This detailed diagnosis would equip destination managers and corporate decision-makers with clear priorities for reallocating resources or driving innovation. In addition, since the MHI can be readily transferred to other tourism subsectors, it is a practical tool that researchers can use to track competitiveness and to enrich performance analysis in the tourism management field.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105329"},"PeriodicalIF":12.4,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145397367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}