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The asymmetric matching effect between destination gender and influencer gender: The role of virtual and real influencer endorsements 目的地性别与网红性别的不对称匹配效应：虚拟与真实网红代言的作用
IF 12.4 1区 管理学
Tourism Management Pub Date : 2026-04-01 Epub Date: 2025-09-05 DOI: 10.1016/j.tourman.2025.105288
Yuting Tao , Derong Lin , Honggen Xiao , Ying Hou
{"title":"The asymmetric matching effect between destination gender and influencer gender: The role of virtual and real influencer endorsements","authors":"Yuting Tao ,&nbsp;Derong Lin ,&nbsp;Honggen Xiao ,&nbsp;Ying Hou","doi":"10.1016/j.tourman.2025.105288","DOIUrl":"10.1016/j.tourman.2025.105288","url":null,"abstract":"<div><div>When destinations are anthropomorphized, they often exhibit distinct gendered characteristics. However, whether a mismatch between a destination's gender traits and its endorser's gender disrupts tourists' cognitive expectations remains to be further explored. Particularly, with the rise of virtual influencers in tourism marketing, whether their gender plays a similar role in destination endorsements as human influencers remains uncertain. Based on nine empirical studies (N = 3000) with samples collected from China and the United States, this study reveals an asymmetrical gender stereotype effect: for feminine destinations, a female influencer enhances the destination image, while for masculine destinations, the influencer's gender has no significant effect. This asymmetrical matching effect remains unchanged regardless of the endorser is human or virtual. Perceived congruency serves as the explanatory mechanism, with traditional gender beliefs acting as a moderator. This study extends the theoretical framework of gendered brand marketing and offers practical insights for destination managers in influencer marketing.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105288"},"PeriodicalIF":12.4,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144997122","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Can authentic handwriting enhance customer extra-role behavior? A three-condition comparison framework 真实的笔迹能增强顾客的角色外行为吗？一个三条件比较框架
IF 12.4 1区 管理学
Tourism Management Pub Date : 2026-04-01 Epub Date: 2025-09-26 DOI: 10.1016/j.tourman.2025.105310
Xingyang Lv , Kewei Shi , Dazhi Qin , Jingjing Luo , Tian Lan
{"title":"Can authentic handwriting enhance customer extra-role behavior? A three-condition comparison framework","authors":"Xingyang Lv ,&nbsp;Kewei Shi ,&nbsp;Dazhi Qin ,&nbsp;Jingjing Luo ,&nbsp;Tian Lan","doi":"10.1016/j.tourman.2025.105310","DOIUrl":"10.1016/j.tourman.2025.105310","url":null,"abstract":"<div><div>In P2P accommodation, service providers frequently use messages to communicate with customers or request assistance. This study develops a two-stage mediation model that reflects the dual attributes of handwriting. This study uses a mixed-method approach and multi-source data. By comparing three message types, it shows that authentic handwriting outperforms printed and printed-handwritten typefaces in eliciting customer extra-role behavior. The study also uncovers the distinct mechanisms of handwriting’s dual attributes and the psychological process through which they work jointly. Moreover, the effect of handwriting is amplified when the message is written in a vivid (vs. serious) style and remains significant in other off-site service scenarios. However, this effect disappears when others, either fellow customers or service staff, are present. Overall, this research introduces a novel and effective strategy for encouraging customer extra-role behaviors, thereby helping service providers reduce their operational burden.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105310"},"PeriodicalIF":12.4,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145158330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Beyond the gaze: “I-Thou” relationships in sightseeing bus tourism 目光之外：观光巴士旅游中的“我-你”关系
IF 12.4 1区 管理学
Tourism Management Pub Date : 2026-04-01 Epub Date: 2025-10-23 DOI: 10.1016/j.tourman.2025.105332
Philipp Wassler , Giulia Rigo , Andrea Pozzi , Rossella Baratta
{"title":"Beyond the gaze: “I-Thou” relationships in sightseeing bus tourism","authors":"Philipp Wassler ,&nbsp;Giulia Rigo ,&nbsp;Andrea Pozzi ,&nbsp;Rossella Baratta","doi":"10.1016/j.tourman.2025.105332","DOIUrl":"10.1016/j.tourman.2025.105332","url":null,"abstract":"<div><div>This study, grounded in Martin Buber’s dialogical philosophy, investigates the potential for authentic “I-Thou” relationships in tourism. For this purpose, we take the case of sightseeing bus tours, which are often perceived as inherently disconnected experiences. Utilizing a mixed-method approach, including interviews with local stakeholders and an open-ended questionnaire for residents, the findings reveal that even seemingly inauthentic tourist experiences, like bus tours, can facilitate meaningful connections. Through a Buberian lens, the research suggests that mutuality, openness, connectedness, and authenticity form “I-Thou” relationships in tourism. The study offers theoretical contributions for future research in terms of a more positive outlook on tourist experiences and discusses practical implications of the findings.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105332"},"PeriodicalIF":12.4,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145361785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Optimizing hotel demand forecasting through ensemble models: A Modern Portfolio Theory approach 通过集成模型优化酒店需求预测：一种现代投资组合理论方法
IF 12.4 1区 管理学
Tourism Management Pub Date : 2026-04-01 Epub Date: 2025-10-03 DOI: 10.1016/j.tourman.2025.105314
Apostolos Ampountolas, Yunmei (Mabel) Bai
{"title":"Optimizing hotel demand forecasting through ensemble models: A Modern Portfolio Theory approach","authors":"Apostolos Ampountolas,&nbsp;Yunmei (Mabel) Bai","doi":"10.1016/j.tourman.2025.105314","DOIUrl":"10.1016/j.tourman.2025.105314","url":null,"abstract":"<div><div>This study introduces Modern Portfolio Theory (MPT) as a unified framework for combining tourism-demand forecasts. By leveraging the complementarity of time-series models, machine-learning regressions, and deep-learning sequence models, we recast ensemble design as a mean–variance optimization problem. Each forecasting model is treated as an asset with an expected return (mean forecast accuracy) and risk (error variance and covariance). Using daily hotel data from a major U.S. East Coast city (2015–2019), we demonstrate that MPT-weighted ensembles outperform both individual models and traditional variance–covariance (VACO) blends, achieving MAPE values below 5.1% and reducing AvgRelMAE by up to 81.4% relative to a naïve benchmark. These findings advance tourism and hospitality forecasting by introducing a transferable efficiency frontier toolkit, enabling managers to explicitly balance forecast accuracy and volatility while making more informed pricing, staffing, and inventory decisions in volatile market environments.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105314"},"PeriodicalIF":12.4,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145220458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Leadership networks: Shaping AI innovations through responsible practices in Vietnamese tourism and hospitality firms 领导网络：通过越南旅游和酒店公司的负责任实践塑造人工智能创新
IF 12.4 1区 管理学
Tourism Management Pub Date : 2026-04-01 Epub Date: 2025-10-01 DOI: 10.1016/j.tourman.2025.105317
Marcela Fang , Van Thi Nguyen , Thanh Le Minh , Judy Louie , Loi Ngoc Pham , Christopher Hewson
{"title":"Leadership networks: Shaping AI innovations through responsible practices in Vietnamese tourism and hospitality firms","authors":"Marcela Fang ,&nbsp;Van Thi Nguyen ,&nbsp;Thanh Le Minh ,&nbsp;Judy Louie ,&nbsp;Loi Ngoc Pham ,&nbsp;Christopher Hewson","doi":"10.1016/j.tourman.2025.105317","DOIUrl":"10.1016/j.tourman.2025.105317","url":null,"abstract":"<div><div>Artificial intelligence (AI) holds significant promise for elevating customer experiences and environmental, social and governance performance in the tourism and hospitality (TH) industry. However, its adoption and use raise ethical concerns and risks, necessitating an effective leadership approach to guide responsible AI-driven innovations and mitigate consequences, such as diminished stakeholder trust. This study examines responsible AI diffusion in TH firms in a developing country through Network Leadership and Actor Network Theory (ANT). It also explores how leadership can be applied to influence the AI-driven approach to improve environmental, social, and governance performance. Understanding the fundamental ANT-based network leadership dynamics within Vietnamese firms can be leveraged to explore and exploit innovations under a suitable and responsible AI governance framework. The study presents theoretical and practical implications for leadership and management in the era of leading with AI.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105317"},"PeriodicalIF":12.4,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145220456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Measuring performance variability: A Meta-Heterogeneity Index approach in tourism research 衡量绩效可变性：旅游研究中的元异质性指数方法
IF 12.4 1区 管理学
Tourism Management Pub Date : 2026-04-01 Epub Date: 2025-10-28 DOI: 10.1016/j.tourman.2025.105329
Barnabé Walheer , Nicolas Peypoch , Linjia Zhang
{"title":"Measuring performance variability: A Meta-Heterogeneity Index approach in tourism research","authors":"Barnabé Walheer ,&nbsp;Nicolas Peypoch ,&nbsp;Linjia Zhang","doi":"10.1016/j.tourman.2025.105329","DOIUrl":"10.1016/j.tourman.2025.105329","url":null,"abstract":"<div><div>In this study, we present the Meta-Heterogeneity Index (MHI), which we designed to uncover within-group performance disparities across destinations, firms, or regions—disparities that more conventional approaches often overlook. Using panel data on star-rated hotels in China, we demonstrate the usefulness of the MHI, showing how it separates efficiency change from technical change and identifies whether shortfalls stem from operations or technology. This detailed diagnosis would equip destination managers and corporate decision-makers with clear priorities for reallocating resources or driving innovation. In addition, since the MHI can be readily transferred to other tourism subsectors, it is a practical tool that researchers can use to track competitiveness and to enrich performance analysis in the tourism management field.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105329"},"PeriodicalIF":12.4,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145397367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Calculating tourist sentiment ambivalence through aspect-level sentiment analysis: Infusing tourism domain knowledge into a pre-trained language model 通过层面情感分析计算游客情感矛盾：将旅游领域知识注入预训练语言模型
IF 12.4 1区 管理学
Tourism Management Pub Date : 2026-04-01 Epub Date: 2025-09-05 DOI: 10.1016/j.tourman.2025.105294
Tong Yang , Cathy H.C. Hsu
{"title":"Calculating tourist sentiment ambivalence through aspect-level sentiment analysis: Infusing tourism domain knowledge into a pre-trained language model","authors":"Tong Yang ,&nbsp;Cathy H.C. Hsu","doi":"10.1016/j.tourman.2025.105294","DOIUrl":"10.1016/j.tourman.2025.105294","url":null,"abstract":"<div><div>Effectively capturing sentiment ambivalence—where individuals simultaneously experience both positive and negative sentiments—enables a more nuanced understanding of tourist sentiments for both academic and industry. Prior studies have measured ambivalence using self-reported overall sentiments data, which may suffer from bias and ambiguity. Building on schema theory, we proposed assessing tourists' sentiment ambivalence based on their aspect-level sentiment toward tourism objects. Tourism domain knowledge was incorporated into the Bidirectional Encoder Representations from Transformers (BERT) model to develop the TK-BERT. Online reviews of a Hong Kong attraction from multiple online platforms were used as a case study. TK-BERT demonstrated higher accuracy compared to the original BERT and other state-of-the-art models. This study advanced the understanding of sentiment ambivalence by operationalizing the concept and identifying the roles of different aspects in its formation. Methodologically, this paper provided a valuable tool for ambivalence calculation and aspect-level sentiment categorization.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105294"},"PeriodicalIF":12.4,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145004632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Overservice backfires: The impact of high robot attentiveness on tourists' discontinuous usage intentions 过度服务适得其反：机器人高度关注对游客不连续使用意图的影响
IF 12.4 1区 管理学
Tourism Management Pub Date : 2026-04-01 Epub Date: 2025-10-09 DOI: 10.1016/j.tourman.2025.105318
Jinwei Wang , Yingzong Tang , Xin Chen , Songshan (Sam) Huang
{"title":"Overservice backfires: The impact of high robot attentiveness on tourists' discontinuous usage intentions","authors":"Jinwei Wang ,&nbsp;Yingzong Tang ,&nbsp;Xin Chen ,&nbsp;Songshan (Sam) Huang","doi":"10.1016/j.tourman.2025.105318","DOIUrl":"10.1016/j.tourman.2025.105318","url":null,"abstract":"<div><div>AI-powered robots can meet both functional and emotional consumer service needs through proactive engagement. Yet, excessive attentiveness may produce unintended negative outcomes. Drawing on conservation of resources theory, this research employs four studies and a single-paper meta-analysis to investigate how highly (vs. moderately) attentive robotic service influences tourists' intentions to discontinue use. Results show that highly attentive robotic service increases discontinuous usage intentions, and this effect unfolds sequentially through perceived threat to freedom and emotional exhaustion. Furthermore, information sensitivity and technology anxiety moderate the relationship between robotic attentiveness and discontinuous usage intentions. These findings offer strategic insights for tourism practitioners on deploying robotic services effectively to foster consumer acceptance of technology.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105318"},"PeriodicalIF":12.4,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145261692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Moderate rating bias in interpersonal recommendations 人际推荐中的中度评价偏差
IF 12.4 1区 管理学
Tourism Management Pub Date : 2026-04-01 Epub Date: 2025-09-02 DOI: 10.1016/j.tourman.2025.105290
Nahid Ibrahim , Sarah Wei , Neel Ocean
{"title":"Moderate rating bias in interpersonal recommendations","authors":"Nahid Ibrahim ,&nbsp;Sarah Wei ,&nbsp;Neel Ocean","doi":"10.1016/j.tourman.2025.105290","DOIUrl":"10.1016/j.tourman.2025.105290","url":null,"abstract":"<div><div>Tourists often convey ratings in interpersonal recommendations to close others. However, extant research offers limited insight into whether such recommendations are received as intended. This research uncovers a “Moderate Rating Bias,” where tourists systematically overestimate close others’ likelihood of accepting their moderately rated recommendations (e.g., 3 out of 5). We show that this bias stems from asymmetric evaluations of such recommendations: recommenders focus on shared preferences, interpreting moderate ratings through a social lens, while recipients emphasize their unique preferences, viewing them more objectively. This bias diminishes when ratings clearly indicate positive (e.g., 5 out of 5) or negative (e.g., 1 out of 5) experiential quality or when moderate ratings reflect divergent performance across experiential dimensions (e.g., “excellent food, poor service”). We present evidence from five experiments (four preregistered and one with an incentive-compatible design) to support our theorizing. These findings provide novel insights into how tourists interpret peer recommendations and offer guidance for managing tourism experiences.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105290"},"PeriodicalIF":12.4,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144926348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How anti-corruption campaigns reshape high-end hotel industry performance: A quasi-natural experiment based on double machine learning 反腐运动如何重塑高端酒店业绩效：基于双机器学习的准自然实验
IF 12.4 1区 管理学
Tourism Management Pub Date : 2026-04-01 Epub Date: 2025-10-29 DOI: 10.1016/j.tourman.2025.105337
Hao Luo, Xiaomei Zeng
{"title":"How anti-corruption campaigns reshape high-end hotel industry performance: A quasi-natural experiment based on double machine learning","authors":"Hao Luo,&nbsp;Xiaomei Zeng","doi":"10.1016/j.tourman.2025.105337","DOIUrl":"10.1016/j.tourman.2025.105337","url":null,"abstract":"<div><div>This study uses a double machine learning approach to explore the effect of China's anti-corruption policy on high-end hotel performance. The results reveal a significant negative effect on profitability. Surprisingly, the policy boosts total operating revenue, room revenue, catering revenue, and labour productivity, while occupancy rates remain stable. However, rising operating costs offset revenue gains, driving profit declines. Further analysis reveals that the policy's negative impact on the profitability of the high-end hotel industry is more pronounced in provinces that rely less on real estate, have lower openness, and depend less on trade or tourism, as well as in China's central, western, and northern regions, highlighting regional disparities in policy shock intensity. This study highlights a dual effect of China's anti-corruption policy, namely profit erosion paired with resilience, offering implications for hotel managers to diversify markets and control costs, and for policymakers to support industry transitions and healthy development.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105337"},"PeriodicalIF":12.4,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145397041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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