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Multimodal destination image and user engagement: a sequential research design 多模式目的地形象和用户参与：一个顺序研究设计
IF 10.9 1区 管理学
Tourism Management Pub Date : 2025-05-09 DOI: 10.1016/j.tourman.2025.105209
Jie Tan , Mingming Cheng , Ji Chen , Jingjie Zhu , Qinglin Yu , Sichao Chen
{"title":"Multimodal destination image and user engagement: a sequential research design","authors":"Jie Tan ,&nbsp;Mingming Cheng ,&nbsp;Ji Chen ,&nbsp;Jingjie Zhu ,&nbsp;Qinglin Yu ,&nbsp;Sichao Chen","doi":"10.1016/j.tourman.2025.105209","DOIUrl":"10.1016/j.tourman.2025.105209","url":null,"abstract":"<div><div>This study employs a sequential research design to investigate New Zealand's multimodal projected destination image and the impact on user engagement. Using 1) multimodal analytics and 2) Qualitative Comparative Analysis (QCA), findings show that New Zealand has seven distinct projected destination images (e.g., majestic landscapes and thrilling adventures, tranquil nature retreats). Videos that integrate nature-focused visuals, medium-energy background sounds and text emphasizing Māori culture and environmental stewardship or exploration and leisure are more likely to have higher user engagement. This study advances tourism literature by empirically developing multimodal projected destination image and establishing a systematic methodological framework in approaching multimodal data in tourism. This study also offers critical insights for DMOs to effectively develop multimodal projected destination image using short-form videos.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"111 ","pages":"Article 105209"},"PeriodicalIF":10.9,"publicationDate":"2025-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143922636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Slow-paced or fast-paced? The interaction effect of video ad speed and tourism activity type on visit intentions 慢节奏还是快节奏？视频广告速度与旅游活动类型对旅游意向的交互作用
IF 10.9 1区 管理学
Tourism Management Pub Date : 2025-05-08 DOI: 10.1016/j.tourman.2025.105208
Lujun Su , Jingyun Huang , Jun Wen , Xuehuan He
{"title":"Slow-paced or fast-paced? The interaction effect of video ad speed and tourism activity type on visit intentions","authors":"Lujun Su ,&nbsp;Jingyun Huang ,&nbsp;Jun Wen ,&nbsp;Xuehuan He","doi":"10.1016/j.tourman.2025.105208","DOIUrl":"10.1016/j.tourman.2025.105208","url":null,"abstract":"<div><div>Speed variation has proven effective in tourism video marketing; however, not all speed-varied advertisements yield positive results. The conditions and mechanisms under which they enhance effectiveness and drive visit intentions remain unclear. This research investigates how presentation speed and activity type in tourism video advertisements interact to influence tourist responses. Through four studies, including secondary data analysis and controlled experiments, the results reveal a significant interaction effect between video speed and activity type. Specifically, for relaxing activities, slow-paced presentations are more effective in boosting visit intentions than fast-paced ones, with this effect mediated by peacefulness. In contrast, for challenging activities, fast-paced presentations are more effective in driving visit intentions, with excitement serving as the mediating factor. These findings contribute to the literature on tourism video marketing, speed marketing research, and positive emotions at varying arousal levels, offering practical guidance for marketers to create more impactful and targeted tourism video advertisements.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"111 ","pages":"Article 105208"},"PeriodicalIF":10.9,"publicationDate":"2025-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143918278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Investigating the impact of tourists’ perceived authenticity and aesthetics on word-of-mouth in cultural heritage sites 调查游客感知的真实性和审美对文化遗产口碑的影响
IF 10.9 1区 管理学
Tourism Management Pub Date : 2025-05-08 DOI: 10.1016/j.tourman.2025.105167
Xiaoli Yi , Xiaoxiao Fu , Bingna Lin , Guoying Zhang , Liao Jiang , Jie Zhang
{"title":"Investigating the impact of tourists’ perceived authenticity and aesthetics on word-of-mouth in cultural heritage sites","authors":"Xiaoli Yi ,&nbsp;Xiaoxiao Fu ,&nbsp;Bingna Lin ,&nbsp;Guoying Zhang ,&nbsp;Liao Jiang ,&nbsp;Jie Zhang","doi":"10.1016/j.tourman.2025.105167","DOIUrl":"10.1016/j.tourman.2025.105167","url":null,"abstract":"<div><div>While the authenticity and beauty inherent in heritage sites have been acknowledged, the influence of tourists' perceived authenticity on their aesthetic judgment and subsequent word-of-mouth remains under-explored. Drawing on Dewey's aesthetic theory, this study pioneeringly identifies and refines the order and aura aspects of aesthetics from relevant literature and an expert panel review. This study then investigates how tourists' perceived authenticity of architecture and traditional culture affects their order and aura aesthetics and word-of-mouth (WOM). Onsite surveys were collected at two heritage sites in China: Lijiang and Yongding. Our study suggests the significant role of authentic architecture and traditional culture in shaping tourists' aesthetic judgment of heritage order and aura, which subsequently provokes their WOM. The type of cultural heritage sites is also found to moderates the relationships among studied constructs. The study concludes theoretical and practical implications of these findings.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"111 ","pages":"Article 105167"},"PeriodicalIF":10.9,"publicationDate":"2025-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143918275","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Curating wellness: Exploring healing experiences in digitally transformed museums 策划健康：探索数字化转型博物馆的治疗体验
IF 10.9 1区 管理学
Tourism Management Pub Date : 2025-05-07 DOI: 10.1016/j.tourman.2025.105207
Jiankai Wu , Yanzheng Tuo , Changhong Bai , Zhibin Lin
{"title":"Curating wellness: Exploring healing experiences in digitally transformed museums","authors":"Jiankai Wu ,&nbsp;Yanzheng Tuo ,&nbsp;Changhong Bai ,&nbsp;Zhibin Lin","doi":"10.1016/j.tourman.2025.105207","DOIUrl":"10.1016/j.tourman.2025.105207","url":null,"abstract":"<div><div>This study explores how digital technologies shape museums as spaces of healing, using a qualitative case study of the China Grand Canal Museum. We conducted semi-structured interviews with 27 visitors between July and August 2022 and identified five core dimensions of healing experiences: emotional engagement, sensory immersion, attention recovery, creative inspiration, and educational and cultural enlightenment. We further developed a conceptual framework that consists of four sequential stages that illustrate the digital transformation of museum space for healing experience: digital technology enablers, exhibition transformation, enriched visitor experience, and healing value realization. The findings contribute to understanding how digital technologies enhance museums' therapeutic potential while maintaining cultural authenticity, offering valuable insights for cultural institutions to manage digital transformation effectively.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"111 ","pages":"Article 105207"},"PeriodicalIF":10.9,"publicationDate":"2025-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143918279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Unlocking the power of multimodal online reviews: A multisensory perspective 解锁多模式在线评论的力量：多感官视角
IF 10.9 1区 管理学
Tourism Management Pub Date : 2025-05-03 DOI: 10.1016/j.tourman.2025.105206
Shaolong Sun , Haoqiang Sun , Haozhe Xu , Hengyun Li , Shouyang Wang
{"title":"Unlocking the power of multimodal online reviews: A multisensory perspective","authors":"Shaolong Sun ,&nbsp;Haoqiang Sun ,&nbsp;Haozhe Xu ,&nbsp;Hengyun Li ,&nbsp;Shouyang Wang","doi":"10.1016/j.tourman.2025.105206","DOIUrl":"10.1016/j.tourman.2025.105206","url":null,"abstract":"<div><div>Multimodal online reviews have been an essential marketing tool for dominating consumer perception. However, the precise impact of visual, auditory, tactile, gustatory, and olfactory cues in multimodal content on consumers’ perceived review usefulness remains unclear. This study aims to fill this gap by exploring how text and image contents affect review usefulness from a multisensory perspective. To this end, we proposed a framework that combined machine learning and multimodal large language models to quantify the multisensory elements conveyed through review text and images. Based on the Poisson regression model, the estimation results show that while multisensory elements in text and images have a generally consistent impact on consumer perception, each sensory element carries distinct value. Furthermore, the sensory discrepancy in text and images has a negative effect on the perceived review usefulness. Our findings contribute theoretically to enhancing review persuasion effect and sensory marketing literature.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"111 ","pages":"Article 105206"},"PeriodicalIF":10.9,"publicationDate":"2025-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143902293","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Beauty or the Borg: Agentic artificial intelligence organizational socialization in synergistic Hybrid Transformative Dynamic Flows 美女还是博格人：协同混合变革动态流中的人工智能组织社会化
IF 10.9 1区 管理学
Tourism Management Pub Date : 2025-04-28 DOI: 10.1016/j.tourman.2025.105205
Nikolaos Stylos , Fevzi Okumus , Irem Onder
{"title":"Beauty or the Borg: Agentic artificial intelligence organizational socialization in synergistic Hybrid Transformative Dynamic Flows","authors":"Nikolaos Stylos ,&nbsp;Fevzi Okumus ,&nbsp;Irem Onder","doi":"10.1016/j.tourman.2025.105205","DOIUrl":"10.1016/j.tourman.2025.105205","url":null,"abstract":"<div><div>This article introduces a framework for optimizing managerial decisions through a process/flow thinking approach, incorporating the impact of AI-human socialization in a tourism organizational context. It reflects the transformative nature of hybrid interactions shaped by human-AI socialization process. Despite AI's expansion across industries, research on its social integration in tourism remains limited. This study critically reviews sociotechnical systems theory and applies a continuous socio-technological transformation approach to tourism organizations. The proposed framework conceptualizes decision-making in a human-agentic AI hybrid system via implementation of Intelligent Choice Architectures, emphasizing teamwork, trust-building, and legitimacy. An example case on pricing optimization illustrates the framework's applicability, demonstrating how AI can enhance decision-making in tourism, while streamlining allocation of resources across the human-AI hybrid system.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"111 ","pages":"Article 105205"},"PeriodicalIF":10.9,"publicationDate":"2025-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143881868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Do short-term rental platforms affect housing markets? Evidence from Airbnb in London 短租平台会影响楼市吗？来自伦敦Airbnb的证据
IF 10.9 1区 管理学
Tourism Management Pub Date : 2025-04-24 DOI: 10.1016/j.tourman.2025.105204
Yoo Ri Kim , Jihwan Yeon
{"title":"Do short-term rental platforms affect housing markets? Evidence from Airbnb in London","authors":"Yoo Ri Kim ,&nbsp;Jihwan Yeon","doi":"10.1016/j.tourman.2025.105204","DOIUrl":"10.1016/j.tourman.2025.105204","url":null,"abstract":"<div><div>Recognizing housing markets as interconnected regional networks with potential spatial spillovers, this study explores Airbnb's influence on housing prices across different regions over time. Using property-level data in London, the study constructs a spatial panel dataset to assess Airbnb's direct and spatial spillover (indirect) effects on housing prices. The introduction of the 90-Day Airbnb Rule in January 2017 in London makes it an ideal case for examining the effectiveness of regulatory responses. This research thus evaluates such regulation's impact by comparing the housing market conditions before and after its implementation, providing insights into how such regulatory measures can mitigate the negative externalities associated with short-term rental platforms. This study aims to deepen the understanding of Airbnb's role in housing market dynamics and the effectiveness of local government regulations.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"111 ","pages":"Article 105204"},"PeriodicalIF":10.9,"publicationDate":"2025-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143868959","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The bright and dark sides of digital technology embedded in jobs: A daily investigation from hotel industry 数字技术嵌入工作的光明与黑暗：来自酒店业的每日调查
IF 10.9 1区 管理学
Tourism Management Pub Date : 2025-04-20 DOI: 10.1016/j.tourman.2025.105203
Mingchuan Yu , Weijin Shi
{"title":"The bright and dark sides of digital technology embedded in jobs: A daily investigation from hotel industry","authors":"Mingchuan Yu ,&nbsp;Weijin Shi","doi":"10.1016/j.tourman.2025.105203","DOIUrl":"10.1016/j.tourman.2025.105203","url":null,"abstract":"<div><div>Drawing on affective event theory (AET), this study explores the dual-edged impact of digital technology embedded in jobs (DTEJ) on employee job performance through on information accessibility satisfaction (IAS) and dehumanization. Using data collected over 10 consecutive workdays from 71 employees at a hotel in Zhejiang Province, China, we find that DTEJ positively influences job performance via IAS, while concurrently contributing to digital-induced dehumanization, which negatively affects job performance. Furthermore, the study found that emotional malleability negatively moderates the relationship between DTEJ and dehumanization. Unexpectedly, we also found that emotional malleability also negatively moderates the relationship between DTEJ and IAS. These findings highlight the complex role of digital technology in the workplace, suggesting that although it can enhance information accessibility and performance, it may simultaneously provoke dehumanization. Theoretical contributions to DTEJ literature, and practical implications for hotel management-along with the study's limitations-are also discussed.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105203"},"PeriodicalIF":10.9,"publicationDate":"2025-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143850213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Enhancing the interaction between guests and hotel managers: The value of guest-generated titles 加强客人与酒店经理之间的互动：客人生成标题的价值
IF 10.9 1区 管理学
Tourism Management Pub Date : 2025-04-17 DOI: 10.1016/j.tourman.2025.105201
Congyue Xu , Guangyu Wang , Juan Luis Nicolau , Xianwei Liu
{"title":"Enhancing the interaction between guests and hotel managers: The value of guest-generated titles","authors":"Congyue Xu ,&nbsp;Guangyu Wang ,&nbsp;Juan Luis Nicolau ,&nbsp;Xianwei Liu","doi":"10.1016/j.tourman.2025.105201","DOIUrl":"10.1016/j.tourman.2025.105201","url":null,"abstract":"<div><div>Online travel platforms not only help guests make booking decisions by providing online reviews but also serve as interaction channels between them and hotel managers. However, excessive reviews lead to information overload, thus challenging hotel managers in identifying valuable reviews and crafting personalized responses, ultimately preventing them from effectively interacting with guests. Using 384,562 reviews for 2510 hotels on Booking.com, we find that guests exerting additional posting effort tend to upload a guest-generated title, but hotel managers do not prioritize those reviews with guest-generated titles. By measuring these reviews’ title–content similarity and the personalization of managerial responses using a trained support vector machines model, we find that content-related guest-generated titles can help hotel managers craft personalized responses, especially for negative reviews. This research contributes to the literature on guest-generated titles in online travel platforms and provides theoretical and managerial implications for hotel managers and online travel platforms.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105201"},"PeriodicalIF":10.9,"publicationDate":"2025-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143843715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
When hosts appear in different territories: Fluctuating purchase intentions 当主人出现在不同地区时：购买意愿波动
IF 10.9 1区 管理学
Tourism Management Pub Date : 2025-04-16 DOI: 10.1016/j.tourman.2025.105202
Sujie Wang , Luyao Wang , Xiaoxiao Fu , Dongyue Shi , Yue Liu
{"title":"When hosts appear in different territories: Fluctuating purchase intentions","authors":"Sujie Wang ,&nbsp;Luyao Wang ,&nbsp;Xiaoxiao Fu ,&nbsp;Dongyue Shi ,&nbsp;Yue Liu","doi":"10.1016/j.tourman.2025.105202","DOIUrl":"10.1016/j.tourman.2025.105202","url":null,"abstract":"<div><div>In the rapidly expanding sharing economy, peer-to-peer (P2P) accommodations have gained significant popularity, yet the influence of spatial dynamics on guest decision-making remains underexplored. This study examines how the presence of hosts in private and public spaces within promotional materials affects booking intentions for P2P accommodations. Grounded in human territoriality and psychological ownership theories, two experiments were conducted to examine how host visibility in different spaces influences guest perceptions of privacy, trust, and purchase intentions. The results reveal that host presence in private spaces negatively affects purchase intentions due to perceived privacy invasion, while host presence in public spaces enhances trust and booking intentions. Additionally, the effects differ depending on whether guests are booking for themselves or on behalf of others. This research advances the understanding of spatial dynamics in P2P accommodations and offers practical insights for optimizing video marketing strategies.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105202"},"PeriodicalIF":10.9,"publicationDate":"2025-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143838644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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