When hosts appear in different territories: Fluctuating purchase intentions

IF 10.9 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management Pub Date : 2025-04-16 DOI:10.1016/j.tourman.2025.105202

Sujie Wang , Luyao Wang , Xiaoxiao Fu , Dongyue Shi , Yue Liu

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引用次数: 0

Abstract

In the rapidly expanding sharing economy, peer-to-peer (P2P) accommodations have gained significant popularity, yet the influence of spatial dynamics on guest decision-making remains underexplored. This study examines how the presence of hosts in private and public spaces within promotional materials affects booking intentions for P2P accommodations. Grounded in human territoriality and psychological ownership theories, two experiments were conducted to examine how host visibility in different spaces influences guest perceptions of privacy, trust, and purchase intentions. The results reveal that host presence in private spaces negatively affects purchase intentions due to perceived privacy invasion, while host presence in public spaces enhances trust and booking intentions. Additionally, the effects differ depending on whether guests are booking for themselves or on behalf of others. This research advances the understanding of spatial dynamics in P2P accommodations and offers practical insights for optimizing video marketing strategies.

查看原文本刊更多论文

当主人出现在不同地区时：购买意愿波动

在快速发展的共享经济中，点对点（P2P）住宿获得了极大的普及，但空间动态对客人决策的影响仍未得到充分探讨。本研究考察了在宣传材料中，房东在私人和公共空间的存在如何影响P2P住宿的预订意向。基于人类领土和心理所有权理论，我们进行了两个实验，以研究主人在不同空间的可见性如何影响客人对隐私、信任和购买意愿的看法。结果表明，私人空间的主人存在会因隐私侵犯而对购买意愿产生负面影响，而公共空间的主人存在则会增强信任和预订意愿。此外，这种效果取决于客人是为自己预订还是代表他人预订。本研究促进了对P2P住宿空间动态的理解，并为优化视频营销策略提供了实用的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Tourism Management Multiple-

CiteScore

24.10

自引率

7.90%

发文量

190

审稿时长

45 days

期刊介绍： Tourism Management, the preeminent scholarly journal, concentrates on the comprehensive management aspects, encompassing planning and policy, within the realm of travel and tourism. Adopting an interdisciplinary perspective, the journal delves into international, national, and regional tourism, addressing various management challenges. Its content mirrors this integrative approach, featuring primary research articles, progress in tourism research, case studies, research notes, discussions on current issues, and book reviews. Emphasizing scholarly rigor, all published papers are expected to contribute to theoretical and/or methodological advancements while offering specific insights relevant to tourism management and policy.