当旅行到慢城市或特大城市目的地时的权衡：竞争机制和感知动态

IF 12.4 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management Pub Date : 2025-06-13 DOI:10.1016/j.tourman.2025.105234

Jeong Hyun Kim , Jungkeun Kim , Seongseop (Sam) Kim , Brian King

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引用次数: 0

摘要

本研究分别探讨了旅行者目的地偏好背后的感知机制，以及慢城市和特大城市之间的竞争动态。利用可达性诊断理论和所谓的“优胜者效应”，该研究考察了如何通过曝光和比较来决定访问城市目的地的类型。四项研究探讨了偏好不对称、竞争机制和个体特征的调节作用。研究发现，人们对慢城市的认知方式受到与特大城市的比较和广告策略的显著影响，这揭示了目标营销和细分的机会和脆弱性。研究结果为目的地市场营销人员在开展促销和营销策略以及产品开发时提供了有益的投入。

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Trade-offs when traveling to slow city or mega city destinations: Competitive mechanisms and perceptual dynamics

This research investigates the perceptual mechanisms behind the destination preferences of travelers and the competitive dynamics between slow and mega cities respectively. Drawing on accessibility-diagnosticity theory and on the so-called “top dog effect”, the study examines how decisions to visit types of city destinations are shaped by exposure and comparison. Four studies were undertaken to explore preference asymmetries, competitive mechanisms, and the moderating role of individual traits. It was found that the way slow cities are perceived is significantly influenced by comparison with mega cities and with advertising strategies, which reveal both opportunities and vulnerabilities for target marketing and segmentation. The results provide helpful inputs for destination marketers when embarking on promotion and marketing strategies and product development.

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来源期刊

Tourism Management Multiple-

CiteScore

24.10

自引率

7.90%

发文量

190

审稿时长

45 days

期刊介绍： Tourism Management, the preeminent scholarly journal, concentrates on the comprehensive management aspects, encompassing planning and policy, within the realm of travel and tourism. Adopting an interdisciplinary perspective, the journal delves into international, national, and regional tourism, addressing various management challenges. Its content mirrors this integrative approach, featuring primary research articles, progress in tourism research, case studies, research notes, discussions on current issues, and book reviews. Emphasizing scholarly rigor, all published papers are expected to contribute to theoretical and/or methodological advancements while offering specific insights relevant to tourism management and policy.