Host profile photos and listing performance: The role of visual cue complexity in peer-to-peer accommodation

IF 12.4 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management Pub Date : 2025-06-23 DOI:10.1016/j.tourman.2025.105219

Jian-Wu Bi, Zi-Han Wei, Tian-Yu Han

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引用次数: 0

Abstract

This study investigates the impact of person-related complexity and background complexity in hosts' profile photos on listing performance in the context of peer-to-peer accommodation, while accounting for the moderating role of hosts' self-description complexity. Through deep learning techniques and econometric modeling, we analyzed a dataset comprising 36,186 listings. The key findings are as follows: (1) There exists an inverted U-shaped relationship between the volume of person-related information in hosts' profile photos and listing performance metrics (booking volume and word-of-mouth engagement); (2) The volume of background-related information exhibits a U-shaped relationship with booking volume but shows no significant association with word-of-mouth engagement; (3) As the information volume in host self-descriptions increases, the inverse U-shaped relationship between the volume of person-related information and listing performance becomes less pronounced. This study advances the existing research on visual cues in peer-to-peer accommodation and offers practical implications for both platforms and hosts.

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主机个人资料照片和列表性能：视觉线索复杂性在点对点住宿中的作用

本研究探讨了在点对点住宿情境下，房东个人资料照片中的人际关系复杂性和背景复杂性对房源绩效的影响，同时考虑了房东自我描述复杂性的调节作用。通过深度学习技术和计量经济建模，我们分析了包含36186个清单的数据集。主要发现如下：(1)房东头像中与人相关的信息量与房源绩效指标（预订量和口碑参与度）之间存在倒u型关系；(2)背景相关信息量与预订量呈u型关系，与口碑参与度无显著相关；(3)随着主持人自我描述信息量的增加，与人相关信息量与房源绩效之间的倒u型关系变得不那么明显。本研究推进了现有的关于点对点住宿中视觉线索的研究，并为平台和房东提供了实际意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Tourism Management Multiple-

CiteScore

24.10

自引率

7.90%

发文量

190

审稿时长

45 days

期刊介绍： Tourism Management, the preeminent scholarly journal, concentrates on the comprehensive management aspects, encompassing planning and policy, within the realm of travel and tourism. Adopting an interdisciplinary perspective, the journal delves into international, national, and regional tourism, addressing various management challenges. Its content mirrors this integrative approach, featuring primary research articles, progress in tourism research, case studies, research notes, discussions on current issues, and book reviews. Emphasizing scholarly rigor, all published papers are expected to contribute to theoretical and/or methodological advancements while offering specific insights relevant to tourism management and policy.