Joo Young Kim , Shynar Dyussembayeva , Giampaolo Viglia , Chulmo Koo
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引用次数: 0
Abstract
Social jetlag, the misalignment between an individual's biological clock and social time, is common in daily life. Travelers may experience it when their circadian rhythm mismatches with travel schedules. We examined how social jetlag impacts individuals differently while traveling. Using public data, we confirmed that short sleepers are more likely to engage in impulsive and socializing activities (Study 1). Then, two experiments were conducted to compare the effects of social jetlag in a tourism context. The interaction effect of chronotypes and the timing of activities showed the opposite direction, with social jetlag decreasing travelers' intention to participate (Study 2). We found that this effect was mediated by higher fatigue and lower state impulsivity (Study 3). This research explores how chronotypes and activity schedules influence tourists' resource conservation strategies, offering evidence of synchrony effects. The findings provide insights for marketers to tailor tourism products to travelers' chronobiological traits, enhancing their well-being.
期刊介绍:
Tourism Management, the preeminent scholarly journal, concentrates on the comprehensive management aspects, encompassing planning and policy, within the realm of travel and tourism. Adopting an interdisciplinary perspective, the journal delves into international, national, and regional tourism, addressing various management challenges. Its content mirrors this integrative approach, featuring primary research articles, progress in tourism research, case studies, research notes, discussions on current issues, and book reviews. Emphasizing scholarly rigor, all published papers are expected to contribute to theoretical and/or methodological advancements while offering specific insights relevant to tourism management and policy.